Apple CEO Tim Cook Is Stepping Down (marketwatch.com) 65
Apple announced that Tim Cook will step down as CEO in September after 15 years in the role, handing the job to hardware chief John Ternus. Longtime Slashdot reader sinij shares the news from MarketWatch: Cook leaves an impressive legacy after growing the company to a $4 trillion market capitalization from just $300 billion 15 years ago. Over Cook's 15-year tenure as CEO, Apple's stock has risen 1,932%, beating the S&P 500's 504% increase, according to Dow Jones Market Data. That places Apple's stock as the 38th best-performing member of the index over that period of time.
Cook had big shoes to fill, replacing Apple's iconic founder, Steve Jobs, as CEO. Cook's successor, John Ternus, Apple's senior vice president of hardware engineering, will need to guide Apple's through uncharted waters as the company navigates its artificial-intelligence transition and supply-chain constraints. Cook will remain at Apple as executive chairman. "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world," said Cook.
"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman."
As for Ternus' replacement, the role of Chief Hardware Officer will be awarded to Apple executive Johny Srouji. "Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization," said Apple in a press release.
Cook had big shoes to fill, replacing Apple's iconic founder, Steve Jobs, as CEO. Cook's successor, John Ternus, Apple's senior vice president of hardware engineering, will need to guide Apple's through uncharted waters as the company navigates its artificial-intelligence transition and supply-chain constraints. Cook will remain at Apple as executive chairman. "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world," said Cook.
"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman."
As for Ternus' replacement, the role of Chief Hardware Officer will be awarded to Apple executive Johny Srouji. "Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization," said Apple in a press release.
Re: Frosty Piss (Score:3)
They forgot to mention the part where he ordered the company to ignore an injunction, resulting in another injunction permitting US app developers to ignore apple's fees, and apple getting laughed at in the 9th circuit when he tried to appeal.
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Probably because it doesn't count much in the measuring of legacy vs getting the App Store up and running in the first place, creating a 4T market cap, 400B of sales, launching AirPods and the Watch, etc etc. His ability to see the big picture and your inability to do the same is why he is a success and you are not.
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Interesting. Their market cap is about the same as their total revenue over those 15 years.
Probably a good choice. (Score:5, Interesting)
Putting a hardware guy in charge of Apple might help the company return to its roots as a hardware-first company. They've been so distracted by silliness like trying to squeeze more money out of the App Store, iBooks Store, etc., resulting in fines and antitrust decisions going against them in the EU and the U.S. on so many occasions, mostly because the company has strayed too far away from its core mission — to make great hardware and build operating systems to support that hardware and produce a great user experience.
Build a great product, and everything else will follow naturally.
To be fair, that's nothing against Tim Cook. He always struck me as having a good head on his shoulders and being generally a decent human being. And he held the company together through a tough transition, losing one of its founders. That's not an easy task.
But Mr. Ternus has, in some ways, an even tougher job, showing the markets that Apple is more than just a company that sells phones. I don't envy him. But I do look forward to seeing the direction that he takes the company.
Re:Probably a good choice. (Score:5, Interesting)
The thing about hardware is that once you've designed and protoyped it, you're only about 3% done. Next you need to manufacture it at a profit. With software, once you've designed and prototyped it, you're 97% done, and each extra unit manufactured has essentially zero cost. But the same effort needs to be put into the 97% stage of both.
Hopefully the new guy understands that.
Re:Probably a good choice. (Score:4, Insightful)
"help the company return to its roots as a hardware-first company"
Have you not been paying attention to Apple at all the past several years?
Since they switched from Intel CPUs over to their own in-house silicon, they're dominating the landscape in performance-per-watt, battery-life, and even on raw compute. They have the fastest single-threaded CPU on the market right now, and its in a freaggin LAPTOP. And their unified memory architecture is destroying everything else in performance.
Their "return to hardware" was the M1 generation, and now they're at 5th generation with M5. How much more "hardware-first" do you want?
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I believe they meant introducing new types of gadgets, not just make existing ones faster or more efficient.
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Apple has enough gadgets to refine for the next decade before they need to introduce something else.
About the only thing missing are AR glasses, which I understand they're working on. The other hardware I've heard of (cars, TVs etc) seem to have been dropped, which IMO is a good thing. Keep the mobile devices and integrate with other things.
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I believe they meant introducing new types of gadgets, not just make existing ones faster or more efficient.
Actually, I believe he was referring to a focus on Hardware Innovation as opposed to emphasizing “Services” and “Subscriptions”.
I am kind of surprised that Craig Federighi didn’t get the nod. He’s charismatic as all get-out, and is all about the Software. . .
But I agree with dgatwood: I think John Ternus is a heads-down, real hardware engineer, who obviously understands where Apple comes from and where it is going.
I think the Board could have done way worse; and it is qui
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But there was also the visor thing and the car that never was. Nothing really remarkable has happened on the phone. Of course that's true for everyone else as well. The $129 Motorola I bought is entirely adequate.
Then Tim has overseen the flop of Siri and the great AI bungle. Then there is the feud with Nvidia.
Yes he got the transition to Apple Silicon done very well but at the cost of abandoning the workstations. His insistence in staying at 8 GB Ram and 256 GB storage as the standard configuration didn't
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...they're dominating the landscape in performance-per-watt, battery-life, and even on raw compute.
I recall they were dominating like that since 2000s [www.rte.ie].
Re: Probably a good choice. (Score:3)
Re:Probably a good choice. (Score:5, Informative)
They've been so distracted by silliness like ...
Re:Probably a good choice. (Score:5, Insightful)
I've heard him asking for weirder stuff now, but there's probably a gold trinket glued to the front of it. What he seems to crave more than anything now is for you to totally degrade yourself before him.
Apple sell h/w, chosen by customers due to s/w (Score:5, Insightful)
Putting a hardware guy in charge of Apple might help the company return to its roots as a hardware-first company.
Apple is a company that sells hardware, chosen by its customer due to software.
I'd say that Apple was a software first company. Don't misunderstand, Wozniak did some brilliant hardware engineering. And some brilliant software engineering. But it was the software ecosystem of the Apple II that made the company. It was even the Apple II that paid for the Macintosh during all those early years where it failed in the market. And when the Mac did become successful, again, it was largely due to the software ecosystem, The iPhone, it was kind of a niche product until it was opened up to third party developers, and again, the software ecosystem made it such a huge success. Under Jobs 2.0, Apple transitioned from beleaguered Apple to highly profitable Apple. This was due, in a large part to transitioning from 1980'ish Classic MacOS to NeXTSTEP-based (Unix based) MacOS X (now macOS). Did Apple get a big boost from transitioning from PowerPC to Intel CPUs, absolutely. But it wasn't really the hardware, it was about software. It was about Windows. They removed the "Windows or Mac OS" question, now you could have both software ecosystems (Windows and Mac) on the same hardware, running natively. Yes, the hardware enabled that, but from the buyer perspective it was about the software ecosystems.
Its software that makes people choose iPhone over Android.
Its software that makes people choose Mac over PC.
Cook got Apple's logistics straightened out. Ternus will hopefully get the engineering straightened out. He's an engineer, and a hardware engineer should understand software well enough to manage and lead Apple. A company that sells hardware, that is chosen by customers due to software.
Re:Apple sell h/w, chosen by customers due to s/w (Score:5, Insightful)
Apple seems to understand that software makes hardware run and vice versa. To the vast majority of people the distinction is not just academic but nerdy academic.
They are not a hardware or a software company. They make computers in a few different shapes and sizes. Computers that you don't have to go buying a bunch of other bits so they actually do something.
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Don't forget the iPod.
The 1st phone (by motorola for apple) was a phone with an iPod.
Without the iPod, there would not have been the iPhone.
Without iTunes the App Store might not have happened.
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Jobs left a list of ideas that Cook was using. That list ran out not too long ago. He's stepping down because it's possible the company could go in to the ground without Jobs. Look what happened the last time.
Make iCloud optional or enable Airdrop b/w devices (Score:4, Insightful)
Apple does make great computers, phones, iPads, watches, etc. But one simple thing they could do, which wouldn't cost them anything but make their devices more useful, would be to give customers the option of picking any alternative cloud storage service (or even their own homelabs' storage solutions), instead of locking them to iCloud
Currently, iCloud gives one up to 5GB of free storage, but that's easily taken up by just an iPhone backup. If one has other devices so that the same data is available to all of Apple's devices signed onto that account, this turns out to be a bottleneck. For $0.99 a month, one can get that bumped up to 50GB. However, considering that iPhones now come w/ minimum 256GB and Macs w/ 1 or 2TB, one does have to pay monthly just to sync devices for which one has already handsomely paid Apple
Of course, it costs Apple money to procure such storage, which is why they need to charge customers in order to ensure that it's not a money sink. So my suggestion - exit that area completely (or retain it for customers more than happy to pay and don't wanna roll their own), so that people can sync their Apple devices if they want w/o an iCloud account. Another option, if Apple doesn't want to do that: enable Airdrop b/w Apple devices on the same account, so that I can offload my photos and entire WhatsApp chats from my iPhone to my Mac before wiping the former, w/o overwhelming my iCloud storage
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Apple does make great computers, phones, iPads, watches, etc. But one simple thing they could do, which wouldn't cost them anything but make their devices more useful, would be to give customers the option of picking any alternative cloud storage service (or even their own homelabs' storage solutions), instead of locking them to iCloud
Not to mention a Time Machine clone for local NAS storage. I don't want my phone backed up in anybody's cloud. I use iCloud because Apple makes it d**n near impossible to back up locally except over a wire.
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This would be genuinely useful for iOS.
Currently you can back up either to icloud or to a macos device, but this requires your mac to be reachable on the network while the phone is charging, and it backs up to the expensive internal storage of the mac (which can then in turn back up to time machine). Backing up a 1TB iphone and a 1TB ipad very quickly fills your macbook storage, but wouldn't make a dent in a cheap HDD.
Being able to push backups to a strongly authenticated (eg mtls) server would be great. Th
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Precisely! While on that subject, my M1 MacBook Air only intermittently recognizes my 1TB Sandisk SSD. Otoh, it has no issues recognizing a USB thumb drive inserted in the same thunderbolt port. As a result, I have to copy the photo folders from my iPhone into my Windows laptop, and from there move it to the SSD
If somebody already has an iPhone and a Mac, one should be able to use the latter as a backup for the former, instead of moving it to any cloud
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Precisely! While on that subject, my M1 MacBook Air only intermittently recognizes my 1TB Sandisk SSD. Otoh, it has no issues recognizing a USB thumb drive inserted in the same thunderbolt port. As a result, I have to copy the photo folders from my iPhone into my Windows laptop, and from there move it to the SSD
Try a different USB-C cable. Either that or you have one of the dodgy models of Sandisk SSD that's about to die. Maybe a good time to buy a new one.
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But one simple thing they could do, which wouldn't cost them anything...
It wouldn't cost them anything, except for a whole hell of a lot of revenue. As you say, paying at least $0.99/mo for iCloud is basically a requirement these days if you want to back up your device, let alone photos. They're probably pulling in billions and billions a year on those fees.
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I was able to get it to save all photos on Google Photos. But I seem to remember it was a pain, it took a long time before it threw away it's attempt to put all the photos into iCloud and stopped complaining in popups that I needed to buy more iCloud storage.
Free Google Photos is about 4x the size of what free iCloud is.
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I no longer trust either Apple nor Google. On my Android phone, photos that I had taken decades ago are there saved on my Google drive, but the same account no longer shows them in the Photos app. I'm really suspicious, which is why everything of mine has been backed up to my SSD, in case I ever need them
You never know when these companies will brazenly turn on you. Best to have it kept on physical storage that's in your possession. Remember: "cloud" is just a glorified term for someone else's compute
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> Putting a hardware guy in charge of Apple might help the company return to its roots as a hardware-first company.
Steve Jobs and Steve Wozniak founded the company, but the hardware guy was not in charge. It would be closer to the roots to put a salesperson or designer in charge? And I mean design in the computer science sense, a tool matching a purpose.
Re:Probably a good choice. (Score:4, Informative)
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Dude, he shamelessly supports trump, giving him gifts and over a million dollars of his own money for the inauguration, not to mention Apple donating for the White House ballroom. He is not a decent human being
I wouldn't call that "supporting". He plays the game by donating to both sides, so that whoever wins, they see him as an ally. And in particular, Trump responds to obsequiousness. There is a perception that by giving money, businesses can curry favor. Not saying that doing so is a good thing, but it definitely should not be interpreted as evidence that the business leaders are necessarily in favor of Trump's policies.
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Dude, he shamelessly supports trump, giving him gifts and over a million dollars of his own money for the inauguration, not to mention Apple donating for the White House ballroom. He is not a decent human being
I wouldn't call that "supporting". He plays the game by donating to both sides, so that whoever wins, they see him as an ally. And in particular, Trump responds to obsequiousness. There is a perception that by giving money, businesses can curry favor. Not saying that doing so is a good thing, but it definitely should not be interpreted as evidence that the business leaders are necessarily in favor of Trump's policies.
Exactly.
I wasn’t thrilled with Tim’s Fellating of Trump; but I notice that it has all been superficial stuff. Trump World doesn’t invite Apple or Cook to any of their “Summits” or “Industry Leaders” Circlejerks. So I don’t think Tim has been giving Trump any Reacharound.
For example, they never budged on their extremely prominent DEI Policies; both in their Employment and in their Advertising. Things like that is where it counts; where a Corporation shows its T
I hope the new guy actually uses an iPhone. (Score:3, Interesting)
In January of 2025 I switched from iOS to Android. After using iOS for over a year I am convinced that Tim Cook has never actually used an iPhone. Siri, Maps, and autocorrect are all train wrecks and always have been. The system settings app seems to have been organized by rolling d20s. If Cook had actually used iPhones the people responsible for some very important parts of iOS would have been sacked in the 2010s. Hopefully Ternus actually realizes how terrible some parts of iOS are and will actually get them fixed.
Who am I kidding? This is Apple, they'll just add another lens to the back of the next iPhone and offer a blue model.
Let's see if his replacement will kiss the ring (Score:5, Informative)
Tim Cook had a brilliant career, but he had to embarras himself [msn.com] by sucking up to the orange utan.
Enjoy your retirement TIm Apple, you nauseating man.
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What's ironic is that feeds his megalomania. Extreme-ego types love that their detractors are thinking about them all the time.
"Living rent-free" is the ultimate payoff.
Best to ignore them as much as possible.
Re:Let's see if his replacement will kiss the ring (Score:5, Informative)
Unfortunately you have people like the head of the FBI, and the Secretary of Defense, who have declined to ignore him, and that makes it hard for everyone else.
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Tim Cook had a brilliant career, but he had to embarras himself [msn.com] by sucking up to the orange utan.
Enjoy your retirement TIm Apple, you nauseating man.
In his new role his main job will be dealing with government leaders around the world, including Trump (assuming he hasn't aspirated a Big Mac and fries by then).
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Except he isn’t retiring, he is stepping down as CEO and assuming the Chairman of the Board position where he will be specifically responsible for interfacing with world leaders (i.e. more sucking up to the orange man). Which is nice for John Ternus I guess because he can run Apple without dealing with(directly) with Trump, and let Tim deal with tossing golden trinkets at him and assuring him Apple is bringing manufacturing to the USA while talking t
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skulduggery not tech (Score:3, Interesting)
Good choice (Score:2)
Limited new products and stock buybacks for 10 years is not a long term business plan.
The lower priced recent laptop excluded.
Neo is basically for educational ecosystem (Score:1)
The lower priced recent laptop excluded.
The Neo is kind of specialized. It's pretty much designed to sell to K-12 school districts. It will displace Chromebooks, it will cannibalize iPads. The latter is OK since they were probably going to be displaced by Chromebooks.
The Neo is nerfed in way to reduce cannibalizing the Air. It 2020 M1 CPU performance with a smaller screen and slower I/O.
The Neo will make money, but that will be largely due to growth in the educational ecosystem. Maybe some other Chromebook niches.
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Who is going to support the devices? Schools use Chromebooks because they are essentially a browser that needs no support. Apple laptops need support. They lost the education market due to costs around support, not because Chromebooks are better.
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Who is going to support the devices? Schools use Chromebooks because they are essentially a browser that needs no support. Apple laptops need support. They lost the education market due to costs around support, not because Chromebooks are better.
Temporarily, Schools are reportedly disillusioned with Chromebooks and iPads in the classroom. Apple is betting the Neo will let them recapture that market.
And Chromebooks need support too. What support are you suggesting is Mac only?
Plus Mac has a lot of classroom specific software.
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Or alternately it is intended to be a replacement for keeping the 2020 era M1 MacBook Air around for “special retail partners” (i.e. Walmart and Costco) to sell at $799. The MacBook Neo other then the I/O much faster then the M1 MacBook Air, and in various “whole system” benchmarks apparently the slower SSD doesn’t really impact it too much. Which blows
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Or alternately it is intended to be a replacement for keeping the 2020 era M1 MacBook Air around for “special retail partners” (i.e. Walmart and Costco) to sell at $799. The MacBook Neo other then the I/O much faster then the M1 MacBook Air ...
The benchmarks I saw had it about the same. The 2020 M1 Air slightly faster in single threaded, slightly slower in multithreaded, or do I have those two swapped. Either way, it's abouth the same overall.
It seems very popular for people who “always wanted a MacBook” and never could convince themselves they could afford one
To be honest a used M1 Air or M3 Air would seem a better deal.
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Geekbench puts them at Neo 3535/8920 (s/m) & MBA 2347/8342 (s/m). So the Neo is significantly ahead on single core performance, and ahead (but just barely) in muti threaded even with the reduced core count! Which is decent for half the price! (well if you get the EDU discount on the Neo, the M1 MBA doe
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So the Neo is significantly ahead on single core performance, and ahead (but just barely) in muti threaded even with the reduced core count!
FWIW the 2020 M1 is ahead on GPU.
I mean the Neo is pretty damn good at its price point. It is fast, it works surprisingly well for its RAM configuration.
Oh, I am not criticizing it for 2020 M1 like performance. I recently got a 2020 M1 for low end testing purposes, an 8GB system. I have been absolutely shocked at how well it performs at day-to-day tasks. It's not troublesome at all until doing development under Xcode. All the sorts of things student and typical users would do are surprisingly (to me) doing well even at 8GB under macOS 26.
My criticism is that the 2020 M1 seems the better deal. Larger screen, faster UI, bac
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The Neo will make money, but that will be largely due to growth in the educational ecosystem. Maybe some other Chromebook niches.
Are you kidding?!?
The Neos are basically Sold Out! Apple is whipping on their Suppliers to refill the Pipeline!
https://www.tomsguide.com/comp... [tomsguide.com]
Could be because they are being called “The Best Budget Laptop Ever”:
https://www.tomsguide.com/comp... [tomsguide.com]
Which, for those who are reasonable in their expectations (it’s not a $600 M5 MacBook Pro, FFS), is a feeling of overall satisfaction that even persists after a month of real-world use:
https://www.slashgear.com/2147... [slashgear.com]
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The Neo will make money, but that will be largely due to growth in the educational ecosystem. Maybe some other Chromebook niches.
Are you kidding?!? The Neos are basically Sold Out! Apple is whipping on their Suppliers to refill the Pipeline!
Could be because they are being called “The Best Budget Laptop Ever”
As I said, "other Chromebook niches". Apple underestimated the initial interest. Perhaps intentionally, look at the free PR selling out gave them. Something that will make those K-12 buyers more comfortable in deciding to return to Mac.
We'll see what happens in the long term.
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The Neo will make money, but that will be largely due to growth in the educational ecosystem. Maybe some other Chromebook niches.
Are you kidding?!? The Neos are basically Sold Out! Apple is whipping on their Suppliers to refill the Pipeline!
Could be because they are being called “The Best Budget Laptop Ever”
As I said, "other Chromebook niches". Apple underestimated the initial interest. Perhaps intentionally, look at the free PR selling out gave them. Something that will make those K-12 buyers more comfortable in deciding to return to Mac.
We'll see what happens in the long term.
It’s a new Product, in a new niche (for Apple). I think the Initial Production Run was “Prudent”. Hopefully, TSMC will be able to churn-out enough additional A18 SoCs in a timely manner to refill the Pipeline. . .
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It’s a new Product, in a new niche (for Apple).
It is not a new niche for Apple. K-12 is one of Apple historically most important segments. Something they did very well in for decades. Something that paid the bills while the business and home markets weren't pulling their own weight.
Picked a fight to ban Samsung, lost (Score:2)
Picked a fight to ban Samsung, lost, got their phones banned instead. Obama pardoned them and exempted the ruling. Never forget.
Tim Cook (Score:2)
Apple never managed to get a reasonable open source strategy although their business is partially build on open stacks.
The era of inspiring ideas from apple is over, they just milk their cash cow.
Repairability? (Score:1)
I sure hope repairability and being able to upgrade your devices by yourself will make a return. Throw in extending the "planned obsolescence" by a few years and I'm back in.
But I doubt it will happen.
(Left Apple about five years ago when they decided to drop support for my still well-spec'd MBP.)
Re:Repairability? (Score:4, Interesting)
The MacBook Neo gets a fairly high repairability score. Most people who have disassembled it seem to be of the opinion that since it isn’t going for absolute minimal size and weight they used very few adhesives and lots of screws. So it is pretty simple to take apart and put back together. Apple does also make “self repair” kits for many products amiable to rent with an unreasonable deposit (purchase also available, but not useful to most people), but has apparently decent instructions and such to get things done.
As for upgradability, nope, they are headed away from that as fast as they can. No RAM upgrades on any modern Apple device, the RAM chips are wire bonded to the CPU, which at least means they use lower voltage swings and get somewhat better latency out of the same parts. Not in general a tradeoff I would make (I would rather have DIMMs and be able to do a late-life RAM upgrade to get more useful years out of a device rather then be stuck at my purchase RAM allotment forever -- and/or buy a low RAN model from Apple and do a day 1 3rd party RAM upgrade). To be fair to Apple customer installed RAM, and factory installed RAM that managed to work loose were the number one and number two repair issues for their upgradable devices (or maybe just laptops?) prior to starting to solder down RAM. Which statically means a shit ton of people thought Apple just made crap computers that flaked out at random and never brought them in for someone to tap on each DIMM and “fix it”. So soldering the RAM down decreased warranty repair costs, decreased out of warranty “customer comp” repair costs, and increased perceived reliability amongst people that don’t take flaky laptops into an Apple Store and try to get someone to look at it.
The obvious downside is I pay more when I buy a Mac either because I don’t buy enough RAM for the full useful lifecycle of the CPU, or because I do and Apple charges a lot of money for it (well until recently, due to long term supply contracts Apple’s RAM cost is very low, so the normal 50+% profit margin they take on RAM now seems highly competitatave with spot RAM prices)
Seems like a nice guy who didn't finish last? (Score:2)
But that may be a side effect of reading Facebook about another CEO who doesn't seem so nice?