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Apple Technology

Apple Devising Software To Help Anyone Build AR Apps, To Drive Headset Sales (theinformation.com) 26

Apple is developing software that offers an easy way for users of its upcoming mixed-reality headset to build their own augmented reality apps, as part of an effort to drive mass adoption of the device by broadening the array of content for it, The Information reported Friday, citing people familiar with the matter. From the report: With the software tools, Apple hopes that even people who don't know computer code could tell the headset, via the Siri voice assistant, to build an AR app that could then be made available via Apple's App Store for others to download. The tool, for example, could allow users to build an app with virtual animals moving around a room and over or around real-life objects without the need to design the animal from scratch, program its animations and calculate its movement in a 3D space with obstacles.
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Apple Devising Software To Help Anyone Build AR Apps, To Drive Headset Sales

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  • It'll be twice the hit that iBeer was: https://screenrant.com/iphone-... [screenrant.com]
  • This has been a solution in search of a problem for more than 30 years. I wish they would just give it up.

    • You must agree that VR is cool though, right? I mean, I know there are VR muggles out there who bash it and never tried it... Or bash it because they tried Disney Quest back in the 90's and through it was junk. Or tried VirtualBoy and thought it was junk. Or a 3DOF set and thinks it's junk...

      But, have you tried an Oculus Quest 2 where you actually had a few minutes to get the headset on correctly, go through a tutorial, and do something like RecRoom or Walkabout Mini Golf? Or pair it to your PC and play

    • People used to think the same way about watches, centuries ago. Why would you need something tied to your wrist to tell the time? Wall clocks are enough!

      People used to think the same way about cellphones when they launched. Why would I bother carrying a huge brick of a phone with me when I already have a landline at home! Nobody should expect me to be reachable by phone any time of the day, that's insane!

      People used to think the same way about computers about four decades ago. Today, basically everyone in a

      • I kind of doubt that's what it will be used for. Remember in the 90s how the big deal was that people could use it to stimulate sex? Well this is a lot more expensive than hookers, but given TFS mentions being able to create apps featuring animals, so you already know that The Evil Atheist wants to use it to create a donkey fucking simulator.

      • by Cyberax ( 705495 )

        People used to think the same way about cellphones when they launched.

        BS. People were lining up to buy the first phones. They were a status symbol for a long while, because of their cost.

  • by backslashdot ( 95548 ) on Friday January 27, 2023 @04:21PM (#63245521)

    All these leaks are stupid. We know Apple deliberately leaks this stuff to create FUD in the market. They should announce/release their headset asap or the FTC should get up in their business.

    • All these leaks are stupid. We know Apple deliberately leaks this stuff to create FUD in the market. They should announce/release their headset asap or the FTC should get up in their business.

      I think a lot of what we've been hearing about the headset has been leaked by Apple, but probably not this because it's going to scare investors. It points to a massive problem they created by driving the maker of the most successful game engine off their platforms through App Store requirements and gouging developers

    • by tlhIngan ( 30335 )

      We know Apple deliberately leaks this stuff to create FUD in the market.

      OTOH, it probably will distract Meta for another few years keeping the metaverse at bay.

    • All these leaks are stupid. We know Apple deliberately leaks this stuff to create FUD in the market. They should announce/release their headset asap or the FTC should get up in their business.

      WTF does the FTC have to do with an R&D Project?

      It's not like they are scamming potential investors in a Ponzi scheme.

  • ...they might not want to charge the rumored $3,000 for it:

    https://www.tomsguide.com/news... [tomsguide.com]

    I wouldn't pay more than $500 for this, and I'm usually an early adopter of Apple toys.

  • by bustinbrains ( 6800166 ) on Friday January 27, 2023 @04:49PM (#63245603)

    ...directly send data to the optic nerve without requiring any external devices (phones, glasses, headsets) or implants. Anything short of that will probably never work beyond being a toy/concept.

    Every decade or so, the tech industry goes gaga over VR/AR stuff. The industry then produces awkward equipment that a few people purchase and get hyped up about. Then the concept fizzles out and dies. I think we're on the tail end of that curve now that everyone's realized it still won't work using the various external devices that have been created. Having to hold a device like a phone or tablet just to see something is lame. Implanting technology into the body comes with massive caveats including the major risks of permanent disfigurement, infections, and death. So until a fully contactless, fully external solution comes into existence that probably violates the laws of known physics in the process to feed the optic nerve directly and thereby bypass the eye altogether, VR/AR will keep getting dumped into the dustbin.

    • by Errabes ( 711809 )

      Well, hopefully enough people will be interested so we don't have to skip too many steps in the tech tree before it becomes viable. At least we didn't have to go directly from telegraph to brain implant.

      Current VR technology is nice for simulators and entertainment indoor. Especially for people that don't fear messing up their fancy hairdressing and/or makeup. If used at home in the evening, it doesn't really matter though.

      All day AR is not in sight yet.

  • by Big Hairy Gorilla ( 9839972 ) on Friday January 27, 2023 @04:54PM (#63245615)
    Apps made by ANYONE.

    Thanks. I'll sit this one out.
  • From "the internet".

    It democratizes publishing, right? So that anyone can publish. And you get a sewer of humanity. Social Media feeds our base instincts, it's irresistible no matter what the cost to society. I can't wait for that but in a make believe world. /s
  • even people who don't know computer

    Hypercard for VR?

Business is a good game -- lots of competition and minimum of rules. You keep score with money. -- Nolan Bushnell, founder of Atari

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