Ponca City writes "PC World reports that women are more likely to buy an iPhone for their next smartphone purchase, while men prefer Android devices. According to data collected in October 2010, 31 percent of women wanted to buy an Apple iOS device next, followed by 22.8 percent interested in a Google Android device while among men preferences were reversed with 32.6 percent of men interested in an Android purchase and 28.6 desired an iOS phone. 'So where is the extra appeal of Android to men coming from?' asks Tracey E. Schelmetic. 'More male-targeted commercials that emphasize cool gadgetry versus usability? More techno-macho phone brand names like "Droid"? Extra advertising on the Spike channel by phone makers using the Android platform?'"