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Apple Technology

Apple Vision Pro Will Launch With 3D Movies From Disney Plus (theverge.com) 59

Posted by BeauHD from the what-to-expect dept.
Apple has announced several new experiences launching with their upcoming Vision Pro spatial computing headset, including 3D content from Disney Plus. "Other apps announced with Vision Pro support include ESPN, MLB, PGA Tour, Max, Discovery Plus, Amazon Prime Video, Paramount Plus, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI," reports The Verge, noting that Netflix's existing app "will work unmodified on Apple's new headset." From the report: The announcement lists some of the movies that will be in 3D, and naturally, Avatar: The Way of Water is among them. But Vision Pro owners will also get 3D versions of movies like Avengers: Endgame, Star Wars: The Force Awakens, and Encanto. The movies will be available to rent through the Apple TV app, and the company says that anyone who has already bought the movies will now get 3D versions without paying extra. Otherwise, "more titles, including those available exclusively to Disney Plus subscribers, will be announced at a later date."

Among the four screening environments for Disney Plus subscribers, one is called the Disney Plus Theater, which the company says takes inspiration from Hollywood's El Capitan Theatre, as well as others based on Pixar's Monsters, Inc., the fictional Avengers Tower from Marvel Avengers films, and one set in the cockpit of a landspeeder sitting in Star Wars' Tatooine desert. Besides Disney content, Apple mentioned the Apple TV app will have some free "immersive entertainment" that includes Alicia Keys: Rehearsal Room and a film from Planet Earth producers called Prehistoric Planet Immersive. The $3,499 Vision Pro headset will start shipping on February 2nd. Pre-orders begin January 19th at 8AM ET.
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Apple Vision Pro Will Launch With 3D Movies From Disney Plus More

Apple Vision Pro Will Launch With 3D Movies From Disney Plus

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  • Having these "screening environments" instead of just a "maximized" 3d video is so gimicky.

    • Re: (Score:2)

      by GrahamJ ( 241784 )

      They're not instead of, I haven't seen a VR video player that won't do that if you prefer.

    • Re:Gimicky (Score:5, Insightful)

      by Xylantiel ( 177496 ) on Tuesday January 16, 2024 @10:51PM (#64165791)
      Yeah, basically everything mentioned in the summary is already available on existing VR platforms in some way except that it doesn't seem like the movie studios have been willing to license the 3D versions of their films. But that would be trivial to add to any other service. (steamvr, viverse, and facebook being the main VR environments right now.) This looks a lot like Apple trying to repeat the iPhone illusion - i.e. just make a "good" VR product at the right time so that everyone associates their product with the success of VR even though they really just jumped in at the right moment with something competitive with what everyone else was developing at the time. VR displays are just about to the angular resolution to be a reasonable substitute for a monitor and have reasonable pass-through video (for functional AR) and good general-purpose tracking. But that has nothing particular to do with Apple or any one company, it is just the current natural progression of the technology. Just like the development of the capacitive touch display that defines the form factor of modern handsets was not about a single company, but Apple sure convinced a lot of people that it was. Apple makes good products, and definitely contributes innovations to the ecosystem, but their uniqueness is a (intentional) marketing illusion.
    • IOW it's a "killer application". Thanks for admitting that.

  • As in, the content that wasn't compelling enough to make 3D televisions for your living room a success? Yeah, good luck with that. Heck, I haven't been to the cinema much since Covid, but even I've noticed that it doesn't seem like the major studios are on the 3D bandwagon any more.

    Of course, I know how it goes with Apple products. The first iteration is always overpriced and kind of sucks, then Apple refines it a bit and cuts the price and the peanut gallery will subsequently start going on about how al

    • 3D Tv's died years ago.
      There was one point when showrooms were full of them, and they were 30% more expensive then regular TV's. That lasted a few months then the price dropped to the same as regular TV's and we never saw the 3D ones again.
      3D is never going happen, although it's funny watching these big companies throw their money away trying to make a market for it.
      • 3D is a gimmick, that's why 3D movies have always failed since they were first introduced already in the 1950s. People then and now don't care about 3D visuals in movies, they care first and foremost about story and drama. When those are lacking, they'll stop going to the cinema. Hollywood keeps searching for a scalable replacement for story and drama. They search for a replacement in special effects, and they search for a replacement in cookie cutter formulaic storyboards. Yet nothing beats real story and

        • There's a fundamental weakness in your premise when you posit that anyone watched the Marvel movies for "story and drama." It was always just stimulating pulp in the mold of summer blockbuster action movies. The problem is, you can't do the same stimulating pulp over and over or it loses its excitement, like taking the same roller coaster too many times.

          This is why the pulp du jour is always changing. At one point it was all westerns and noir, then sci-fi and action and horror. Then came the super hero era.

    • Re: (Score:2)

      by GrahamJ ( 241784 )

      TVs are small. It's much better in the theater or VR.

    • Re: (Score:2)

      by Cyberax ( 705495 )

      As in, the content that wasn't compelling enough to make 3D televisions for your living room a success?

      I actually love 3D TV, and I specifically bought the last OLED model with 3D support in 2018.

      The thing is, there is no content for them. The only way to watch the 3D TV was to either buy physical BluRay discs, or pirated BluRay rips. There was only one 3D show on Netflix, a Spanish-language cartoon for kids. I don't want to bother with torrenting anymore, so I only bought a handful of discs with movies I like.

    • They were hardly on the band wagon to begin with. Most live action "3D" movies were just bastardised 2D movies where each frame was digitally altered with a crude depth model. It was like watching cardboard cutouts in a diorama. CGI movies were true 3D since the scene was rendered twice from each eye but even they stopped bothering when the effort didn't translate into sales.

  • is disney paying apple 30% or they get an better d (Score:3, Funny)

    by Joe_Dragon ( 2206452 ) on Tuesday January 16, 2024 @09:31PM (#64165631)

    is disney paying apple 30% or they get an better deal?

    • How can you even live not being able to understand this.

    • Re: (Score:2)

      by tlhIngan ( 30335 )

      is disney paying apple 30% or they get an better deal?

      Likely 0% because the Disney App won't let you subscribe to it from the app. Just like Netflix pays 0% because you can't sign up for Netflix through the iOS app either.

  • Apple vision Prro going way of 3-D TV demand now it decided to be affiliated with toxic Disney.

  • But Vision Pro owners will also get 3D versions of movies like Avengers: Endgame, Star Wars: The Force Awakens, and Encanto.

    I wouldn't watch any of those in 1D ...

  • I wish I wasn't supporting either of these evil empires, too bad we have no choice. Classism and corruption in action. The real criminals are the ones' with all the ill gotten gains.

    • From OP I understand APPLE delivers  not hardware or software, but an EXPERIENCE. Surely such a valuable thing as experience is worth a bit of do-much-evil.

    • Re: (Score:1)

      by rlwinm ( 6158720 )
      Get a Pine Phone! It is surprisingly functional.

    • You don't have to support either of these companies. You have that choice. But you don't want to give up what they are offering you.

      • Re: (Score:2)

        by 2TecTom ( 311314 )

        You don't have to support either of these companies. You have that choice. But you don't want to give up what they are offering you.

        /qu

        We have no choice, this is what a duopoly is, both choices are unacceptable and both options are rip offs

        this is the illusion of choice offered by evil upper class people whose only interest is in satiating an insatiable greed, thee people are hopeless addicted to power, they can't give it up and the only way to get more is to steal power from the rest of us

        money is power, power corrupts, absolute power corrupts absolutely, the upper class is absolutely evil

        the rich and powerful are wrecking everything for everybody

    • Don't forget that Disney is part of this story. Evil cubed!

      • Re: (Score:2)

        by 2TecTom ( 311314 )

        Don't forget that Disney is part of this story. Evil cubed!

        good point, i'm sure it gets even deeper

  • I'd bet a decent flight simulator would be great for these. Has anyone used another company's 3D for flight sim? How well did that work?

    • Re:Need a flight simulator for it (Score:5, Informative)

      by GrahamJ ( 241784 ) on Tuesday January 16, 2024 @10:47PM (#64165783)

      MS Flight Simulator supports VR. It's amazing.

    • Yeah I've used MS Flight Sim with the Quest 3. It is great visually. The issue is that the game isn't the best performing game out there as it is without the requirement of rendering ridiculously high resolutions for VR headsets. When you turn the resolution down you can't read your instrument cluster clearly anymore.

      I highly recommend it, but I have an RTX2070 Super and would recommend something beefier.

  • Yes, I'm sure THIS will be it (Score:3)

    by Baron_Yam ( 643147 ) on Tuesday January 16, 2024 @10:38PM (#64165769)

    How many times has the entertainment industry tried to make 3D a thing now? I've lost count. I'm middle-aged and they started before I was born.

    It won't work unless and until it's fully immersive VR plugged right into your brain. Anything less and no matter what they do, the visuals conflict with your other senses and over time you get tired of the gimmick and move on. To avoid the conflicts, you can avoid moving the camera, which people tend to find boring; no panning, no zooming, no following the action.

    You just don't need it for entertainment. 2D faking 3D is more than adequate.

    • I'll say that 3D movies in VR are actually really cool, but they aren't especially immersive for the reasons you mentioned, the best 3D movies that do check off all those boxes are scripted events in videogames with VR, so really, what needs to happen is we need some CGI VR movies, and that could be a logic next step but it's likely way too early for that

    • How many times has the entertainment industry tried to make 3D a thing now? I've lost count. I'm middle-aged and they started before I was born.
      It won't work unless and until it's fully immersive VR plugged right into your brain.

      It's actually already a thing that has worked very well. It was just rejected in your living room. The entertainment industry continues to release 3D movies in theaters to good profit and cinemas continue to invest in 3D equipment as they have seen demand for it.

      Just not in your living room.

    • Re: (Score:2)

      by AmiMoJo ( 196126 )

      The fundamental issue, which they can never solve for anything except CGI, is that parts of the image are not in focus. If you try to look at them, your eyes can't bring them into focus, and you get a headache. So you have to keep looking at exactly where the director decided to focus.

      They can mitigate it a little by filming everything so that almost all of the image is in focus, but that limits the shots they can make.

      It really is looking like the Apple Vision Pro is just another shitty VR headset that nob

    • This is a ploy to sell headsets, not to make 3D happen.

      Apple very likely funded the extra 3D work.

      It would like to own Disney and Disney is at decades lows.

    • Re: (Score:2)

      by tlhIngan ( 30335 )

      How many times has the entertainment industry tried to make 3D a thing now? I've lost count. I'm middle-aged and they started before I was born.

      3D is a thing. You can still get movies in 3D today, new releases.

      You can even buy new home 3D releases - 3D is VERY popular in Europe and Asia (especially China). Many people also enjoy 3D - we import our discs from Amazon Japan because it's often the easy place to get it on 3D Blu-Ray. Germany as well has plenty of 3D releases that are often Germany-exclusive - th

      • I do not care at all that you're a 3D fan, I wasn't targeting 3D fans. Lots of people are fans of sub-optimal things and I don't care about them either. You apparently feel personally attacked by the facts I pointed out to a degree that required you to post a snarky retort.

        That's pretty damn sad. You need some combination of perspective, ego, and thicker skin.

      • The other guy just doesn't have a good setup or never watched a good 3d movie. I love 3D movies, although in many cases movies don't get better when in 3d, some do (Avatar and such) and for me the viewing experience is completely different. The out of focus effect being annoying is indeed very real, either people are able to deal with it (look at what's in focus, that's where you should look to follow the director's story) or not, in which case they may get headaches. To each his own. I am happy about this

  • Heavy (Score:4, Interesting)

    by backslashdot ( 95548 ) on Tuesday January 16, 2024 @11:15PM (#64165827)

    The headset is too heavy to keep on for more than 15 minutes. They royally screwed up. It weighs 600 grams which is like 2 or 3 iPhones sitting on your nose bridge. They need it to weigh no more than 120 grams which is the weight of the Bigscreen Beyond headset made by a couple of guys in a basement that is nearly as good,in terms of resolution and 3x lighter.

    • No they just need to cancel the whole thing because it has no real purpose even if it was 2 grams.

      If they were passed around to the entire first world for free and weighed almost nothing most of them would still not get used after the initial coolness test time wore off.

    • the Bigscreen VR headset also doesn't cost $3500 and isn't locked to a proprietary appstore that the Apple VR headset will undoubtedly be, not to mention that you can use Bigscreen VR with SteamVR which is an open platform with just about every VR game and program one could imagine, there's just nothing Apple is offering here that isn't done better by a dozen other companies. Ffs, Facebook's Quest setups are objectively better just because they come with controllers and can use SteamVR and cost between $300
      • You can't say anything else is objectively better when you haven't tried the Vision Pro. The resolution on the Pimax Crystal for example is meaningless considering nobody wants to put such a ridiculous thing on their face.

    • They royally screwed up. It weighs 600 grams

      That is only 100g heavier than the most popular headset on the market, only 30g heavier than the previous most popular headset on the market, and 200g lighter than the most popular non-Facebook headset the Index.

      There's no excusing the many things wrong with this device, but the ability to wear a VR headset comfortable for a long time is not based on weight, but rather how it sits on your head. The jury is out on that one, but given it's not a Halo design I'm sceptical it will be comfortable. Unlike my Rift

    • Re: (Score:2)

      by mjwx ( 966435 )

      The headset is too heavy to keep on for more than 15 minutes. They royally screwed up. It weighs 600 grams which is like 2 or 3 iPhones sitting on your nose bridge. They need it to weigh no more than 120 grams which is the weight of the Bigscreen Beyond headset made by a couple of guys in a basement that is nearly as good,in terms of resolution and 3x lighter.

      Not to mention the "one size fits all" thing. I've used a full VR system (as in a booth with gloves and what not) and I think it was Oculus but it wasn't really practical for more than 20 odd minutes. Even if you're very fit, your neck isn't meant to handle that much unsprung weight.

      I like to go to "run what you brung" track days where I take my own car around a race track at whatever speed I can without soiling myself and a racing helmet would put strains on your neck after a while if you didn't take it

  • At the end of the day, apart from some upmarket AR marketing apps VR is still going to be the main use. Too gauche though for Apple.

  • We've tried 3D cinema, 3D at home, & some of us have even tried 3D headsets. Let's face it, for the vast majority of people, it sucks. Why do this small minority of enthusiasts & their $billionaire sponsors have to keep trying to ram it down everyone else's throats?

    The quality of TV series has improved dramatically over the past couple of decades. None of that has been in 3D because making it in 3D is irrelevant to good storytelling.

  • No porn (Score:3)

    by registrations_suck ( 1075251 ) on Wednesday January 17, 2024 @03:42AM (#64166181)

    Number 1 consumer use case, and a perfect way to get people to buy such a ridiculously priced product is porn. Porn would sell this thing like nothing else on Earth.

    Does Apple allow porn?

    No.

    What a waste of technology.

  • Step 1: Create VR device, price it astronomically, launch it with no use case in order to guarantee failure.
    Step 2: Pair VR launch with a product that is already a failure which has been rejected by consumers many of whom already have 3D capable TVs.
    Step 3: ???
    Step 4: Profit?

  • or you will have to plug in= impressive?!!!!!

  • Now people dropping thousands of dollars on this tech can enjoy buyer's remorse while watching a selection of shitty content.

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