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Businesses Apple

Apple CEO Tim Cook Says AI is 'Huge,' But Care is Needed (axios.com) 19

Tim Cook said Thursday that AI is "huge" but cautioned that there are "a number of issues that need to be sorted" and declined to say how Apple will incorporate the latest technologies into its products. From a report: While Microsoft, Google and others are racing to add generative AI tools across their products, Apple has had little to say on the trend. Speaking to analysts after a better-than-expected earnings report, Cook noted that Apple has used machine learning and other AI approaches to power features such as crash detection and heart rate monitoring. "We view AI as huge and will continue weaving it into our products on a very thoughtful basis," Cook said, while noting the company doesn't talk about its future roadmap. "The potential is certainly very interesting."
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Apple CEO Tim Cook Says AI is 'Huge,' But Care is Needed

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  • by elcor ( 4519045 ) on Friday May 05, 2023 @09:53AM (#63499266)
    Double speak has become the norm. Or maybe it always was. Apple disregarded their AI team's plea to allow Siri to converse, lost them and now must catch up with the tide. Only way is to slow that tide down with regulation.
    • and catch up = we need to have an server level apple silicon chip ready to deploy our own servers.
      Must be why the mac pro is takeing so long an server level apple silicon chip is easyer to scale into an workstation system vs up sacleing an mobile level chip build for lower power use and low heat output.

    • I don't pretend to do know what Tim means, but the one issue about AI so far is that everything you say or do is transmitted across the internet. There is no privacy or secrecy. It's not clear that to merely query GPT models, we need the major cloud infrastructure they use to train them and thus we should not need to send our queries off our local machines.

      That should be concerning to us, but is also an opportunity for a product.

      • by gtall ( 79522 )

        So you want to keep a GPT model on your PC. Good luck with that, should only be, what, several terabytes? Then you'll be wanting to update those terabytes regularly so your GPT doesn't go all stale.

        • Several terabytes doesn't scare me, no. And updates may have to be once a year or once every few years, that's ok. And it may be that one device in my home/small business provides this service to my local intranet, that's also ok.

          Beats the fuck out of alexa though, doesn't it?

        • by narcc ( 412956 )

          Believe it or not, it's not all that bad to run something like that locally. You'll want a pretty beefy machine if you want anything remotely like usable performance, but it's far from out-of-reach. You won't need to spend millions training it either as you can download high-quality pre-trained models.

          Then you'll be wanting to update those terabytes regularly so your GPT doesn't go all stale.

          There are ways to updated these things that don't result in trashing the entire model and starting from scratch. Most are even non-destructive, preserving the pre-trained model completely.

          This stuff really

          • relevance.
            immediate solutions are few.
            there is more success by planing.
            a savory raspberry pi maybe.
            it requires downloadable subject libraries.
            this appears to be doable

    • Apple has never been one to throw the latest trending tech into their devices. When they finally do it's usually under a few layers of gloss and is pretty subtle. It's a bit interesting because, IMO, out of all the various tech players, Apple and Amazon have the best use cases for conversational ChatGPT style AI, as they have the leading two voice assistants (Siri and Alexa). I have found ChatGPT style tools to be inadequate for my search and information retrieval type uses, but it does seem it would be far

    • Double speak has become the norm. Or maybe it always was.
      Apple disregarded their AI team's plea to allow Siri to converse, lost them and now must catch up with the tide. Only way is to slow that tide down with regulation.

      History tends to show that Apple chooses its moment to leap, rather than rushing in. See this with the iPod, iPhone and the iPad.

      Being late to a party isn't bad, if you can do it with style.

      That said, Siri needs serious work and could benefit from some improvements to the provided functionality.

  • I just don't understand what is so big about being able to compile a google search into one english statement. I guess it's great for people who are slow readers. Kind of like the abridged version of a google search, that's all it is.
  • They see the power of AI and now the partisans are afraid the other side will get to exploit it before their ideological enemies get to. Both "sides" are probably trying to figure out how they can use the technology to swing an election and/or blame the other side and prove they were doing it. You think 2008, 2016, and 2020 were bad elections, wait till you have zillions of bots posting crap on every Twitter channel, every Facebook feed.
  • by hdyoung ( 5182939 ) on Friday May 05, 2023 @10:59AM (#63499460)
    Companies will monetize AI ANY WAY THEY CAN. Governments will use/abuse AI ANY WAY THEY CAN.

    The talk from companies and governments about responsible AI is designed to distract from the all-out, sprint-as-fast-as-possible race to figure it out and make use of it. Facebook literally monetizes ethnic cleansing. Remember what Snowden revealed? How about China’s great firewall? Cambridge Analytica? The list just goes on and on and on.

    Yes, this is a little bit overly cynical. Some western governments do, actually, have mechanisms in place to represent citizens interests and moderate the tendency of government to grow and grow and consume all.

    But if you think that ANY company is going to turn down an opportunity to monetize AI, no matter how creepypasta it might be, I have an AI-designed bridge to sell you.
    • Facebook literally monetizes ethnic cleansing.

      Hahaha. It's sad but true. JFC, what a world, eh?

      Remember what Snowden revealed?

      You and about four other people seem to remember. I'm one of the three, I'm not sure about the others.

      Yes, this is a little bit overly cynical.

      I'm not so sure. I'm thinking you aren't being cynical enough.

      But if you think that ANY company is going to turn down an opportunity to monetize AI, no matter how creepypasta it might be, I have an AI-designed bridge to sell you.

      They cannot monetize it fast enough. These fuckers are just hearing cash register noises and in a feeding frenzy.

  • "AI is Yuuuuge, I have the best AI, believe me! I call it GoldenGTP: Golden Guy Toilet Paper. May toilet talks me and praises me every day, saying 'You take the bigliest and bestliest shits ever seen in the history of the world, everyone knows it! Goldly orange doodies that glisten in sunlight, and during eclipses, which I love to watch directly, makes me see pretty little spots, for months. I know my spots, I have the spottiest record known to man! #MSGA!"

  • "Greedy, psychotic company dictator Tim Cook says it's okay to use slave labor in oppressive companies to save money on iPhones when their profit margins CLEARLY allow for them to be made elsewhere and is unwilling to do anything about it for an unknown reason as he sits on massive piles of money and makes statements about AI that nobody asked for and should shut the fuck up"

Research is to see what everybody else has seen, and think what nobody else has thought.

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