Intel has hired Apple's former "I'm a Mac" actor Justin Long to create new ads praising PCs. From a report: Long starts each commercial with "Hello I'm a... Justin," with the typical white background you'd find on Apple's Mac vs. PC ads from the 2000s. Naturally, the ads focus on Mac vs. PC again, with Long mocking Apple's Touch Bar, lack of M1 multiple monitor support, and the "gray and grayer" color choices for a MacBook. One even goes all-in on Apple's lack of touchscreens in Macs or 2-in-1 support by mocking the fact you have to buy a tablet, keyboard, stylus, and even a dongle to match what's available on rival Intel-based laptops. Another ad also points out that "no one really games on a Mac." Intel has put out more ads where they point out that Mac doesn't have the gaming ecosystem that Windows laptops enjoy.

Apple says a former product design employee stole information about hardware products, unannounced features and future plans and leaked them to a journalist, breaking the company's nondisclosure policies and trade secrets laws. From a report: In the the lawsuit, filed Thursday in the US District Court of the Northern District of California, Apple outlined a working relationship between a former employee, Simon Lancaster, and an unnamed journalist. The tech giant alleges Lancaster used his access at the company to download confidential information and attend meetings specifically to forward to this media contact. Apple said he attended one of his last meetings at the company, about "Project X" as it's called in the filing, after submitting his resignation despite being instructed by others not to attend. Apple Insider earlier reported the news.

"Tens of thousands of Apple employees work tirelessly every day on new products, services and features in the hopes of delighting our customers and empowering them to change the world," an Apple spokesman said in an emailed statement. "Stealing ideas and confidential information undermines their efforts, hurting Apple and our customers." Lancaster didn't immediately respond to requests for comment. Lancaster's website and LinkedIn page say he worked on product design for the MacBook Pro TouchBar, the Apple Watch and iPhone, among other devices. He's listed on more than a dozen patents and patent applications while working for the company.

Thunderbolt, Intel's super-speedy connection technology, isn't widely used. But that may change in the coming year, as more computer makers incorporate the USB competitor into their new models. From a report: Intel has hoped Thunderbolt, which debuted in 2011 on Apple's 2011 MacBook Pro, would become commonplace for computer users. A year later, the chipmaker forecast that "most PCs" would have Thunderbolt by 2015 to 2017. Despite the hype, only premium PCs carry the fast connection. To get a boost in adoption, Intel has built Thunderbolt into its newest Core processors, code-named Tiger Lake, which means laptop makers get Thunderbolt without having to pay extra for separate controller chips. Because Intel chips are so widely used, the company says Thunderbolt will now have its moment to shine.

"I would expect by 2022 Thunderbolt will be in more than 50% of the PCs sold," said Jason Ziller, who runs Intel's connectivity products, adding that more than half of laptops that ship in the next year will "definitely" carry the technology. Ziller has led Thunderbolt work since before it debuted in Apple's 2011 MacBook Pro laptops almost exactly 10 years ago. PC ports don't capture the imagination the way fast processors or smartphone cameras do. But they're a crucial part of most people's computing experience. Thunderbolt ports provide fast and versatile connections to external storage devices, monitors, network adapters and other peripherals. They can replace ports for HDMI, DisplayPort, Ethernet and power. The new Thunderbolt 4 lets multiport docks and hubs offer three Thunderbolt ports instead of just one.

After downloading Microsoft's Edge, "Technically Incorrect" columnist Chris Matyszczyk "was then subject to constant pestering from Microsoft to, well, download the new Edge. Which was an entirely new dimension of irritation."

But occasionally browsing with Edge triggered other responses... Initially, this annoyed Google. When the misguided logged into their Gmail accounts from Edge, Google sent them a helpful message telling them that Chrome was better. You know, fast, simple, and secure. Supposedly. As the months rolled on, things seem to calm down. Google and Microsoft came to a rapprochement. Edge is now the second most popular browser — it does help that it descends upon all Windows users like manna from Seattle.

Perhaps it's Edge's swift rise that has finally made Apple shriek in public. Last week, I opened Edge, only to get a big surprise. In the top right-hand corner of my MacBook Air, there appeared a message. From Apple. "TRY THE NEW SAFARI," shouted the headline. The text added: "Fast, energy efficient and with a beautiful design."

I gasped in wonder. I stared and then, naturally, took a screenshot.

The notifications in the top right-hand corner of my screen are usually confined to declarations of a pending update, or a nag about my last backup. But never actually selling. I've never seen an Apple ad appear there. I don't think I've ever seen Apple instantly react to my opening any rival's product on my MacBook Air.

It's not as if, every time I open Microsoft Word, Apple taps me on the shoulder and aggressively suggests I use Pages.

An anonymous reader quotes a report from Ars Technica: Microsoft has released a new version of source-code editor Visual Studio Code that runs natively on Apple Silicon Macs like the MacBook Air, MacBook Pro, and Mac mini models with Apple M1 chips. The change came in Visual Studio Code 1.54 (now 1.54.1, thanks to a bug fix update), which is available as a universal 64-bit binary, as is standard for apps with Apple Silicon support. That said, Microsoft also offers downloads for x86-64 and Arm64 versions specifically, if desired.

There are no differences in features between the two versions, of course. And the non-Apple Silicon version worked just fine on M1 Macs previously via Rosetta, but Microsoft says M1 users can expect a few optimizations with the new binaries: "We are happy to announce our first release of stable Apple Silicon builds this iteration. Users on Macs with M1 chips can now use VS Code without emulation with Rosetta, and will notice better performance and longer battery life when running VS Code. Thanks to the community for self-hosting with the Insiders build and reporting issues early in the iteration." Other key features in Visual Studio Code 1.54 include the ability to retain terminal processes on window reload, performance improvements in the Windows version, product icon themes, improvements when viewing Git history timeline entries, and various accessibility improvements.

"The impressive performance and battery life gains of the new M1 MacBooks have created a historic discontinuity in the normally placid resale market," reports ZDNet: Should you spend $800 for a one year old MacBook Air when for $200 more you could get a MacBook Air with several times the performance and 50 percent better battery life? That's a question savvy buyers are asking themselves. Not surprisingly, the most common answer seems to be "Nope...!"

Unless buyers check out a site like Everymac they won't know what they're missing. The bottom-of-the-line M1 MacBook Air has a Geekbench 5 multiprocessor score that is almost 2.5x that of the early 2020, top-of-the-line quad-core I7. For 80 percent of the price. And most users won't need to spend the extra cash for the 16GB version since the memory management and page swapping is so efficient. The contrast is even more striking when comparing MacBook Pros. Not only is the 13" MacBook Pro faster on the Geekbench 5 single and multiprocessor benchmarks than the top-of-the-line 16" MacBook Pro Intel I9, it's less than half the price. And it isn't just a single benchmark. Search on "M1 MacBook Pro vs 16 MacBook Pro" on YouTube to see multiple videos testing real world workloads on both machines.
The article also makes a prediction: "The best deals on Intel 'Books are yet to come, assuming Apple offers retailers price protection.

"There seems to be a large inventory of Intel based MacBooks, and they have to clear them out before the end of 2021."

Apple has added iPhone and MacBook repairability scores to its online store in France to comply with a new French law that came into effect this year. From a report: MacGeneration reports that the rating takes into account features like how easily a device can be disassembled and the availability of repair manuals and spare parts. Links to each product's final score, with details for how they were calculated, are available on this support page. The ratings for Apple's products vary between products and generations. Its iPhone 12 lineup all have scores of six out of 10 for example, while the previous year's iPhone 11s are rated lower at between 4.5 and 4.6. The improvement, according to the detailed scoring assessment, is due to the newer iPhones being easier to dismantle than the previous year's models, and spare parts being cheaper compared to the cost of the phone itself. There's less of a spread between the company's different MacBook models, whose scores range from 5.6 to 7.

MacRumors writes: Under normal and lightweight web browsing, Google Chrome uses 10x more RAM than Safari on macOS Big Sur, according to a test conducted by Flotato creator Morten Just (via iMore).

In a blog post, Morten Just outlines that he put both browsers to the test in two scenarios on the latest version of macOS. The first test was conducted on a virtual machine, and the second on a 2019 16-inch MacBook Pro with 32GB of RAM. In the first round of testing, Just simulated a typical browsing pattern of opening Twitter, scrolling around, and then opening a new tab with Gmail and composing an email.

Under that test, Just found that Chrome reached 1GB of RAM usage, while Safari used only 80MB of RAM.

The two-tab test was only the start, however. With 54 tabs open, Just found that Google Chrome used 24x more RAM per tab compared to Safari. Both browsers, according to Just, were free of any extensions, and this specific test was conducted on his actual MacBook Pro, not a virtual machine. Per his findings, Chrome used 290MB of RAM per open tab, while Safari only used 12MB of RAM per open tab.

PCWorld reviews Intel's recently-released benchmarks claiming Apple's M1 isn't faster than their 11th gen Core i7-1185G7 processor, among other things. Here are the claims Intel makes (visit the article to read PCWorld's "take" on each claim): MacBook M1 is slower than Core i7: Intel says in the WebXPRT 3 test, using the same version of Chrome for both the Core i7 system as well as the Arm-native MacBook, Intel takes the lead. The Intel chip was largely ahead in WebXPRT 3, and the x86 chip was nearly three times faster in finishing the photo enhancement test. Intel doesn't just use WebXPRT 3, though. It also shows the Core i7 pummeling the M1 in a PowerPoint-to-PDF export, and in multiple Excel macros by a factor of 2.3x. And yes, Intel used the Arm-native versions of Office for its tests.

Core i7 Crushes M1 in AI: For content creation tasks, Intel showed the Core i7 to be about 1.12x faster than the M1 in performing a 4K AVC-to-HEVC/H.265 file conversion. In this benchmark, they had the MacBook using the M1-native version of Handbrake. But the real destruction happens once you get to Topaz Lab's Gigapixel AI and Denoise AI, with the Intel Core chip crushing the M1 in AI-based noise removal and enlargement. Or maybe "crushing" is too nice a term, as it's more like the Core i7 outpaces the M1 by so much, the M1 wishes it had never been designed.

M1 doesn't support all the features: Intel also gives itself the lead in Adobe Premiere Pro, using the beta M1 native version in Auto Reframe, exporting to H.264 and H.265. They're decent wins, but come on, the code is still in beta for the Mac. That said, Intel points out that important features like Content Aware Fill are outright disabled on the beta version, and that's a concern. If the native version of Photoshop comes out, and there are critical features missing from it, that's a huge problem for Apple (and Adobe).

You can't be faster if you can't run it: For gaming, we see a bit of a back and forth between the Apple M1 and Core i7 in games that actually work on the MacBook. Intel doesn't let it end there, though, and decides to embarrass Apple further by showing the numerous games where the MacBook scores a 0 because game support just doesn't exist. Intel points out that "countless more" games "don't run on the M1," and then for good measure, it rushes Apple's bench with a list 10 more games you can't play on the M1 MacBook: Overwatch, Crysis Remastered, Halo MCC, Red Dead Redemption 2, PUBG, Monster, Hunter World, Doom Eternal, Microsoft Flight Simulator 2020, Apex Legends, and Rainbow Six Siege.

MacBook wouldn't win Evo certification: You know that fancy Intel Evo program that tries to improve laptop performance in key areas that annoy consumers? Well, Intel pretty much says that if Apple submitted the M1 MacBook to the same program that Asus, Dell, HP, Lenovo, MSI, Acer and others go through, it would be rejected. The reason? Intel says the M1 MacBook is too slow in doing things that anger consumers, such as "switch to Calendar" in Outlook, "start video conference Zoom" and "select picture menu" in PowerPoint.

Great battery life?: Perhaps the most shocking claim Intel showed deals with battery life. While performance tests can be cherry picked by those looking to prove an outcome, battery life usually can't be disputed. Apple's official claim gives the M1 MacBook up to 18 hours of battery life using Apple TV app to watch a 1080p video with the brightness set to "8 clicks from the bottom." Apple also claims up to 15 hours browsing 25 "popular" websites with the same "8 clicks" criteria. When Intel pitted a MacBook Air M1 against an Acer Swift 5 with a Core i7-1165G7, however, it found both basically dead even. The MacBook Air came in at 10 hours and 12 minutes, and the Acer Swift 5 lasted 10 hours and 6 minutes. The difference? Intel said it used Safari to watch a Netflix stream with tabs open with the screen set to a relatively bright 250 nits. On the Acer, Safari was subbed out for Chrome, but the brightness and Netflix remained the same. Intel did add that Apple's "8 clicks up" is about 125 nits of brightness on the MacBook Air which is pretty dim.

All kinds of things just don't work on the M1: Intel didn't just get into the performance of the M1. It also said it found the MacBook Pro had serious shortcomings, such as an inability to use more than one display with a Thunderbolt dock. And while the PC can use gaming headsets, eGPUs, a third-party finger print reader, Wacom Drawing tablet and Xbox Controller, Intel said it found the MacBook Pro simply doesn't work with eGPUs, and had multiple issues with other devices. That's just hardware incompatibility. Intel's rap battle with Apple also highlights issues with plug-ins for Ableton, Bitwig Studio, Avid Pro Tools, FL Studio, Motu and many others.

Microsoft has a habit of reigniting the Mac vs. PC conflict for its Surface ads, and this time it's going after Apple's Touch Bar. In a new TV commercial, aired during Sunday night's NFL championship games, Microsoft pits Apple's MacBook Pro against the company's Surface Pro 7. It's a chance for Microsoft to mock Apple's Touch Bar in a TV commercial for the first time. From a report: "Mac gave me this little bar, but why can't they just give me a whole touchscreen?" asks a boy comparing the two laptops. That's something that some MacBook Pro users have been calling for, or just the removal of the Touch Bar altogether. Apple is now reportedly planning a redesign for the MacBook Pro later this year, with the Touch Bar rumored to be replaced by physical function keys. Elsewhere in the ad, Microsoft tries to position the Surface Pro 7 as a gaming device. "It is a much better gaming device," claims the ad, which is an unusual way to frame Microsoft's popular Surface device.

According to Bloomberg, Apple is working on a thinner and lighter version of the MacBook Air, the company's mass-market laptop. From the report: The new computer is planned to be released during the second half of this year at the earliest or in 2022. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed making the laptop smaller by shrinking the border around the screen, which will remain 13-inches. The current model weighs 2.8 pounds and is just over half an inch at its thickest point.

The company considered building a larger version of the MacBook Air with a 15-inch screen, but Apple isn't moving forward with this for the next generation, said the people, who asked not to be identified discussing private matters. An Apple spokeswoman declined to comment. The new model will have a pair of USB 4 ports for connecting external devices. The new laptop is destined to be a higher-end version of the current MacBook Air, which is expected to remain in the company's lineup as an entry-level offering. Apple last updated the product in November with its own M1 Mac chip, replacing a processor from Intel Corp. Last Friday, Bloomberg reported on Apple's upgraded MacBook Pro laptops that are expected to be released later this year. They too will feature MagSafe charging, but unlike the MacBook Air, Apple's planning to bring back an SD card slot so users can insert memory cards from digital cameras. The Touch Bar is also going.

One of the biggest trends coming out of this year's CES wasn't something people will necessarily notice at first glance unless they look closely. From a report: After enduring years of cramped, "widescreen" laptop displays, it looks like we're finally starting to say goodbye to the 16:9 aspect ratio. [...] The aspect ratios you'll typically see on laptops are 16:9, 3:2, 16:10 (which, for whatever reason, is called 16:10 rather than 8:5), and (occasionally) 4:3. 16:9 is the most common option and also the one with the lowest amount of vertical space relative to its horizontal space. [...] But this CES showed that 16:10 and 3:2 displays are inching closer to the mainstream. These are some of the biggest laptops announced at the show that are offering non-16:9 display options:

HP Elite Folio (1920 x 1280, 3:2)
Dell Latitude 9420 2-in-1 (2560 x 1600, 16:10)
Lenovo ThinkBook Plus Gen 2 (2560 x 1600, 16:10)
Lenovo Legion 7 and Legion 5 Pro (2560 x 1600, 16:10)
LG Gram 17 and Gram 16 (2650 x 1600, 16:10)
Lenovo IdeaPad 5 Pro (2560 x 1600, 16:10)
Lenovo ThinkPad X1 Titanium Yoga (2256 x 1504, 3:2)
Lenovo ThinkPad X1 Carbon Gen 9 and X1 Yoga Gen 6 (up to 3840 x 2400, 16:10)
Lenovo ThinkPad X12 Detachable (1920 x 1280, 3:2)
Asus ROG Flow X13 (up to 3840 x 2400, 16:10)


That doesnâ(TM)t mean there are no 16:9 displays left â" plenty of laptops still use it, and probably will for the foreseeable future. And some of these devices, like the LG Grams, were 16:10 already. But it's significant that a large number of the flagships we'll be seeing in the first half of 2021 will be either 16:10 or 3:2. In fact, when you include MSI's 16:10 Summit E13 Flip and Razer's 16:10 Razer Book 13 (both of which were announced prior to CES), I can't think of a mainstream consumer laptop company that isn't now selling a non-16:9 flagship-level machine. It's clear that companies across the board are moving toward laptops with taller aspect ratios, and I fully expect to see more of them in the years to come.

niftydude writes: Developers at ARM virtualisation company Corellium have managed to get Ubuntu 20.04 up and running on the new Apple Silicon Mac Mini. And we're not talking 'it boots and prints a load of text' running here. No, this is the full Ubuntu desktop experience -- and it's already being described as "completely usable!"

Pretty impressive, right? Even Linus Torvalds wasn't convinced that Linux M1 support was likely to appear anytime soon. He told ZDnet's Steven J. Vaughan-Nichols that: "...the main problem with the M1 for me is the GPU and other devices around it, because that's likely what would hold me off using it because it wouldn't have any Linux support unless Apple opens up." Not that he was entirely wrong, mind. GPU support is indeed a current sticking point in Correllium's Linux for M1 effort. It doesn't (yet) include M1 GPU support meaning 'graphics' handling is done via software rendering.

Apple has plugged a hole that allowed users to sideload iOS and iPad applications to M1 Macs that were never intended to run on desktop. The server-side change ensures that only applications that app developers have flagged as optimized for Mac will run. From a report: Late last year, Apple launched its first Macs running on its own ARM-based custom CPU called the M1, as opposed to the Intel chips that have been used in Macs for several years. These new machines included the entry-level 13-inch MacBook Pro, the MacBook Air, and the low-end Mac mini. Since those machines now share an architecture with iPhones and iPads, which also have closely related ARM-based chips, it became possible to run iOS and iPadOS apps natively on Macs that were equipped with the M1 chip. Apple supported this by listing iPhone and iPad apps that passed an automated test on the Mac App Store, provided developers did not opt out of having the app listed. However, many developers did opt out for any number of reasons: because they did not feel the app provided a good user experience on laptops or desktops; because they offer preferred alternative ways to access services or content on Macs; because they don't have the time to support an additional platform; or any number of other reasons.

In addition to upgraded MacBook Pros, Bloomberg reports that Apple is also "planning the first redesign of its iMac all-in-one desktop computer since 2012," as it shifts away from Intel to its own silicon. From the report: The new models will slim down the thick black borders around the screen and do away with the sizable metal chin area in favor of a design similar to Apple's Pro Display XDR monitor. These iMacs will have a flat back, moving away from the curved rear of the current iMac. Apple is planning to launch two versions -- codenamed J456 and J457 -- to replace the existing 21.5-inch and 27-inch models later this year, the people said, asking not to be identified because the products are not yet announced. The new models will use next-generation versions of Apple's Mac processors like the upcoming 2021 MacBook Pros. The iMac redesign will be one of the biggest visual updates to any Apple product this year, according to people familiar with the company's roadmap.

Apple is also working on a pair of new Mac Pro desktop computers, its priciest Mac machines that don't come with a screen included, the people said. One version is a direct update to the current Mac Pro and will continue to use the same design as the version launched in 2019. Apple has discussed continuing to use Intel processors for that model rather than moving to its own chips. The second version, however, will use Apple's own processors and be less than half the size of the current Mac Pro. The design will feature a mostly aluminum exterior and could invoke nostalgia for the Power Mac G4 Cube, a short-lived smaller version of the Power Mac, an earlier iteration of the Mac Pro. Apple has also reportedly started development of a cheaper external monitor to sell alongside the Pro Display XDR. "The cheaper monitor would feature a screen geared more for consumer than professional use and wouldn't have the brightness and contrast ratio of the top-tier offering," reports Bloomberg.

Apple is planning upgraded MacBook Pro laptops this year with much faster processors, updated displays and the return of its magnetic charger, Bloomberg reported Friday, citing a person with knowledge of the plans. From the report: The new laptops are planned to come in two screen sizes, a 14-inch model codenamed J314 and a 16-inch version internally dubbed J316. Both will use next-generation versions of Apple's in-house Mac processors, upgraded with more cores and enhanced graphics, the person said, asking not to be named as the products are not yet announced.

These devices will mark Apple's first high-end laptops to move away from Intel components. The company updated its base 13-inch MacBook Pro with its own M1 chip in November, to broadly positive reviews. Beyond the more powerful chips, Apple is also planning to step up the displays in its new MacBook Pros with brighter, higher-contrast panels, the person said. The new Macs will look similar to the current versions, albeit with minor design changes. Apple is aiming to launch the new MacBook Pros around the middle of the year. A major change to the new computers will be how they charge. Over the past five years, Apple has relied on USB-C ports for both power and data transfer on its laptops, making them compatible with other manufacturers' chargers. But the company is now bringing back MagSafe, the magnetic power adapter that means any accidental yanking of the power cable would simply detach it from the laptop rather than pull down the entire computer.

Apple is researching keyboards with small displays on the keys to dynamically change the label on each key, according to a newly-granted patent filing. From a report: The filing is titled "Electronic devices having keys with coherent fiber bundles" and was granted to Apple by the U.S. Patent and Trademark Office on the final patent day of this year. The patent explains how each key on a keyboard could have "an associated key display" connected to "control circuitry in the keyboard" via a "coherent fiber bundle." Apple proposes that each key would be "formed from a fiber optic plate" with "opposing first and second surfaces." While the patent stipulates that each key would need to contain a small display to provide the label, of which any compatible pixel array would work, the foremost technology put forwards by Apple is OLED. The key may be made from materials such as glass, ceramic, metal, or polymer, or even crystalline materials such as sapphire.

The Verge reports: Firefox's latest update brings native support for Macs that run on Apple's Arm-based silicon, Mozilla announced on Tuesday. Mozilla claims that native Apple silicon support brings significant performance improvements: the browser apparently launches 2.5 times faster and web apps are twice as responsive than they were on the previous version of Firefox, which wasn't native to Apple's chips...

Firefox's support of Apple's Arm-based processors follows Chrome, which added support for Apple's new chips shortly after the M1-equipped MacBook Pro, MacBook Air, and Mac mini were released in November.
Firefox 84 will also be the very last release to support Adobe Flash, notes ZDNet, calling both developments "a reminder of the influence Apple co-founder Steve Jobs has had and continues to exert on software and hardware nine years after his death." Jobs wrote off Flash in 2010 as successful Adobe software but one that was a 'closed' product "created during the PC era — for PCs and mice" and not suitable for the then-brand-new iPad, nor any of its prior iPhones. Instead, Jobs said the future of the web was HTML5, JavaScript and CSS.

At the end of this year Google Chrome, Microsoft Edge and Apple Safari also drop support for Flash.

Senior Apple execs recently reflected in an interview with Om Malik what the M1 would have meant to Jobs had been alive today. "Steve used to say that we make the whole widget," Greg Joswiak, Apple's senior vice president of Worldwide Marketing told Malik.

"We've been making the whole widget for all our products, from the iPhone, to the iPads, to the watch. This was the final element to making the whole widget on the Mac."
ZDNet also notes that Firefox 84 offers WebRender, "Mozilla's faster GPU-based 2D rendering engine" for MacOS Big Sur, Windows devices with Intel Gen 6 GPUs, and Intel laptops running Windows 7 and 8. "Mozilla promises it will ship an accelerated rendering pipeline for Linux/GNOME/X11 users for the first time."

Firefox now also uses "more modern techniques for allocating shared memory on Linux," writes Mozilla, "improving performance and increasing compatibility with Docker."

And Firefox 85 will include a new network partitioning feature to make it harder for companies to track your web surfing.

Apple is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel's fastest. From a report: Chip engineers at the Cupertino, California-based technology giant are working on several successors to the M1 custom chip, Apple's first Mac main processor that debuted in November. If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren't yet public. Apple's M1 chip was unveiled in a new entry-level MacBook Pro laptop, a refreshed Mac mini desktop and across the MacBook Air range. The company's next series of chips, planned for release as early as the spring and later in the fall, are destined to be placed across upgraded versions of the MacBook Pro, both entry-level and high-end iMac desktops, and later a new Mac Pro workstation, the people said.

[...] The current M1 chip inherits a mobile-centric design built around four high-performance processing cores to accelerate tasks like video editing and four power-saving cores that can handle less intensive jobs like web browsing. For its next generation chip targeting MacBook Pro and iMac models, Apple is working on designs with as many as 16 power cores and four efficiency cores, the people said. While that component is in development, Apple could choose to first release variations with only eight or 12 of the high-performance cores enabled depending on production, they said. Chipmakers are often forced to offer some models with lower specifications than they originally intended because of problems that emerge during fabrication. For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.

PCMag.com's lead mobile analyst calls Qualcomm "a little too unbothered by Apple's M1 Macs" Qualcomm executives brushed off a question about Apple's new M1-based Macs during a question-and-answer session at the company's Snapdragon Summit today, where Qualcomm announced a new flagship smartphone chipset but no upgrades to its year-old chips for PCs... In general, reviews of Qualcomm-powered laptops such as the Microsoft Surface Pro X have celebrated the devices' long battery life, but lamented problems with third-party apps that were originally coded for Intel processors. That stands in stark contrast to Apple's new M1-based Macs, which don't seem to be slowed down as badly by older software...

"It's a great validation of what we've been doing for the past few years and [Qualcomm's product line] is just going to get stronger and stronger as we broaden our scope," said Alex Katouzian, Qualcomm SVP for mobile. Katouzian made sure to subtly call out ways in which Qualcomm's always-connected PCs are superior to Apple's newest Macs. The Macs lack 4G connectivity and still have poor-quality, 720p front-facing cameras... Katouzian also pointed out that (presumably unlike Apple) Qualcomm addresses "many tiers...and many price points" with its 7c, 8c, and 8cx laptop chipsets, letting Windows laptop makers drive prices well below the MacBook Air's $999 list price.

The core problem with Qualcomm's always-connected PC strategy is one that Qualcomm itself can't fix. While Qualcomm could, and probably will, soon announce a laptop chip that's based on the new Snapdragon 888 and has a level of raw power closer to Apple's M1, it's really down to Microsoft, as well as peripheral and app makers to solve the platform incompatibilities that have frustrated PC reviewers.
Hot Hardware cites Microsoft's promises of changes come in future updates to Windows 10, arguing that "with the arrival of x64 emulation and a growing library of native Arm64 apps, Windows 10 on Arm is going to be an even more powerful platform." From a performance perspective, while running Windows 10 on Arm, these [Snapdragon 8cx] chips may currently be at a disadvantage to the Apple M1, but some day in the not so distant future that might not be the case. We have no doubt that Qualcomm is likely working on a new Windows PC-centric SoC that is based on Snapdragon 888 or similar architecture. Qualcomm has promised a 25 percent uplift in CPU and a 35% lift in GPU performance over the Snapdragon 865, with the Snapdragon 888, which already offers a big boost over the previous gen Snapdragon 855/8cx. So, Qualcomm has the potential to put up a strong showing against the Apple M1, whenever its next-generation Snapdragon PC chip launches.
That may be, but John Gruber at Daring Fireball argues that currently "M1 Macs embarrass all other PCs — all Intel-based Macs, including automobile-priced Mac Pros, and every single machine running Windows or Linux." Those machines are just standing around in their underwear now because the M1 stole all their pants. Well, that just doesn't happen, your instincts tell you. One company, even a company like Apple, doesn't just embarrass the entire rest of a highly-competitive longstanding industry. But just because something hasn't happened — or hasn't happened in a very long while — doesn't mean it can't happen. And in this case, it just happened... M1 Macs completely upend what we can and should expect from PCs. It's a breakthrough along the lines of the iPhone itself in 2007.