Apple has been hit with a federal lawsuit claiming that the company's promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition. From a report: The suit, filed Wednesday in U.S. District Court in San Jose, seeks class action status and unspecified financial damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices. "Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," the suit reads.

"This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple's ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race. [...] Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented."

DaringFireball: Whole Reddit thread examining this simple question: "What month is it?" and Siri's "I'm sorry, I don't understand" response (which I just reproduced on my iPhone 16 Pro running iOS 18.4b4). One guy changed the question to "What month is it currently?" and got the answer "It is 2025." More comments from that thread:"I ask Siri to play a podcast and she literally says, "I'm trying to play from Apple Podcasts but it doesn't look like you have it installed." I didn't even know you could delete that app. I certainly haven't. So I have to manually do it every time now. It used to work."

"I asked Siri last night to set a reminder for 3:50, so naturally she set it for 10:00." Further reading:
Apple Shakes Up AI Executive Ranks in Bid to Turn Around Siri;
'Something Is Rotten in the State of Cupertino'.

Apple is undergoing a rare shake-up of its executive ranks, aiming to get its artificial intelligence efforts back on track after months of delays and stumbles, Bloomberg News reported Thursday, citing people familiar with the matter. From the report: Chief Executive Officer Tim Cook has lost confidence in the ability of AI head John Giannandrea to execute on product development, so he's moving over another top executive to help: Vision Pro creator Mike Rockwell. In a new role, Rockwell will be in charge of the Siri virtual assistant, according to the people, who asked not to be identified because the moves haven't been announced.

Rockwell will report to software chief Craig Federighi, removing Siri completely from Giannandrea's command. Apple is poised to announce the changes to employees this week. The iPhone maker's senior leaders -- a group known as the Top 100 -- just met at a secretive, annual offsite gathering to discuss the future of the company. Its AI efforts were a key talking point at the summit, Bloomberg News has reported.

The moves underscore the plight facing Apple: Its AI technology is severely lagging industry rivals, and the company has shown little sign of catching up. The Apple Intelligence platform was late to arrive and largely a flop, despite being the main selling point for the iPhone 16. Further reading: 'Something Is Rotten in the State of Cupertino'

Pebble founder Eric Migicovsky has warned that the company's revived smartwatch line will face significant functionality limitations when paired with iPhones, blaming Apple's restrictive policies that favor its own Apple Watch. "It's impossible for a 3rd party smartwatch to send text messages, or perform actions on notifications (like dismissing, muting, replying) and many, many other things," Migicovsky wrote in a blog post, adding that the situation has "actually gotten worse over the last 8 years."

A 2024 class action lawsuit cited in the post claims Apple has added further restrictions since iOS 13, including requiring users to display full content previews on their lock screens for notifications to reach third-party watches. Pebble is still developing an iOS app because 40% of potential customers use iPhones, he said. Migicovsky warned that the watch will "always appear to have less developed functionality on iOS than Android" and some features will arrive on Android first.

EU antitrust regulators ordered Apple on Wednesday to open its closed ecosystem to competitors, detailing how the company must comply with the bloc's Digital Markets Act or face potential fines. The European Commission's decision comes six months after initiating proceedings against the tech giant.

The first order requires Apple to grant rival smartphone, headphone and VR headset manufacturers access to its technology for seamless connectivity with Apple devices. A second order establishes specific processes for responding to app developers' interoperability requests. Apple criticized the decision, saying: "Today's decisions wrap us in red tape, slowing down Apple's ability to innovate for users in Europe." EU antitrust chief Teresa Ribera countered: "We are simply implementing the law." Non-compliance could trigger investigations resulting in fines up to 10% of Apple's global annual sales.

An anonymous reader shares a report: Apple lost an appeal on Tuesday against a regulatory assessment that opens the iPhone maker up to stricter controls in Germany, the Federal Court of Justice ruled on Tuesday, following years of debate over the company's market position. Federal judges backed the German cartel office's 2023 designation of Apple as a "company of paramount cross-market significance for competition".

Apple will introduce a slimmer iPhone 17 "Air" this fall, marking a strategic shift toward potentially port-free devices in future product lines, according to a Bloomberg report.

The new model will feature a 6.6-inch display with ProMotion scrolling, Dynamic Island interface, and a Camera Control button while measuring approximately 2 millimeters thinner than current models -- roughly a 20% reduction in depth, the report said. Despite its slimmer profile, the device will maintain battery life comparable to existing iPhones through redesigned display and silicon components. It will incorporate Apple's power-efficient C1 in-house modem chip but will retain USB-C connectivity, despite earlier internal discussions about eliminating ports entirely.

A leaked Apple meeting reveals significant internal struggles with Siri's development, as AI-powered features announced last June have been delayed and may not make it into iOS 19. The Verge reports: Bloomberg (paywalled) has the full scoop on what happened at a Siri team meeting led by senior director Robby Walker, who oversees the division. He called the delay an "ugly" situation and sympathized with employees who might be feeling burned out or frustrated by Apple's decisions and Siri's still-lackluster reputation. He also said it's not a given that the missing Siri features will make it into iOS 19 this year; that's the company's current target, but "doesn't mean that we're shipping then," he told employees. "We have other commitments across Apple to other projects," Walker said, according to Bloomberg's report. "We want to keep our commitments to those, and we understand those are now potentially more timeline-urgent than the features that have been deferred."

The meeting also hinted at tension between Apple's Siri unit and the marketing division. Walker said the communications team wanted to highlight features like Siri understanding personal context and being able to take action based on what's currently on a user's screen -- even though they were nowhere near ready. Those WWDC teases and the resulting customer expectations only made matters worse, Walker acknowledged. Apple has since pulled an iPhone 16 ad that showcased the features and has added disclaimers to several areas of its website noting they've all been punted to a TBD date. They were held back in part due to quality issues "that resulted in them not working properly up to a third of the time," according to Mark Gurman.

[...] Walker told his staff that senior executives like software chief Craig Federighi and AI boss John Giannandrea are taking "intense personal accountability" for a predicament that's drawing fierce criticism as the months pass by with little to show for it beyond a prettier Siri animation. "Customers are not expecting only these new features but they also want a more fully rounded-out Siri," Walker said. "We're going to ship these features and more as soon as they are ready." He praised the team for its "incredibly impressive" work so far. "These are not quite ready to go to the general public, even though our competitors might have launched them in this state or worse," he said of the delayed features.

Apple is planning a new AirPods feature that allows the earbuds to live-translate an in-person conversation into another language, Bloomberg reports, citing people with knowledge of the matter. From the report: The capability will be offered as part of an AirPods software upgrade due later this year, said the people, who asked not to be identified because the effort is private. It will be tied to iOS 19, the upcoming update to Apple's mobile-device operating system.

Apple's announcement that "more personalized Siri" features of Apple Intelligence would be delayed until "the coming year" reveals a troubling departure from the company's hard-earned reputation for reliability, long-time commentator John Gruber writes. Unlike other Apple Intelligence features that were demonstrated to media in June, the personalized Siri features -- promising personal context awareness, onscreen awareness, and in-app actions -- were never shown working to anyone outside Apple. Yet Apple prominently featured these capabilities in the WWDC keynote and even created TV commercials (now pulled) touting these functions to sell iPhone 16.

This represents a dangerous shift toward the pre-Jobs-return Apple that promised vaporware it couldn't deliver. Gruber writes. Apple has squandered its credibility, built meticulously over decades through consistently shipping what they promised, he writes. Gruber's post cites the following excerpt from a 2011 story: Apple doesn't often fail, and when it does, it isn't a pretty sight at 1 Infinite Loop. In the summer of 2008, when Apple launched the first version of its iPhone that worked on third-generation mobile networks, it also debuted MobileMe, an e-mail system that was supposed to provide the seamless synchronization features that corporate users love about their BlackBerry smartphones. MobileMe was a dud. Users complained about lost e-mails, and syncing was spotty at best. Though reviewers gushed over the new iPhone, they panned the MobileMe service.

Steve Jobs doesn't tolerate duds. Shortly after the launch event, he summoned the MobileMe team, gathering them in the Town Hall auditorium in Building 4 of Apple's campus, the venue the company uses for intimate product unveilings for journalists. According to a participant in the meeting, Jobs walked in, clad in his trademark black mock turtleneck and blue jeans, clasped his hands together, and asked a simple question: "Can anyone tell me what MobileMe is supposed to do?" Having received a satisfactory answer, he continued, "So why the fuck doesn't it do that?"

For the next half-hour Jobs berated the group. "You've tarnished Apple's reputation," he told them. "You should hate each other for having let each other down." The public humiliation particularly infuriated Jobs. Gruber adds: Tim Cook should have already held a meeting like that to address and rectify this Siri and Apple Intelligence debacle. If such a meeting hasn't yet occurred or doesn't happen soon, then, I fear, that's all she wrote. The ride is over. When mediocrity, excuses, and bullshit take root, they take over. A culture of excellence, accountability, and integrity cannot abide the acceptance of any of those things, and will quickly collapse upon itself with the acceptance of all three.

Britain's competition watchdog has concluded that Apple and Google are stifling competition in the UK mobile browser market, following an investigation by the Competition and Markets Authority (CMA). The inquiry found Apple's iOS policies particularly restrictive, requiring all browsers to use its WebKit engine while giving Safari preferential access to features.

Apple's practice of pre-installing Safari as the default browser also reduces awareness of alternatives, despite allowing users to change defaults. Google faces similar criticism for pre-installing Chrome on most Android devices, though investigators noted both companies have recently taken steps to facilitate browser switching. The probe identified Apple's revenue-sharing arrangement with Google -- which pays a significant share of search revenue to be the default iPhone search engine -- as "significantly reducing their financial incentives to compete."

New submitter CInder123 shares a report from TechSpot: Apple is undertaking one of the most significant software overhauls in its history, aiming to revamp the user interface across iPhone, iPad, and Mac devices. This ambitious update, set for release later this year, will fundamentally transform the look and feel of Apple's operating systems, enhancing consistency and the user experience.

The updates are part of iOS 19 and iPadOS 19, codenamed "Luck," and macOS 16, dubbed "Cheer," according to Bloomberg's Mark Gurman. He cited sources who requested anonymity since the project has yet to be officially announced. These major upgrades will introduce a new design language while simplifying navigation and controls. Apple's push for consistency across platforms aims to create a seamless user experience when switching between devices. Currently, applications, icons, and window styles vary significantly across macOS, iOS, and visionOS, leading to a disjointed experience.

Morgan Stanley has reduced its iPhone shipment forecasts after Apple confirmed the delay of a more advanced Siri personal assistant, dampening prospects for accelerating phone upgrades. The investment bank now predicts 230 million iPhone shipments in 2025 (flat year-over-year) and 243 million in 2026 (up 6%), down from previous estimates.

An upgraded Siri was the most sought-after Apple Intelligence feature among prospective buyers, according to the bank's survey data. "Access to Advanced AI Features" appeared as a top-five driver of smartphone upgrades for the first time, with about 50% of iPhone owners who didn't upgrade to iPhone 16 citing the delayed Apple Intelligence rollout as affecting their decision. The firm also incorporated headwinds from China tariffs in its assessment, noting Apple is unlikely to fully offset these costs without broader exemptions.

Apple has pulled an iPhone 16 ad featuring a "more personal Siri" after delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal context and improved app integration, will release "in the coming year," while Bloomberg reports some Apple AI staff believe these features might be completely rebuilt.

Apple is postponing the rollout of its more personalized Siri features, originally promised as part of its Apple Intelligence initiative. "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year," Apple told DaringFireball. The future update seeks to give Siri greater awareness of personal context and the ability to perform actions across apps.