An anonymous reader quotes a report from the New York Times: Apple's top software executives decided early last year that Siri, the company's virtual assistant, needed a brain transplant. The decision came after the executives Craig Federighi and John Giannandrea spent weeks testing OpenAI's new chatbot, ChatGPT. The product's use of generative artificial intelligence, which can write poetry, create computer code and answer complex questions, made Siri look antiquated, said two people familiar with the company's work, who didn't have permission to speak publicly. Introduced in 2011 as the original virtual assistant in every iPhone, Siri had been limited for years to individual requests and had never been able to follow a conversation. It often misunderstood questions. ChatGPT, on the other hand, knew that if someone asked for the weather in San Francisco and then said, "What about New York?" that user wanted another forecast.

The realization that new technology had leapfrogged Siri set in motion the tech giant's most significant reorganization in more than a decade. Determined to catch up in the tech industry's A.I. race, Apple has made generative A.I. a tent pole project -- the company's special, internal label that it uses to organize employees around once-in-a-decade initiatives. Apple is expected to show off its A.I. work at its annual developers conference on June 10 when it releases an improved Siri that is more conversational and versatile, according to three people familiar with the company's work, who didn't have permission to speak publicly. Siri's underlying technology will include a new generative A.I. system that will allow it to chat rather than respond to questions one at a time. The update to Siri is at the forefront of a broader effort to embrace generative A.I. across Apple's business. The company is also increasing the memory in this year's iPhones to support its new Siri capabilities. And it has discussed licensing complementary A.I. models that power chatbots from several companies, including Google, Cohere and OpenAI. Further reading: Apple Might Bring AI Transcription To Voice Memos and Notes

Apple's plans for AI on the iPhone could bring real-time transcription to its Voice Memos and Notes apps, according to a report from AppleInsider: People familiar with the matter have told us that Apple has been working on AI-powered summarization and greatly enhanced audio transcription for several of its next-gen operating systems. The new features are expected to enable significant improvements in efficiency for users of its staple Notes, Voice Memos, and other apps. Apple is currently testing the capabilities as feature additions to several app updates scheduled to arrive with the release of iOS 18 later in 2024. They're also expected to make their way to the corresponding apps in macOS 15 and iPadOS 18 as well.

Apple has apologized for its tone-deaf "Crush!" ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video "missed the mark" and has scrapped plans to run the cutesy-turned-cringey commercial on TV. From a report: It's clear that Apple intended for the ad to serve as a metaphor for all the myriad creative tools one has when they throw down $1,000 or more for a new iPad Pro. Run during Tuesday's event, the video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. "All I Ever Need Is You" by Sonny & Cher soundtracks the clip.

Soon, it's revealed that the objects are all sitting on an industrial crusher, which descends upon the scattered creative instruments, exploding in plumes of satisfyingly colorful smoke. But when the crusher pulls back up, we see that everything was transformed into a shiny new iPad Pro.

Citing a memo distributed to Apple Store employees, 9to5Mac reports that the new iPad Pro and iPad Air lineups will not include Apple stickers in the box -- "a key piece of memorabilia" that dates back as far as 1977's Apple II, notes Ars Technica. While the company says that this is part of its environmental goals to completely remove plastic from its packaging, it begs the question: is the era of stickers in Apple boxes coming to an end? 9to5Mac reports: The M3 MacBook Air that launched in March includes stickers in the box, but Apple Vision Pro (which launched in February) does not. Will the iPhone 16 include stickers in the box? Only time will tell. Ars' Andrew Cunningham writes about the origins of the Apple stickers: Apple has included stickers with its products at least as far back as the Apple II in 1977 when the stickers still said "Apple Computer" on them in the company's then-favored Motter Tektura typeface (I couldn't track down a vintage Apple II unboxing, but I did find some fun photos of Apple enthusiast Dan Budiac opening a sealed-in-box mid-'80s-era Apple IIc, complete with rainbow pack-in stickers). I myself became familiar with them during the height of the iPod in the early to mid-2000s when Apple was still firmly a tech underdog, and people would stick white Apple logo stickers to their cars to show off their non-conformist cred and/or Apple brand loyalty.

As Apple's products became more colorful in the 2010s, the Apple logo stickers would sometimes be color-matched to the device you had just bought, a cute bit of attention to detail that has carried over into present-day MagSafe cables and color-matched iMac keyboards and trackpads. The report notes that you can still request an Apple sticker at Apple Stores at the time of your purchase; however, Amazon, Best Buy, and other retailers don't appear to have them available.

Apple will deliver some of its upcoming AI features this year via data centers equipped with its own in-house processors, part of a sweeping effort to infuse its devices with AI capabilities. From a report: The company is placing high-end chips -- similar to ones it designed for the Mac -- in cloud-computing servers designed to process the most advanced AI tasks coming to Apple devices, according to people familiar with the matter. Simpler AI-related features will be processed directly on iPhones, iPads and Macs, said the people, who asked not to be identified because the plan is still under wraps.

The move is part of Apple's much-anticipated push into generative artificial intelligence -- the technology behind ChatGPT and other popular tools. The company is playing catch-up with Big Tech rivals in the area but is poised to lay out an ambitious AI strategy at its Worldwide Developers Conference on June 10. Apple's plan to use its own chips and process AI tasks in the cloud was hatched about three years ago, but the company accelerated the timeline after the AI craze -- fueled by OpenAI's ChatGPT and Google's Gemini -- forced it to move more quickly. The first AI server chips will be the M2 Ultra, which was launched last year as part of the Mac Pro and Mac Studio computers, though the company is already eyeing future versions based on the M4 chip

Michael Larabel reports via Phoronix: Building off the recent release of Fedora 40, Fedora Asahi Remix 40 is now available for this downstream of Fedora Linux that's optimized to run on Apple Silicon ARM systems. Fedora Asahi Remix continues to be one of the best ways of enjoying a Linux experience atop recent Apple Macs making use of their in-house M1/M2/M3 SoCs. With the Fedora Asahi Remix 40 release there is now conformant OpenGL 4.6 support thanks to the upgraded Mesa. There is also improved device compatibility with its newer kernel.

Fedora Asahi Remix continues to cater to using the KDE Plasma desktop by default. With the upgrade to Fedora Asahi Remix 40 this also means now transitioning to the KDE Plasma 6.0 desktop environment for their flagship desktop experience. A GNOME variant using GNOME 46 is also available. You can learn more about the release via FedoraMagazine.org. Installation options are available at FedoraProject.org.

Less than 24 hours after Apple held a special event to unveil the new, record-thin (0.20 inch, the thinnest Apple device yet) iPad Pro with M4 chip inside, which the company says is optimized for AI, it is facing a loud and fast-spreading public backlash to one of its new marquee video advertisements promoting the device -- a spot called "Crush." VentureBeat: The video features a giant, industrial hydraulic press machine -- a device category famous for appearing in viral videos over the last decade-and-a-half -- literally pressing down upon and destroying dozens of other objects and creative instruments, from trumpets to cans of paint. The ad concludes with the press lifting to reveal these objects have somehow been transformed into a new iPad Pro. The metaphor and messaging is pretty obvious: the iPad Pro can subsume and replace all these older legacy instruments and technologies inside of it, and all in a more portable, sleek, and more powerful form factor than ever before.

It's analogous to similar observations and advertisements other fans and creatives have made in the past about how PCs and smartphones replaced nearly all the individual gadgets -- stereo radios/boom boxes, journals, calculators, drawing pads, typewriters, video cameras -- of yore by offering many of their same core capabilities in a smaller, unified, more portable form factor. [...] People are revolted by the bluntness of Apple's metaphor, the destruction of beloved traditional instruments and objects which people hold in high esteem and affix intangible value to for their creative potential, and the overarching and perhaps unintentional messaging that Apple wants to literally flatten creativity and violently crush the creative tools of yesterday in favor of a multi-hundred dollar piece of luxury technology whose operating system and ecosystem of applications it tightly controls and restricts.

An anonymous reader quotes a report from Ars Technica: In a major shake-up of its chip roadmap, Apple has announced a new M4 processor for today's iPad Pro refresh, barely six months after releasing the first MacBook Pros with the M3 and not even two months after updating the MacBook Air with the M3. Apple says the M4 includes "up to" four high-performance CPU cores, six high-efficiency cores, and a 10-core GPU. Apple's high-level performance estimates say that the M4 has 50 percent faster CPU performance and four times as much graphics performance. Like the GPU in the M3, the M4 also supports hardware-accelerated ray-tracing to enable more advanced lighting effects in games and other apps. Due partly to its "second-generation" 3 nm manufacturing process, Apple says the M4 can match the performance of the M2 while using just half the power.

As with so much else in the tech industry right now, the M4 also has an AI focus; Apple says it's beefing up the 16-core Neural Engine (Apple's equivalent of the Neural Processing Unit that companies like Qualcomm, Intel, AMD, and Microsoft have been pushing lately). Apple says the M4 runs up to 38 trillion operations per second (TOPS), considerably ahead of Intel's Meteor Lake platform, though a bit short of the 45 TOPS that Qualcomm is promising with the Snapdragon X Elite and Plus series. The M3's Neural Engine is only capable of 18 TOPS, so that's a major step up for Apple's hardware. Apple's chips since 2017 have included some version of the Neural Engine, though to date, those have mostly been used to enhance and categorize photos, perform optical character recognition, enable offline dictation, and do other oddities. But it may be that Apple needs something faster for the kinds of on-device large language model-backed generative AI that it's expected to introduce in iOS and iPadOS 18 at WWDC next month. A separate report from the Wall Street Journal says Apple is developing a custom chip to run AI software in datacenters. "Apple's server chip will likely be focused on running AI models, also known as inference, rather than in training AI models, where Nvidia is dominant," reports Reuters.

Further reading: Apple Quietly Kills the Old-school iPad and Its Headphone Jack

Along with introducing a new iPad Air and iPad Pro during its Let Loose event, Apple quietly killed its ninth-gen iPad -- also known as the last iPad with a headphone jack. From a report: The 10th-gen iPad is now the sole entry-level iPad in Apple's official lineup and, as such, has received a $100 price cut. Released in late 2022, the 10th-generation iPad arrived starting at $449, or about $120 more than base entry-level iPads from previous years. Apple justified the price increase with new iPad Air-like features, like a 10.9-inch screen and USB-C support.

Apple revealed its refreshed iPad Pro lineup at its "Let Loose" virtual event Tuesday, featuring a slimmer design, OLED displays, and the company's latest M4 chip. The new 13-inch and 11-inch models boast enhanced brightness, color saturation, and contrast, with the 13-inch model measuring just 5.1 millimeters thick, making it Apple's thinnest device ever.

The M4 chip, which powers the new iPad Pros, delivers a 50% faster CPU and improved efficiency compared to the previous-gen M2 chip. Apple has also introduced updated accessories, including a redesigned Magic Keyboard with an aluminum palm rest and function key row, and the Apple Pencil Pro with squeeze gestures, Find My location tracking, and haptic feedback. The switch to OLED technology ensures consistent display quality across both iPad Pro sizes, addressing the previous disparity between the 12.9-inch Mini LED model and the smaller, traditional-screen version.

The base storage for both models is now 256GB, with prices starting at $999 for the 11-inch and $1,299 for the 13-inch. Both are available for preorder today and will be available in stores next week.

An anonymous reader quotes a report from Wired: In April, Apple sent notifications to iPhone users in 92 countries, warning them they'd been targeted with spyware. "Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID," the notification reads. Users quickly took to social media sites including X, trying to work out what the notification meant. Many of those targeted were based inIndia, but others in Europe also reported receiving Apple's warning. Weeks later, little is still known about the latest iPhone attacks. Former smartphone giant Blackberry, now a security firm, has released research indicating they are linked to a Chinese spyware campaign dubbed "LightSpy," but Apple spokesperson Shane Bauer says this is inaccurate.

While Apple says the latest spyware notifications aren't linked to LightSpy, the spyware remains a growing threat, particularly to people who may be targeted in Southern Asia, according to Blackberry's researchers. Described as a "sophisticated iOS implant," LightSpy first emerged targeting Hong Kong protesters in 2020. However, the latest iteration is much more capable than the first. "It is a fully-featured modular surveillance toolset that primarily focuses on exfiltrating victims' private information, including hyper-specific location data and sound recording during voice over IP calls," the researchers wrote. April's warnings were not the first time Apple has issued notifications of this kind. The iPhone maker has sent out alerts to people in over 150 countries since 2021 as spyware continues to target high-profile figures across the globe.

Spyware can be weaponized by nation-state adversaries -- but this is relatively rare and expensive. Its deployment is typically highly targeted against a very specific group of people, including journalists, political dissidents, government workers, and businesses in certain sectors. "Such attacks are vastly more complex than regular cybercriminal activity and consumer malware, as mercenary spyware attackers apply exceptional resources to target a very small number of specific individuals and their devices," Apple wrote in an advisory in April. "Mercenary spyware attacks cost millions of dollars and often have a short shelf life, making them much harder to detect and prevent. The vast majority of users will never be targeted by such attacks." Plus, Apple says its Lockdown Mode feature can successfully protect against attacks. "As we have said before, we are not aware of anyone using Lockdown Mode being successfully attacked with mercenary spyware," Bauer says. Still, for those who are targeted and caught unaware, spyware is extremely dangerous. There are a number of ways to protect yourself against spyware and zero-click exploits in particular:

1. Regularly Update Devices: Keep your devices updated to the latest software to protect against known vulnerabilities.
2. Restart Devices Daily: Regularly restarting your device can help disrupt persistent spyware infections by forcing attackers to reinfect the device, potentially increasing their chances of detection.
3. Disable Vulnerable Features: Consider disabling features prone to exploits, such as iMessage and FaceTime, especially if you suspect you're a target for spyware.
4. Use Multifactor Authentication and Secure Sources: Employ multifactor authentication and only install apps from verified sources to prevent unauthorized access and downloads.
5. Monitor for Indicators: Be vigilant for signs of infection such as battery drain, unexpected shutdowns, and high data usage, though these may not always be present with more sophisticated spyware.
6. Seek Professional Help: If you suspect a spyware infection, consider professional assistance or helplines like Access Now's Digital Security Helpline for guidance on removal.
7. Utilize Advanced Security Features: Activate security features like Apple's Lockdown Mode, which limits device functionality to reduce vulnerabilities, thus safeguarding against infections.

Apple reported fiscal second-quarter earnings that topped estimates, despite a 10% drop in iPhone sales. The company also announced that its board had authorized $110 billion in share repurchases, "a 22% increase over last year's $90 billion authorization," notes CNBC. "It's the largest buyback in history, ahead of Apple's previous repurchases." From the report: Apple did not provide formal guidance, but Apple CEO Tim Cook told CNBC's Steve Kovach that overall sales would grow in the "low single digits" during the June quarter. Apple posted $81.8 billion in revenue during the year-ago June quarter and LSEG analysts were looking for a forecast of $83.23 billion. On an earnings call with analysts, Apple finance chief Luca Maestri said the company expected the current quarter will deliver double-digit year-over-year percentage growth in iPad sales. What's more, he said the Services division is forecast to continue growing at about the current high rate it's achieved during the past two quarters.

Apple reported net income of $23.64 billion, or $1.53 per share, down 2% from $24.16 billion, or $1.52 per share, in the year-earlier period. Cook told CNBC that sales in the fiscal second quarter suffered from a difficult comparison to the year-earlier period, when the company realized $5 billion in delayed iPhone 14 sales from Covid-based supply issues. "If you remove that $5 billion from last year's results, we would have grown this quarter on a year-over-year basis," Cook said. "And so that's how we look at it internally from how the company is performing."

Apple said iPhone sales fell nearly 10% to $45.96 billion, suggesting weak demand for the current generation of smartphones, which were released in September. The sales were in line with analyst estimates, and Cook said that without last year's increased sales, iPhone revenue would have been flat. Mac sales were up 4% to $7.45 billion, but they are still below the segment's high-water mark set in 2022. Cook said sales were driven by the company's new MacBook Air models which were released with an upgraded M3 chip in March. Other Products, which is how Apple reports sales of its Apple Watch and AirPods headphones, was down 10% year over year to $7.9 billion.

An anonymous reader shares a column: When Apple CEO Tim Cook and a bunch of his deputies take the virtual stage next week to announce new iPads, they're going to spend a lot of time talking about specs. If the rumors are true, we're going to get new iPad Pros with OLED screens and thinner bodies, new Airs with faster chips and a correctly placed front camera, and a couple of new accessories. Before they even launch, I feel confident telling you these are the best iPads ever. But after all these years, I still don't know how to tell you whether you should want an iPad. Or what you'd want to do with it.

This has been true forever, of course. The iPad is the jack-of-all-trades in Apple's lineup, a terrific device in many ways that still feels increasingly redundant now that so many people have big phones and long-lasting laptops. Apple seems to have spent the last decade-plus enamored with the idea of the iPad as a shapeshifter -- a device that can be exactly what you need at any given time. The company loves that the iPad's use case is hard to pin down, that it means different things to different people. It's a fun, good, ambitious idea: The One Gadget To Rule Them All. The way to make that happen, though, is not to upgrade the chips or move the buttons or redesign the rounded corners. It's to focus less on the iPad itself and more on the things you attach to it.

[...] The iPad is a screen and a processor, and everything else should be an add-on for whenever you need it. Give the gamers a controller and an external GPU. Give the music lovers a speaker dock, and give the smart home fanatics a bunch of buttons that connect to various devices. The photographers need lenses; the spreadsheeters need a keyboard with function keys. The Pencil and the Magic Keyboard are a start, but Apple needs to do much more. The company needs to spend less time worrying about the iPad itself -- a device famous for how long it lasts and that hardly anyone is using to its full potential -- and more time on how to make it more than just a tablet. (Plus, bonus for Apple: it's going to be a lot easier to get people to buy accessories than to convince them to upgrade their iPad when they don't need to.)

Apple is tweaking how it applies a new fee that can apply to iOS developers in the European Union as it continues to configure its approach to the bloc's Digital Markets Act (DMA): Developers of free apps will be able to avoid the fee entirely under changes it announced Thursday, which apply from today, while other developers earning under a certain revenue threshold will get longer before they have to pay Apple the fee. From a report: The so-called "core technology fee" remains opt in for iOS developers in the region, as Apple continues to offer its standard business terms, but those wanting to take up new entitlements the DMA has required Apple to offer -- such as allowing sideloading of apps, third party app stores, and support for alternative payment tech than Apple's own -- must agree to the set of business terms that include the CTF (as Apple calls it).

The fee remains under scrutiny in the region where the Commission, which enforces the DMA on Apple and other gatekeepers -- and opened its first investigations including on Apple in March -- is actively exploring whether the mechanism is enabling the iPhone maker to avoid its obligations to open up the App Store to competition, such as from third party app stores. But so far the EU hasn't prevented Apple from charging a fee.

Alphabet paid Apple $20 billion in 2022 for Google to be the default search engine in the Safari browser, according to newly unsealed court documents in the Justice Department's antitrust lawsuit against Google. From a report: The deal between the two tech giants is at the heart of the landmark case, in which antitrust enforcers allege Google has illegally monopolized the market for online search and related advertising. The Justice Department and Google will offer closing arguments in the case Thursday and Friday, with a decision expected later this year.

Google and Apple had hoped to shield the payment amount from public disclosure. At the trial last fall, Apple executives testified that Google paid "billions," without specifying a number. A Google witness later accidentally disclosed that Google pays 36% of the revenue it earns from search ads to Apple. Court documents filed late Tuesday ahead of the closing arguments mark the first public confirmation of the figures by Apple's senior vice president of services, Eddy Cue. Such numbers aren't disclosed by either company in their securities filings. The documents also revealed the importance of the payments to Apple's bottom line. For instance, in 2020, Google's payments to Apple constituted 17.5% of the iPhone maker's operating income.