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Businesses

Apple Extends Its Trade-In Program 54

Posted by samzenpus
from the how-much-will-you-give-me-for-it? dept.
Mark Wilson writes "Earlier in the month it was reveal that Apple was about to start offering gift cards as part of a trade-in program for people buying new a new iPhone. The updated program has now gone live so you can take your old Apple device, or non-Apple smartphone to an Apple store, or mail it in to receive credit. The credit can be used in store or online against the purchase of a new Apple device, and this program expansion is the latest move from Apple to try to tempt users away from other platforms. You can check online to see how much you can expect to receive for your existing phone and decide whether it's worth your while. Hint: it might not be.
Businesses

If You Want To Buy an Apple Watch In-Store, You'll Need a Reservation 190

Posted by samzenpus
from the for-the-discerning-time-enthusiast dept.
An anonymous reader writes "Good news for those of you thinking of buying an Apple watch but were concerned the experience wouldn't feel exclusive enough. According to MacRumors there will be no walk-in sales the first few weeks of launch. Instead, you'll have to call the store and make reservations. From the article: "Apple will begin offering online pre-sales of the Apple Watch starting on April 10th, with the first deliveries occurring on April 24th, the official Apple Watch launch date. During those two weeks, customers will be able to have hands-on 'try-on' appointments at Apple retail stores in order to help make up their mind. However, according to training documents that MacRumors has received, Apple is not allowing any walk-in retail purchases for the Apple Watch at launch. Instead customers must make an online 'Product Reservation' to hold a specific Apple Watch model at a retail store. This new 'Product Reservation' system is used instead of Apple's 'Personal Pickup' system for Apple Watches. Apple's retail training documents indicate that 'If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app.'"
Medicine

Is the Apple Watch a Useful Medical Device? (Video) 47

Posted by Roblimo
from the all-we-want-is-for-you-to-be-happy-happy-happy dept.
Let's kill the suspense right away by answering the title question, 'Probably not.' For one thing, according to interviewee Alfred Poor, the Apple Watch is in no way linked to the Apple Research Kit. Dr. Poor is editor of the Health Tech Insider website, so he follows this kind of thing more carefully than most people. And the Apple watch is not the only device mentioned in this video (or transcript, if you prefer reading to listening). If you want to ruminate about the possibility of direct mind control, for instance, you need to know about the Thync, whose vendor calls it 'A groundbreaking wearable device that enables you to shift your state of mind in minutes.' They say it 'induces on-demand shifts in energy, calm, or focus.' It even has a 'pleasure' setting. Crank that to 11 and you might happily spend your days prone, being fed by a drip and emptied by a catheter, moving only when an attendant turns you over to keep bedsores from developing -- not that you'll care if they do -- as you spend the rest of your life in an artificially-induced joyful stupor.
Software

Developers and the Fear of Apple 269

Posted by Soulskill
from the think-different-except-about-us dept.
An anonymous reader writes: UI designer Eli Schiff has posted an article about the "climate of fear" surrounding Apple in the software development community. He points out how developers who express criticism in an informal setting often recant when their words are being recorded, and how even moderate public criticism is often prefaced by flattery and endorsements.

Beyond that, the industry has learned that they can't rely on Apple's walled garden to make a profit. The opaque app review process, the race to the bottom on pricing, and Apple's resistance to curation of the App Store are driving "independent app developers into larger organizations and venture-backed startups." Apple is also known to cut contact with developers if they release for Android first. The "climate of fear" even affects journalists, who face not only stonewalling from Apple after negative reporting, but also a brigade of Apple fans and even other journalists trying to paint them as anti-Apple.
Portables (Apple)

Apple Doubles MacBook Pro R/W Performance 204

Posted by samzenpus
from the greased-lightning dept.
Lucas123 writes Benchmark tests performed on the 2015 MacBook Pro revealed it does have twice the read/write performance as the mid-2014 model. Tests performed with the Blackmagic benchmark tool revealed read/write speeds of more than 1,300MBps/1,400MBps, respectively. So what's changed? The new MacBook Pro does have a faster Intel dual-core i7 2.9GHz processor and 1866MHz LPDDR3) RAM, but the real performance gain is in the latest PCIe M.2 flash module. The 2014 model used a PCIe 2.0 x2 card and the 2015 model uses a PCIe 3.0 x4 (four I/O lanes) card. Twice the lanes, twice the speed. While Apple uses a proprietary flash card made by Samsung, Intel, Micron and SanDisk are all working on similar technology, so it's likely to soon wind up in high-end PCs.
OS X

For Boot Camp Users, New Macs Require Windows 8 Or Newer 209

Posted by timothy
from the you-can't-quite-you're-fired dept.
For anyone using Windows 7 by way of Apple's Boot Camp utility, beware: support for Windows via Boot Camp remains, but for the newest Apple laptops, it's only for Windows 8 for now. From Slashgear: This applies to the 2015 MacBook Air, and the 13-inch model of the 2015 MacBook Pro. Windows 8 will remain compatible, as will the forthcoming Windows 10. The 2013 Mac Pro also dropped Boot Camp support for Windows 7, while 2014 iMacs are still compatible, along with 2014 MacBook Airs and 2014 MacBook Pros. For those who still prefer to run Windows 7 on their Macs, there are other options. This change to Boot Camp will not affect using the Microsoft operating system through virtualization software, such as Parallels and VMware Fusion. Also at PC Mag.
Bug

OS X Users: 13 Characters of Assyrian Can Crash Your Chrome Tab 119

Posted by timothy
from the cat-like-typing-detected dept.
abhishekmdb writes No browsers are safe, as proved yesterday at Pwn2Own, but crashing one of them with just one line of special code is slightly different. A developer has discovered a hack in Google Chrome which can crash the Chrome tab on a Mac PC. The code is a 13-character special string which appears to be written in Assyrian script. Matt C has reported the bug to Google, who have marked the report as duplicate. This means that Google are aware of the problem and are reportedly working on it.
IBM

A Sucker Is Optimized Every Minute 110

Posted by timothy
from the straight-to-godwin dept.
theodp writes Now that we have hard data on everything, observes the NY Times' Virginia Heffernan in A Sucker Is Optimized Every Minute, we no longer make decisions from our hearts, guts or principles. "The gut is dead," writes Heffernan. "Long live the data, turned out day and night by our myriad computers and smart devices. Not that we trust the data, as we once trusted our guts. Instead, we 'optimize' it. We optimize for it. We optimize with it." To win Presidential elections. To turn web pages into Googlebait. To sucker people into registering for websites. Of the soon-to-arrive Apple Watch, Heffernan notes: "After time keeping, the watch's chief feature is 'fitness tracking': It clocks and stores physiological data with the aim of getting you to observe and change your habits of sloth and gluttony. Evidently I wasn't the only one whose thoughts turned to 20th-century despotism: The entrepreneur Anil Dash quipped on Twitter, albeit stretching the truth, 'Not since I.B.M. sold mainframes to the Nazis has a high-tech company embraced medical data at this scale.'"
Android

Apple May Start Accepting Android Phones As Trade-Ins 148

Posted by timothy
from the whatever-you've-got dept.
HughPickens.com writes Bloomberg reports that according to a person with knowledge of the matter, Apple plans to start accepting non-Apple devices as trade-ins as the company seeks to extend market-share gains against Android smartphones. Apple is seeking to fuel even more iPhone 6 and 6 Plus sales after selling 74.5 million units in the last three months of 2014. Thanks to record sales, shipments of iPhones surpassed Android in the US with 47.7 percent of the market compared with Android's 47.6 percent. According to Apple CEO Tim Cook Apple "experienced the highest Android switcher rate in any of the last three launches in the three previous years." While Android phones don't hold their value as well as iPhones, it still makes sense for Apple Stores to accept them, says Israel Ganot, former CEO of Gazelle Inc., an online mobile device trade-in company. "Apple can afford to pay more than the market value to get you to switch over," says Ganot, "on the idea that you're going to fall in love with the iOS ecosystem and stay for a long time."
Television

Apple Reportedly Working On an Online TV Service 87

Posted by Soulskill
from the eliminating-those-choices-that-confuse-your-pretty-little-head dept.
An anonymous reader writes: According to a Wall Street Journal report (paywalled) Apple is in negotiations with media companies to develop an online TV service. The service will include a bundle of roughly 25 channels, so less popular channels will have a very difficult time fighting for a spot. Most major networks should be present, although NBC's participation is dubious because of its ties to Comcast, which would be in direct competition with Apple's service. "If Apple can offer a comprehensive, albeit slimmed-down, bundle for $30 to $40 a month, that could force distributors to cut prices or eat into margins to retain subscribers. At Comcast, for example, average video revenue per user should be about $79.45 in 2015, according to UBS. Meanwhile, its programming costs per average subscriber should be about $39.60. Those costs may need to rise. That roughly 50% gross margin looks vulnerable."
Security

Ex-NSA Researcher Claims That DLL-Style Attacks Work Just Fine On OS X 93

Posted by timothy
from the it's-a-feature dept.
An anonymous reader writes Ex-NSA and NASA researcher Patrick Wardle claims to have developed a reliable technique of Shared Library replacement which renders Apple's OSX operating system just as vulnerable to exploitation as Windows has been (via its 'DLL' shared libraries) for years. Speaking at CanSecWest, Wardle explained that Apple's refusal to encrypt software downloads via its App Store allows an attacker on the same network to inject a malicious 'dylib' (shared library) without altering the hash of the legitimate-but-vulnerable software, thereby leaving the Developer ID signature intact. Wardle ran a crafted Python script on a typical Mac and discovered 150 dylib-dependent applications, including Apple's own Xcode developer environment — revealed last week by Edward Snowden to be a priority target for the NSA due to its ability to propagate compromised software.
Crime

Fraud Rampant In Apple Pay 269

Posted by timothy
from the play-money dept.
PvtVoid writes with this report from the New York Times, excerpting: An industry consultant, Cherian Abraham, put the fraud rate [for Apple Pay] at 6 percent, compared with a traditional credit card fraud rate that is relatively minuscule, 10 cents for every $100 spent. [i.e. one tenth of one percent]. The vulnerability in Apple Pay is in the way that it — and card issuers — "onboard" new credit cards into the system. Because Apple wanted its system to have the simplicity for which it has become famous and wanted to make the sign-up process "frictionless," the company required little beyond basic credit card information about a user. Nor did it provide much information to the banks, like full phone numbers and addresses, that might help them detect fraud early. The banks, desperate to become their customers' default card on Apple Pay — most add only one to their iPhones — did little to build their own defenses or to push Apple to provide more detailed information about its customers. Some bank executives acknowledged that they were were so scared of Apple that they didn't speak up.
Intel

Intel Will Reportedly Land Apple As a Modem Chip Customer 77

Posted by samzenpus
from the new-partners dept.
itwbennett writes After so many years of spinning its wheels, Intel is reportedly about to make a big step into mobile by providing Apple with LTE modem chips for its hot-selling iPhone. The news comes courtesy of VentureBeat, which cites two separate sources of the plans. The story says Apple will begin using Intel's new 7360 LTE modem processor in place of a Qualcomm chip, which has been there for a few generations.
Businesses

Steve Jobs's Big Miss: TV 205

Posted by samzenpus
from the blow-up-your-tv-throw-away-your-paper dept.
jfruh writes Steve Jobs was a well-known audiophile and music lover, which helps explain why Apple transformed the music industry in the '00s with the iPod and iTunes. But according to a new biography soon to be released, Apple may have failed to do the same for TV because of Steve Jobs's disdain for the medium. One of his first acts upon returning to the company was to kill the flashy, expensive 20th Anniversary Macintosh, in part because it had a built-in TV tuner. "Apple will never make a TV again," Jobs declared.
Power

Why Apple Won't Adopt a Wireless Charging Standard 184

Posted by timothy
from the type-oughtta-be-enough-for-anyone dept.
Lucas123 writes As the battle for mobile dominance continues among three wireless charging standards, with many smartphone and wearable makers having already chosen sides, Apple continues to sit on the sideline. While the new Apple Watch uses a tightly coupled magnetic inductive wireless charging technology, it still requires a cable. The only advantage is that no port is required, allowing the watch case to remain sealed and water resistant. The iPhone 6 and 6 Plus, however, remain without any form of wireless charging, either tightly coupled inductive or more loosely coupled resonant charging. Over the past few years, Apple has filed patents on its own flavor of wireless charging, a "near field" or resonant technology, but no products have as yet come to market. If and when it does select a technology, it will likely be its own proprietary specification, which ensures accessory makers will have to pay royalties to use it.