Apple Chromes Its Logo 140
Val42K writes "Personally, I like the original logo, but Apple has decided to changed their familiar logo in the latest release of the OS X operating system. It has the same shape but has a chrome finish, like the robots of Hajime Sorayama." Does it look anything like the image we're using for this story, the one on the outside of most Apple hardware and software boxes? What am I missing?
Uh Oh (Score:2, Offtopic)
Krups (Score:2, Offtopic)
Good job, Apple! (Score:4, Funny)
Frustrated Apple User: Dammit, my computer keeps crashing!
Apple: Um.. but look at this! Shiny!
FAU: WOW! THIS IS THE BEST LOGO EVAR!!
A: Te-he!
Remember, if you want marketing gloss, that's employee zero (Steve Jobs') number 1 job!
Thunk Different!
Re:Good job, Apple! (Score:1)
So when will Microsoft follow this tack? It would be nice to have AT LEAST the marketing gloss in a Windows OS.
The preceding was brought to you by the "Insult Microsoft At Every Flimsy Opportunity" Foundation.
Re:Good job, Apple! (Score:3, Funny)
I totally agree with your sarcastic remark. Because, you know, I bet when one guy redesigns the logo, the rest of the company would stop working and just stare.
Re:Good job, Apple! (Score:4, Insightful)
> company would stop working and just stare.
Then again, maybe it is true. We know that clearly it's true for Leander Kahney of Wired and at least 66 slashdotters.
Re:Good job, Apple! (Score:1)
Maybe i dont install enough bullshit third party utilities or something
Re:Good job, Apple! (Score:2, Funny)
When my coworker said, "Oh look, they changed the apple," I thought to myself, "What, did they take another bite out of it?"
That said, it does look funny, but it's grown on me.
Re:Good job, Apple! (Score:2)
But your point is taken for the sarcastically challenged. That Apple users tend to Marvel over the Appearance then the technical end. Although Apple is not perfect and there is pliantly of room for improvement. They come out with a darn good product compared to the others out there.
Steve, if you're reading this... (Score:1, Insightful)
And stop with the "Brushed Metal" craze.
And You Thought 10.2.8 Was Bad! (Score:5, Funny)
This screenshot [akamai.net] from the Wired article points to a disturbing problem with the 10.3 prereleases: move from 10.2.x to 10.3 and have your processor downgrade, your clock speed decrease by 600MHz, and your RAM decrease by 448 MB. Watch out!
Re:And You Thought 10.2.8 Was Bad! (Score:1)
Re:And You Thought 10.2.8 Was Bad! (Score:3, Funny)
Re:And You Thought 10.2.8 Was Bad! (Score:1)
That'd SUCK! I'd be running at -200MHz and -52MB of RAM on my lombard.. as if I didn't feel bad enough not being able to play DVDs.. Apple hates me :( (hehehe)
-matt
Re:And You Thought 10.2.8 Was Bad! (Score:3, Funny)
WOOHOO!
I'll end up with negative clockspeed and negative RAM!
Wich means, if years of low-budget sci-fi has taught me anything, that I'll either go back in time or DESTROY THE UNIVERSE!
I can now execute Operation Black Hole:
Slashdot (Score:5, Insightful)
Re:Slashdot (Score:2, Insightful)
Re:Slashdot (Score:4, Insightful)
Communities are often a blessing, but they can also be a pain in the backside. It's normal. But you are not fair saying that:
I'm convinced that Steve Jobs had done good to keep Apple alive, but done poorly with everything else
A selection of some achievements, like (in no particular order): iPod, G5, iBook, mainstream acceptance of wireless technologies (something that still keeps x86 users in a computer equivalent of middle ages), mainstream acceptance of an Unix-based desktop system just proves you're wrong.
And yes, they also update their logo. And yes, they also pull interesting public relations stunts (actually, I agree with you that the Virginia cluster boils down to pure PR). They are a major corporation fighting for survival in a market governed by brands. But does this make my iPod, iBook or iMac less functional?
Re: (Score:3, Insightful)
Re:Slashdot (Score:3, Insightful)
See, I know that you are flame-baiting and doing a reasonably good job at it, but that statement simply is not true. The iPod was the first (and still might be the only--I don't follow the market) hard disk mp3 player you could comfortably fit in the front pockets of your pants. The same place where I used to carry my Walkman (I always use
Re:Slashdot (Score:1, Troll)
Here's the basic problem:
The original Walkman might have had the added bonus of truly being the first product of it's kind, but that in itself does not matter. In a couple of years the average person will think that the iPod was the first.
If I'm reading that right, it sounds like you're saying that it doesn't matter who came first or who did what when, just how the marketers went and revised history in their favor.
Which get
Re:Slashdot (Score:1)
Do you expect me to feel sorry for you now? This is the Apple section of Slashdot. The story was not on the front page. You actually had to go to a subsection of the site to find it. Then, in a discussion about a reported logo-facelift, you basically go on to say that this is a stupid marketing move by a company that, in you opinion, does nothing but stupid marketing. And you don't say that anywhere, but to the face of the very
Re:Slashdot (Score:1)
Troll, idiot, misunderstood idealist....whatever. You're the one vigourously defending a product you didn't envision, design, build, create....you bought it. Consumerism, yeah!
-transiit
Re:Slashdot (Score:2)
I bought it! Twice!
5gb when it first came out, and the 10gb when the trackpad revision came out.
I bought it because it made my life better. Instead of $1,600 worth of CDs I barely listened to, I now have a soundtrack to my life. That's all. It works. It was a better solution, two years ago, than any other device on the market, and today it's still highly competitive.
You're involved in a semantic game: What is innovation? What is marketing?
I think that distract
Re:Slashdot (Score:2)
1) Justifying purchase is true; that's always true, even a little bit, even subconsciously
2) Apple has a good image, no doubt about it, good PR
3) Self image pride; people associate themselves with their brands. People trust Apple (just like people 'trust' Ford, or 'trust' Chevy, or 'trust' Honda, 'trust' Toyota, etc). They find the products meet/exceed expectations, so you literally set yourself up for attack by attacking their self
Re:Slashdot (Score:2)
So are you the clothes you wear?
Are you the car you drive?
Does it not seem wrong to buying an identity?
-transiit
Re:Slashdot (Score:3, Interesting)
You understand perfectly then, don't you? Why do you say, "I don't get it" if you do?
And that's the heart of American consumerism, isn't it? Class mobility through ownership of goods?
Re: (Score:1)
Re:Slashdot (Score:1)
The G5 processor is IBM's baby sure, but the PowerMac G5 is more than just the G5 processor. And the PowerMac G5 is definately an innovative design. As is the LCD iMac, and the TiBook, and the 17" Powerbook. Apple takes good technology that by an large already exists but isn't widely used and pushes it hard. USB, Firewire, and Airport, are all standards that Apple has lead the way in utilizing. And that is innovative.
And for the re
You say, "I'm not a Mac user." (Score:3, Insightful)
How does that qualify you to judge so harshly then?
Apple has innovated and Apple has refined. Apple has steered the market.
Apple released the iPod, and the iTunes Music Store. What is the value in that? How about the fact that Dell, in comparison, now sees that as something worth emulating with their newly announced music device? Or that MusicMatch just announced their own music download service with terms amazingly similar to the iTMS. Sure Apple wasn't *first*.
Re: that would be correct (Score:3, Interesting)
Re: that would be correct (Score:5, Insightful)
Re: that would be correct (Score:2)
Re: that would be correct (Score:1)
Re:Slashdot (Score:5, Informative)
Re:Slashdot (Score:1)
My guess is that you're over simplifying a ton. based on what I've read about the Jobs-factor toward things like logos, case shape, case material, pamphlets, manuals, ink, paint, injection mold styles, etc.... this new logo is probably the 10,0
Picture (Score:2, Informative)
Yeah, it looks like this:
Picture [lightheadsw.com]
Re:Picture (Score:2)
They even get the chance to read it before it's slashdotted and they don't!
According to a screenshot, (Score:1, Interesting)
Hmmmm......
Re:According to a screenshot, (Score:2)
> it on such a machine.
I posted a link to a picture on my site a few comments up not long ago. So far at least half of the hits from macs are from a version of Safari that's panther-only. There's plenty of people out who've got the dev version(s), bound to be some older iMacs in there.
From all I've seen it's a little quicker than jaguar on all machines, and a great deal quicker on some.
Re:According to a screenshot, (Score:3, Informative)
Panther will feel faster on a 400MHz G3 than Jaguar did on a 600MHz G3. I'm currently typing this on a 500MHz iBook running Panther 7B68 and its noticeably faster in nearly every respect from networking to UI responsiveness. Panther is finally that truly polished release of Mac OS X that shows maturity is coming to the OS.
As for the new Apple logo I really could not care any less. Although its probably a more newsworthy item than Dell cloning something else again.
Re:According to a screenshot, (Score:2)
Re:According to a screenshot, (Score:2)
Re:According to a screenshot, (Score:2)
It would be interesting to see all the variations. (I have seen fruits, pets, computers, and cars)...
Re:According to a screenshot, (Score:1)
I run a 450MHZ G3 Power Mac and I can't say I've ever noticed the OS being sluggish.
OS X is getting FASTER each version (Score:4, Informative)
Also, the core of the OS was native to x86, so I'm sure they keep finding bits and pieces that are optimized for that architecture and rewriting them.
Not to mention that the libraries are all very 'young' and Apple is dealing with a LOT of uncharted territory (for Apple, at least) with prelinking and UNIX in general.
I'd expect the trend to continue for quite a while, GCC-3.4 should bring us even more optimization, and I'm sure Apple engineers have a LOT of stones left to turn over.
Huge crack (Score:2)
It's a sign (better not be).
Re:Huge crack (Score:2, Funny)
Re:Huge crack (Score:2)
Re:Huge crack (Score:2)
Laptops, logos, systems, what next? (Score:5, Insightful)
First there was the TiBook, and now the AlBook, then there was the brushed metal skinned software in OS X, then the sexy G5, now the logo.
With the rumours of Panther being brushed metal heaven, is this a new corporate image, moving away from the lickable aqua (at least the iMac, eMac, and iBook range remain lickable) to a smooth, sharp image?
The best way to check will be to see what Dell and Co will bring out in 12-18 months time, and look at the interface on MS Bonghorn when it comes out in 3 years time.
Re:Laptops, logos, systems, what next? (Score:3, Funny)
Sounds fun. Am i gonna regres abandonig windows after all.
Re:Laptops, logos, systems, what next? (Score:2)
Sounds fun. Am i gonna regres abandonig windows after all.
Why is there smoke coming out of your wireless mouse?
Re:Laptops, logos, systems, what next? (Score:1)
What this really means... (Score:1)
It is an indication of the GUI changes we will be seeing in the final release of Panther. The watery "Aqua" interface is giving way to the new liquid metal or "Mercury" interface.
Where did they change it? (Score:1)
Re:Where did they change it? (Score:1, Informative)
Re:Where did they change it? (Score:2)
Re:Where did they change it? (Score:5, Informative)
Um... Rumors... (Score:5, Insightful)
People should clarify reality and rumors.
http://macslash.org/article.pl?sid=03/09/26/165
Re:Um... Rumors... (Score:1)
But the fact of the matter is, is that they use many different variations of the same logo, in various colors. Just because this one is chrome color, doesnt mean apple is changing its logo any.
And besides that, the article (particularly the ed comments) make it sound like it has already occurred.
We never note that the newest box has a red logo instead of white, so why are we bothering with this?
Re:Um... Rumors... (Score:1)
Re:Um... Rumors... (Score:2)
Is it just me... (Score:3, Funny)
What next, chromed out computer cases with
Re:Is it just me... (Score:1)
Gearhead: I chromed out my car
Steve Jobs: I chromed out my logo
Re:Is it just me... (Score:1)
Trickery? (Score:3, Insightful)
Apple (well, Steve) hates leaks. He probably fumes over these rumor sites that get leaks from the developer releases of the OS. I've often wondered if Apple might trick the leakers in to giving away their identies.
AFAIK the developer releases are only available (officially) by logging in to your developer account and downloading the disk images. Perhaps Apple will ship them also, but I just don't know.
Isn't it possible for Apple to give a slightly different version of the OS to subsets of the developer base? The alterations don't need to be too big really: shifting the window operation buttons a few pixels, changing some text in a few common dialogs/windows, etc. After a few times of doing this and watching which "special" changes are leaked, Apple could terminate the contracts with the leakers.
Could it be that this small logo change is one of those inconsequential changes thay would be used for such identification?
Re:Trickery? (Score:1)
Re:Trickery? (Score:2)
Perhaps that's what they have done?
Lemme tells ya (Score:1)
I swears it's true.
This logo has been around since the iMac G4 (Score:1)
One more logo... with a Jobs finish (Score:1)
It's no big deal. (Score:5, Insightful)
It did seem significant to many of us when Apple dropped the rainbow logo in favor of a solid one. Apple was changing, and we were afraid that its spirit of playful innovation would be lost in the corporate shuffle. We were relieved to find over time that playful innovation remained despite the logo change, and that the new logo brought with it a number of products that the general public wanted to buy. I guess we'd forgotten that years before, when Apple dropped the Cupertino font [tele.net] in favor of Apple Garamond in its logo, the sky also hadn't fallen.
The fact that Apple decided to put a version of its logo rendered in chrome in the about box of a product that hasn't even been released yet doesn't feel like a significant change. After all, there's a version of the logo rendered in shiny blue in my menu bar right now, and the G4-based iMacs have always had a shiny metalic Apple logo. It's a minor change that may or may not stick around for a while.
The one thing you can bet on is that even if it sticks, this change is not permanent: Apple will change its logo anytime it feels it needs to freshen up its corporate image. All companies do this to some degree.
If you ask me, the company that has the most fun with its logo is Google [google.com].
Mirror Like Logo (Score:1)
This is different from my 15" display and my 22" at work which has the grey graduated apple logo. The only other noticable difference is that it dosn't have the dark grey band around the edge of the frame.
My new display has the model number A1038. I don't have access to another 20" model to verify if this an update to the standard displa
For those who care... (Score:2, Informative)
Chrome apple replacing the blue X (Score:1)
I guess they are getting ready for when the go to version 11.
"The effect is a lot like chrome female robots" (Score:2)
God knows, it's time somebody based their company logo on this special lady [lysator.liu.se].
Editors don't even RTFA? (Score:2)
Re:well... (Score:2, Interesting)
Re:well... (Score:1, Offtopic)
Re:well... (Score:1, Offtopic)
Re:well... (Score:5, Interesting)
So go ahead and mess up every Apple
Re:well... (Score:2, Informative)
You're probably thinking of the PET's killer poke [penguincentral.com].
Re:well... (Score:3, Informative)
Re:well... (Score:4, Funny)
Yeah, but that was like 20 years ago at this point. Surely he can't still be bitter about it, can he?
Man, some people can hold a grudge...
Re:well... (Score:1, Offtopic)
Re:well... (Score:2)
The pic is here [danamania.com]. I forget the res, it's probably still 1024x768 from when I used to use an iMac. Do with it what you like.
Re:well... (Score:5, Funny)
Well... (Score:1)
Re:beware of apple's "warranty" (Score:1)
Of course they wouldn't do your claim. From the story you give it sounds in all likely hood that you caused the problem (from the sequence of failure). The heat sink on the G4's doesnt just cool the processor, it also cools some PP chips on the daughter card. You claim you added 'Superior' cooling, but you really have no idea about what the engineers were doing when they designed it.
You want super quite, get a G5 they are really super quite (I know, not a valid
Re:beware of apple's "warranty" (Score:2, Funny)
I for one welcome our new Troll overlords.
Re:beware of apple's "warranty" (Score:1, Insightful)
You modified a product that someone a whole lot smarter than you built. Then it didn't work, and that is somehow Apple's fault?
So you don't like the way your car rides, and you decide that bicycle wheels would work a lot better than the stock wheels. After a bit of tinkering, you roll out with your new ride, only to have it hit the ground in 18 feet because the wheels couldn't handle the load.
Now, when you call up GM to complain ab
Re:beware of apple's "warranty" (Score:2)
you took the machine apart, you played around with the internal hardware. after playing with the fans originally the heatsink was extremely hot and that machine wouldn't run. rather than take that as a good sign to stop what you're doing and go back, you decided to continue blindly forward.
yeah, you've done some work before on machines, but didn't the fact that the heatsink was burning hot clue you in that something was seriously wrong?
so now you take apart the heatsinks and
Re:Apple in two (Score:2, Interesting)
Yeah... what's that line supposed to be anyway?
What I really want to know is why I don't see my eyeball in the reflection when I put my face up to the screen...
Re:Apple in two (Score:2)
You have to buy the iSight to get that feature. Costs extra.
Re:Apple in two (Score:1)
I didn't like it when Apple went from the rainbow to the solid. But now I like the solid a lot - Jobs was right to change the logo. In time I suppose the new version will grow on me. Or maybe be short-lived. Who knows.
now Apple is bitten AND cracked (Score:1)
Well, splitting Apple's hardware and software businesses might be a not bad idea for end-users - we will see stores selling Macs with pre-installed Linux (and BeOS too?) as well as OSX working on x86 and everything else (Pocket OSX someday?).
If Apple demand
Re:now Apple is bitten AND cracked (Score:1)
You keep talking... (Score:2)
Re:UPS envy? (Score:1)