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AI Apple

Apple Unveils Apple Intelligence 29

As rumored, Apple today unveiled Apple Intelligence, its long-awaited push into generative artificial intelligence (AI), promising highly personalized experiences built with safety and privacy at its core. The feature, referred to as "A.I.", will be integrated into Apple's various operating systems, including iOS, macOS, and the latest, VisionOS. CEO Tim Cook said that Apple Intelligence goes beyond artificial intelligence, calling it "personal intelligence" and "the next big step for Apple."

Apple Intelligence is built on large language and intelligence models, with much of the processing done locally on the latest Apple silicon. Private Cloud Compute is being added to handle more intensive tasks while maintaining user privacy. The update also includes significant changes to Siri, Apple's virtual assistant, which will now support typed queries and deeper integration into various apps, including third-party applications. This integration will enable users to perform complex tasks without switching between multiple apps.

Apple Intelligence will roll out to the latest versions of Apple's operating systems, including iOS and iPadOS 18, macOS Sequoia, and visionOS 2.

Apple Unveils Apple Intelligence

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  • I believe the Braindead Monkeys put it best about a year and a half ago, in "You're Not Helping [bdmonkeys.net]".
    "Do you really NEED a smiley face eating a pickle while wearing a sombrero?"

  • Ugh (Score:5, Interesting)

    by slack_justyb ( 862874 ) on Monday June 10, 2024 @02:50PM (#64538675)

    Effectively it’s Apple’s take on Google’s Circle to Search, only focused on images

    So less useful than Google's circle? Got'cha.

    Many of these models run entirely on device

    No they all need to run on device or you're just doing the same fuckup Microsoft just got done doing.

    That said, these consumer systems still have limitations. As such, some of the heavy lifting needs to be done off device in the cloud. As such, Apple is adding Private Cloud Compute

    Goddamn it. NO. Nobody wants that shit. Because it's private all the way up till you say, it's no longer private. Then it's not private. See if it's all on my device, I get to say when it becomes no longer private. But when it's on your machine, YOU get to say when it's no longer private. See how that works?

    The offering will also open up multi-tasking in a profound way, allowing a kind of cross-app compatibility. That means, for instance, that users won’t have to keep switching between Calendar, Mail and Maps in order to schedule meetings, for example.

    Oh look! What's old is new again. Are we doing KParts, COM+, OLE, CORBA, ...... Fucking hell, cycle never ends. Before you know it, we'll be off cloud computing again and doing desktop applications once more, only to fucking return to whatever Web 12.0 is or whatever.

    Just FYI WWDC day 1 this year was a whole lot of snooze that shows that Apple can only sell shiny, but innovative days are long since in the rearview. Also, still waiting on the FaceTime open protocol [youtube.com].

    • I think you're working under the assumption that you even own your own physical hardware. With apple shit, that's not the case. It's more like a perpetual lease agreement.

      • Ah, when did you ever "own" your hardware? In the kind of definition of "own" you are using? ending in early 1980s?

        Sure you say, RAM , storage and more expansion cards but could you really replace the CPU or other chips ? Older machines had the CPU on a card along with everything else. Then you could change stuff significantly... sure you can now upgrade your AMD for quite a long while -- but it's still another AMD and your RAM is still stuck until you replace the motherboard... also you are stuck with dr

        • by dvice ( 6309704 )

          > Sure you say, RAM , storage and more expansion cards but could you really replace the CPU

          Who said you could not build your own CPU? : https://www.youtube.com/watch?... [youtube.com]

          But obviously, it all depends on what it your definition of doing things yourself. If we start with making stone tools, I think making a CPU is nearly impossible, because it would require insane amount of skills, work and materials. It is pretty safe to say that we all depend on other humans with pretty much everything we do. Few humans c

        • I'm not even talking about repairing. Sure, you have your hardware, but whether it continues working 10 minutes from now is entirely up to apple and nobody else. It's not like android where you can install another OS with zero dependence on google without sacrificing much, if anything.

    • by EvilSS ( 557649 )

      No they all need to run on device or you're just doing the same fuckup Microsoft just got done doing.

      Huh? The same fuckup Microsoft just got done doing WAS all on-device processing. The "fuckup" part was taking constant screenshots and shoving them into an unencrypted (and no, bitlocker disk encryption doesn't fucking count) database on the device so anyone with access to it could hoover the info up.

  • My first question (Score:5, Insightful)

    by Some Guy ( 21271 ) on Monday June 10, 2024 @02:50PM (#64538677)
    How do I turn it off?
    • Same way you turn off the Apple phone...
    • by sinij ( 911942 ) on Monday June 10, 2024 @03:26PM (#64538819)

      some of the heavy lifting needs to be done off device in the cloud.

      There better be a way to turn this off, just like you can with Siri. My data stays on my device, no exceptions of any kind for any reason.

    • Came here to ask this. If there is a master switch to turn off all AI parsing that is not on the device.

      Maybe I'm weird... but I don't use Siri, Alexa, or whatever. A map, I just select from contacts where I need to go. I just don't need something like that. Maybe it does help workflows, but I've just not invested the time, and not felt like yapping to a device if in the office.

      • You're no weirder than me. No Siri, no notifications, location data turned off for every app but weather, bird calls, and plant ID.

    • The article does not say. It just gives vapid feel-good promises about privacy being built in at the core.

      My plans to buy a mac mini are officially on hold until I know for sure that I can turn this off. Or at least turn off anything that sends any of my data to Apple (including apple's "private cloud").

      • My plans to buy a mac mini are officially on hold until I know for sure that I can turn this off. Or at least turn off anything that sends any of my data to Apple (including apple's "private cloud").

        Even prior to the subject of TFA, how did you "know for sure" that you could turn off all data that might be sent to Apple? Seriously, you trust that any of these companies isn't taking at least the occasional nibble of your private data?

        I run a de-Googled phone with LineageOS, I use NewPipe to access YouTube, I use Firefox and DDG browsers to access the Web, and I use K-9 Mail and Protonmail. Location is never activated, and I only turn on data and WiFi when I'm actively using them. And I STILL assume my d

        • Fair enough. I use a dumbphone and my main PC is Linux. Though I still have a windows laptop around for a few things that I haven't gotten working reliably on Linux. I don't like it though. I don't like the way it advertised at me and the way I had to wade through a dark-pattern-rich stormy sea of settings to try and turn stuff off, only to see it automatically turned back on for me when updates came later. And I especially didn't like the "windows recall" announcement.

          So I was considering tossing it f

  • apple just invented ChatGPT
  • by Etcetera ( 14711 ) on Monday June 10, 2024 @03:29PM (#64538831) Homepage

    Really wish they'd made some callbacks to Knowledge Navigator [youtube.com] just for old-times' sake... Apple has a lot of interesting ATG stuff to pull from for stuff like this.

  • ...Apple Intelligence goes beyond artificial intelligence, calling it "personal intelligence".

    That's certainly not marketing intelligence.

    • Think about it for a second... "Apple Intelligence." They can't trademark the acronym "AI," but they can equate it with Apple in at least some peoples' minds.
  • ...using before Apple decided to use intelligence

    • ...using before Apple decided to use intelligence

      Before there was Apple Intelligence, there was Tim Cook.

      With luck the two will cancel each other out, and Apple will no longer have an intelligence deficit.

  • Apparently Windows will take a screenshot of your next Windows every 5 seconds, and feed it into an AI. I assume it will only share it with "partners", which includes anyone who throws money at them, including governments. Or maybe it just notifies governments of sketchy stuff you may have.

    Woo hoo! Warrentless panopticon. Not to fall behind, Apple, this.

    Here's John Hurt with his Apple TV @170s. [youtu.be]

  • Because our internal Apple end users are by far our dumbest, least technologically proficient, users by a significant margin.

    They also spend an inordinate amount of time trying to give their credentials away, get infected or leak data.

    But WOW do they believe they're smart, intelligent and interesting! All thanks to the magic of their choice of technology.

  • I don't want off-device AI or any of that. But, I would wait on buying a new iPhone or Mac until I know it will support whatever they are doing on device, if I can have access to it. Right now I need a new Mac badly and am debating about whether to buy one now for an inevitable need to upgrade to M4/M5 or what. And what iPhone will run iOS18.. I have an iPhone 11 Pro Max and would like the same kind of thing but with enough power to do something useful, if it ever happens, on-device. If it's Open AI in the

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