Should Apple Buy TiVo? 68
st. jude writes "In a story over at Business 2.0, John Battelle says yes. As the man who made music downloading legit, maybe His Steveness can conquer Hollywood's loathing of the PVR next. As a lover of both my TiVo and my Mac, the thought makes this dreamer drool ... TiVo + Mac = iTV ... two great tastes that taste great together? Or just another version of a long-rumored geek fantasy that's as silly as the iWalk?" Although, if it means per-show payments, I'll pass.
of course. (Score:3, Funny)
One has got to wonder (Score:4, Insightful)
Re:One has got to wonder (Score:3, Insightful)
Plus, the cost of reimplementing every piece of software on the unit, head end servers, and back-end data processing systems and the like while maintaining interoperability with the old equipment out there probably outdoes the cost saved by only having to maintain one codebase -- plus if they *bought* tivo, they'd get all the engineers that go along with it -- embedded linux engineers.
Sort of like how Micro
Re:One has got to wonder (Score:2, Interesting)
-Alex
Re:One has got to wonder (Score:2, Informative)
I would not assume that Apple would change to a new OS. Keep in mind that Apple uses a 3rd party OS for the iPod.
Re:One has got to wonder (Score:2)
And (Score:3, Funny)
Wait didn't they say that about iPhoto and iTunes Music store too...
Re:And (Score:4, Interesting)
Re:And (Score:2, Interesting)
Re:And (Score:1)
TiVo is dieing (Score:5, Insightful)
OTH, they have lasted this long because they provide all these things in one box in an easy to use form factor. Hallmarks of Apple. But I don't think the Steve's golden touch can help TiVo.. it's on the way out unless they can find a new buisness model. Sorry.
Re:TiVo is dieing (Score:5, Insightful)
Totally incorrect. Sadly, the biggest problem with TiVo is explaining to those who've never used it just why it's so great. It's something you just have to live with for a while to understand.
Re: (Score:2)
Re:TiVo is dieing (Score:1)
Netcraft confirms it... (Score:2)
This would be silly (Score:5, Insightful)
Now that they also have the nifty music store thingy set up it probably wouldn't be that hard to add videos of all kinds to their offerings. (Although they would have to change the name away from 'music store').
Re:This would be silly (Score:5, Interesting)
There also is limited *good* hardware for the Mac. Yes there is EyeTV and I know some people love that. Personally I'm not sure I like it as much as a stand alone PVR. I came close to buying one but didn't.
This really is a place Apple could clean everyones clock with. Especially if they had a HDTV version.
Re:This would be silly (Score:1, Insightful)
Why do people buy iPods? (Score:2, Interesting)
Apple made an MP3 player because they could make it significantly better. I believe Apple could also make a significantly better PVR. I'm not saying that you couldn't get all the hardware and software together and do it yourself. Apple can deliver the total package.
Also if Apple wanted to expand into downloadable videos, I don't thing users would go for it clogging up their computer hard drives. A seperate hub device that stores all your movies,
Skipping Ads (Score:4, Insightful)
I'm trying to picture them asking advertisers if it's ok to allow viewers to skip their ads. "Oh, sure" they'll say "we don't mind if they skip this ad we paid a megabuck for"
That's not likely to happen. So basically, every ad will be skip-protected and this device will actually be worse than an old fashioned VCR.
I dunno... (Score:5, Interesting)
Re:I dunno... (Score:2, Interesting)
Well, yeah. For the last couple years, Apple's big thing has been the digital hub. Steve Jobs says your computer (Macintosh) should be the center of your digital lifestyle, and Apple's mission has been to deliver on that vision. (ack, synergy, paradigm, I sound like a PHB!)
People keep getting all these little gadgets to enhance small areas of their digital lif
Re:I dunno... (Score:1)
Jobs? (Score:5, Funny)
Music and TV not quite the same thing (Score:2, Interesting)
Re:His Steveness (Score:1, Interesting)
Today, people still don't call him Steve. He asks everybody to call him Steve, but people still call him something else.
Everybody at Apple calls him "sir."
When a guy comes along who, despite all his widely reported and entir
No Chance (Score:3, Insightful)
A very good couple. (Score:5, Interesting)
Apple also has a histroy of being the underdog with the more soild product and bug free product. I could see Tivo really changing with support from Apple, and maybe a bunch of new features. Apple would benifit in fighting the OS wars again if it owned Tivo. As it has done with products in the past, (such as the I-POD) make them intergrate with only their product (at least at first). I don't know anyone who can't say that the I-POD being only useable on Mac at first didn't help sales of the Mac in at least the smallest bit.
A down side you might see is a change in the policy to allow commerical skipping. Being a larger company with its own active interest in commericals might be compailed to retract some of the ease of this feature. On the other hand it might not because of the competition from SonicBlue's ReplayTV [sonicblue.com] which from what I hear alread has better commerical skipping technology that detects commericals and automaticly skips them. (I own a ReplayTV 4500, which has this feature. From what I have heard, Tivo allows you to manually skip.)
I would buy a Tivo if Apple bought them. I'm a dedicated UNIX/Linux (former Mac user as of 1994), who programs for Windows at work. My interest in Mac is comming back now with their dedication to designing such a soild product.
I'm for an Apple owned Tivo. Its better for everyone (expect Micro$oft, hehehe).
Some missing the "picture" (Score:5, Insightful)
What some people are missing is that Jobs dislikes TV quite a bit. He's gone on record saying that he doesn't see TV as a part of the "Digital Hub" strategy, as it is a passive medium. With music, you can bring it anywhere with you. With television, you're prettymuch resigned to sitting on the sofa and letting the cool rays wash over you. Apple has always promoted a "lifestyle". This "lifestyle" is active, smart and creative. It involves doing things, *making* videos, *making* music, not "just sitting there".
I don't think he'd [Jobs] go for buying TiVo. It isn't part of "The Grande Vision"
Re:Some missing the "picture" (Score:2)
For Windows users to watch?
Re:Some missing the "picture" (Score:2)
Re:Some missing the "picture" (Score:1)
the man who made music downloading legit (Score:1, Flamebait)
HA more like the man who repackaged crippled DRM downloads and is only succeeding (If he actully is succeeding) beacuse the apple brand is less evil than M$ and the others
Re:the man who made music downloading legit (Score:2, Interesting)
It doesn't really matter though. In 10 years, You're going to see the big 5 drop from 85% of the record industry to 40%, and we won't be complaining so much.
wow....hold up (Score:3, Insightful)
And let's not forget about Apple's recent troubles [thestar.com] porting their iTunes software to windows. This battle is far from over in terms of winning the rest of the market over. Some of the record labels are viewing the Mac situation as a small market test, as I believe Jobs sold it to them. They are unsure it should be moved to the windows platform so soon.
So as for purchasing TiVo... I am all for it, in the long run. My point is simply that we should be more careful with terms like "conquer." The iTunes music store is far from conquering anything... and with their recent removal of radiohead from the database...i think they are one step further at that.
Re:wow....hold up (Score:2)
First clarification, my comments are not aimed at you but at this comment in general. I have seen similar posts all over the place and finally enough is enough. What are the troubles in porting this to windows? Studio issues? The only studio exec to be identified was the CTO for Sony. While the tech guys will have input as to wether the lables go for a windows version of iTunes or not, the fi
I am sure TiVo is good technology... (Score:3, Interesting)
Apple's not stupid, and they wont be touching a subscription based company, BTW isn't iTunes suppose to be so great because it isn't subscription based?
At this very moment MS has the technology to just roll over TiVo within the year, they have the Xbox, WebTV, and Windows Media Player, toss all of this into box added with the usual MS marketing and you got a killer app. that will kill TiVo and all the other PVRs at the moment, and anyone in the industry should know this and would balk at attempting to go up against it--everyone except for the likes of Sony.
Sony is the only one with the resources, name, and establishment to beat MS to the punch, too bad for TiVo, Sony likes to keep things in house and won't be knocking on there door to buy them out.
Re:I am sure TiVo is good technology... (Score:1)
And it will likely feel as crappy and kludged together as all of those homebrew linux on tv projects. People pay for something that looks nice. Something that seems put together properly. Something like... TiVO.
MS has the parts, but do they have the will to put them together properly? Tim
Re:I am sure TiVo is good technology... (Score:2, Funny)
And it will likely feel as crappy and kludged together as all of those homebrew linux on tv projects
Hasn't time proven that this the perfect MS buisness plan??
Re:I am sure TiVo is good technology... (Score:3, Informative)
Re:I am sure TiVo is good technology... (Score:5, Interesting)
<raises hand>
It's pretty obvious to me that you've never really used a TiVo, nor even looked into the privacy issue. First of all, "my info" is never sold to anybody; aggregate info is sold to networks. TiVo can look at its users' usage as an anonymous whole and say things like "this commercial was watched by 80% of the people" or "only 30% of TiVo owners recorded that show." This hardly gives the network any info about ME.
Second... simply put, TiVo will change the way you think about TV, and depending on how much TV you watch, can literally change your life. I just gave one to a friend as a wedding gift. She was worried she'd just turn into a couch potato, but she says it has had the opposite effect: instead of having to be home when a particular show is broadcast, she can arrange her own schedule and watch the show when she has time. TiVo has freed her from the shackles of network scheduling, and she spends more evenings out with her friends now.
But all that aside, it's just a better way to watch TV. How often to you bother to record a show so you can watch it later? With a TiVo, you can do it in seconds, and no worries about finding a tape or anything. It just there, and it just works.
Of course, in many instances, you only have to do that once. Hear about a new show coming up, might be worth watching? Set up a season pass. Your TiVo will record every episode, even if the network moves it around. You can do this weeks in advance, and only remember the new show when you see it in your TiVo list of shows. Even if the show sucks and you erase the season pass, at least you got to see it.
Of course, we use season passes for everything: grab all the episodes of the shows we like, or always keep a couple "I Love Lucy" on the list so we can watch them when we're doing something else in the living room.
Not to mention wishlists. I thought Amy Smart was pretty cute, so I told my TiVo to grab any sitcom episode that she was in. It found a couple Felicity and Scrubs episodes, which was cool. In fact, I so liked the Scrubs ep that I threw in a season pass for it; we'll see how some other ones are.
Many of these activities you cannot do with a VCR and a TV Guide, or it would take hours of poring over the text and programming the thing, not to mention the tapes. With the TiVo, it's all wrapped up in a truly easy-to-use on-screen GUI. It really is the beginning of the next generation of television.
It was called Ultimate TV, and it bombed, and TiVo never even blinked. Thank you, please play again.
Doug
Re:I am sure TiVo is good technology... (Score:1)
I just find no need to have to pay $14 a month for really no added content, just a service that I could find elsewhere on the TV guide channel or online freely. But I do realize that its not shot up on to my TiVo so I have to pay a 'service' charge for it to just work properly like it says on the box, and I just find that stupid.
It wa
Re:I am sure TiVo is good technology... (Score:1, Insightful)
Re:I am sure TiVo is good technology... (Score:1)
Um, I think this was called Ultimate TV, which competed directly with the Tivo DirecTV box, and did not "roll over" anything, unless you count rolling over and playing dead...
Re:I am sure TiVo is good technology... (Score:2)
Yes. And a good name, like Ultimate TV [ultimatetv.com]; and they'll be unbeatable. Except they already tried and failed. They had two advantages over Tivo, they beat Tivo with dual tuner DirecTV and they built PinP into the box, but they still failed. (I recall it cost about $100 more)
Sony is the only
Ideas... (Score:2)
Apple's Lovely UI Design (Score:4, Funny)
Re:Apple's Lovely UI Design (Score:1)
iMovie Store, anyone? (Score:2, Interesting)
So, they buy TiVo or make an audio/video box and voila, you can stream not only your iTunes library to your stereo but MPEG 4 video as well! Slap on a Airport Extreme card and you're ready to get jiggy or watch a flick on your TV.
Imagine an iMovie store, where you can buy a movie, burn it to DVD or stream it to your iBox...sounds pretty good, and a logical ext
I want my iTV (Score:2, Funny)
Per-Show Payments (Score:3, Interesting)
I have the oppisite view. I have practically given up watching broadcast TV now. I simply do not have enough life to waste 15 minutes of it in an hour watching adverts. I generally wait for the DVD release (which usually has better sound, better picture quality and no ads). If I could buy an episode of a TV show for a reasonable price (and the reasonable part is important) then I would probably do that.
Ministry of Silly iWalks? (Score:1)
How would this affect Apple's financial wellbeing? (Score:1)
Tivo is trading at around $7 right now. This is pretty normal for tivo's stock. In the last year it's been as high as $8 or so. (http://finance.yahoo.com/q?s=TIVO&d=c&t=1y&l=on& z =b&q=l)
Apple on the other hand is trading around $19. It's a tad down right now (as is everything else), but has been as high as $25 in a year. (http://finance.yahoo.com/q?s=AAPL&d=c&t=1y
Re:How would this affect Apple's financial wellbei (Score:1)
I can tell you this, Tivo is not doing well, losing more than $1 per share per year. Apple is almost break even. Based on this, the acquisition can be expected to bring down App
Apple and TiVo (Score:1)