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Transportation Apple

Apple Will Invest $3.6 Billion In Kia Motors To Build An Apple Car, Claims Report (mashable.com) 145

Apple is investing 4 trillion won ($3.6 billion) in Kia Motors in a collaboration to build an electric car. From a report: This is according to a report by Korean outlet DongA Ilbo, which claims a deal may get inked on February 17. According to the report, the plan is to launch the Apple Car in 2024, with an initial target of producing 100,000 cars per year. This can later be expanded to 400,000 units, the report claims. Apple's funds will be used to build exclusive facilities for the production and development of Apple Car.

The report follows a January report that Apple is talking to Hyundai about Apple Car production, which Hyundai has readily confirmed. The company noted, however, that the discussion was "at its early stage" and that "nothing has been decided." However, Hyundai later revised the statement, only confirming that it's been talking to partners about building an autonomous electric vehicle.

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Apple Will Invest $3.6 Billion In Kia Motors To Build An Apple Car, Claims Report

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  • Fantastic (Score:5, Insightful)

    by nehumanuscrede ( 624750 ) on Wednesday February 03, 2021 @11:45AM (#61023228)

    We are all keenly aware of how protective Apple is when it comes to repairing their phones.

    I can hardly wait until we see the silliness that will come of trying to get an " Apple " car serviced :|

    • I didn’t have any problems with a third party replacing a screen on my iPhone.

      • I'm kinda surprised at Apple going with Kia in the first place.

        I mean, it isn't like Kia is known for high quality or high end automobiles, and Apple does usually tend to try to hit more of the luxury and high quality market in their other products.

        • KIA is known for high quality automobiles, though they certainly didn't start that way. They have the best warranty in the business.

        • by tlhIngan ( 30335 )

          I'm kinda surprised at Apple going with Kia in the first place.

          I mean, it isn't like Kia is known for high quality or high end automobiles, and Apple does usually tend to try to hit more of the luxury and high quality market in their other products.

          Makes sense really.

          The high quality end of the vehicle spectrum are the likes of Honda and Toyota, and I'm sure Apple's attempts got rebuffed. Toyota was probably more interested in hybrids than full EVs (though they've come around as of late), and Honda probably

        • The Genesis models are ugly, but their interiors are really nice. And Hyundai has gotten much better about quality since the 1990s. They need help with design (which Apple is very good at), and they are still relatively cheap for their quality due to their older reputation of pieces of crap. Seems like a natural partnership. Apple gets a partner that can build reliable cars cheaply, and Hyundai gets a partner that can make their car look good (and thus sell for a lot more).
    • by AmiMoJo ( 196126 )

      Sadly the precedent has already been set with Tesla. Particularly with cars that have been bought as write-offs and repaired they cripple them remotely and make life very difficult for third party shops.

      Apple may also be tempted to use a proprietary charger, since Tesla did. In Europe they were forced to adopt CCS but in the US it's a non-standard Tesla socket.

      The last thing we need is another proprietary charging network. They take up valuable space and grid capacity.

  • will be a costly option !

  • by Ecuador ( 740021 ) on Wednesday February 03, 2021 @11:49AM (#61023250) Homepage

    Sounds like a joke. No offence to Kia, my dad's last car was a Kia and he thoroughly enjoyed it for its price, but it still the thought of an Apple/Kia iCar gave me a good chuckle.
    So, is it something that Apple designed but they still need a traditional car manufacturer to build it, so it will be a "traditionally" built car? That sounds a bit disappointing, maybe just an unremarkable EV but with looking really shiny and having apps then? Will it go slower as the battery ages until you have to buy a new one? Do their rounded corners etc patents carry over to cars?

    • Maybe that's what makes it a valuable combination? You take a company that builds fine cars and yet is kind of a joke, and put world-beating designers and marketing onto it, BLAMMO!
      • Kia built fine cars? In what universe?

        • by dfghjk ( 711126 )

          Why did you change "builds" to "built"?

          Kia and Hyundai are the same company, as is Genesis. They make highly regarded products whether you realize it or not. They also have a relatively advanced EV effort. Of all the car companies they seem like a fairly obvious choice, except to the ignorant.

          • Kia and Hyundai are not the same company. When Kia was bankrupt twenty-some years ago, Hyundai bought a controlling interest to bail them out. They still have significant holdings, though not a majority, but it isn't the same company in the way that Toyota and Lexus are the same company.
        • You're probably getting old, like me. Why not Toyota or Nissan, right?

          If you look at ratings for Kia's in recent years, they are VERY different than a decade ago. Some Kia cars are considered absolutely top notch. That wasn't the case in the early 2000s.

          Heck even some American-made cars are pretty darn good nowadays. Apple could have partnered with Ford if the US manufacturers actually made a car that was smaller than an F15000 pickup truck.
    • by N1AK ( 864906 )
      There was no chance an Apple car would be made any other way. Apple don't manufacture anything and that works incredibly well for them it seems. As to traditionally built cars, what exactly would anyone expect? There PCs, Laptops, Phones, Ear buds are all traditionally manufactured items. The people who love Apple don't love them because they invent new products from scratch, they they think they make good quality, aesthetically pleasing, and easy to use products. What exactly would a non traditionally manu
    • My guess Apple really doesn't want to make a car, and KIA doesn't want to develop Tech for their cars. So they will join together to Make a Kia Car with Apple Tech.

      Out of all the Car Companies, I think Kia is one with a lower brand image (not known for really being bad, just not well known globally in comparison with the others) that Kia may have a huge advantage of slapping on an Apple Logo and calling themself an Apple Car.
      Compared to say Mercedes or BMW who wouldn't want to be branded as Apple when thei

      • by AmiMoJo ( 196126 )

        Kia already has some of the best in-car tech. It's not perfect but it gets regular updates, it works well and offers a lot of nice functionality. Their system is overall quite solid.

        My guess is that Apple want to make an expensive, aspirational product. I don't think self driving will be a major part of it, by the time this comes to market there will be competent systems available from several manufacturers.

    • by AmiMoJo ( 196126 )

      Kia make some excellent cars, very well put together and lots of technology. Some are even quite luxurious.

      Have a look at the e-Niro some time. It's one of the best EVs on the market. 300 mile range, decently fast charging, reasonably affordable, well made and good to drive. Very quiet, puts many "luxury" cars to shame.

      Kia also gives a lifetime warranty on the battery in some markets, and a generous one in others. They have some of the best battery tech in the world in terms of reliability.

    • by lazarus ( 2879 )

      No, the joke is that they plan to call the vehicle the iKia. And you have to assemble it yourself when you get it home.

  • by Rosco P. Coltrane ( 209368 ) on Wednesday February 03, 2021 @11:55AM (#61023294)

    Apple is investing 4 trillion won

    soon to become 4 trillion lost.

    • by Tablizer ( 95088 )

      Apple has enough cash to invest in lots of areas, hoping enough of them take off to cover the duds. It's a calculated gamble. They already expect many will fail.

      In my opinion, direct brain interfaces have decent promise. It's gradually becoming safer and better. It's a bit scary to think about, but what isn't these days? Progress often has risks. If the US doesn't do the R&D, other countries will. To be economically competitive, we'll probably have to bypass fingers and eyes eventually. They are a UI bo

  • by OrangeTide ( 124937 ) on Wednesday February 03, 2021 @12:01PM (#61023326) Homepage Journal

    but I've filled it with adapter cables.

    • I'll bet my first born that they will invent a completely incompatible recharge standard with their own connector, cable and voltage, and will refuse to collaborate when governments pass laws requiring interoperability.
      I will laugh my ass off if they sell the car without a charger.

  • All of my relatives Kia cars rusted out fairly quickly.
    They seem to develop lots of rusting in the seams even on their SUV's
    They better invest in a better process to protect the metal from corrosion.

  • by sinij ( 911942 ) on Wednesday February 03, 2021 @12:15PM (#61023410)
    I am not sure Apple understand that dealing with Hyndai Motor Group means that Samsung will likely have access to everything they do with Apple. Unlike USA, in South Korea large corporations are quasi-integrated with government and business interests are treated as matters of national security.
    • You're saying Apple is clueless about how Asia works even though they've been making all their products there for 30+ years?

    • So.toootally unlike Murica... which literally has got to not-war without interruption since WWII, over business interests ...

    • by dfghjk ( 711126 )

      Is that different from other Asian industries? Should they choose China instead? Japan?

    • Unlike USA

      Hell, I'll give the South Koreans credit for being somewhat honest about this. Does anybody actually think that the US government doesn't have "arrangements" with big US manufacturers? When it's Boeing vs Airbus, it's often about who has better spies.

  • "I'm sorry, but that destination is not an Apple store. We will redirect you to an Apple store. Thank you for using Apple Car!"

  • I seriously wonder about Apple's design choices sometimes.

  • Never gonna happen.
    A better CarPlay? Sure. Lots of room to grow there.
    Maybe some proven nav tech in another 8 years or so.
    But a car? A whole car? And Kia car at that?
    Jeopardize CarPlay support with all the other manufacturers?
    All to endure ridicule over some pearl white aluminum-trimmed shitbox?
    Nope. Someone's PR dept. has gone rogue.

  • it will be fun to replace care every time I need to change breaks.
  • The death of the internal combustion engine is on the horizon. As a self professed gear head it saddens me. Back in the day I really enjoyed turning a wrench and fixing my own cars. But with all the computer boards in new cars it just isn't practical for the backyard mechanic to buy all of the expensive equipment that is required. Better just to stick to muscle cars from the old days.

    Electric cars are here to stay. The cost is now coming very close to IC cars when you factor in the rebates and lower mainten

  • Nothing wrong with Kia quality but it looks like Apple is doing work to make it at least substantially their own design: apparently Porscheâ(TM)s head of chassis design was hired recently.

Never test for an error condition you don't know how to handle. -- Steinbach

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