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Earth Apple

Apple To Invest Another $200 Million In Carbon Removal Fund (reuters.com) 31

Apple said it will invest up to an additional $200 million in its Restore Fund, which was created in 2021 to remove carbon from the atmosphere. Reuters reports: The additional investment is expected to help the fund start new projects and carry forward its previously stated goal to remove about 1 million metric tons of carbon dioxide per year, the company said. Apple is making efforts to become carbon neutral through its entire supply chain and the life cycle of every product by 2030.

The fund, launched with Goldman Sachs Group Inc (GS.N) and nonprofit Conservation International, has invested in forest properties in Brazil and Paraguay in the last two years. The expanded fund will be managed by Climate Asset Management, a joint venture of HSBC Asset Management and Pollination, Apple added.

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Apple To Invest Another $200 Million In Carbon Removal Fund

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  • Why are they doing this?

    They are gong to reduce global emissions by 1 million tons a year. Right now these age are about 17 billion tons a year, so the reduction is too small to notice. China probably ups their emissions by 4 million tons a year every couple of days,

    Its not going to benefit their employees, customers or shareholders. Its bot going to make any difference to US emissions, currently around 5 billion tons a year.

    Why are they doing it? Is it to set an example? How much of an effect is their

    • good call...
      no one do anything...

      that will show the planet

    • by gtall ( 79522 ) on Wednesday April 12, 2023 @04:32AM (#63443386)

      errr...because it is important to start somewhere instead of sticking your head up your butt and whistling past that graveyard?

    • by bradley13 ( 1118935 ) on Wednesday April 12, 2023 @04:49AM (#63443408) Homepage

      People are making fun of your question, but it is a good question nonetheless. Apple is not doing this out of the goodness of their hearts. That would upset the investors. Therefore, why?

      As with any corporate action, it's about money. Probably they expect to make some money selling carbon credits. On top of that, its all about marketing and brand image.

      • "The Restore Fund is an innovative investment approach that generates real, measurable benefits for the planet, while aiming to generate a financial return," said Lisa Jackson, Apple's vice president of Environment, Policy, and Social Initiatives in a statement. Yeah, they really seem to be hiding that fact.
    • Its not going to benefit their employees, customers or shareholders.

      They are presumably doing this so greenies will continue to buy their products. That benefits shareholders.

      Its bot going to make any difference to US emissions

      It isn't going to make a big difference, but it isn't a big amount of money either.

    • PR. They're being really squirrelly with regulators between fighting the app store regulations and now adding drm to the new charging cable. This lets them play good guy.
    • by gweihir ( 88907 )

      It is virtue-signalling. You know "We are the good guys!" without actually affection anything or investing real effort.

    • Probably for multiple reasons some good and some self serving and some a mixture of both.

      1. It is good for PR. In today's environment a company even the size of Apple, can go south very quickly if they are shown to be atonal to their brand image.
      2. Being a good example. Apple is a giant mega corporation, if they can show they can operate cleanly and be profitable, then other companies may join in as well. I have been working with business management for a while now, across many different sectors, and near

    • by tragedy ( 27079 )

      Worse, it's a simple question of energy balance. There are 33.6 kWh of energy in a gallon of gasoline and, for most uses, you can only use around 40% of that to do work. A gallon of gasoline produces about 20 pounds of CO2 when burned. So how much energy do you need to remove 20 lbs of carbon from the air and do something with it? Is it more than 13.5 kWh? Highly likely. You might be able to extract it from the air for less than that, but then you have to do something with it. Unless yo put it in a giant ba

  • They are merely sidestepping the issue that they are obscene polluters. They could use that money to actually make their products in a far polluting manner... but that's complicated, could impact profits, and time and effort. Throwing money at some feelgood program is far easier... and has tax benefits.

  • by sonlas ( 10282912 ) on Wednesday April 12, 2023 @07:44AM (#63443690)

    If they really wanted to have a true impact on CO2 emissions, they would work toward making iPhones, iPads, and even macbooks, repairable. Make it easy to change the screen and to replace the battery, and people will keep them longer.

    Most of the emission from those stuffs come from the manufacturing part. And the best way to reduce CO2 in the athmosphere is to emit less in the first place.

    This study by Deloitte [deloitte.com] shows:
    - 83% of a smartphone total CO2 emissions occur during the manufacturing (85kg on average)
    - the rest (8kg on average) is spread during the life of the smartphone through its usage

    Of course, this would not benefit Apple bottom line, so let's focus instead on anectodical ways to capture CO2...

  • I had expected they would be funding some kind of technical solutions for carbon capture and removal, but it is mundane.

    "sustainably managed farming practices and projects that conserve and restore critical ecosystems that remove and store carbon from the atmosphere"

  • Just FYI (Score:4, Informative)

    by CEC-P ( 10248912 ) on Wednesday April 12, 2023 @09:43AM (#63443924)
    Apple refuses to make certain parts outside of China. China is opening or has recently opened 10x more coal-fired power plants than the rest of the world combined. So this is completely roundabout and a complete and utter deflection/distraction. And they know darn well they have the margin to not even use Foxconn at all.

Ummm, well, OK. The network's the network, the computer's the computer. Sorry for the confusion. -- Sun Microsystems

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