Follow Slashdot stories on Twitter

 



Forgot your password?
typodupeerror
×
Businesses Apple Entertainment

Steve Jobs' Grand Vision 522

ejungle writes "The Toronto Star has an excellent article on Steve Jobs and his increasingly interesting role as head of both Apple Computer and Pixar Animation Studios. The article goes into the market pressures surrounding both companies, and goes a long way to explain their recent moves."
This discussion has been archived. No new comments can be posted.

Steve Jobs' Grand Vision

Comments Filter:
  • by irn_bru ( 209849 ) on Monday February 16, 2004 @07:21PM (#8299650)
    but I kind of wanted to stop reading after this:

    "The late Walt Disney built his empire with a mouse. The same can be said about Steve Jobs"

    Dial a cliche...
  • by Nakito ( 702386 ) on Monday February 16, 2004 @07:23PM (#8299674)
    An idle question: Has anyone ever seen Steve Jobs make any significant public statement about the fact that the Pixar render farm uses Linux computers? I'm sure he has an opinion on the benefits of Linux, but I don't know if he's ever expressed it near a reporter.
    • by Anonymous Coward on Monday February 16, 2004 @07:30PM (#8299748)
      Only on /. can you find a comment relating an article on the business moves of the CEO of an animation studio and a computer company related back to needing more advocation for Linux.

      And then it gets modded up??? Puh-Leeese
      • To the contrary, I think it's an interesting question. Jobs is the head of one of the world's great computer companies. Jobs is also the head of one of the worlds great computer animation studios. As both mentioned in the article. But his studio's render farms -- the industrial engines that churn out the frames -- do not run on his computers, even though for many years he has pitched his computers as the machines of choice for computer graphics. I know that rendering is actually on the "production" side rat
    • by Ianoo ( 711633 ) on Monday February 16, 2004 @07:33PM (#8299782) Journal
      On Intel Xeon [intel.com]s, noless. That said, they built it signficantly before the G5 Desktop and the G5 XServe were available. No offense, but much as I want a G5 and like the look-and-feel of Mac OS X, you have to admit that a bunch of overheating 1GHz G4's were significantly less cost effective than a similar bunch of P4 Xeons at the time the render farm was built.
    • by Anonymous Coward on Monday February 16, 2004 @07:42PM (#8299843)
      Dude's been a Unix-head for a long time. c.f. NeXT in the late-80s/early-90s... It's zero suprise that not long after he comes back to Apple, OS X is announced, a unix-based OS (and at that, one *strongly* derived from NeXTSTEP). I don't know what he thinks of Linux in particular, but it's obvious he likes Unix in general.
    • by goombah99 ( 560566 ) on Monday February 16, 2004 @08:55PM (#8300419)
      Remember how last october Job introduced the new codec called "pixlet" or something like that? He said it was the number one requested feature designed for Pixar to be able to exchange compressed 24 frame per second movies. So they came up with a new high quality compression format.

      Second back when I had my NeXT it came with Renderman which was I beleive the Pixar developed shader for 3-d rendering. It was very slick and blow-your-socks off fast on a 486 computer.

      NeXT also came with Zilla, the predecessor to all grid computing that let the Zilla project steal unused cycles on all volunteer NeXT computers in the world. Among its feats was part of the four-color-map theorem proof (an exhaustive proof), and the early CGI movie rendering.

      So the convergence of Jobs computer platforms and Pixar in not a new thing. The fact that its running on Intel hardware is also no suprise since NeXTstep and Renderman ran on INTEL hardware.

      but it seems that with pixlet, Xgrid, Xraid, and the new rackmount G5 all the peices are in place to go back to an all apple platform if he chooses too. But circumstantially they probably will wait till their next movie is done. But presumably with Pixlet, and finalcut pro they can do all the desktop work on apples now.

      • by goombah99 ( 560566 ) on Monday February 16, 2004 @09:11PM (#8300548)
        Aha, I found it!..Pixelt seems to have vanished from view. Here's the description of Pixlet from apple's website.

        Pixlet, the first studio-grade codec for filmmakers that was developed in conjunction with Pixar to deliver breathtaking HD-quality video on the Mac that is free from visual artifacts.

        "High-end Video Codec
        Pixlet is the first studio-grade codec for filmmakers. Pixlet provides 20-25:1 compression, allowing a 75MB/sec series of frames to be delivered in a 3MB/sec movie, similar to DV data rates. Or a series of frames that are over 6GB in size can be contained within a 250MB movie. Pixlet lets high-end digital film frames play in real time with any 1GHz G4 or faster Panther Mac, without investing in costly, proprietary hardware."

        You may recall Jobs demoed it in october. He showed in particular how you could use the scrubber to move through the film in faster than real time to any place and the codec kept up with the presentation. And the quality was near DVD. very impressive.

        So where is it? it vanished off Apple's main web pages though you can find it in their archives. It vanished about the same time as "home-on-ipod" vanished. I assume panther, ilife and ipod ate its brain share. Perhaps its going to be held back as a premium product to differentiate final cut pro. any guesses

    • by zpok ( 604055 ) on Monday February 16, 2004 @09:14PM (#8300566) Homepage
      Do you really think Jobs would change Pixars Hardware/Software setup to please his Apple side?

      And why should he have to explain it? The fact that most of that software comes straight from the NeXT days should be "explanation" enough on the techie front. But go ahead and raise your fist for Linux dominance ;-)

      It's only very recent that Apple's making serious servers and raid solutions, and while they're very cool and cost effective, an established business will wait just a bit longer and see where it goes before switching the most processor-intensive part of their work to G5's.

      OTOH, when there's a proven advantage and a clear cut in cost, you'll see them switch in no time, especially now that Linux and Windows Server have been certified to run on the Xservers.

      I'd never expect a serious CEO to have to think about that in other terms than cost-reduction, productivity and quality.
  • by Nom du Keyboard ( 633989 ) on Monday February 16, 2004 @07:24PM (#8299679)
    The way Steve Jobs manages all these tasks is that there is the real Steve Jobs, and the other company is run by a clever, leading edge animated, life-like, 3-Dimensional replica.

    It's up to the reader to decide which is which.

    • by cujo_1111 ( 627504 ) on Monday February 16, 2004 @07:26PM (#8299699) Homepage Journal
      They gotta fix the anti-aliasing around his eyes. The jaggies are creating things that look like wrinkles...
  • 1.7 Billion (Score:5, Insightful)

    by tyleroar ( 614054 ) on Monday February 16, 2004 @07:25PM (#8299688) Homepage
    Jobs, who is worth $1.7 billion (U.S.), according to Forbes magazine last year, routinely declines interview requests and could not be reached for comment for this story.
    What does Steve Jobs not wanting to do an interview for the San Francisco Chronicle have to do with how much money he is worth?
    • by chunkwhite86 ( 593696 ) on Monday February 16, 2004 @08:12PM (#8300049)
      Jobs, who is worth $1.7 billion (U.S.), according to Forbes magazine last year, routinely declines interview requests and could not be reached for comment for this story. What does Steve Jobs not wanting to do an interview for the San Francisco Chronicle have to do with how much money he is worth?

      Hell, me and my $1.7 hundred (U.S.), according to my most recent bank statement, would decline an interview with the San Francisco Chronicle.
    • by A nonymous Coward ( 7548 ) * on Monday February 16, 2004 @08:18PM (#8300081)
      Just as script kiddies have no innate intelligence and have no clue how all those scripts work, this writer has learned from some rule book somewhere that clauses in a sentence are the preferred way to spiff up boring writing. Rather than try to understand why, he has applied this rule indiscriminately and come up with nonsense.

      It has been ages since I worried about this stuff (6th grade, I think). I think these are called subordinate clauses, and are supposed to clarify the rest of the sentence. Thus if he had said "Jobs, who made his money interviewing famous people, routinely declines interviews requests" or "Jobs, who is worth $1.7 billion, said he cannot afford to finance movies himself" -- either one would have been legitimate.

      Now I hope I've cleared up SOMETHING, for Ifni's sake!
    • Re:1.7 Billion (Score:5, Insightful)

      by tverbeek ( 457094 ) on Monday February 16, 2004 @08:57PM (#8300444) Homepage
      It's just an exaple of typical modern journlistic style. Got a factoid you want to include, but don't want to dump it in as a stand-alone non-sequitur where it'll stick out like sore thumb? Use it in a compound sentence.
  • by -Grover ( 105474 ) on Monday February 16, 2004 @07:25PM (#8299689)
    While I firmly agree with Pixar breaking off from Disney, the statement

    Jobs went so far as to declare that Pixar had surpassed Disney as "the most powerful and trusted brand in animation."

    seems a little fishy to me. While Pixar is amazing at what it does, it's no Disney. Nobody wants to take thier kids to Pixarland, and you don't get the Pixar channel at home, and I'd say it'll be quite a while before either of those happens. They are by no means trusted to the level of Disney in a family atmosphere.

    They have a good thing going, but IMHO they are far from the top still.
    • by Snoopy77 ( 229731 ) on Monday February 16, 2004 @07:32PM (#8299763) Homepage
      I think Jobs was probably referring to just the movie animation industry in which case it is not too far fetched as sweeping statements go.
    • by phatsharpie ( 674132 ) on Monday February 16, 2004 @07:32PM (#8299764)
      Personally, if there IS a Pixarland, I'd go in a heartbeat, and I'll bet millions of people would too. Consider how long Disney has been around versus Pixar, and in time I think Pixar - if it continues to make smart decisions in its productions - could have a wide reach than it does now. However, it would probably take at least a couple generation of leadership - like Disney. I doubt Steve Jobs can do it all, but maybe he is Superman in disguise.

      -B
      • by prockcore ( 543967 ) on Monday February 16, 2004 @08:04PM (#8300006)
        Personally, if there IS a Pixarland, I'd go in a heartbeat, and I'll bet millions of people would too.

        My god, the thought of a themepark run by Steve Jobs is frightening. First it'd cost you several hundred dollars to get in, everything would be stark white with accents of brushed steel and a few aqua bubbles.

        There would only be 3 rides, and they'd be the really old ones "ported" from Magic Mountain, and before you entered the park, there'd be a little tutorial demonstrating how powerful and intuitive everything is.
        • by thefinite ( 563510 ) on Monday February 16, 2004 @08:44PM (#8300316)
          Or even worse, a Bill Gates theme park. There they regularly have to reinstall the same rides, shuffle everyone out of the park for five minutes so they can turn the power off then on again, and charge everyone's admission through car manufacturers assuming that you want to go anyway. They also regularly report to the media that they are taking the defective rides (and associate deaths) seriously and are making it their top priority to fix them...any day now.

          Then there is always the Linus Torvalds theme park, but not many people go there. Although the rides are rock solid, they are a lot less fun and harder to figure out.
          • by idiot900 ( 166952 ) on Monday February 16, 2004 @10:25PM (#8301190)
            The Linus Torvalds theme park would be free to enter. You'd get roller coaster blueprints at the gate. The park would consist of 100 yards of roller coaster parts and a pile of oxyacetylene torches in the corner. The other patrons of the park would be happy to show you how to build a roller coaster, but if you haven't memorized everything on the blueprint as well as several physics textbooks you'll be yelled at for being too stupid to ride a rollercoaster.

            Then Darl would come by and scream at the top of his lungs that he owns the entire thing because roller coasters make him puke, just like the paint he sniffs, so they must be one and the same.
        • Pixarland (Score:5, Interesting)

          by solprovider ( 628033 ) on Monday February 16, 2004 @08:47PM (#8300350) Homepage
          it'd cost you several hundred dollars to get in, everything would be stark white with accents of brushed steel and a few aqua bubbles. There would only be 3 rides, and they'd be the really old ones "ported" from Magic Mountain, and before you entered the park, there'd be a little tutorial demonstrating how powerful and intuitive everything is.

          So you've been to Epcot?

          The Innovation buildings are SO EXCITING. Their "future" of computer hardware is stuff most Slashdotters already have.

          ---
          Given Steve Job's ability to create great usable interfaces, Pixarland may be the first themepark that would not require a map to find your way. It would keep the lines down to 10 minutes even on weekends. It might cost "several hundred dollars", but you would spend all the times on rides rather than waiting in line. At that price, your fast-food concessions can be buffet-style, eliminating the overhead of cashiers inside the park. The justification is that if you are eating, you are not making the lines for rides longer.

          Would you pay twice the ticket price for the Magic Kingdom if the lines were half as long? You could see every attraction in fewer days so you could keep the trip shorter and save on hotel nights. And remove the boredom of standing on line for an hour for a 2-minute ride.

          ---
          Pixarland will not happen soon. Since all the past and current movie releases were for Disney, Pixar will have to wait untill it has a few hits on its own. Then buy land. Design rides to fit the land and the movies. Build the rides. Hire people to run everything. Safety tests. Usability testing. Fix anything confusing. Repeat until anybody from 5 to 95 can understand the layout. Finally we mortals are allowed to enter.

          I guess they need 5 great movies (at one movie per year) before even starting. Another 5 years to design, build and test the first 10 rides. (I am assuming one adult and one child per movie.) So Pixarland opens in 2015. The grand opening will do well, and adding a few rides each year to match the latest movies would keep people going back.
    • by mugnyte ( 203225 ) * on Monday February 16, 2004 @07:35PM (#8299793) Journal
      That's exactly what Comcast is wondering: Disney isn't just a movie studio, radio station, tv channel, theme park, touring ice skating show, toy brand, ocean cruise line, hotel chain, or marketing monster. It's all of these things.

      Pixar doesn't have to beat any of these to be *more* successful than Disney : It merely has to have better ROI, better employee retention, more creative output, and freedom to break the Disney Oversight in all things they do publicly. This is what they suffered from.

      Jobs is a smart man to break out now. The crowds will show up for 2 movies past a crap release (proof: Matrix) and Pixar has released blockbusters so far. The Point: Pixar is now a Name Brand.

      No need to have foam-headed characters dance around a plaster castle giving out happy meals to sell this stuff; it's good all on its own.

    • by JanneM ( 7445 ) on Monday February 16, 2004 @07:35PM (#8299794) Homepage
      Ah, but he talks about animation - not family entertainment, not amusement parks, not television programming. In the field of animation, it has been quite some time since Disney last did anything worthwile.

      That said, in animation, I would put at least Studio Ghibli right up there with Pixar as well.

    • Comment removed (Score:5, Insightful)

      by account_deleted ( 4530225 ) on Monday February 16, 2004 @07:40PM (#8299823)
      Comment removed based on user account deletion
    • by Strudelkugel ( 594414 ) on Monday February 16, 2004 @08:08PM (#8300024)

      While Pixar is amazing at what it does, it's no Disney

      Wall Street is beginning to take the same view. People have come to the conclusion that animation has to be 3D to sell, but try telling that to Fox (Simpsons, King of the Hill.) Don't forget Southpark, or all of the anime stuff, either. The key to most entertainment is the story.

      Another question to ponder is what happens to Apple if Jobs if occupied doing other things? Can he really run Pixar and Apple for a long time, and not have both worse off for it? So far Apple has a bad track record when left on its own, and Wall Street doesn't see that Jobs has done much about succession. No question, Jobs is brilliant at popularizing technology. But has he built anything that will last once he's no longer involved? Pixar probably has a better chance, since it was around before Jobs was on the scene.

    • by RedWizzard ( 192002 ) on Monday February 16, 2004 @08:26PM (#8300151)
      Jobs went so far as to declare that Pixar had surpassed Disney as "the most powerful and trusted brand in animation."
      seems a little fishy to me. While Pixar is amazing at what it does, it's no Disney. Nobody wants to take thier kids to Pixarland, and you don't get the Pixar channel at home, and I'd say it'll be quite a while before either of those happens. They are by no means trusted to the level of Disney in a family atmosphere.
      Note he said "animation". Not TV, not amusement parks.

      My wife and I had a conversation about this a few weeks ago. Our verdict was that Pixar has a better track record than Disney has recently. I would be willing to see a Pixar movie without knowing anything else about it. I can't say the same about Disney.

    • by The Lynxpro ( 657990 ) <lynxpro AT gmail DOT com> on Monday February 16, 2004 @09:00PM (#8300465)
      "seems a little fishy to me. While Pixar is amazing at what it does, it's no Disney. Nobody wants to take thier kids to Pixarland, and you don't get the Pixar channel at home, and I'd say it'll be quite a while before either of those happens. They are by no means trusted to the level of Disney in a family atmosphere."

      Hmmm. And I don't want the Disney Channel, ABC, ABC Family Channel, or ESPN on my cable bill, but for some reason I have to have them according to Comcast. And after Comcast acquires Disney, I'm sure us customers will be treated to even more dreck from the *Mouse House.* I do not trust Disney one bit. They were a big supporter of the DIVX DVD format too, remember?

  • by CrackedButter ( 646746 ) on Monday February 16, 2004 @07:26PM (#8299696) Homepage Journal
    Jobs is a rebel because he is successful and innovative and they will close him down? No wonder the entertainment industries don't seem to get things right if thats the definition of a rebel.
    • I think the problem is that both Hollywood and Silicon Valley are industries founded by "rebels" or people who "thought different". However, as these industries become mature, MBA style and experienced business people move in, and these people are generally much more conservative. To these people, the bottom line is far more important, and rebelliousness is often seen as something that threatens it.

      -B
  • by cy_a253 ( 713262 ) on Monday February 16, 2004 @07:31PM (#8299757)
    Steve Jobs DOES have vision, and a profound understanding of the principles of technological innovation, no matter what some people might think. For example, he wrote that famous text himself: http://www.apple.com/thinkdifferent/ [apple.com]
  • by callipygian-showsyst ( 631222 ) on Monday February 16, 2004 @07:32PM (#8299765) Homepage
    Disney got the better end of the deal when DISNEY dumped PIXAR. (Not the other way around, as the Steve Jobs faithful believe.) Here's why:

    1. Under the current deal, Disney has the copyrights to the existing movies and can continue to make revenue off of them, licence merchandise, etc.
    2. Pixar is still committed to making two more movies
    3. Movies are a "hits" business. You can't predict if future movies will be successful. Steve Jobs wouldn't deal unless he could get the rights back to the existing movies. Disney would have been CRAZY to do this--those movies can bring in a few BILLION over the next decade.
    4. To trade away the Toy Story/Nemo/Monsters franchise in order to bet that Pixar will continue to make hit movies is a bad bet. Nobody stays on top forever in this business.

    • by snStarter ( 212765 ) on Monday February 16, 2004 @07:42PM (#8299838)
      But PIXAR will, at least, have control over its own destiny and no longer have to put up with having each film it produces going into the Disney "great animation" hall of fame.

      In fact Disney has begun to fail more often than succeed. Pixar may produce a lesser film than any so far, but they would have to sink a long way in order to reach the currest state of Disney offerings. Or any other American company's for that matter.

      You are falling for the same drivel that Hollywood believes - that it's only a "hit" business.
    • 4. To trade away the Toy Story/Nemo/Monsters franchise in order to bet that Pixar will continue to make hit movies is a bad bet. Nobody stays on top forever in this business. ..how long has Disney been on top?
    • by Bendebecker ( 633126 ) on Monday February 16, 2004 @07:45PM (#8299863) Journal
      Then again, can you name any Disney movie in the last couple of years that was:
      1. Animated
      2. A hit
      3. Not made by Pixar

      Their only non Pixar movie in the last couple fo years that was considered major and not a pixar film was that Sinbad one that tanked at the box office. Unless the future of Disney Animations is making cheesy home videos, they're going to have to do a lot of work to get anywhere near where Pixar and who ever they ally with will be.
      • by Fancia ( 710007 ) on Monday February 16, 2004 @07:56PM (#8299942)
        Sinbad was from Dreamworks. And I do believe you've forgotten Spirited Away, the 2003 Best Animated Feature Academy Award-winner.
        • by RickHunter ( 103108 ) on Monday February 16, 2004 @08:22PM (#8300103)

          Spirited Away wasn't Disney either, TYVM. It was written, animated, and directed by Studio Ghibli, possibly the best animation company on the planet. Disney just took it, attached a half-hearted dub, dutifully shoved it in theaters for a few days to honor their contractual obligations, and then crossed their fingers and hoped it wouldn't overshadow their carefully-chosen "hit" movies.

          Unfortunately for them, it did.

          Looks like Disney hasn't had any hits in years. They've just been selling other people's. Guess all those copyright extensions they pushed for haven't helped their creative output much at all, have they?

    • by cujo_1111 ( 627504 ) on Monday February 16, 2004 @07:49PM (#8299883) Homepage Journal
      1. Under the current deal, Disney has the copyrights to the existing movies and can continue to make revenue off of them, licence merchandise, etc.

      But Pixar still receives a percentage of that revenue stream. That revenue could be enough to keep Pixar afloat in the lean times between hit movies.

      4. To trade away the Toy Story/Nemo/Monsters franchise in order to bet that Pixar will continue to make hit movies is a bad bet. Nobody stays on top forever in this business.

      A few years ago people were saying "Pixar is taking a huge risk to move away from the Toy Story franchise and make Monsters Inc." and then more recently "Pixar is taking a huge risk to move away from the Toy Story/Monsters inc. franchises and make a movie about fish."

      They probably are sitting on more than a few movie scripts that are complete gold, we don't know. But I am willing to bet that Jobs knows what he is doing here and the split from Disney will be a success.
    • Not entirely. (Score:5, Insightful)

      by juuri ( 7678 ) on Monday February 16, 2004 @07:55PM (#8299931) Homepage
      Your above statements only hold true if you assume Pixar can't create any other market-winning content. Obviously they believe they can and to their credit, Nemo, etc... were very successful market creations, much more so than anything Disney has created in a while.
    • >Disney got the better end of the deal when DISNEY dumped PIXAR.

      My take is that Pixar wanted more than Disney was willing to part with. I have to agree with others--Pixar without Disney will do better than Disney will without Pixar. True, it's not just the animation and technology, it's writing and stuff to. But, Disney is not automatically golden--have you seen Disney's recent non-Pixar stuff? It ranges from mediocre to horrible.

      Re: points 3 and 4, "you can't predict..." and "nobody stays on top forev
  • by paxcirca ( 694737 ) <pertristis@gmai[ ]om ['l.c' in gap]> on Monday February 16, 2004 @07:36PM (#8299802)
    The article fails to mention that Jobs can also play an increasingly large role in the proposed Disney/Comcast merger. Comcast's CEO, Brian Roberts, is trying to pursuade [nypost.com] Steve Jobs to join ranks with Comcast. Since Pixar has been directly responsible for a very large portion of Disney's recent success, and since Pixar will be severing ties with Disney, if Steve Jobs endorses the merger and decides to renew the contract with Disney (because of the Comcast deal), stockholders will be significantly more inclined to approve the merger.
  • by DF5JT ( 589002 ) <slashdot@bloatware.de> on Monday February 16, 2004 @07:58PM (#8299953) Homepage
    "He might be surprised to find that Hollywood closes it ranks to rebels," said Kay, the IDC analyst. "By aspiring too high, too quickly, that could be his downfall. But that story's not told yet.''

    Certainly not. People want to see Pixar movies and that is guaranteed money. I can see Hollywood closing its rank to rebels when it comes to cash. Right.
  • by sootman ( 158191 ) on Monday February 16, 2004 @08:00PM (#8299977) Homepage Journal
    the most interesting bit from the article--"Jobs bought Pixar from LucasFilm in 1986, during his exile from Apple...
    [Lucas] sold [Pixar] to Jobs for a bargain because Lucas needed cash for a divorce settlement."

    is that really true?
  • by kwandar ( 733439 ) on Monday February 16, 2004 @08:19PM (#8300089)

    Given the failed discussions that Disney had with Comcast, and the subsequent hostile takeover offer, dropping Pixar through being unable to reach agreement, may make a lot of sense.

    If the big bad cable company trying to take you over wants content, killing value by dropping an agreement with a major content provider (Pixar) might just be the way to go.

    Anyone else think Eisner would do that to fend off Comcast and keep the keys to the Kingdom to himself?

    • by painandgreed ( 692585 ) on Monday February 16, 2004 @09:10PM (#8300538)

      If the big bad cable company trying to take you over wants content, killing value by dropping an agreement with a major content provider (Pixar) might just be the way to go.

      Anyone else think Eisner would do that to fend off Comcast and keep the keys to the Kingdom to himself?

      No, if anything I think it was done by Steve to force Eisner out. Disney loses Pixar, Roy Disney is up in arms about Eisner ruining Disney ( savedisney.com ), and an election of the CEO coming up. Roy says that Eisner is killing Disney and Pixar leaves then board votes. With two films left to go, it seems early for a splitting of the ways (perhaps not as I don't know what they have planned or how long it takes to put it out). We'll see if Eisner gets the boot by shareholders and if Disney and Pixar kiss and make up afterwards.

      What are Steve's plans for Apple? I think he's stickign with the killer app theory and moving into various nitches. He doesn't have to be the best computer all round. he simply has to be the best computer for graphics and video. IF apple puts out the best, that's what people will buy. An extra thousand or so really doesn't matter when it can save you ten thousand in time. Combined with the video apps that Apple has bought and is now making, this seems a the way it's going. The Xserve seems made from day one for cheap render farms. It doesn't matter what Apple's market share is because if Apple can just maintain these two markets, there's plenty of money to keep a computer company afloat.

      From there, it's just a matter of picking another niche and moving into it. They've got some with the ease of use home segment using OS X as a killer app and at the same time sucking in *nix people in the laptops.

      Music seems the next killer app they're moving into. They've bought and are producing apps for music production. They bought Emagic and Logic and have put out music apps from Garageband on up. Eventually they'll be the standard in music as they are in video (and already are depending on who you ask).

      What will Apple do next? Who knows. Look to see what Apple buys next because the problem hasn't been that Apple didn't license out clones but that Apple stopped publishing their own apps. People will use what ever computer does the job. What computer does the job is dependant on the Killer App. From now on, I expect Apple to make both the computer and the Killer App.

  • by El ( 94934 ) on Monday February 16, 2004 @08:31PM (#8300199)
    If any of you are still wondering, just sit down and watch Lion King 1 1/2. Then compare it to Finding Nemo. Ask yourself: which is the better movie? Then ask yourself: How would Walt have felt about the character Poomba in the Lion King, whose defining characteristic is that he passes gas? (A LOT of gas). Methinks old Walt would not have approved of fart jokes, and furthermore that when you have to resort to scatalogical humor to intertain kids, it's a symptom that you've completely run out of good ideas. Shrek and Lilo and Stitch weren't as bad, but they too seemed to need to resort to scatalogical humor. The closest Pixar ever comes to scatalogical is in Monsters Inc, where I really cannot figure out where in the middle of the Himalayas the Abominable Snowman is getting lemon juice with which to make yellow snowcones...
  • Apple + Pixar = ? (Score:4, Insightful)

    by shubert1966 ( 739403 ) on Monday February 16, 2004 @08:35PM (#8300232) Journal

    Hardware [check]

    Software [check]

    Content [check]

    Mindshare [check]

    Market [check$]

    In the great race to revolutionize previous services, CableTV, Telephone and Audio are all taking new forms. Seems to me that the Pixar acquisition after iTunes means Job's only needs a portable device with a large enough screen to make the portable, secure, wireless future happen.

    Pixar will produce its own content, and those who seek to distribute their movies through that 'channel' will join in the success. Filling out the market footprint for Jobs' in 2005.

    M$ may suffer from being more than we need with their next release.

    If at the same time indie Musicians and Filmakers could get the gear they could offer great alternatives, but Apple and Pixar are a collossus.

  • by Anonymous Coward on Monday February 16, 2004 @08:40PM (#8300281)
    Here's to the crazy ones.

    The misfits.

    The rebels.

    The troublemakers.

    The round pegs in the square holes.

    The ones who see things differently.

    They're not fond of rules.

    And they have no respect for the status quo.

    You can praise them, disagree with them, quote them,

    disbelieve them, glorify or vilify them.

    About the only thing you can't do is ignore them.

    Because they change things.

    They invent. They imagine. They heal.

    They explore. They create. They inspire.

    They push the human race forward.

    Maybe they have to be crazy.

    How else can you stare at an empty canvas and see a work of art?
    Or sit in silence and hear a song that's never been written?
    Or gaze at a red planet and see a laboratory on wheels?

    We make tools for these kinds of people.

    While some see them as the crazy ones,
    we see genius.

    Because the people who are crazy enough to think
    they can change the world, are the ones who do.

"The voters have spoken, the bastards..." -- unknown

Working...