Trademark Filings Suggest Apple May Be Securing 'Reality' Names for AR/VR Headset (bloomberg.com) 17
Trademark filings suggest that Apple may be staking claim to potential names for its highly anticipated mixed-reality headset, part of the tech giant's push into its first new product category in years. From a report: Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names "Reality One," "Reality Pro" and "Reality Processor." Though Apple itself didn't make the filings, they follow a pattern that the iPhone maker has used in the past -- including relying on law firms that the company has previously enlisted to lock down brands. Apple's headset is expected to combine virtual and augmented reality technology and vault the company into closer competition with Meta Platforms, the leading provider of VR gear. It's been seven years since the company last went after a new hardware category with the Apple Watch.
How about Project Reality? (Score:2)
Ubik? [Re:How about Project Reality?] (Score:2)
Have they trademarked Ubik? That's the only reality we need.
Re: (Score:2)
Does it come in a spray?
Top 5 rejected Apple VR Trademarks (Score:1)
5) WhiteReality
4) Tim'sTrippy Trifocals
3) Not Meta
2) WormVision
1) iEye
Re: Top 5 rejected Apple VR Trademarks (Score:1)
It will end up being used for pr0n anywayâ¦
Re: (Score:2)
5) WhiteReality
4) Tim'sTrippy Trifocals
3) Not Meta
2) WormVision
1) iEye
IEye would be great, if Apple was still doing the "i" thing!
Since it's Apple (Score:1)
Re: (Score:1)
There is nothing outside the wall. The garden is all there has ever been.
Apple VR headset (Score:2)
I hope itâ(TM)s coming. I hope it is microLED and 8K per eye, which would provide insane image fidelity and make it good enough to watch movies like you are sitting in a theater.
Re: (Score:2)
8k per Eye? That will be the 2030 model Pro Plus Max model.
for 2022/23 you will have to make do with 480i resolution at $1000 per eye.
Re: (Score:2)
Someone made a dystopian future cartoon about that a while back... Guy lying on a bare mattress in an otherwise empty room, wearing just such a VR headset. Sort of like a budget Matrix, i guess.
Re: (Score:2)
Because reality winner is a stupid stupid stupid name mom and dad!
Reality Winner sounds like a typical Vendor name on Alibaba.
Reality Winner? (Score:3)
That's the best one. Decorate the device with yellow dots. The Intercept will give it a great review.