This makes me a little paranoid, which leads to my first question: How accurate are carriers' own internal tools for measuring use, and do you recommend any third-party apps for keeping track of data use? Ideally, I'd like a detailed breakdown by app, over time: I don't think I'm at risk for data-stealing malware on my phone (the apps I use are either built-in, or plain-vanilla ones from Google's store, like Instagram, Twitter's official client, etc.), but of course really well-crafted malware would be tough to guard against or to spot. And even if they can be defeated, more and more sites (Facebook, for one) now play video just because I've rolled over a thumbnail. Read on for second part of the question.
The final threat for Google's Android may be the most pernicious: What if a significant number of the people who adopted Android as their first smartphone move on to something else as they become power users? In Apple's last two earnings calls, Tim Cook reported that the "majority" of those who switched to iPhone had owned a smartphone running Android. Apple has not specified the rate of switching, but a survey found that 16 percent of people who bought the latest iPhones previously owned Android devices; in China, that rate was 29 percent. For Google, this may not be terrible news in the short run. If Google already makes more from ads on iOS than Android, growth in iOS might actually be good for Google's bottom line. Still, in the long run, the rise of Android switching sets up a terrible path for Google — losing the high-end of the smartphone market to the iPhone, while the low end is under greater threat from noncooperative Android players like Cyanogen which has a chance to snag as many as 1 billion handsets. Android has always been a tricky strategy concludes Manjoo; now, after finding huge success, it seems only to be getting even trickier.