In a First, Apple Maps Navigation To Be Embedded In Ford UEV Pickups (freep.com) 1
Ford will become the first automaker to embed Apple Maps directly into its vehicles, starting with an all-electric midsize pickup built on its new Universal Electric Vehicle platform. "The pickup -- with Ford testing preproduction models on roads now -- is expected to start at $30,000 when it comes to market in 2027," reports the Detroit Free Press. "Ford has said several other EVs off that platform will follow, including a small all-electric SUV." From the report: Ford CEO Jim Farley said the new EVs will redefine advanced technology as simple, useful, and at a price point that is attainable for most people. "We're proud to embed Apple Maps' navigation and mapping technology directly into our Universal Electric Vehicle Platform, giving customers the ultimate navigation experience alongside our Ford app, a full suite of software, and next-generation BlueCruise, all enabled by a new zonal architecture," Farley said in a statement. "Apple Maps has delivered a world-class product, and we're honored to be among the first to embed it directly into a vehicle, helping define intuitive, capable driving."
In a joint statement, Apple and Ford said the integration will deliver a "beautiful and easy-to-use navigation experience powered by Apple Maps directly to the vehicle's displays. Road-level Maps information will also enable Ford's Latitude AI team to build a seamless hands-free driving experience." Ford said it will use that road information to develop its next-generation BlueCruise hands-free highway driving capability. Also, by leveraging Apple's new MapKit for Automotive SDK, Ford's UEV Platform will offer drivers turn-by-turn directions using natural language, real-time traffic information, intuitive search and routing options for the best route. The system will give drivers EV routing functionality to help drivers with the warming and cooling process of the vehicle's battery before driving or fast-charging.
In a joint statement, Apple and Ford said the integration will deliver a "beautiful and easy-to-use navigation experience powered by Apple Maps directly to the vehicle's displays. Road-level Maps information will also enable Ford's Latitude AI team to build a seamless hands-free driving experience." Ford said it will use that road information to develop its next-generation BlueCruise hands-free highway driving capability. Also, by leveraging Apple's new MapKit for Automotive SDK, Ford's UEV Platform will offer drivers turn-by-turn directions using natural language, real-time traffic information, intuitive search and routing options for the best route. The system will give drivers EV routing functionality to help drivers with the warming and cooling process of the vehicle's battery before driving or fast-charging.