Apple Says It'll Show Its GenAI Efforts 'Later This Year' (techcrunch.com) 16
Apple has tossed another crumb to investors wondering when the world will get to see some 'Made in Cupertino' GenAI: Expect Apple to reveal what it's been working on in this buzzy slice of AI "later this year," per CEO Tim Cook. TechCrunch: During an earnings call yesterday, Apple's chief exec emphasized its ongoing investment in AI, alongside other -- as he put it -- "groundbreaking innovation," such as the technologies which underpin Apple's Vision Pro VR/AR headset, saying: "We continue to spend a tremendous amount of time and effort and we're excited to share the details of our ongoing work in that space later this year." Very unusual for Apple to publicly admit anything in its future roadmap.
Apple doesn't get serious about a product (Score:1)
But Apple has demonstrate that they're working on AI because all the cool kids are doing it. So, they'll roll out some glitzy LLM demo just to show that they're at the cutting edg
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Yup, I recently interviewed at Apple for a job with their "synthetic data" group. They're looking for people to manage the thousands of CG assets they're using for machine learning purposes. They were pushing really hard to expedite the interview process too. I ultimately passed on the job because of having to commute down to SJ 3 times a week from SF.
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until it can be monetized. iphone hardware? Yeah, that's their bread and butter, so they're all over that shizzle. Siri? They barely care about improving Siri because a slightly better voice assistant isn't gonna make much difference in the money department. How many people buy Amazon hardware because Alexa is better than Siri?
But Apple has demonstrate that they're working on AI because all the cool kids are doing it. So, they'll roll out some glitzy LLM demo just to show that they're at the cutting edge. But don't expect any real product development until they're damn sure they can make a buck at it.
For at least the past two or three years, Apple has been investigating (and is now actively doing) a Ground-Up Rewrite of Siri. Remember, they bought Siri, and its essentially non-extensible, spaghetti-code Design has been a constant source of internal frustration at Apple ever since.
HomeOS would likely be a vastly-improved software stack for HomePods and perhaps Apple TVs. It will almost assuredly include this brand-new AI-powered Personal Assistant, "Son Of Siri".
I would imagine this is largely what Tim i
Transparent (Score:1)
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your homoerotic rant is unclear. were you wanting to suck Tim's Cock? or Joe Rogan's? or Kim Petras?
Units? (Score:2)
Could someone convert "Later This Year" into "Real Soon Now" units?
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Could someone convert "Later This Year" into "Real Soon Now" units?
Generally, and Historically, when Apple starts Publicly pinning things down, calendar-wise, they are fairly sure of the remaining timeline. It may slip by a few months, but hardly ever more than that.
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Apple dropped the ball (Score:3)
Apple's success has been primarily due to coming up with innovative products that disrupt an existing market:
* In 2001 Apple released the iPod which redefined the mp3 players that were popular at the time.
* In 2007 Apple released the iPhone, the first phone with a full-fledged browser, touchscreen-based input instead of a keyboard, and a fluid user interface.
* In 2013 Apple released the A7, the first ARM 64-bit processor, even before ARM had a core design. They caught everyone by surprise. Their phones have since been consistently faster than competitors.
* In 2020 Apple released laptops with M1 chip, which blew away the competition from Intel and other ARM vendors.
Apple got caught by surprise by ChatGPT.
Microsoft already integrated LLM into most of its products.
Apple stuck stubbornly with Siri for years, despite their engineers wanting to dabble into AI.
Apple won't have anything until "later this year". They dropped the ball on this.
Re:Apple dropped the ball (Score:4, Interesting)
In 2013 Apple released the A7, the first ARM 64-bit processor, even before ARM had a core design. They caught everyone by surprise. Their phones have since been consistently faster than competitors.
To pick nits, Cortex A53 was announced on October 30, 2012. As I understand it, that's when they started licensing the core design. And as far as I'm aware, Apple's A7 design was derived from that Cortex A53 core reference design, with lots of custom modifications.
That said, Apple beat everybody else to commercial core availability, and in spite of that, managed to deliver hardware that was faster and more thermally efficient. So they definitely made everybody else up their game, which is no small feat.
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Like Microsoft dropped the ball on Internet, but they still managed to kill Netscape and dominate. :( Maybe Apple will be able to do that too.
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I don't disagree that they dropped the ball, but I don't think it'll make a meaningful impact. If Microsoft released a new phone today with this as its headline feature, people wouldn't suddenly be dropping their iPhones to get it. But I WILL be happy if I don't have to ask Siri 4 times to do something relatively simple for me, or give me some very basic bit of knowledge. It's not something they could not address, but I think they're doing it within an acceptable time period.