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Apple Launches AirTag 2 With Improved Range, Louder Speaker (9to5mac.com) 41

Apple has launched a new AirTag 2 that features improved range, a speaker that's 50% louder, and expanded Apple Watch-based tracking. Pricing stays the same at $29 (or $99 for four). 9to5Mac reports: The new AirTag comes with an upgraded second-generation Ultra Wideband chip for improved range, including when using Precision Finding. From Apple Newsroom: "Apple's second-generation Ultra Wideband chip -- the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 -- powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation. And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist."

Another key upgrade with the new AirTag is an improved speaker, which should also make the accessory easier to find. Apple says: "With its updated internal design, the new AirTag is 50 percent louder than the previous generation, enabling users to hear their AirTag from up to 2x farther than before." Apple also touts privacy and security improvements with the new AirTag: "Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently."

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Apple Launches AirTag 2 With Improved Range, Louder Speaker

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  • by Anonymous Coward
    "the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently" -- yeah this is why I bought a box of the old ones as soon as I heard this one was coming out. 10% of the use case is "where are my car keys." 90% of the use case is "where's my shit that was stolen."
    • by Anonymous Coward

      Those same features exist in the original AirTag - that is just marketing wankery. Android got the ability to alert you to AirTags following you around soon after the originals were released.

      The old ones will alert you to an unknown tracker just as well as the new ones will - you seem to have a mistaken understanding here.

    • by leonbev ( 111395 )

      I use an Airtag for it's "unofficial" secondary use as a pet tracker, for which it is surprisingly effective in my neighborhood because seemingly everyone has an iPhone. It's not perfect, but it's still far lighter than a GPS tracking collar and has much better battery life. While the extra range and louder speaker are super useful to me, I'm a bit worried what these new "industry first privacy protections" are. Is it going to realize what it's being used for and decide to randomly disable itself because I'

    • by tlhIngan ( 30335 )

      They never were for theft protection because guess what? Those same abilities for theft protection are also the same things you use to stalk people. And the quickest way to kill the product is to make it so stalkers can easily use them against you.

      You can blame criminals for the fact we can't have nice things. Or why high profile companies can't release nice things that have good uses because the bad users will always outweigh the good. One "I was stalked by a hidden AirTag" news article will nullify millio

  • Still no hole so you can actually attach it to something.

    • by AmiMoJo ( 196126 )

      If there was a built in hole how would they sell you a case for it?

    • Thy need to make it thinner. The hole problem doesn't matter, although it could be useful, but I can't buy a case to make my airtag thinner. Strange that Apple has such a bug up their arse about making tech thin, but their airtags are chunky AF.
      • There are multiple cases on etsy that allow you to transplant the circuit board into a credit card thin case.
  • Still can't track it from the website, or from a non iOS device. I'm not a primary iphone user, so going to find my 5 year old iphone to power it on and track one of these is stupid.

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