At the heart of the case is that Apple's use of DRM harmed customers by raising the price of the iPod and that Apple removed other competitor's music from the iPod — namely RealPlayer's Harmony music files. Apple does not dispute that it removed RealPlayer's files, but contends it was done for security reasons as RealPlayer was able to get the music files onto the iPod by posing as Apple FairPlay files. In testimony, Steve Jobs called RealPlayer's move "a hack" and there was considerable discussion at the time."
"It is well-established that, prior to the Snowden reporting, Silicon Valley companies were secret, eager and vital participants in the growing Surveillance State. Once their role was revealed, and they perceived those disclosures threatening to their future profit-making, they instantly adopted a PR tactic of presenting themselves as Guardians of Privacy. Much of that is simply self-serving re-branding, but some of it, as I described last week, are genuine improvements in the technological means of protecting user privacy, such as the encryption products now being offered by Apple and Google, motivated by the belief that, post-Snowden, parading around as privacy protectors is necessary to stay competitive."
So, while he concedes the role of public relations in the ongoing cyber security push, Greenwald concurrently believes encryption is a "genuine" countermeasure. In other words, what we're seeing is mostly marketing hype... except for the part about strong encryption.
With regard to the promise of encryption as a privacy cure-all, history tells a markedly different story. Guarantees of security through encryption have often proven illusory, a magic act. Seeking refuge in a technical quick fix can be hazardous for a number of reasons.