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Apple Deemed Top of Movie Product Placement Charts 321

adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"
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Apple Deemed Top of Movie Product Placement Charts

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  • by Anonymous Coward on Sunday February 27, 2011 @08:23PM (#35334006)

    Apple denies doing product placement. That's for companies like Microsoft and HP to force their unwanted wares onto screens. Example Clip []

  • by santax ( 1541065 ) on Sunday February 27, 2011 @08:24PM (#35334016)
    Lol... Apple is lying.
  • by jo_ham ( 604554 ) <> on Sunday February 27, 2011 @08:46PM (#35334162)

    Before clicking on the link I suspected the parent post was total nonsense, but yes slashdot, to save your blushes I went and checked it out anyway.

    I said "a fiver says this is either a rick roll or a goatse, the story comment just reeks of a teenage urban legend and he has a 7 digit UID that starts with a 2, there is no way this is legit"

    So, if you like huge assholes or are a fan of prolapsed rectums, by all means click on the disguised link.

  • by JBMcB ( 73720 ) on Sunday February 27, 2011 @08:47PM (#35334164)

    I'm pretty sure you don't need permission to show someone's product in your film. Films are considered works of art, and I'm pretty sure are covered under the artistic license clause of fair use.

    The Office is a good example - they accept paid product placement dollars, but also just put brand names in where it makes sense. They show them drinking a local Pennsylvania soda, for instance. And, in a Christmas episode, an iPod was a white elephant gift. Neither company paid for the advertising.

  • by BasilBrush ( 643681 ) on Sunday February 27, 2011 @09:49PM (#35334498)

    Apple isn't lying about anything. They don't pay for product placement. They do however have people who's job it is to lend Apple products as props to film and TV companies. And they are quite open about it.

    So, where the plot or set dressing requires computers or phones, they will often be Apples. They look cool and cost the production company nothing. But what you won't see is scenes, plot and dialog specifically created to showcase Apple products, as you do in the GP's example of a "Bing It!" scene in Hawaii Five-0.

    It's amazing that despite Apple not paying for product placement, they are still at the top of the product placement charts. But that's just testament to the fact that their products look better than their competitors, and film and TV companies want things that look good.

"What the scientists have in their briefcases is terrifying." -- Nikita Khrushchev