Apple In Talks To Buy EA Gaming; Disney and Amazon Also Potential Suitors (9to5mac.com) 78
Video game publisher Electronic Arts (EA) is actively seeking a potential buyer or merger. Apple has reportedly been in talks with the company about buying EA out according to Puck. Disney and Amazon have also been in talks about purchasing the video game company. 9to5Mac reports: The Redwood City-based firm has published hits like Apex Legends, Madden, and The Sims franchise. According to Puck, EA ideally would like a merger so Andrew Wilson can remain CEO of the combined company. [...] EA's roots actually go back to Apple. Back in 1982, Apple's then Director of Strategy and Marketing, Trip Hawkins, left the company to start EA. A buyout wouldn't be Apple's first venture into gaming, however. The Cupertino company unveiled its gaming service Apple Arcade back in 2019. Through Apple Arcade, users can play ad-free games on their iOS, macOS, and tvOS devices.
Re:I thought (Score:4, Informative)
EA was considered "toxic" and Disney is woke?
with Disney its all about the intellectual property. the actual game making they can farm out to third parties.
What intellectual property? (Score:2)
And if you take away those two properties you're not really left with much. Battlefield is a generic world War II sh
Re: (Score:2)
They /had/ a ton of successful intellectual property, mostly acquired by purchasing the studios. They just have a habit of deciding it would be best to crash their successful IP or studio into the ground with no survivors.
Westwood Studios (Command and Conquer), Visceral Games (Dead Space), Codemasters (Operation Flashpoint), Origin Systems (Ultima). Bullfrog Productions. I know there are more.
Didn't they have system shock at one point? and I think they had a hand in spore and wing commander but I don't know
Re: (Score:2)
EA has a ton of awesome IP. If they whip out a Wing Commander or Ultima series reboot, they would be inundated with people offering to hand over their firstborns.
Since System Shock and Wing Commander were both Origin, unless they were sold off, EA does have the rights to them.
Re:What intellectual property? (Score:4, Insightful)
C'mon, by now everyone knows they'd just fuck it up. Having EA reboot a game franchise is like handing JJ Abrams a movie franchise to reboot. It will probably be a commercial success, but the IP crashes and burns in the process.
Re: (Score:2)
C'mon, by now everyone knows they'd just fuck it up. Having EA reboot a game franchise is like handing JJ Abrams a movie franchise to reboot. It will probably be a commercial success, but the IP crashes and burns in the process.
I hate that your analogy is too accurate.
I hate even more that that would be motivation for them to do it.
Re: (Score:2)
The problem is that in both cases the commercial success is based on consumer expectations, you could essentially push out a barely functional piece of rubbish and it would be successful commercially, simply because people would buy based on past experiences.
Of course, afterwards your expensive IP is worth jack. You basically cashed in on its promise, and if you don't deliver, that's all you get.
Re:What intellectual property? (Score:4, Informative)
You know EA did try this with Ultima already and ... people just were not interested in a mobile game based loosely on Ultima.
Re: (Score:3)
That is what the issue was... a mobile game. Mobile games already have a negative rep for being P2W. Had they did it on the PC, and old school style... perhaps with some "feelies" like a cloth map, or a silver Avatar necklace, they would have raked in the old school, 8 bit crowd looking for some nostalgia.
Re: (Score:2)
Re: (Score:2)
They made Dungeon Keeper Mobile which was basically unplayable. I will never play a mobile game with this model.
Re: (Score:2)
Re: (Score:2)
Disappointed EA is selling out before remastering any more Command and Conquer games. As part of an even bigger conglomerate it seems even less unlikely to happen.
Re: (Score:2)
The Command & Conquer remaster shows that there IS money to be made in the old IP.
A remaster of, say, Red Alert 2 (if done to the same high standards as the first one) would instantly become "shut up and take my money" the same way the first remaster did.
Re: (Score:1)
EA wants ALL of the money.
I do not disagree with you that more C&C done in a way like C&C Remastered would be good, it does not create a long-term (continuous) money maker. Mobile / console / computer games with micro transactions will generate more money, and create money over many months after someone buys/installs the game, for every dollar spent than if it had been spent on a game like C&C Remastered.
Putting EA-owned studio developers to work on content for Apex Legends would likely generate
Re:What intellectual property? (Score:5, Insightful)
What I don't understand is why electronic arts is looking for a buyer.
Because retail is dying and their own subscription service isn't cutting it.
Re: (Score:2)
What I don't understand is why electronic arts is looking for a buyer.
Because retail is dying and their own subscription service isn't cutting it.
Also EA has pissed off most of it's licensors like FIFA which were the only things keeping it afloat. The loser in all of this are those who have games tied to the EA Origin store that they'd like to keep. New owners will happily bin that pile of crap.
Re: (Score:2)
EA has painted themselves into this corner. They really have not expanded into new IP, or even reached into their bag of Origin IP to make anything that would attract the old school gamers. IMHO, they mainly focus on consoles, which are in short supply, so people who want to buy EA's NFTs, DLC, and other stuff are limited, while ignoring the PC market which has a lot more potential customers.
EA could have easily been profitable, have they just done a reboot of Ultima, and perhaps did a separate plotline d
Re: (Score:2)
They really have not expanded into new IP
So they ran out of money to gobble up a successful studio and milk it, then throw it away when they pissed off everyone who liked the franchise?
Re: (Score:1)
What has happened, mmo types cannot be "rebooted" as it is easier to to make a new title than to repaint an older one. That's just development.You don't make software but you make your idea of what software is supposed to do. So someone, most likely outside the US, will have to take over the wow's the ultimas, the cnc, of the world and make them the titles "people can introduce their kids to" if they think it makes sense to maintain mmos for decades at a time...Therefore I'm looking forward to the next mmo
Re: (Score:2)
Not sure they are even buying the talent though. EA tends to lay off a lot of that talent after a game is released to look better on quarterly reports on a game release then rehire them afterwards, with the exception of management of course.
This does kind of explain the "quiet" though. After BF2042 hasn't been a large noise about any releases or any development of anything at all, except for the Nth "sport ball" series, so it makes sense if they were waiting till the end of the quarter and let this bombsh
Apple Exclusive Games? (Score:2)
Re:Apple Exclusive Games? (Score:5, Interesting)
I'm wondering whether this would actually be a bad thing.
Re:Apple Exclusive Games? (Score:5, Interesting)
For example, I haven't thrown money at them since they made their Origin crap mandatory for their games. So to me it wouldn't be a loss if they became Apple exclusive.
Re: (Score:2)
Re: (Score:2)
It's kind of a reverse Midas' Touch, that turns everything it touches eventually into garbage that gets tossed aside.
And again, here I want to distinguish between the studios that EA acquired and studios that just use EA as a publisher. The l
Re: (Score:2)
can't be worse than origin drm or ea drm or wtfever its called
Re: (Score:1)
Oh no, not EA games. Please. Come back.
Re: (Score:3)
What an irony. EA games is after all the place franchises go to die.
Re: (Score:2)
Marathon: Advanced BlackOps Cold-Warfare
Poetic outcomes for such a great company.
None of those sound good (Score:3)
Disney probably has at least some gaming experience, but Apple is not really in the gaming world. I'd expect Apple's efforts with EA to go about as well as Google's efforts with Stadia. Amazon's core competencies also lie elsewhere. Sony or Microsoft, sure, maybe even Nintendo or Sega... Epic or even Valve, but I don't see EA being a good cultural fit at Apple or Amazon for sure, and Disney would probably just do what Disney does and pump out a bunch of half-assed games to milk the successful franchises for everything they possibly can like they've done with Star Wars and Marvel.
Re: (Score:2, Insightful)
EA ideally would like a merger so Andrew Wilson can remain CEO of the combined company.
This is all about the CEO of EA trying to get more money for himself.
Plan A - Sell the company to someone with deep pockets and and collect a big payout.
or
Plan B - Merge with another company and get paid more money since he is now the CEO of a bigger company.
If it destroys EA in the long run, who cares? At least he got more money.
lol (Score:1)
Re: None of those sound good (Score:2)
Re: None of those sound good (Score:2)
When Star Wars first started, it was mostly for the excitement and art. Merchandise was a big part of it too, but now it's mostly about getting people to buy JarJar silly straws.
"Progress" I guess?
Re: (Score:2)
I long for the time when JarJar was actually Star Wars' biggest problem.
And I mean the muppet. Ok, needs clarification. I mean, the one whose last name isn't Abrams.
Re: (Score:2)
Return of the Jedi however already did go for that merchandise shtick with the Ewoks.
And lastly with the prequels Lucas was pretty overtly obsessed with making money.
RedLetterMedia on youtube contains a lot of sarcasm with the Plinkett personal, but also offers some quite insightful coverage of many of the issues of the prequels:
The Phantom Menace: https://www.youtube.com/watch?... [youtube.com]
Attack of the Clones: https://www.youtube.com/watch?.. [youtube.com]
Re: (Score:2)
I'm not going to deny the merchandising aspects, but the art and creative design in the prequels was still leagues ahead of what any of the ^c ^v Disney stuff has been.
Re: (Score:2)
Re: None of those sound good (Score:2)
Disney games (at least the one I've seen) are aimed at young kids. Simple platformer like games with cute cartoon characters and fairy tale storylines with a low difficulty, and other genres tailored to the same.
I don't see how a company who would have a game like "Cars" created would be a fit to own the Need For Speed franchise (which got increasingly GTA like).
So this is just a money grab and a way to fatten their already sickingly obese portfolio of properties.
Re: None of those sound good (Score:2)
RoTJ was a true work of art and mastery as far as the flying through the Death Star to destroy the power core scene is concerned. That was done entirely with practical effects, and though I can figure out how they might have done it, it's very fucking impressive. The absolute height of practical effects technology.
They earned their Ewoks market for that alone.
Re: None of those sound good (Score:2)
How I'm sure the tunnel scene was done:
The "tunnel" was built as a bunch of standalone models (segments). The part where the ships were in were filmed close up, and the upcoming segment filmed at a further distance away both with the camera moving twards them at the same speed. These pieces of footage were merged together. This is repeated for all the segments (1 close 2 far, 2 close 3 far...) giving the impression of an unbroken scene of moving through a continuous tunnel.
Re: None of those sound good (Score:2)
"These pieces of footage were merged together"
Ment superimposed on each other.
Re: (Score:1)
Apple would be a waste of time and money. No serious purchase would be on the table if
Re: (Score:2)
Dead Space hasn't seen a decent entry in years. (They recently announced a remake?)
I really, really don't get this decision. The original still looks great after all these years. I wish they would just shitcan the third game and fix that mess.
Or make a new command and conquer game without a bunch of nonsensical gameplay decisions. Leave it to EA to kill what used to be the the number one selling RTS.
Re: (Score:1)
Re: (Score:2)
I actually downloaded that dungeon keeper.
Could not even figure how to use the controls to play it.
Re: (Score:2)
I wish they would just shitcan the third game and fix that mess.
That's my impression of why they're doing it. Personally, I liked the series progression, and I don't know hard sales numbers, but 3 sold pretty poorly from what I recall. They probably feel that they can reboot, capture the original audience with some updated graphics/story line, and maybe hook a new generation in and restart the series. I'm not sure they'd have the same success by restarting at 3 vs 1.
Re: (Score:2)
I seem to recall some article saying that EA green lit a game with a development budget that would have required over a billion people to buy the game at the then standard price of $60.00 to break even.
That's a budget of 60 billion dollars. Seems three orders of magnitude too much.
Re: (Score:1)
Re: (Score:1)
Disney would probably just do what Disney does and pump out a bunch of half-assed games to milk the successful franchises for everything they possibly can like they've done with Star Wars and Marvel.
So what you're saying is that it'd be business as usual for EA?
Re: (Score:3)
Maybe they plan to be hands-off and just require EA to port their games to ARM for M1 Macs.
The main issue I see is that the M1 GPU is a mobile design. Desktop GPUs rely on very high memory bandwidth and render the entire frame at once. The M1 is descendent of PowerVR's technology, used on the Dreamcast and many mobile devices. It uses tile rendering, where is has a small amount of very fast on-board memory that lets it render the frame in small chunks, before pushing those chunks out to relatively slow shar
Re: (Score:1)
Interesting that Apple is considering EA though. EA doesn't exactly have a great reputation.
EA has a great reputation among its fanboys who can't wait to give them more money for their next game. You couldn't name a better match for Apple.
Good thing my gaming years are waning (Score:2)
Because none of the companies sound good, especially Disney_Vault.
I like a little GTA now and then, and I'll play other modern titles on occasion. But I am finding myself drawn more to games like "Scrabble", or some old Dos/Windows stuff from 20+ years ago. The days of hardcore gaming which the likes of EA caters to is pretty much over for me.
Sucks for the younger people though.
Re: (Score:2)
Because none of the companies sound good, especially Disney_Vault.
I like a little GTA now and then, and I'll play other modern titles on occasion. But I am finding myself drawn more to games like "Scrabble", or some old Dos/Windows stuff from 20+ years ago. The days of hardcore gaming which the likes of EA caters to is pretty much over for me.
Sucks for the younger people though.
Gaming died a long time ago as soon as the internet was a thing we lost local applications because generaiton mmo and steam allowed garriot at EA and valve to steal software on a massive scale, all the big AAA pc games were rebranded mmo, aka neverwinter nights (2002) was one of the lat rpg's that had multiplayer hosting inside the exe, guild wars 1 had its networking ripped out and rebranded mmo.
We got steam at the end of 2003, 6 years after ultima online and 4 year after everquest in 1999. UO and EQ put
Re: Good thing my gaming years are waning (Score:2)
"networking code because the public was so stupid"
The public will always be stupid, to the point they will allow millions of their own countrymen and women to be slaughtered by their own governments.
So the only real course of action is to bypass, hack, and crack away. If anyone obeys the DMCA and such, they are already sheep and need to go and baa with the rest of them. The minority in the meantime needs to hack away and add things like local network code to their games.
Re: (Score:2)
Not really. EA has been dead when it comes to innovative games for years anyway, what's left is pumping out the same game with a new year number at the end and lootboxes. Nothing of value will be lost with them gone.
Re: Good thing my gaming years are waning (Score:2)
Imagine if years from now someone wants to play Madden of the NFS series. "Oops! You can't because it's still in the Disney Vault."
The others make me go blech, but at least they down own a "vault". :-\
Congratulations to the top bidders: (Score:2)
Crips, Aryan Brotherhood, and MS-13.
apple needs gameing hardware not 5K workstations (Score:1)
apple needs gameing hardware not 5K workstations at the min to get good hardware.
Re: (Score:1)
Re: (Score:2)
What do you think an iPhone is if not a gaming camera?
An mp3 player that can send and receive sms.
Ew (Score:3)
Of those three listed, Amazon is by far the best result- they would supplement their mediocre and meager in house studio with EA's large library of games, ranging from great to terrible. Amazon would likely continue to support older games, such as SWTOR, which I still play.
It's hard to imagine a world where Apple would want to do this and could do this. Apple normally buys things that work with their core business of selling iDevices and assorted Apple stuff, and a company that targets all hardware and most OSes doesn't seem to be their big thing. If they approached it as an investment with the idea of making games that worked on all hardware, but with Apple branding, that could work, but it's hard to believe this would be the way they would choose to do that. So on the off chance Apple wanted to buy this, there's no way it makes sense.
Disney would be simply the worst possible one of the three- with full control over all of EAs brands, they would quickly wreck all of them the same way they have ruined everything else that they have touched.
Re:Ew (Score:4, Funny)
Disney [...] would quickly wreck all of them the same way they have ruined everything else that they have touched.
So, they pull an EA on EA?
Re: (Score:2)
Of those three listed, Amazon is by far the best result- they would supplement their mediocre and meager in house studio with EA's large library of games, ranging from great to terrible. Amazon would likely continue to support older games, such as SWTOR, which I still play.
I would agree that Amazon would probably be least-bad...but it's one of those things that is probably more likely to turn into a train wreck than to be a net positive, though the odds are the best of the three.
Disney's "Game Experience" can be summed up with Marvel's Avengers. I knew it was going to be a train wreck the instant that SquareEnix rep got on stage and said "10 years of updates"...and sure enough, the "live service" has 393 players at the moment, less than 18 months in. That's less than 1% of th
who is puck? (Score:2)
Lol, Who is puck and how much EA stock do they have?
Hey, EA, how does it feel? (Score:2)
For a change, it's you who is about to be hoovered up, milked dry and thrown away when your IP has been destroyed.
EA can't get any worse ... (Score:2)
... so I guess that would be a good thing.
Will Apple change their mind about gaming ? (Score:1)
Good Gravy (Score:2)
My games are held hostage! (Score:2)
Since I don't use any Apple product, I will never get Burnout Paradise Remaster out of EA's own version of Steam.
Reliable platform (Score:1)