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How Will Apple Change Under Its New CEO? (9to5mac.com) 43

Posted by EditorDavid from the thinking-different dept.
How will Apple change in September under its new CEO — former hardware chief John Ternus? The blog Geeky Gadgets is already expecting "significant updates to the iPhone over the next three years," as well as streamlined internal engineering (plus durability enhancements and high-capacity batteries).

2026: Foldable display
2027: Bezel-less iPhone 20 (celebrating the iPhone's 20th anniversary)

CNET's web sites (which include ZDNET, PCMag, Mashable and Lifehacker) are even hosting a contest "to see which of our readers can make the best Apple predictions for 2026. Answer five questions in any of our three rounds of the contest to be entered to win [$applePrize] in September."

But the blog 9to5Mac already has a list of new upcoming Apple products, courtesy of Bloomberg's Mark Gurman (who appeared on the TBPN podcast this week "to talk about Apple's CEO transition, what to expect from John Ternus, and more." As part of the conversation, Gurman said: "There are six major Apple products in development right now, six major new product categories." Here's the full list he shared:

1. AI AirPods
2. Smart glasses
3. Pendant
4. Smart display
5. Tabletop robot
6. Security camera

[...] Gurman has reported on the Pendant before as a new AI wearable that's an alternative to AI AirPods and Glasses. All three products are expected to rely heavily on a paired iPhone for Siri and other AI features. The smart display ('HomePad'), tabletop robot, and security camera are all brand new Apple Home products.
The AI features arrive "thanks to the revamped Apple Foundation Models trained by Google Gemini," reports the AppleInsider blog (citing Gurman's Power On newsletter at Bloomberg). The smart doorbell camera will include "an Apple Intelligence-upgraded version of the facial recognition already included with HomeKit Secure Video. Today, HSV can utilize the Apple Home admin's tagged faces in their Photos app to label people that are viewed on the camera. When a known person rings the doorbell, Siri will announce them by name over the HomePod chime."

How Will Apple Change Under Its New CEO? More | Reply

How Will Apple Change Under Its New CEO?

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  • My impression of John Ternus is that he is very media-trained to the point of being a condescending bullshitter.
    Tim Cook had sometimes looked slightly embarrassed. Not with this guy. Therefore, my very personal gut reaction is that I'd expect him to take more risks than Tim Cook had done, for better and for worse.

  • “Siri and other AI features”.

    Siri is ddduuummmbbbbbbb.

    I’m pretty pro-Apple. Their ecosystem is awesome. Most of my devices are Apple. But Siri is clearly just a placeholder for some future development that makes voice assistants more useful.
    • Siri is Gemini under the hood. Or will be.

      • Google has reduced the value of Gemini to near zero with their web search Gemini results. If you search for anything that you know things about, you rapidly see that it doesn't know shit about shit. They say that those results are produced with an inferior version of Gemini that's cheaper to run. Well, guess what? It just makes them look like incompetent assholes every time anyone who knows anything does a web search.

  • Please, John, (Score:4, Funny)

    by jenningsthecat ( 1525947 ) on Sunday April 26, 2026 @04:51PM (#66113438)

    Ternus around! We need a new direction here at Apple.

  • Security camera like we need an system with apples storage markup unless it's for homes and linked to an online service.
    But I don't see apple makeing an multi cam system that will be priced good as that does not really need high speed flash at priced at $400/TB

  • I'd like to see the new CEO make Apple more enterprise and business friendly. Start selling a complete ecosystem again, which may not make as much money as the devices directly, but it is profit coming in, and people would buy them. For example, if Apple started making an updated Time Capsule with S3 capability for backups (including object locking), a streaming server where devices can use that server for GPU rendering, revamping ABM/ASM to have more business-friendly features, and offering an enterprise model iMac, this would go a long way. One feature that would be nice to have is being able to reboot a device if it hasn't seen an internet connection in a period of days, or it notices its geolocation renders it out of bounds. At least get it to the BFU (before first unlock) state, which would be annoying for the user, but can mean the difference between data being secured, versus it completely dumped. Other things that would help would be "users", so company stuff could reside under a completely different context than normal personal stuff, similar to what Android has. This way, a remote wipe by a company to a personal device not owned by that company only would nuke the company profile and its section of the filesystem.

    After that, iCloud needs some updates. Snapshotting would be nice, or the ability to store long term archives that would require a form of authentication for them to be modified or deleted. Maybe even focus on having iCloud be a M365 replacement?

    Even though Apple had some cool things, there wasn't much in the way of groundbreaking new products. The Vision Pro has its uses, but I really don't see much adoption of it. Maybe look at markets like home servers.

    Of course if Apple could make a cheap, reliable backup solution with media holding 1-10TB native, the world, both consumers and enterprise would beat a path to their door.

    • I'd like to see Apple get back into the networking/router business. The only reason I gave up my old Airport Extreme was problems with buffer bloat on a slower ISP connection. Tim Cook would talk about "owning the critical parts of the infrastructure", and it seems to me that WiFi counts.

      I replaced that Airport with an Ubiquiti Dream Machine about 5 years ago. The unboxing of that Dream Machine was a direct rip-off of the Apple Airport Extreme. The initial configuration of that was painful (even with a

      • The only reason I gave up my old Airport Extreme was problems with buffer bloat on a slower ISP connection.

        Mine actually died. I had it plugged into a pretty decent UPS so I doubt it was a power surge or anything like that; it just decided one day that it was done. While it lasted, it was pretty decent for what it was. I don't think I'd buy another one if Apple brought it back though. I've got a pile of old WiFi routers that are obsolete and Apple managed to make the first router I've owned that got replaced because it went pinin' for the fjords.

      • Re: (Score:2)

        by tlhIngan ( 30335 )

        Enterprise isn't likely for many reasons - HP and Dell pretty much have the entire segment locked up with Linux, making any Apple server uncompetitive. Plus, Apple would then need an ILO style management system,

        As would a router or access point - on the consumer front all the consumer networking companies have it locked up, and on the enterprise front all the usual suspects have it locked up as well with a crossover by Ubiquiti gear. Again, nowhere for Apple to actually gain a niche.

        MDM? Apple provides basi

        • I think the 'usual suspects' lock on enterprises is MUCH weaker than it has been. Look at all the people carrying corporate issued or at least corporate approved iPhones and Macs. And the Neo punctures a lot of the acquisition cost arguments, for a lot of people (secretaries, sales people, managers), a Neo would be just fine.. (Getting through to the life-cycle costs is a harder proposition, mostly because of sunk costs in personnel. No CIO wants to reduce his/her headcount, that's a primary driver of b

        • Apple HAD servers and enterprise management. Then they discontinued it.

          Yeah, there are corporate customers fed up with Microsoft. But they won't trust Apple after two rug pulls. They'd go to Linux first. Apple could do those things and STILL not be successful, after they poisoned their own well. Again, twice.

  • Apple robot? (Score:1)

    by Anonymous Coward
    No thanks. Robots have heaps of moving parts. Apple has already shown how difficult it is to repair its 4-button iDevices, imagine trying to keep one of their robots functioning.

    • The Apple robot will be a sphere with no moving parts, but will have an e-ink outer surface so that the changing patterns make it look like it has rotated.

  • A lot of these things are to access AI. And while I'd love smart glasses that let me tag people so I can always put a name to a face, such an application is a privacy nightmare. Same for AI assistants. Now I understand why companies are scrambling to bring AI into their ecosystem, so far I've not seen many compelling use cases for AI, not in the form of devices like these.

    As for facial recognition in security cameras, I already have a solution for that, and it kinda works. Completely off-line and off

    • Same for AI assistants.

      It'd be nice if Siri wasn't as dumb as a box of rocks for times when I'm driving and voice commands (for tasks beyond just reading and responding to texts) would come in handy. Thing is though, Siri's ineptitude is only half the battle - the other problem is that the moment you want to do anything outside of Apple's ecosystem you're SOL.

  • Nothing in that list applies to me, I have moved on from most of it or never used it anyway.

    BUT

    Bring back OSX server.
    Fix "books" its an embarrassment , either than or kill it.
    Leave all the fluff turned off by default and those that want it can turn it on. I spend ages turning the junk off fro myself and others.
    Give us the option to hide OS upgrades, I am NOT upgrading to IOS 26 so I do NOT want to see that badge on the system prefs telling me I must upgrade .
    "Home" is junk, I moved to Hubitat ages

    • Give us the option to hide OS upgrades, I am NOT upgrading to IOS 26 so I do NOT want to see that badge on the system prefs telling me I must upgrade.

      Eventually you'll have to upgrade, as app developers drop support for iOS 18. What iOS actually needs is more UI customization options, so Liquid Ass could simply be switched off.

      Unless of course your grievances against iOS are unrelated to how it looks, in which case I honestly don't know what to tell you. Software on smartphones is inherently ephemeral and it's just something you have to get used to.

      • I won't have to upgrade. Everything I need works and should continue to work.
        I still run Final Cut Pro 7 on my 2019 27" iMac, it does exactly what I bought it for, nothing has changed.
        OSX server still runs on my Mac Mini's , nothing has changed

        And I agree Liquid Ass is crapola, it consumes processing power for no actual benefit.

        Software has gone from iterative improvement to "lets throw away the UI that works, for some UI wank that no one asked for"
        • It was changed for marketing. Marketing 101 is having to keep your offering fresh and in a market where weâ(TM)ve already achieved peak smartphone that means youâ(TM)re making changes just to make changes. The hardware differences between the flagship Apple, Samsung, Google, and whatever other brand offerings are basically rounding errors. They are all great products and do the same things give or take. Itâ(TM)s either I e if those fringe features that makes someone go with a certain phone or

  • CNET's web sites (which include ZDNET, PCMag, Mashable and Lifehacker) are even hosting a contest "to see which of our readers can make the best Apple predictions for 2026. Answer five questions in any of our three rounds of the contest to be entered to win [$applePrize] in September. [...] This first round of contest questions will run from today, May 19."

    That's amazing news, crack CNET team!!! I can't WAIT to win [$applePrize] with my prediction that Apple will finally release an iphone that you control with your ass. I already shoved three of them up my ass to start practicing!

    • Based on the number of butt dialed calls I've received over the years, I think Apple already has this feature.

  • >2027: Bezel-less iPhone 20

    Fat finger hell, you'll always be holding it wrong.

    • Re: (Score:2)

      by Misagon ( 1135 )

      Imagine it feeling your where your fingers are holding it and using it to distort the image on the screen to make it resemble squeezing a transparent gel ball. .. just to take the current user interface analogy to its extreme.

      *shudder*

  • Apple is following Microsoft's approach, with the new office suite, that shows ads...so turning an Apple device into an ad machine...sound familiar?

    --JoshK.

  • He'll have to oversee the implementation of the EU's new directive to require swappable batteries in phones. This is a good thing because my Google Pixel 8 Pro is still fine but the only reason I am considering an upgrade is because of the battery.

  • Bring back the 27" iMac !!! Then re-design the hockey puck mouse into an ergo friendly one like Logitech gaming ones ! Oh, drop the woke crap !! You're a business, not a political hand holder !
  • The headline asks "How Will Apple Change Under Its New CEO?", but then gets into a (wish)list of product offerings, many of which are incremental evolutions to its existing product lineup. That does not even remotely answer the question posed!

    Despite what Wall Street (and the techno-intelligentsia) think, there is more to a company than its products. Sometimes, a change in leadership results in a massive cultural change to a company, even if the product offerings are the same. Witness the changes at
  • No hardware changes in 2026 0r 2027 are from the new CEO.

  • Apple should come up with viable DJI quality and affordable replacements from consumer to enterprise RTK/Thermal/LiDAR options.

  • 1. Do not want garbage AI in AirPods.
    2. Do not want.
    3. No.
    4. No.
    5. huh?
    6. Do not want.

    • 1. Do not want garbage AI in AirPods.

      2. Do not want.

      3. No.

      4. No.

      5. huh?

      6. Do not want.

      And who cares what your “Reaction” is?

  • I'd love for apple to pair data about me wearing airpods, applewatch with attempting to login on my iphone, macbook, or ipad to provide a 3-point MFA that knows it's ME logging in. If I'm drinking the kool-aid, then they should make the constant haggle of google authenticator / microsoft authenticator / send me a pin / request a passcode irrelevant.

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