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Iphone Apple

Apple Targets September 7 for iPhone 14 Launch in Flurry of New Devices (bloomberg.com) 40

Apple is aiming to hold a launch event on Sept. 7 to unveil the iPhone 14 line, Bloomberg News reported Wednesday, citing people with knowledge of the matter, rolling out the latest version of a product that generates more than half its sales. From the report: The new iPhones will kick off a busy fall product season, which will also include multiple new Macs, low-end and high-end iPads, and three Apple Watch models. Apple is updating its flagship product at a precarious time for the industry. Smartphone sales have begun to flag as consumers cope with inflation and a shaky economy. But Apple appears to be faring better than its peers: The iPhone sold well last quarter, and the company has signaled to suppliers that it doesn't foresee a dropoff in demand.
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Apple Targets September 7 for iPhone 14 Launch in Flurry of New Devices

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  • Obligatory apologies to Obi-Wan Kenobi.

    'Nuff said? I just never got on board with Apple? (Even though I still keep an ancient MacBook Pro updated.)

    • by GoTeam ( 5042081 )

      'Nuff said? I just never got on board with Apple?

      Apple works fine for some of my devices/needs, but not for others. It would be great if there were four (or more) major phone OSs competing for the same market so that we'd have a better mix of competition and device evolution. I get (kinda) why there aren't more major options at any given time, but it would be great if that would change.

      • 'Nuff said? I just never got on board with Apple?

        Apple works fine for some of my devices/needs, but not for others. It would be great if there were four (or more) major phone OSs competing for the same market so that we'd have a better mix of competition and device evolution. I get (kinda) why there aren't more major options at any given time, but it would be great if that would change.

        More market fragmentation?

        Android has enough of that already all by itself.

        Think of the Devs!

      • by shanen ( 462549 )

        I basically feel the choices should be related to freedom, but I've written a lot on that topic over the years...

  • .. it has the bigger GBs!

  • by jellomizer ( 103300 ) on Wednesday August 17, 2022 @01:11PM (#62797729)

    I am not saying the employees are slacking off at Apple. However its product lineup for the past 10 years has gotten kinda dull and predictable.

    Where is that one more thing, that really shakes things up, where it might be the next big flop or the next big success. That actually creates real Buzz in the industry, and not go Ehh. Ill it wa3-6 months for those features to get into Android, plus the Android phone will get some cool new other features that will make it into the next iPhone anyways.

    We had the iWatch that brought wearable tech into the mainstream.
    We have the iPad which turned tablet computers from a bulky laptop, to something people will use.
    We have the iPhone which changed the direction of phone technology
    We have the iPod, which changed how we listen to music
    We have the iMac which brought all in one computers back.

    There have been failures like Apples Speakers, their Gaming Console, the G4 Cube, Going back to the Lisa and the Apple III. However they were attempts to do something different, and that should be admired. However for the past Decade or so, the biggest change was moving to their own homemade CPU, which has its advantages. But in the big picture, who really cares.

    • I am not saying the employees are slacking off at Apple. However its product lineup for the past 10 years has gotten kinda dull and predictable.

      Where is that one more thing, that really shakes things up, where it might be the next big flop or the next big success.

      It's all in software now.

      That's the issue: it's certainly possible to conjure up new revolutionary hardware, but I think that's getting harder to do in order to meet large scale needs, where that hardware need isn't already being met.

      The Apple Speaker has had trouble competing with Sonos, which already has a consumer-friendly version and a professional installation distribution channel. The "Apple Version" of Sonos wasn't going to be a game changer, because Sonos is an already-refined product.

      The oft-rumore

      • Apple used to be about having great software whereas the hardware was often mediocre compared to top WinTel offerings, but it was good enough because the software was well designed. Today it is the opposite.

        Maybe the last time I said "WOW" when I saw some new Apple application was perhaps Time Machine-plug in a HD, tell TM to use that HD as a backup and you have automatic monthly, weekly, daily, and hour backups. It was so simple it was amazing at the time-no more going through every folder selecting and de

    • I expect 2 potentially game-changing new products coming up, if they don't flop:
      - Apple VR glasses, apparently early next year
      - Apple self driving car, eventually. It might be offered as a service, not as something you buy. That would be interesting.
      and as important improvement:
      - eventually they will get non invasive blood glucose monitoring working well on the watch, that is a big thing, and not only for diabetics.
    • I would argue the upcoming Apple Watch Pro (or whatever it is) might be new enough and offer enough features to take on it's own life apart from the Apple Watch.

      There have been failures like Apples Speakers

      How are those a failure? In fact the HomePod has been sneakily popular, it just was not until the mini it really took off.

      Also not mentioned, the Apple TV gets more and more useful every year... Apple can just introduce something and iterate year after year until suddenly it's extreme;y useful, which a l

    • I am not saying the employees are slacking off at Apple. However its product lineup for the past 10 years has gotten kinda dull and predictable.

      Where is that one more thing, that really shakes things up, where it might be the next big flop or the next big success. That actually creates real Buzz in the industry, and not go Ehh. Ill it wa3-6 months for those features to get into Android, plus the Android phone will get some cool new other features that will make it into the next iPhone anyways.

      We had the iWatch that brought wearable tech into the mainstream.
      We have the iPad which turned tablet computers from a bulky laptop, to something people will use.
      We have the iPhone which changed the direction of phone technology
      We have the iPod, which changed how we listen to music
      We have the iMac which brought all in one computers back.

      There have been failures like Apples Speakers, their Gaming Console, the G4 Cube, Going back to the Lisa and the Apple III. However they were attempts to do something different, and that should be admired. However for the past Decade or so, the biggest change was moving to their own homemade CPU, which has its advantages. But in the big picture, who really cares.

      TBF, the entire Personal Computer/Tablet/Smartphone industry has "matured". Plus, there is only so far you can go with radical design changes before you start alienating significant portions of your user-base. But even so, Apple still has a significantly higher "innovation quotient" overall than its competitors.

      And the shift to Apple Silicon was a quite-gutsy move; particularly committing to do so across-the-board. It also allowed for 3 significant improvements to that "tired" Product Lineup:

      1. A relatively

  • by bb_matt ( 5705262 ) on Wednesday August 17, 2022 @01:29PM (#62797809)

    Peak 'smartphone' was hit years back and now so many of us are actually more and more inclined to "ditch the snitch" in our pockets.

    A handheld computer is just amazing - it has _totally_ transformed ways of living, but to what end?
    Ultimately, that convenience currently has a "price" which is become more unacceptable with each passing year.
    That "price" is the erosion of privacy and the replacement of government by Big Tech, who now have more information on individuals than any authoritative government ever has.

    The price is an army of narcissistic idiots, of "influencers", of data tracking and a scary dive into the world which the series "black mirror" so eloquently portrayed.
    China is massively "ahead" in that game - and I guess that is the right term "gamification of everything" - little virtual "rewards" for "doing the right thing".

    "Your social score is 3.8 out of 5, you can do better, here's how ... "

    I ceased to be excited about these kinds of advances in personal technology at two junctures:

    1. I have more CPU power in my mobile android device than I would ever need, in a 5 year old phone
    2. I don't like social media

    As for my PC's - again, I'm at a point where I see little reason to follow any hype-train over "faster, better" etc.

    I've got an 8 year old gaming rig (Linux based) a mac mini M1 for creative/coding work - because it's just a stunning little bit of kit - and an ageing samsung s9 phone.

    On the phone front, for years, I've been looking to see if there's ANY reason to upgrade that s9 - to the point where, when the battery eventually starts dying, I'd rather just get a new battery and go through the pain barrier of opening up the innards to install it.
    And if it fails beyond that? - screen breaks? - same thing, get a new screen, or buy second hand parts.

    We've totally hit the peak of these types of consumer goods.

    • by Anonymous Coward

      "I used to be with it, but then they changed what *it* was. Now what I'm with isn't *it*, and what's *it* seems weird and scary to me."

    • On the phone front, for years, I've been looking to see if there's ANY reason to upgrade that s9 - to the point where, when the battery eventually starts dying, I'd rather just get a new battery and go through the pain barrier of opening up the innards to install it.
      And if it fails beyond that? - screen breaks? - same thing, get a new screen, or buy second hand parts.

      I have an iPhone XS Max that will be 4 years old next month. I've replaced the screen (myself, using Amazon parts) 3 times. The back glass is broken. The screen got broken again earlier this month. The battery is at 83% capacity. Sure, I could replace the screen, the battery and even the back glass, for $200-$300 or whatever it is the parts add up to. Or, I can just buy a new phone, whatever they call the iPhone 14 Pro Max or whatever for under $2000, which represents less than 1% of our annual family

      • As a side note...I got my wife a ticket to see Adele for Christmas. The ticket, the hotel room and the plane ticket add up to about $1000. That's for one night of entertainment.

        So....yeah, spending $1500 or whatever on a phone I can expect to have for 4 years (or possibly the rest of my life, depending on how things shake out for me) is a very easy call.

    • The S9 is no longer getting OS security updates. (And I'm on the S9+ so I'm keenly aware of this since I'm also affected.) Security updates are important, and while there are 3rd party ROMs, I don't trust the developers of those to have the resources to keep things up to date for free. And believe me, I wish I could, because my phone is plenty fast for my purposes. So, basically this means buying another Samsung phone with 4 years of OS updates, something from other android manufacturers with only 2 or
      • by Macdude ( 23507 )

        My iPhone 7 is 6 years old and still getting OS updates. in fact there is one it wants to install now.

  • Really? An Apple launch event is happening the second week of September? Wow!!! I'd never have guessed. It's such a good thing the Bloomberg's Mark Gurman is around to tell me these things. Because otherwise how on earth would I ever guess that an Apple launch event would happen the second week of September? Good going Mark Gurman! You did me a real solid today and really earned your pay at Bloomberg.

  • The rumored new features are so exciting that none are mentioned.
  • Phones are lame. Make me an high resolution (60 pixels-per-degree or more per-eye) VR headset with microLEDs or something like that instead.


  • It is about time we have another iThing. The wait has been unbearable.

    Given the rising cost of living, inflation and rate hikes eating away at purchasing power how best to ease the pain if not with a new shiny thing?

    Apple is a phone away from losing a trillion dollars in valuations. Believe it.
  • Perfectly working fine with a message app and taking a picture.
    But Apple will bump up the app requirements so we can't install those apps any longer.
    What a waste of a perfectly good device.

I do not fear computers. I fear the lack of them. -- Isaac Asimov

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