It's Not AI, It's 'Apple Intelligence'

An anonymous reader shares a report: Apple is expected to announce major artificial intelligence updates to the iPhone, iPad, and Mac next week during its Worldwide Developers Conference. Except Apple won't call its system artificial intelligence, like everyone else, according to Bloomberg's Mark Gurman on Friday. The system will reportedly be called "Apple Intelligence," and allegedly will be made available to new versions of the iPhone, iPad, and Mac operating systems. Apple Intelligence, which is shortened to just AI, is reportedly separate from the ChatGPT-like chatbot Apple is expected to release in partnership with OpenAI. Apple's in-house AI tools are reported to include assistance in message writing, photo editing, and summarizing texts. Bloomberg reports that some of these AI features will run on the device while others will be processed through cloud-based computing, depending on the complexity of the task. The name feels a little too obvious. While this is the first we're hearing of an actual name for Apple's AI, it's entirely unsurprising that Apple is choosing a unique brand to call its artificial intelligence systems.

Next year's news headline:

[Waffle Iron]

Apple begins suing everyone who uses the term "AI" for trademark infringement.

Re:

[Fly Swatter]

It should be the other way around, but the AI consortium or whatever they call themselves will be too cowardly to sue Apple for diluting their named 'AI' but not really 'I' moneymaker.

Re:

[killfixx]

Wish I had the mod points.

Apple can't help themselves. They have to "protect" their IP, right...right?!

Re:

[ACForever]

Yes that the stand of apple and their cult. Got to protect the brand

Re:

[bill_mcgonigle]

Don't tell them that "Knowledge Navigator" exists or they'll try to patent every idea in it as some new AI shit they just came up with.

Re:

[Plumpaquatsch]

Don't you mean shit they came up with in 1987? https://www.youtube.com/watch?... [youtube.com]

File it Under: Infected with AI

[BrendaEM]

Not everything needs an AI suite in it--wait! Nothing does.

Also maybe Xcode update for AI.

[SuperKendall]

I have read that part of the effort is from one of the heads of Apple trying out Microsoft CodePilot, so maybe also an update to Xcode (Apple developer tool for writing iOS/Mac apps) with AI assistance.

Not sure how really useful that will be in practice, though one area I could see maybe using it is in unit test generation. Would probably still have to fix up whatever it output but could remove some tedium there.

I guess its better than

[kid_wonder]

iAI

Re:

[geekmux]

iAI

Not really. At least everyone would have known what an “iAI” is and exactly who makes it. As opposed to simply taking a known acronym.

I think I’ll start my own laptop hardware company using Android OS. I like Macintosh apples, so I think I’ll just call them “macbooks”. Not like anyone would get confused../s

Re:

[rossdee]

"Not really. At least everyone would have known what an “iAI” is and exactly who makes it. As opposed to simply taking a known acronym."

Israel Aerospace Industries would like a word with you...

Re:

[geekmux]

"Not really. At least everyone would have known what an “iAI” is and exactly who makes it. As opposed to simply taking a known acronym."

Israel Aerospace Industries would like a word with you...

Oh FFS as a Veteran, The US Military would like to have a word with you.

Good fucking luck on securing the patented trademark for a three letter acronym in the 21st Century. You might as well be trying to claim copyright on "Umm" with GenZ.

Capitalization matters. Just ask iApple.

A good thing

[smooth wombat]

People will keep buying Apple's overpriced products which means their stock price will continue to go up and I make more money.

Keep it up, people. My retirement fund thanks you.

This is exactly what I would expect

[wakeboarder]

from a self serving company like Apple

Oxymoron

[zenlessyank]

They just told on themselves. Hahaha

Stay in your iLane already.

[geekmux]

Heres a thought Apple. Instead of taking a well known acronym and butchering it with your own version, how about you stay in your fucking iLane already.

A planet, would have been perfectly fine with iAI. Or even Siri Pro.

this just hilights

[ACForever]

the level of innovation at apple

Apathetic Indifference

[Anonymous Coward]

AI doesn't care, doesn't know any better, and just makes stuff up. And our world is going for it full steam ahead. There is some spectacular failure coming in our not-so-distant future.

"In a world--wait, no, no more world, actually."

[Pseudonymous Powers]

[EXTERIOR, CUPERTINO AI LABS, DAY.]

[A smoking ruin surrounded by wasteland. MIlitary helicopters swoop in, land.]

[A soldier lifts some fallen debris off of the body of a man in a lab coat. The near-corpse stirs, opens his eyes.]

SCIENTIST: It... thought different.

[TITLE: APPLE INTELLIGENCE]

But...

[Larsrc]

Does it come in teal, CowboyNeal?

spatial computing bis

[elcor]

working at apple must feel like a daily lobotomy

Or

[Plumpaquatsch]

Or maybe they'l just keep calling it "Machine Learning" with an added "(marketing from other companies calls this AI)."

That is fine

[Anonymous Cward]

As long as Apple gives the choice of purely on-device processing without any cloud dependence, it does not matter what name they give it at this point. The competition all still depends upon extremely risky cloud computing services for the most basic of tasks, which makes them non-starters. Besides, macOS might have sucky font aliasing and a penchant for gobbling RAM but it at least attempts to keep personal data safe, so if they want to call their solution Apple Intelligence, that is a small price to pay when it comes to avoiding the alternative of Total Recall.

Value-add?

[mkosmo]

I'm hoping it's more than simple rebranding. I won't be upset if there's something more to it... but I'm having trouble picturing what that could be.

not iHal?

[Tablizer]

So it has the IQ of a fruit?

Military intelligence is an oxymoron

[Canberra1]

An oxymoron is a paradoxical or contradictory descriptive phrase, like quiet shouts, aggressive laziness, deliberate accident and, according to Groucho Marx, military intelligence. I can see this 'Siri, is the café latte made properly and of barista quality?' No, the barista does not have a ponytail or goatee, and the soy milk is Nescaffe.