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Displays

James Cameron Loves Apple's Vision Pro. But Will It Be Addictive? (vanityfair.com) 127

James Cameron tells Vanity Fair's Nick Bilton that his experience with Apple's Vision Pro "was religious. I was skeptical at first. I don't bow down before the great god of Apple, but I was really, really blown away... I think it's not evolutionary; it's revolutionary. And I'm speaking as someone who has worked in VR for 18 years." He explained that the reason it looks so real is because the Apple Vision Pro is writing a 4K image into my eyes. "That's the equivalent of the resolution of a 75-inch TV into each of your eyeballs — 23 million pixels." To put that into perspective, the average 4K television has around 8 million pixels. Apple engineers didn't slice off a rectangle from the corner of a 4K display and put it in the Apple Vision Pro. They somehow compressed twice as many pixels into a space as small as your eyeball. This, to people like Cameron who have been working in this space for two decades, "solves every problem."

But even with all this wonder, with 23 million pixels that are so clear and crisp that you can't tell reality from a digital composite of it.... the more I've used the Apple Vision Pro over the past two weeks, the more one glaring problem revealed itself to me. It's not the weight (which is a problem but will come down over time), or the size (which will shrink with each iteration), or the worry that it will drive us to consume more content alone (almost half of Americans already watch TV alone). Or how tech giants like Meta, Netflix, Spotify, and Google are currently withholding their apps from the device. (Content creators may come around once the consumers are there, and some, like Disney, are already embracing the device, making 150 movies available in 3D, including from mega-franchises like Star Wars and Marvel.) And it's not even the price, because if Apple wanted to, the company could subsidize the cost of the Apple Vision Pro and it would have about as much financial impact as Cook losing a nickel between his couch cushions.

I'm talking about something that I don't see a solution for... I can see a day when we all can't imagine living without an augmented reality. When we're enveloped more and more by technology, to the point that we crave these glasses like a drug, like we crave our iPhones today but with more desire for the dopamine hit this resolution of AR can deliver. I know deep down that the Apple Vision Pro is too immersive, and yet all I want to do is see the world through it. "I'm sure the technology is terrific. I still think and hope it fails," one Silicon Valley investor said to me. "Apple feels more and more like a tech fentanyl dealer that poses as a rehab provider." Harsh words, but he feels what we all feel, a slave to our smartphone, and he's seen this play before and he knows what the first act is like, and the second act, and he knows how it ends.
  • Political blogger Taegan Goddard says the Vision Pro "offers a glimpse of how we might use computers in the future. If you're skeptical — and many people are — you need to try it before drawing any conclusions. It's hard to explain unless you've worn it. But I can assure you, it's mind-blowing."
  • Apple CEO Tim Cook tells Bilton "You can actually lay on your sofa and put the displays on your ceiling if you wish. I watched the third season of Ted Lasso on my ceiling and it was unbelievable!"
  • Dan Ives, a senior analyst at the investment firm Wedbush Securities, tells Bilton, "We think a few years from now it'll resemble sunglasses and be less than $1,500."

EU

Apple Says EU Represents 7% of Global App Store Revenue (techcrunch.com) 67

Ivan Mehta reports via TechCrunch: Nearly a week after Apple announced big changes to the App Store because of the European Union's Digital Markets Act (DMA) rules, the company said that the market represents 7% of its global App Store revenues. The company's chief financial officer Luca Maestri said that the monetary impact of these changes will depend on choices made by developers to adopt different systems. "A lot will depend on the choices that will be made. Just to keep it in context, the changes applied to the EU market, which represents roughly 7% of our global app store revenue," he said in reply to an analyst's question.

Because of DMA, Apple has to allow alternative app stores and let developers use third-party payment processors. The company plans to charge a core tech fee if an app crosses a million annual downloads across different app stores. Amid these changes, Apple noted a record quarter for App Store revenues. The company's overall services revenue was $23.1 billion with an 11% jump year-on-year. Apple continued its narrative of defending the App Store and its commission ecosystem by saying that it provides the best privacy and security. CEO Tim Cook emphasized that the company will fall short of providing the best experience to users because of these changes.

"If you think about what we've done over the years is, we've really majored on privacy, security and usability. And we've tried our best to get as close to the past in terms of the things that are -- that people love about our ecosystem as we can, but we are going to fall short of providing the maximum amount that we could supply, because we need to comply with the regulation," he said.

AI

Apple Says It'll Show Its GenAI Efforts 'Later This Year' (techcrunch.com) 16

Apple has tossed another crumb to investors wondering when the world will get to see some 'Made in Cupertino' GenAI: Expect Apple to reveal what it's been working on in this buzzy slice of AI "later this year," per CEO Tim Cook. TechCrunch: During an earnings call yesterday, Apple's chief exec emphasized its ongoing investment in AI, alongside other -- as he put it -- "groundbreaking innovation," such as the technologies which underpin Apple's Vision Pro VR/AR headset, saying: "We continue to spend a tremendous amount of time and effort and we're excited to share the details of our ongoing work in that space later this year." Very unusual for Apple to publicly admit anything in its future roadmap.
Apple

Apple's Vision Pro Goes on Sale (cnbc.com) 57

Apple's Vision Pro virtual reality headset officially launched in the U.S. on Friday. Customers who preordered the headset will begin to receive it or pick it up at Apple Store locations. CNBC adds: Apple CEO Tim Cook appeared at the company's flagship Fifth Avenue store in New York City on Friday morning to celebrate the headset's release. Speaking to CNBC's Jim Cramer at the event about the Vision Pro's high sticker price, Cook called it "tomorrow's technology today." The Vision Pro starts at $3,500.

"People can spread their payments out over time, and so that's one affordability kind of thing," Cook said, referring to a monthly financing plan that buyers can choose. "It's chock-full of invention. It's got 5,000 patents on it. We think we priced it at the right level considering the value of it," Cook added.

Software

Apple Vision Pro To Launch With Over 600 Apps and Games (techcrunch.com) 83

An anonymous reader quotes a report from TechCrunch: The pace is picking up for the Apple Vison Pro apps ahead of the spatial computing device's Friday launch as developers ready their apps for the new platform. While just last week, only 150-plus apps had been specifically designed for the Vision Pro so far, according to a third-party analysis of the App Store, Apple announced today that more than 600 new apps and games are being readied for the Vison Pro ahead of its debut. These join the more than 1 million already compatible apps across iOS and iPadOS, the company says. [...]

The company says more than 600 apps and games have been designed to take advantage of the Vision Pro's capabilities and its 3D user interface that's navigated using your eyes, hands and voice. Several streaming apps have already announced their support, including Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok and MUBI. The PGA Tour Vision app offers a golf game with real-time shot tracking across models of real golf courses, while the NBA app will allow streaming up to five broadcasts live or on-demand at once, Apple notes. Red Bull TV will include 3D maps of races. Soccer fans will also be able to stream MLS Season Pass via Apple's own Apple TV app. That app will offer access to Apple's Originals, more than 200 3D movies and Apple Immersive Video.

Portables (Apple)

Apple Declares Last MacBook Pro With an Optical Drive Obsolete (arstechnica.com) 69

Apple has discontinued support for the mid-2012 13-inch MacBook Pro, the last model to include an optical drive. Products are considered obsolete when Apple ceased distribution over 7 years ago, making service and parts unavailable. The laptop was removed from Apple's lineup in 2016 but remained compatible with macOS until Big Sur in 2020. While optical drives had already fallen out of favor, the phase out marks the end of an era for pro users requiring discs for media production.
Apple

Apple Vision Pro Review Roundup 80

Apple has lifted the embargo on the first wave of non-curated reviews of its Vision Pro headset, and the results are somewhat surprising. The initial "high" experienced upon first impressions, where reviewers laud the headset's "incredibly impressive displays" and "near perfect" tracking capabilities, has waned. In real-world conditions outside of Apple's heavily-regulated demos, the Vision Pro appears to suffer from limited productivity usecases, DRM'd apps, and half-baked features that suggest this device is still very much in the dev-kit stage. Above all, however, is the isolation experienced when using the Vision Pro. It offers very few options for wearers to socialize and share memories with one another in any meaningful way. Tim Cook may be right when he said headsets are inherently isolating.

"You're in there, having experiences all by yourself that no one else can take part it," concludes Nilay Patel in his review for The Verge. "I don't want to get work done in the Vision Pro. I get my work done with other people, and I'd rather be out here with them."

These are some of our favorite reviews of the Apple Vision Pro:

- The Verge: Apple Vision Pro review: magic, until it's not
- The Wall Street Journal: Apple Vision Pro Review: The Best Headset Yet Is Just a Glimpse of the Future
- Washington Post: Apple's Vision Pro is nearly here. But what can you do with it?
- Tom's Guide: Apple Vision Pro review: A revolution in progress
- CNET: Apple Vision Pro Review: A Mind-Blowing Look at an Unfinished Future
- CNBC: Apple Vision Pro review: This is the future of computing and entertainment
The Internet

Apple Says UK Could 'Secretly Veto' Global Privacy Tools (bbc.co.uk) 90

AmiMoJo writes: Apple has attacked proposals for the UK government to pre-approve new security features introduced by tech firms. Under the proposed amendments to existing laws, if the UK Home Office declined an update, it then could not be released in any other country, and the public would not be informed. The government is seeking to update the Investigatory Powers Act (IPA) 2016. The Home Office said it supported privacy-focused tech but added that it also had to keep the country safe.

A government spokesperson said: "We have always been clear that we support technological innovation and private and secure communications technologies, including end-to-end encryption, but this cannot come at a cost to public safety." The proposed changes will be debated in the House of Lords tomorrow. Apple says it is an "unprecedented overreach" by the UK government. "We're deeply concerned the proposed amendments to the Investigatory Powers Act (IPA) now before Parliament place users' privacy and security at risk," said Apple in a statement. "It's an unprecedented overreach by the government and, if enacted, the UK could attempt to secretly veto new user protections globally preventing us from ever offering them to customers."

AI

Apple's Large Language Model Shows Up in New iOS Code 22

An anonymous reader shares a report: Apple is widely expected to unveil major new artificial intelligence features with iOS 18 in June. Code found by 9to5Mac in the first beta of iOS 17.4 shows that Apple is continuing to work on a new version of Siri powered by large language model technology, with a little help from other sources. In fact, Apple appears to be using OpenAI's ChatGPT API for internal testing to help the development of its own AI models. According to this code, iOS 17.4 includes a new SiriSummarization private framework that makes calls to the OpenAI's ChatGPT API. This appears to be something Apple is using for internal testing of its new AI features. There are multiple examples of system prompts for the SiriSummarization framework in iOS 17.4 as well. This includes things like "please summarize," "please answer this questions," and "please summarize the given text."

Apple is unlikely to use OpenAI models to power any of its artificial intelligence features in iOS 18. Instead, what it's doing here is testing its own AI models against ChatGPT. For example, the SiriSummarization framework can do summarization using on-device models. Apple appears to be using its own AI models to power this framework, then internally comparing its results against the results of ChatGPT. In total, iOS 17.4 code suggests Apple is testing four different AI models. This includes Apple's internal model called "Ajax," which Bloomberg has previously reported. iOS 17.4 shows that there are two versions of AjaxGPT, including one that is processed on-device and one that is not.
EU

Apple Faces 'Strong Action' If App Store Changes Fall Short, EU's Breton Says (reuters.com) 65

Apple faces strong action if changes to its App Store do not meet incoming European Union regulations, the bloc's industry chief said on Friday. Reuters: In a move designed to comply with the EU's incoming Digital Markets Act (DMA), the company will soon allow software developers to distribute their apps to Apple devices via alternative stores. From early March, developers will be able to offer alternative app stores on iPhones and opt out of using Apple's in-app payment system, which charges commissions of up to 30%.

However, critics have said the changes do not go far enough, arguing Apple's fee structure remains unfair, and that the changes may be in violation of the DMA. Asked about Apple's plans, EU industry chief Thierry Breton exclusively told Reuters: "The DMA will open the gates of the internet to competition so that digital markets are fair and open. Change is already happening. As from 7 March we will assess companies' proposals, with the feedback of third parties." He added: "If the proposed solutions are not good enough, we will not hesitate to take strong action."

EU

Shameless Insult, Malicious Compliance, Junk Fees, Extortion Regime: Industry Reacts To Apple's Proposed Changes Over Digital Markets Act 255

In response to new EU regulations, Apple on Thursday outlined plans to allow iOS developers to distribute apps outside the App Store starting in March, though developers must still submit apps for Apple's review and pay commissions. Now critics say the changes don't go far enough and Apple retains too much control.

Epic Games CEO Tim Sweeney: They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA (Digital Markets Act), or accept a new also-illegal anticompetitive scheme rife with new Junk Fees on downloads and new Apple taxes on payments they don't process. 37signals's David Heinemeier Hansson, who is also the creator of Ruby on Rails: Let's start with the extortion regime that'll befell any large developer who might be tempted to try hosting their app in one of these new alternative app stores that the EU forced Apple to allow. And let's take Meta as a good example. Their Instagram app alone is used by over 300 million people in Europe. Let's just say for easy math there's 250 million of those in the EU. In order to distribute Instagram on, say, a new Microsoft iOS App Store, Meta would have to pay Apple $11,277,174 PER MONTH(!!!) as a "Core Technology Fee." That's $135 MILLION DOLLARS per year. Just for the privilege of putting Instagram into a competing store. No fee if they stay in Apple's App Store exclusively.

Holy shakedown, batman! That might be the most blatant extortion attempt ever committed to public policy by any technology company ever. And Meta has many successful apps! WhatsApp is even more popular in Europe than Instagram, so that's another $135M+/year. Then they gotta pay for the Facebook app too. There's the Messenger app. You add a hundred million here and a hundred million there, and suddenly you're talking about real money! Even for a big corporation like Meta, it would be an insane expense to offer all their apps in these new alternative app stores.

Which, of course, is the entire point. Apple doesn't want Meta, or anyone, to actually use these alternative app stores. They want everything to stay exactly as it is, so they can continue with the rake undisturbed. This poison pill is therefore explicitly designed to ensure that no second-party app store ever takes off. Without any of the big apps, there will be no draw, and there'll be no stores. All of the EU's efforts to create competition in the digital markets will be for nothing. And Apple gets to send a clear signal: If you interrupt our tool-booth operation, we'll make you regret it, and we'll make you pay. Don't resist, just let it be. Let's hope the EU doesn't just let it be.
Coalition of App Fairness, an industry body that represents over 70 firms including Tinder, Spotify, Proton, Tile, and News Media Europe: "Apple clearly has no intention to comply with the DMA. Apple is introducing new fees on direct downloads and payments they do nothing to process, which violates the law. This plan does not achieve the DMA's goal to increase competition and fairness in the digital market -- it is not fair, reasonable, nor non-discriminatory," said Rick VanMeter, Executive Director of the Coalition for App Fairness.

"Apple's proposal forces developers to choose between two anticompetitive and illegal options. Either stick with the terrible status quo or opt into a new convoluted set of terms that are bad for developers and consumers alike. This is yet another attempt to circumvent regulation, the likes of which we've seen in the United States, the Netherlands and South Korea. Apple's 'plan' is a shameless insult to the European Commission and the millions of European consumers they represent -- it must not stand and should be rejected by the Commission."
Apple

Netflix Co-CEO Calls Vision Pro 'Subscale' and Wonders If Anybody Would Actually Use It (gizmodo.com) 135

Netflix is on everything. It's on your phone, computer, and game console, going all the way back to the Nintendo Wii. Hell, you can get your Netflix fix on a Peloton. One place where Netflix won't be is Apple's upcoming Vision Pro VR headset. Why isn't Netflix planning an app for what is Apple's big $3,500 gamble on the future of augmented reality? According to co-CEO Greg Peters, it's because the company doesn't know if anybody's actually going to use it. Gizmodo: More specifically, he called the device "subscale," adding that he didn't know if it would be "relevant to most of our members." That was in an interview with business analyst Ben Thompson, where Peters implied his company is being far more selective, at least when it comes to Apple's $3,500 "spatial computer."

"We have to be careful about making sure that we're not investing in places that are not really yielding a return, and I would say we'll see where things go with Vision Pro," the Netflix co-CEO said. The interview dropped barely a day after Peters got done extolling how the company gained more than 13 million new subscribers in the last three months of 2023 while also mentioning potentially increasing subscription prices. Other common apps like Spotify and YouTube also don't plan to have a Vision Pro-specific app at launch, instead directing people to log on through their Safari browser. Peters added that they still want to work with Apple, and "sometimes we find a great space of overlap. We can move very, very quickly. Sometimes it takes a little bit longer."
The investment Netflix is talking about is not unchecking a box to enable the iPad app on the Vision Pro.
Apple

Apple Opens App Store To Game Streaming Services (theverge.com) 8

Starting today Apple is opening up its App Store to allow game streaming apps and services. From a report: This means that services like Xbox Cloud Streaming and GeForce Now, which previously were only accessible on iOS via a web browser, will be able to offer full-featured apps. "Developers can now submit a single app with the capability to stream all of the games offered in their catalog," Apple wrote in a blog post. These changes apply "worldwide," according to the company.

In 2020, Apple appeared to have carved out a space for these cloud gaming services in the App Store. But that turned out not to be the case, as all games available through each service had to be submitted and reviewed as a standalone app. So the shift to allow one app with a large catalog of games marks a major change. As part of today's announcement, Apple said that "each experience made available in an app on the App Store will be required to adhere to all App Store Review Guidelines and its host app will need to maintain an age rating of the highest age-rated content included in the app."
Apple also says that developers will now "be able to provide enhanced discovery opportunities for streaming games, mini-apps, mini-games, chatbots, and plug-ins that are found within their apps," and that "mini-apps, mini-games, chatbots, and plug-ins will be able to incorporate Apple's In-App Purchase system to offer their users paid digital content or services for the first time, such as a subscription for an individual chatbot."
Apple

Apple is Bringing Sideloading and Alternate App Stores To the iPhone (theverge.com) 104

The iPhone's app ecosystem is about to go through its biggest shake-up since the App Store launched in 2008. Today, Apple announced how it plans to change the rules for developers releasing iOS software in the European Union in response to the bloc's Digital Markets Act (DMA) coming into force in March. The big news is that third-party app stores will be allowed on iOS for the first time, breaking the Apple App Store's position as the sole distributor of iPhone apps. The changes will arrive with iOS 17.4 in March. From a report: Here's how the new "alternative app marketplaces," as Apple called them, will work. Users in the EU and on iOS 17.4 will be able to download a marketplace from that marketplace's website. In order to be used on an iPhone, those marketplaces have to go through Apple's approval process, and once you download one, you have to explicitly give it permission to download apps to your device. But once the marketplace is approved and on your device, you can download anything you want -- including apps that violate App Store guidelines. You can even set a non-App Store marketplace as the default on your device.

Developers, meanwhile, can choose whether to use Apple's payment services and in-app purchases or integrate a third-party system for payments without paying an additional fee to Apple. If the developer wants to stick with Apple's existing in-app payment system, there's an additional 3 percent processing fee. Apple still plans to keep a close eye on the app distribution process. All apps must be "notarized" by Apple, and distribution through third-party marketplaces is still managed by Apple's systems. Developers will only be allowed to distribute a single version of their app across different app stores, and they'll still have to abide by some basic platform requirements, like getting scanned for malware.
Apple says that anyone looking to develop an alternative app marketplace will have to provide evidence that it can financially "guarantee support for developers and customers." Apple wants "a stand-by letter of credit from an A-rated (or equivalent by S&P, Fitch, or Moody's) financial Institution of 1 million Euro prior to receiving the entitlement. It will need to be auto-renewed on a yearly basis."
Desktops (Apple)

The Mac Turns 40 (theverge.com) 135

Apple's longest-running product is an increasingly small part of the company's business. And yet, it's never been more successful. Jason Snell, writing for The Verge: Twenty years ago, on the Mac's 20th anniversary, I asked Steve Jobs if the Mac would still be relevant to Apple in the age of the iPod. He scoffed at the prospect of the Mac not being important: "of course" it would be. Yet, 10 years later, Apple's revenue was increasingly dominated by the iPhone, and the recent success of the new iPad had provided another banner product for the company. When I interviewed Apple exec Phil Schiller for the Mac's 30th anniversary, I found myself asking him about the Mac's relevance, too. He also scoffed: "Our view is, the Mac keeps going forever," he said.

Today marks 40 years since Jobs unveiled the original Macintosh at an event in Cupertino, and it once again feels right to ask what's next for the Mac. Next week, Apple will release financial results that will reinforce that Mac sales are among the best they've been in the product's history. Then, a day later, Apple will release a new device, the Vision Pro, that will join the iPhone, iPad, and Apple Watch in an ever-expanding lineup of which the Mac is only one small part. As the Mac turns 40, it's never been more successful -- or more irrelevant to Apple's bottom line. It's undergone massive changes in the past few years that ensure its survival but also lash it to a hardware design process dominated by the iPhone. Being middle-aged can be complicated.

Mac users -- and I've been one of them for 34 of those 40 years -- have been on the defensive for most of the platform's existence. The original Mac cost $2,495 (equivalent to more than $7,300 today), and it had to compete with Apple's own Apple II series, which was more affordable and wildly successful. The Mac was far from a sure thing, even at Apple: in the years after the Mac was first introduced, Apple released multiple new Apple II models. (One even had a mouse and ran a version of the Mac's Finder file manager.) It took a long time for the Mac to emerge from the Apple II's shadow. And as revolutionary as the Mac's interface was -- it was the first popular personal computer to have a mouse-driven, menu-oriented user interface rather than a simple command line -- it also had to overcome an enormous amount of resistance for being such an outlier. Once Microsoft truly embraced the Mac's interface style with Windows, it took over the world, leaving the Mac with measly market share and diminishing prospects.
Further reading:
Apple Shares the Secret of Why the 40-Year-Old Mac Still Rules.
Greg Joswiak on the Mac's Enduring Appeal.
Mac at 40: The Eras Tour.
40 Years Later, the Original Mac is More Amazing Than Ever.
The Birth of the Mac: Rolling Stone's 1984 Feature on Steve Jobs and His Whiz Kids (March 1, 1984).
EU

Apple Plans New Fees and Restrictions for Downloads Outside App Store (wsj.com) 140

In response to a new European law intended to limit Apple's control over iPhone apps, Apple plans to allow sideloading with restrictions. Users will be able to download apps outside the App Store for the first time, but Apple will review each app, collect fees from developers, and add other limits, WSJ reported Wednesday. The policies will apply only in Europe and test enforcement of the law. Spotify, Meta, Microsoft and others are preparing new direct download options in anticipation. Apple has defended controlling downloads via the App Store as necessary for iPhone security and quality, but critics call it anticompetitive and say Apple collects unfairly high commissions. Apple's approach aims to maintain oversight despite the law, but its plans could still change.

Further reading: Apple's App Store Rule Changes Draw Sharp Rebuke From Critics.
Transportation

Apple Dials Back Car's Self-Driving Features and Delays Launch To 2028 (bloomberg.com) 67

Apple, reaching a make-or-break point in its decade-old effort to build a car, has pivoted to a less ambitious design with the intent of finally bringing an electric vehicle to market. Bloomberg: After previously envisioning a truly driverless car, the company is now working on an EV with more limited features, according to people with knowledge of the project. Even so, Apple's goal for a release date continues to slip. With the latest changes, the company looks to introduce the car in 2028 at the earliest, roughly two years after a recent projection, said the people, who asked not to be identified because the deliberations are private.

Apple's secretive effort to create a car is one of the most ambitious endeavors in its history, and one of its more tumultuous. Since it began taking shape in 2014, the project -- codenamed Titan and T172 -- has seen several bosses come and go. There have been multiple rounds of layoffs, key changes in strategy and numerous delays. But it remains one of the company's potential next big things -- an entirely new category for the device maker that could help reinvigorate sales growth. Apple's revenue stalled last year as it contended with a maturing smartphone industry and a slowdown in China, its biggest overseas market.

Apple

Apple Might Have Sold Up To 180,000 Vision Pro Headsets Over Pre-Order Weekend (engadget.com) 108

According to analyst Min-Chi Kuo, Apple may have sold somewhere between 160,000 to 180,000 Vision Pro headsets during the past weekend. "This already far exceeds Kuo's earlier production figures of 60,000 to 80,000 units targeting the initial release on February 2, which is no wonder that the Vision Pro was sold out immediately after pre-orders opened," notes Engadget. From the report: While this sounds like positive news, Kuo pointed out that with shipping times remaining unchanged within the first 48 hours, this might indicate a quick drop in demand after the heavy users and hardcore fans were done pre-ordering. In contrast, iPhone orders would usually "see a steady increase in shipping times 24 to 48 hours after pre-orders open." But of course, the Vision Pro isn't meant for the average consumer in its current state, especially given the lack of some mainstream apps like YouTube, Spotify or Netflix. Not to mention the eye-watering $3,499 base price either, though Apple may later release a cheaper model in the ballpark of $1,500 to $2,500, according to an earlier report by Bloomberg's Mark Gurman.

Kuo added that even with the device being sold out based on the upper initial production figure of 80,000 units, that only accounts for about 0.007 percent of Apple's 1.2 billion active users, which makes the Vision Pro "a very niche product" in the eyes of Cupertino. That is to say, the tech giant will need to somehow drum up and sustain demand for the headset before its global launch, which is rumored to take place some time before this year's WWDC -- likely in June. Meanwhile, Apple is also busy setting up demo areas at its US flagship stores, in the hopes of making a few more sales with their 25-minute sessions.

Desktops (Apple)

40 Years Ago: How Sinclair's QL Computer Outshined Apple's Macintosh (theregister.com) 124

This week the Conversation ran an article titled "Mac at 40: User experience was the innovation that launched a technology revolution ".

But meanwhile, an anonymous reader shared this report from the Register: Two weeks before Apple launched the Macintosh, Sir Clive Sinclair launched his unprecedentedly powerful yet affordable Motorola-powered SOHO computer — starting a line of hardware and software that, remarkably, is still going.

The QL remains a much-misunderstood computer. For its time, it was just as radical as the closely related machine that launched days later. Although it wasn't a smash hit, it wasn't the failure it's often deemed. A multinational licensed Sinclair's hardware, and several big-name companies sold versions of it around the world. The QL also inspired a dozen software-compatible successors, at least one of which is still manufactured today ... and not one but two versions of its unique operating system are still around as open source.

Sinclair Research launched the QL on January 12, 1984, nearly two weeks before Apple Computer launched its new Macintosh computer on the 24th. Both machines had Motorola 68000-family processors, a mere 128 kB of memory, and just a pair of serial ports for I/O. Both launched with powerful bundled applications. Both had brutally cut-down specifications to make them price competitive, and both were big technological gambles on unproven technology, previously only available in vastly more expensive computers.

Sinclair's bet was that multitasking would be the key differentiator. It was the first affordable personal computer to offer this. Today it's clear that Sinclair backed the wrong horse, but four decades ago, its mistake was understandable. Before the Macintosh, it was not at all clear that GUIs were the future... When the QL turned 30, The Reg published a detailed history, but a decade on, we thought it would be more interesting to look at the legacy of this pioneering machine — the many models of QL-compatible machines that appeared after Sinclair Research moved on to other things, and the descendants of its remarkable OS and their continued existence in the 21st century.

EU

Apple Offers To Open Mobile Payments To Third Parties Amid EU Antitrust Case (wsj.com) 16

Apple committed to address antitrust concerns posed by the European Commission surrounding its popular Apple Pay app, including allowing access to third-party mobile wallet and payment services. WSJ: The U.S. tech giant has agreed to allow companies' apps to make contactless payments on devices that use the iOS system, such as iPhones, for free without the need to use Apple Pay or Apple Wallet, the EU's executive arm said Friday.

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