One source put the project's price tag at $100m to $150m. Igor Pasternak, an airship designer who was involved in the early stages of the project, believes airships could be as revolutionary for the trillion-dollar global cargo market as the internet was for communications. "Sergey is pretty innovative and forward looking," he said. "Trucks are only as good as your roads, trains can only go where you have rails, and planes need airports. Airships can deliver from point A to point Z without stopping anywhere in between."
The Guardian quips that while Brin's plans may stay secret for a while, "the good news is that the first flight test of such an enormous aircraft will be impossible to hide."