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Apple Mocks Microsoft's Spectacular Windows Recall AI Failure 71

At a panel discussion, Apple's global marketing SVP Greg "Joz" Joswiak mocked Microsoft's recent recall of its Windows Recall feature. When asked by commentator John Gruber if Apple was frustrated by Microsoft's inability to build trust in such features, Joswiak quipped, "are we frustrated by the failings of our competitors? The answer's no," eliciting laughter from the panel and audience.
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Apple Mocks Microsoft's Spectacular Windows Recall AI Failure

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  • Cheap shot ... (Score:4, Insightful)

    by Kiliani ( 816330 ) on Tuesday June 18, 2024 @02:18PM (#64558753)

    Judge them on what they actually will do. They can use OpenAI all they want as long as they do not feed my data back to OpenAI. They'll seed the model that way, and then would use my data to improve it further - locally. Question is: do I trust them to do it that way, i.e., keep my data local and non-accessible to others?? If they are open about it (pun very much intended), then sure, I can really consider doing that if people verify their approach. There is always risk. Just have to keep reading those user agreements at every update :-)

    • How can a request be sent to openAI without sending query or any data to openAI?

    • They can use OpenAI all they want as long as they do not feed my data back to OpenAI.

      Apple is not really using OpenAI, they are allowing you to access it through the device, for free. They said they envision other AI providers accessible in the same way, like a plugin.

      All of the other Apple Intelligence stuff is using Apple trained models that either operate locally, or go to a secure cloud infrastructure Apple has developed and built with Apple hardware to prevent data leakage.

  • about data grabbing and their users care about that. Apple is the hypocrite, they telll everyone they are 'protecting' user data when they serve up ads instead, although much more in the spirit of altruism because they don't sell the data, just the ads.
    • I'm curious about this - what ads does Apple sell? The only ads I see on Apple hardware are in those dumb shovelware games I can't seem to stop my kids from downloading on their iPads (screen time leaves a bit to be desired...).

      • by Zak3056 ( 69287 )

        Screen time definitely leaves a lot to be desired... You can actually prevent those games from being installed by turning off the ability to install software at all. (When you do this, the app store icon will disappear entirely). However, this is an all or nothing feature and your kids will no longer be able to update any software, either. My kids ask me at least once or twice a week to update apps for them (which requires going into screen time, allowing app installation, going into the app store, runni

    • about data grabbing and their users care about that. Apple is the hypocrite, they telll everyone they are 'protecting' user data when they serve up ads instead, although much more in the spirit of altruism because they don't sell the data, just the ads.

      As Biden said to Trump: "Would you Shut Up, Man!"

      https://www.youtube.com/watch?... [youtube.com]

  • by Powercntrl ( 458442 ) on Tuesday June 18, 2024 @02:33PM (#64558809) Homepage

    The company that requires an expensive hardware purchase in order to use their software considers themselves a competitor to Microsoft? That's cute.

    • by EvilSS ( 557649 )
      Have you looked at the price of the devices that can run Microsoft Recall?
      • Have you looked at the price of the devices that can run Microsoft Recall?

        I honestly can't say I've looked at any of this AI stuff as a must-have feature. I was referring to Windows in general as it relates to commodity PC hardware. You've got to figure, Microsoft released the UI disaster that was Windows 8 and even that didn't cause a mass exodus to Apple's platform. Users just stuck with Windows 7.

        • I didnt transition to Macs from Windows 8, cos i had already did it after I purchased a "Made for Vista" laptop and it bluescreened multiple times on day #1 , only to be told the lap didnt have the specs for Vista, and no I could not upgrade to windows XP. So I took the laptop back, and brought a mac, and never looked back.

          (But I still have a windows PC for games, and Linux on my media server)

    • Microsoft is requiring hundreds of millions of people and companies to make an expensive hardware purchase in order to use their OS.

      • What fresh BS is this?

        Where are they "requiring" this?

        Did the meds stop helping suddenly?

        • by hawk ( 1151 )

          >Where are they "requiring" this?

          why, just yesterday, three Microsoft goons game to my door with clubs and brass knuckles.

          When I refused to buy hardware, they beat me unconscious.

          Now I'm waiting in intensive care to find out whether or not enough is left of my thigh and shin bones for knee implants.

      • by mjwx ( 966435 )

        Microsoft is requiring hundreds of millions of people and companies to make an expensive hardware purchase in order to use their OS.

        Yep, I don't see it either.

        Microsoft runs on cheap hardware.

        Microsoft's licensing is terrible (CALs have basically meant renting licenses for decades now) but it'll run on a £300 laptop. Especially considering that when you're buying them by the 1000, £300 gets you more than you think.

    • The company that requires an expensive hardware purchase in order to use their software considers themselves a competitor to Microsoft? That's cute.

      You need to go Comparison Shopping, Doofus!

  • What Microsoft did was listen to feedback and react accordingly. That's a good thing, NOT a bad thing. A company with less integrity might have pushed through with the feature anyway, demanding a return on their investment. I wonder if Apple's AI can give me advice on how to install a non-webkit browser on an Apple device?
    • Microsoft claimed that their AI processing for copilot+ was on device and if the OS was encrypted using bitlocker then the data was protected using bitlocker. Apple is making the same claim essentially and both can tie in to openAI/chatGPT. I don't trust either company to be honest about where or how my data would be shared. Both have proven to be liars about what they don't do with my data.

  • the iCar or those ridiculous iEyes VR goggle came up while laughing about failures
  • Pot kettle black (Score:5, Insightful)

    by timmyf2371 ( 586051 ) on Tuesday June 18, 2024 @04:20PM (#64559161)

    Apple is the company that wanted to use the devices owned by its customers to scan photos stored on them and report back to law enforcement.

    I'm not a fan of Microsoft Recall either, but Apple has zero credibility or trust when it comes to user privacy.

    • by Corbets ( 169101 )

      If you judge Apple, of all companies, to have a poor track record on security and privacy, then I respectfully suggest you stop using any digital devices. Clearly nothing short of total disconnection will suffice!

    • Apple is the company that wanted to use the devices owned by its customers to scan photos stored on them and report back to law enforcement.

      This is why cloud storage is so easy to accidentally use. They evaluate everything that goes into the cloud and report to law enforcement. The "they" here is not merely Apple, but Google, Microsoft, and every "cloud provider".

  • I have friends who are apple users (mostly photographers) and some of them have complained about errors instead of success when trying to restore files from time machine backups. Apple should clean their own house.

    • I have friends who are apple users (mostly photographers) and some of them have complained about errors instead of success when trying to restore files from time machine backups. Apple should clean their own house.

      Details, please! I've seen only a few complaints on Apple's forums... I'd like to know if this is something to watch out for as I mind the store for a few hundred users who use Time Machine, including yours truly.

    • I have friends who are apple users (mostly photographers) and some of them have complained about errors instead of success when trying to restore files from time machine backups. Apple should clean their own house.

      Oooo!

      I have had FAR more successes with Time Machine Restores than ANY PeeSee Backup Software, to any Media Type, and I've used far too many *Paid* (some really expensive!) Backup Packages than I can Remember! The only one that comes to mind is ArcServe. Massively Overpriced. Massively Over-Licensed. Couldn't Even reliably Restore from Hard Drive Backup Media!

      I'm sure TM fails, too; but it is certainly no worse than anyone else; and in my Experience, Far Better overall.

  • by upuv ( 1201447 ) on Wednesday June 19, 2024 @03:09AM (#64560095) Journal

    OK,

    First off freely readable desktop snapshots. Yeah this is an instant NO. This is a huge privacy and secrets issue problem instantly. For how many years have we been trying to lock this leakage down? And bam it now a feature.

    Then there is the AI bit. AI at the moment is pathetic and the controls around it are horrible. And it all reports up to the mother ship to do the "AI" work. Which means there is a constant stream of data of everything you are doing flowing up into a large corporations data vault. Absolutely no no. Unfortunately these poorly governed AI products are being snuck into everything now. I will resist the data upload as much as I can.

    Unfortunately western countries are going to take years and years to formulate laws that govern this stuff. But unfortunately even this is less likely. As governments want to exploit this as much as anyone else at the moment. Both left and right leaning political types want to access this information. So I don't see a priority on putting in place governance laws for some time. Authoritarian countries will already be demanding unfettered access to this AI content.

    Recall is a mash up of marketing ideas with rushed execution. At least Apple puts in a lot of effort crafting and moulding exact how they are going to exploit you.

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