Pictures of New iMac 159
webslacker writes "Those snoops over at Apple Insider have gotten their hands on some blueprints of the new iMac. Not a drastic change, but it now uses a short-neck CRT and the new trayless DVD drive is very very cool. Check it out."
Why there's no G4 imac (Score:2)
It deserved to be moderated down. (Score:2)
- A.P.
--
"One World, one Web, one Program" - Microsoft promotional ad
Transparent? Tacky. (Score:2)
- A.P.
--
"One World, one Web, one Program" - Microsoft promotional ad
Re:What about flatpanels? (Score:1)
Apple is in the process of taking everything that isn't industry-standard and either changing it to match the standard (e.g. SVGA monitor ports going from DB-15 to HD-15) or throwing it out entirely (e.g. 8-pin mini-DIN serial ports). At the same time, they're taking industry standards (USB, IEEE 1394, IEEE 802.11a) and pushing them forward. What incentive would hardware vendors have to create USB peripherals if Apple hadn't sold 800,000 iMacs in three months with no other way to connect to anything?
Re:Kinda confused... (Score:1)
Re:Not for Nerds (Score:2)
Not for an iMac, you can't. So it'll lag well behind the fastest PCs at 3-D graphics, with no possibility of fixing that problem. You'll have to move up to a Blue&White or G4 for Voodoo3 speed.
When it's out (Score:2)
The sad thing about OS X is that Apple has finally also got the MacOS to a useable state w/ 8.5/8.6/9.0
Back at 7.5.3 it crashed many, many times a day. Now, it can stay up for days at a time(mine does). OS X is actually less necessary now that Apple finally fixed MacOS.
But I'm still looking forward to it. And there are a lot of people who wouldn't consider getting a Mac until it's out, so Apple should get it out ASAP.
speak for yourself (Score:2)
The only mac that I've ever had that I haven't disassembles was my original 128k--and if it hadn't gone off to my little brother years ago, I would have upgraded it by hand.
And I lost track of how many times I've replaced fuses in my 180, or resoldered the power receptacle in my backlit portable. Hmm, and how many macs I've owned
But then I found LyX, and traded my macs for linux. I'll certainly take another look at a mac for the kids if and when macos/X client is out--at least if it can run my collection of darkside 3.1 cd's with kid stuff.
the imac/30 ? (Score:2)
>conflict with the low end G4s
Recall the SE/30? It was a IIx in an SE box--which happened to make it the fastest machine apple built at the time, since it didn't pay the overhead for nuBus by the simple expedient ofnot having one
It's a strategy that apple *should* have used several times since: heavy horsepower in a basic box.
Re:Pretty cool.. (Score:1)
Re:"Kihei" looks good! (Score:1)
I extrapolated this from the previous formula:
OS 8 required 64 mb, therefore, the iMac shipped with 32.
(I'm being facetious, lack of sufficient RAM was my main grip about iMac too!).
"The number of suckers born each minute doubles every 18 months."
Re:Mac OS and RAM (Score:1)
"The number of suckers born each minute doubles every 18 months."
You all are missing the point... (Score:2)
I want these types of things and I know that I will have to buy a G4/Sawtooth to get them.
As for the Apple-bashing/Linux-loving, it is a given that any non-Linux, non-*BSD OS is bound to get bashed by the Slashdot community (except maybe PalmOS). I have commented in the past that Slashdot is "News about Linux, Stuff that is GPLed." The Linux exclusiveness around here bothers me often.
The most ironic part of it all is that you can run Linux on a Mac (I have my LinuxPPC partition, do you?)
In response to keeping the hardware closed, remember which company brought you CD-ROM drives, SCSI, USB and FireWire. While these technologies may have been developed by other companies, it was Apple that made them (semi-) popular by putting them on all of their machines.
Mirror (Score:1)
Re:What's with this Apple bashing? (Score:1)
1.) Apple bad, Linux good (the majority)
2.) Apple good, Linux good (a minority)
3.) Apple good, Linux bad (a small minority)
The types of anti-Apple post I think are the most annoying are the ones that dis the colors and design of a computer and then end it by saying, "well I hate MacOS anyway. That's why I haven't used it since 1990".
Re:nice try, but... (Score:1)
The new Apple USB mouse has a little notch on the button so it's easier to find the top. It took a couple of days of getting used to, but the mouse actually isn't that bad.
I still don't like the keyboard though....
a minor little detail (Score:1)
Re:Kinda confused... (Score:1)
You'd think Apple would get a deal going with nVidia or 3dfx to get something better. This is one area where Apple could definitely improve their offerings.
Re:More of the same... (Score:1)
Re:Ha! (Score:1)
And I really don't much resemblance between the lean looking Enterprise and the squat iMac.
Re:What's with this Apple bashing? (Score:1)
1.) Apple bad, Linux good (the majority)
2.) Apple good, Linux bad (a minority)
I should also note that the skit wasn't really bashing Apple so much as Steve Jobs (at least, that's how it seemed to me). And Jobs isn't exactly Mr. Innocent, from all accounts he's an ass. Great marketer/"interim" CEO, certainly, but on a personal level he seems to act like a real ass at times. And so there are those who dislike Jobs for that reason (I admit to being among that group). There are also those who feel Apple is extremely misleading in its advertising, and who dislike Apple for that (yep, that's me too). And then there are those who feel that the OS, on a technical level, "sucks" (me again, though that very well may change if/when I get a chance to play with OS X). And then there are those who just like to bash Apple 'cause they think it's the cool thing to do (not me).
My point here is mainly that having a dislike for Apple and/or Mr. Jobs does not make one closed-minded. I personally can see some good things about Apple systems, as well as areas where they could improve. I wouldn't take the Apple jokes too seriously, most companies in the spotlight get them (witness the plethora of M$ jokes, those about Slowlaris, etc)
Re: nitpick: Visor (Score:1)
The Visor has a slot for SpringBoards, so it
does have the tinker factor.
Press Shot of Graphite Kihei iMac (Score:1)
AppleInsider just posted a press shot of the new iMac [appleinsider.com].
Re:Kinda confused... (Score:1)
"Kihei" looks good! (Score:1)
With 64 to 128 MB of RAM and a 10 GB or larger hard drive, not to mention the incorporation of the ATI Rage 128 chipset, this means the new "Kihei" iMac's will finally have the computing power that will satisfy even demanding users. It'll be interesting to see how much Apple will price this machine.
Re:New Case Design (Score:1)
To the non-believer, avant-garde industrial design seems to be Apple's answer to the question of "How do we innovate?" You can have it.
Re:New Design (Score:1)
2xAGP = this is a feature?! I thought it was standard equipment for some time now?
Airport = neat, albeit gimmicky in a desktop
better monitor = old news (now if they had cinema aspect screens at reasonable prices, that'd be something)
Firewire = dying a slow death. Not to mention it's old hat.
Intel isn't doing it's best to kill Firewire, it chose not to support it. That's not "doing their best to kill it" that's opting for another standard.
So by not having a trayless DVD (I can get all those other options (that didn't come standard on my low-end machine, that is) at a fraction of what Apple will sell them for) and airport (err.. can somebody say wavelan?) I'm being left behind? hmmm. Smoke less pot, dude.
Re:My Vision for a New Mac (Score:1)
They call that color graphite(tm)
Re:What's with this hypersensivity about Apple? (Score:1)
Mac's are just machines, no better or worse than other computers, but the mac enthusiasts believe that they are really special, and that we all should agree with them, because of the obvious truths which they preach (incessently, I might add)
They're just computers. They crash a lot, about the same as Win98 machines, and you can forget about multi-homing them (my personal beef). The technology isn't spectacular, it's average. And, Steve Jobs will arbitrarily kill off product lines that he didn't creat to satisfy his big, fat, child-abandoning ego. ttthhhhppppt!
Re:Meanwhile at a major PC manufacturer (Score:1)
Buyer:It's grey.
PC_Builder:Yes it is, but its got...
Buyer:Can I get it in blue? My carpet is blue.
PC_Builder:Umm, no. But it does come with your choice or more ram/less ram, more hard drive/less hard drive and any flavor of Windows you would like.
Buyer: oh, then I guess I'll go to over a hundred other PC manufacturers and get a blue machine from one of them, assuming Apple hasn't sued them for selling blue machines, yet.
I have never run into an independent re-seller that forced anyone to buy an OS with their machine, and I have dealt with dozens. I think your story is more hype than reality. Do you research.
Laptops are a different story though. Buying desktops with no OS are cake. Hell, CompUSA will put one together for you, if you want to pay their prices.
Re:Meanwhile at a major PC manufacturer (Score:1)
Re:Please till me where you shop (Score:1)
http://www.a-top.com/color/color.html
http://www.colorcase.com/
http://www.techstyle-com.com/
http://www.futurecase.com/
Re:Please till me where you shop (Score:1)
PS Technically, a Troglodyte, by definition, lives in a cave.
PPS The Carrot Top sig is bait... You been fished in!
Re:New Case Design (Score:2)
It'll be years before the Wintel manufacturers can copy this Earth Shattering new technology.
Re:DVD Drive (Score:2)
It uses the UMA chipset. (Score:1)
Who says the new iMac isn't a major change?
It uses the exact same, vastly improved core chipset (UniNorth, Key Largo, PMU99) that you find in the new Power Macintosh G4 (with AGP) models. This is also the same motherboard chipset found in the iBook. Essentially, the new iMac (and the iBook) is a G4-class machine without the G4 chip and its MaxBus bus technology. This is all a part of Apple's "Unified Motherboard Architecture" strategy.
In my book, that's a significant change. The new iMac (with 2 FireWire ports, 2 seperate USB buses, 2X AGP graphics, and the new chipset) isn't just a dressed up first-gen iMac with a short-neck CRT and slot-loading DVD drive.
bAz
nice try, but... (Score:2)
But while an alternative is good, I personally don't like this particular alternative: I don't like the look, I don't like the pointing device or keyboard, and I don't like the software. Imagine Apple would take over the market and all computers would come in semi-transparent rounded lumps with trim in various colors. I'd find it pretty awful.
Oh, configs 2 and 3 (Score:1)
Oops, I just saw Configutions 2 and 3. Config 2 comes in wrong color, and Config 3 will cost too much. Argh, it's frustrating to see Apple come sooo close and then blow it.
They need to make it cheap as possible (no DVD or firewire, smallest HD they can get, but include networking) and boring-looking yet attractive (i.e. grey), and it'll be ready to attack Wintel in the office. C'mon, Apple, go for it!
---
Have a Sloppy day!
With a few changes, it could rock. (Score:2)
If they would
OTOH, at least now that they are selling 'em with Rage-128 and DVD, they should be good machines for home use.
---
Have a Sloppy day!
Re:One of your wishes is granted (Score:1)
I think there's a reason for the ATI cards (Score:1)
Of course, even though that's the target audience of Powermac users, I'm pretty sure that most Powermac owners haven't used any sort of color calibration at all. If you really need gaming on a Mac, 3Dfx has announced that they've begun work on AGP cards for the G4's.
UPDATES (Score:1)
Also, MacOS Rumors [macosrumors.com] has several pictures of the new iMacs in all their fruity glory.
Being reasonable... (Score:2)
Not to abuse the system, but if the system encourages us to be reasonable, hey, that's good right?
-AS
Re: nitpick: Visor (Score:2)
Not much tinkering, I think, as much as utility.
I concede your point, but just a little. If someone knows how to make and debug USB devices, they'd be able to play with the iMac as well.
-AS
More of the same... (Score:3)
Oh well.
I'd imagine, if I were Steve Jobs, which I am not, that the iiMac would include:
Video camera + mic for video conferencing, if we're going to try to push the internet concept.
Airport of course. Imagine video conferencing without the hassle of networking, wires, or setup?
Touch screen, of course! It's as natural as voice recognition, which will come with OS9. Point, tap, speak!
Voice recognition with OS9. Voice passwords and such.
People recognition. Not just powering up when you touch the keyboard or mouse, but when you move or sit down in front of the computer. Like those new men's urinals that require no hands to operate? It'd be nifty.
Anything else? There must be other people here who have ideas!
-AS
What's with this Apple bashing? (Score:3)
What Apple seems to be doing is offering a *reasonable* configuration in an (my opinion) an attractive case with a useable OS.
The point is not configurability, which is what the B&W G4/G3s offer, but single-minded ease of use. Like a playstation or dreamcast. Unlike a home stereo system made of any number of components, wires, and boxes. Which can also be used to describe the modern PC.
Apple is targeting a market which doesn't value the tinker factor as much as it values the use and 'feel' factor.
Would you complain similarly of the Palm or Visor in how limited they are?
-AS
Mac OS and RAM (Score:1)
No, OS 8 does not require 64 megs of memory; I belive the bare minimum is 12. I have an old Quadra running 8.1 with 16 megs. Incidentaly, 8.1 was the last version of the Mac OS to run on 68k machines.
iMacs will run Mac OS X. They'll just run it better if you up it to at least 64 megs of ram, which IMO is the bare bones minumum for a new computer.
Re:DVD Drive (Score:1)
Car CD players run hotter because they cram a bunch of electronics (and power amplifiers) into a dinky little box which is installed in a big plastic dashboard with poor ventilation. All that excess heat has to go somewhere...
Re:Please stop bashing the iMac. (Score:1)
[amalmin@skaro amalmin]$ ps a
PID TTY STAT TIME COMMAND
373 3 SW 0:00 (mingetty)
374 4 SW 0:00 (mingetty)
375 5 SW 0:00 (mingetty)
376 6 SW 0:00 (mingetty)
22398 2 SW 0:00 (mingetty)
30593 1 SW 0:00 (mingetty)
2796 S3 S N 0:00 heyu_relay 16 off
22011 p2 S 0:00 bash
22027 p4 S 0:00 bash
22491 p4 S 0:00 emacs wow
22539 p4 R 0:00 ps a
Although he probably meant "pa aux", which shows all processes (user or daemons) on a machine...
Re:Kinda confused... (Score:1)
Communicator 4.61 is the most stable version I've used here on System 8.6, and 4.7 is due soon.
Still not as fast rendering pages as Netscape 3, but there ya go.
PPoe
Re:Kinda confused... (Score:1)
The RAGE 128 is the exact SAME card that's shipping in the G3/G4 series of Macs (less video memory, tho), so this is quite the upgrade for the iMac.
It'll make gaming MUCH more viable than the RAGE Pro line in the old ones.
PPoE
Pretty cool.. (Score:1)
Let's just hope they can deliver the things on schedule.. when are they supposed to arrive anyways?
Re:What about...Yellow Dog Linux (Score:2)
Re:New Case Design (Score:1)
as the old iMac but with the hardware upgrade they should perform a bit
better. My question to Apple is why not release a G4 version of the iMac ? Now that I would buy.
Re:Actually... (Score:1)
Re:Not for Nerds (Score:2)
It's a pretty damn good machine at a reasonable price. It's now got an X server and GNU Emacs, so I'm happy. Once OS X comes out, we'll see a few more non-Mac users moving over.
Boo hiss Apple legal eagles (Score:1)
Re:Kinda confused... (Score:1)
Trayless DVD-ROM Drive (Score:3)
Tech-support professionals, rejoice!
Where's The Beef? (Score:1)
Kinda confused... (Score:2)
Which brings me to another point, why for Good change the DVD to CD? I dunno about the States, but here in Canada (as a retailer) a good 6x/40x DVD is only $100 and a 48x CD is $80... What's 20 bucks when it comes to showcasing a great (?) computer? I mean, having a DVD and video-mirroring, albeit both not very useful at this moment for most normal folks, will more then luckily catch people... Ah well, maybe that's just me...
Being Canadian, I'm proud that ATI is the video card company for Apple (although I don't use any Apple computers), but the thing is, yes, ATI is a good company, but ATI Rage 128 is, I'm sorry to say, pretty behind the times now... Looking at the Mac Products on ATI's website, are we talking about the Nexus, Rage Orion or XCLAIM VR? I just hope its similar to ATI's Rage 128 Pro for the PC... *shrug*
Ah well, as it were, my opinion is that although they are cute, the iMacs and G*'s just don't seem like great computers (although they are, I know, but the looks make them seem otherwise)... And although they are great computers, I can still buy a comparable IBM PC and still get to use Photoshop and games for Windows and load up Linux whenever I feel like it... Until Apple comes out with something different (like they did oh so many years ago), changing the looks just doesn't cut it for me... FireWire, yes, was good.. but its obvious (good or bad) that USB is here to stay.. Anything else?
Re:DVD Drive (Score:3)
Re:What's with this Apple bashing? (Score:1)
cheers,
Matthew Reilly
Counting Chickens (Score:1)
Re:New Case Design (Score:1)
Re:DVD Drive (Score:1)
Re:Not for Nerds (Score:1)
Interesting... (Score:1)
DVD... cool. They trayless bit makes me feel better, because its no longer a bunch of g3 laptop parts puut together... at least one original part! Now they should put that feature in the g4 laptops too... And I think even newbies have seen a car stero and can understand that floppies don't fit there. Maybe musci CD'swill more often be seen playing on newbie iMacs?
128MB ram in the high end version? I doubt it but would be very nice. Same deal with the rage 128, which I also doubt... but again would be nice. I wish apple would ditch the rage altogether and go for some other card... a voodoo4 maybe which sounds nice... (read about that t-buffer at 3dfx.com!)
13GB hard drive is the big one I'm doubting. That's gonna cost apple a little more than the 6GB one. Just a tad.
Oh and graphite doesn't smell. Sniff your pencil whoever said that. Maybbe its a subliminal message that says this thing can be used for work, or word processing, like a pencil. Whatever.
I'm still kinda pissed it doesn't have a 17" screen, being a graphic designer. Aww heck, I shouldn't even consider the gumdrop, gotta get me a g4 laptop...
Um.... thats about it. =)
-Curt
Re:nice try, but... (Score:1)
Re:New Case Design (Score:1)
Re:Kinda confused... (Score:1)
He Does have his facts straight. The Rage 128 Pro is the replacement for the Rage 128. And yes the rage 128 is a major disappointment for gamers. It would have been a faboo card if it had been released in 98, in 99 it's mediocre and the PC drivers suck. I wish I'd bought a Voodoo 3500.
--
My son thought it was for his drinks actually (Score:1)
Luckily I saw him do that and "cured" him of that habit.
Re:Please stop bashing the iMac. (Score:1)
No one is forcing you to read Slashdot. (If someone is, you've got a captor with a sense of taste.
My $0.02, minus taxes.
Apple's Legal Demand? (Score:1)
any chance someone can mirror them? i'm dying to see the pics
Re:Please stop bashing the iMac. (Score:1)
Re:Ha! (Score:1)
The iMac is lake the starship Enterprise, and the new G4 is like a Klingon bird of prey.
--
Re:Please stop bashing the iMac. (Score:1)
--
Re:What about flatpanels? (Score:1)
----------------------------------------------
Re:nice try, but... (Score:1)
Bear in mind that you will find Macs that are still in use after a decade or more of service. The are often purchased for one purpose, and can serve the same function for year to come.
The only market for these 'lumps' in the PC world is users who want the simplicity in hardware and don't use the computer for any productive application, thereby runing a Windows PC.
-------------------------------------------------
----------------------------------------------
DVD Drive (Score:2)
----------------------------------------------
Gone (n/t) (Score:1)
Re:Please stop bashing the iMac. (Score:1)
Even though the iMac is no great computer underneath its cool looking skin, it has sold like hot-cakes. That should be enough to shut you nerds up, but no, you are still too stupid to figure it out.
Believe me, if I can respect the newbie, than so can you.
EC
No schedule yet (Score:1)
If Apple really can't get enough G4 CPUs, I guess they have more capacity to build iMacs, so it may go fast.
Gateway's short neck (Score:1)
Re:why not get a laptop then? (Score:1)
Given that these machines are in the training room there are a couple of reasons why to not get a laptop:
1) Theft. It's much more difficult to walk off with one of these things.
2) Durability. With no opening or closing of machines/screens, all the interaction the user has is with the keyboard.
3) Clarity. These are far and away much much better displays than your average laptop.
iMac with a built-in urinal. (Score:1)
what u need my friend is an ibook
Yep. (Score:1)
;)
Re:Counting Chickens (Score:1)
A little skit from Apple HQ (Score:1)
Jobs: "Here is your pre-configured box. We've decided everything that you might possibly need. You may change the configuration at your mortal peril. Give me $1500, and leave."
Buyer: "Why, thank you sir! I have been blessed. All praise the intellectual force that is Herr Jobs! I will worship this sickly colored box forever! I will praise its merits to the ends of the Earth!"
Jobs: "Next!"
Buyer#2: Smiling ear-to-ear "It's an honor to meet you, Mr. Jobs. I have a ques..ques...question." Loses his smile "Could I get my iMac in bl...bl...black?"
Jobs stares coldly at the young man, their icy gaze grabbing the buyer about the throat. Then, Jobs laughes loud and hard. The young man seems to relax, smiling again, looking sure of himself in the praise of his idol. With a flick of his wrist, Jobs releases the trapdoor under the poor fool's feet, his screams as he falls silenced only by the dull thud of the trapdoor locking shut.
Jobs: "Next!"
Re:New Design (Score:1)
Since Intel is doing its best to kill Firewire, it will indeed be years before the drones in the clone world get the guts to buck Andy Grove and make Firewire standard on the motherboard.
How does it feel to be left behind (once again) at the multimedia revolution.
TML
Re:Just one more thing needed... (Score:1)
TML
Compatibility without compromising users (Score:2)
Re:Linux zealotry, and iMacs (Score:2)
Yup, open source mac software, who woulda thunk it.
TML
Re:Trayless DVD-ROM Drive - But worse... (Score:2)
After giving the obligatory "Protecting the Children" spiel, the not-so-tech-savvy officer proceeded to insert the CD-ROM into the 5" *floppy* slot on the ancient IBM clone in their office. He starts to flip the lever to lock down the "disk", but the scene cut just as you could see the first signs of resistance.
Made my whole day. Just wish I could see the out takes, though...
New iMac Photo (Score:2)
AppleInsider is running a photo of what appears to be the graphite "Best" model.
http://www.appleinsider .com/articles/9909/kihei-photo.shtml [appleinsider.com]
Ha! (Score:2)
"As rumored in previous reports, the entire custom system software pack is indeed code-named "Borg." "
Do I really have to explain why I think this is funny..?
To take on a more "conventional" definition.. I always thought those pesky iMacs looked like they were built by space aliens..
But will it smell? (Score:2)
I find it amusing that the only color with the odor problem is the only color not named after fruit...I guess they didn't want any "Rotting Apple" nicknames...
I suppose it's okay for minerals to stink, but if that is how grey Graphite smells, I'm gonna run like hell if I ever see a bright-yellow iMac sitting on someone's desk...=\
My $1.00 - $0.98, not necessarily yours.
- JoeShmoe
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Re:Trayless DVD-ROM Drive - But worse... (Score:2)
I work in an all-Compaq shop and a couple years ago, Compaq used tray-less CD-ROMs in all their Deskpro 2000 models. I loved them because finally I could orient my computer in any position and not have to fiddle with tabs or grooves.
But then I started getting calls from users who would stick pretty much any removable media made after 1982 into the blank, label-less slot and the cost to continually swap out damaged drives just wasn't worth it.
I mean, trays are annoying to some, but to the target audience of the iMac, only a CD/DVD will fit in the 5" depression on a CD/DVD-ROM tray so you only have to worry about it being right side up and the user education is over.
Again, my $1.00 - $0.98 and not necessarily yours...
- JoeShmoe
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Re:Kinda confused... (Score:2)
What would be a smarter idea is for Apple et. al. to make cases where the colored parts are removable and made out of a white, permeable plastic. Then, include some dye packs and let the user find the exact shade that pleased them. I know some people suggest spray paint, but that only really works for metal cases that you can sand down and put on a primer. Paint on plastic just peels off so dyeable plastic is really the best solution.
I think eventually Apple will have a color for each major model line and try to stick the most "elite" colors (purple and black) on the most expensive hardware. IE, if you pay toy prices it will look like a toy.
And regarding the CD/DVD, don't forget that you are shopping for one, generic, PC drive and Apple is trying to find thousands of drives that are all compatible and will work with their cases's form factor. Pricing changes drastically as the number get larger but it's more probably that Apple simply doesn't have enough DVD drives to put in ALL the iMac models whereas they have a surplus of CD drives.
- JoeShmoe
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Re:Kinda confused... (Score:2)
It's called "upselling"; if you're looking at a "Good" configuration, but you'd really like to have it in Tangerine, then you start thinking about buying a "Better" iMac configuration.
The "Best" comes in Graphite because it's probably intended for office environments where a Strawberry iMac would seem out of place. If businesses pay a little more, they get the conservative color.