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Businesses Apple Technology

Apple Invests Millions To Back Entrepreneurs of Color, Part of Racial Justice Effort (reuters.com) 193

Apple on Wednesday said it was putting $60 million into a fresh round of projects aimed at challenging systemic racism, including its first foray into venture capital funding to back entrepreneurs of color. From a report: Apple said it would invest $10 million in a fund with Harlem Capital, a New York-based early-stage venture firm, with the goal of helping fund 1,000 companies over 20 years. Apple will invest $25 million in Siebert Williams Shank's Clear Vision Impact Fund, which provides financing to small- and mid-sized businesses, with an emphasis on minority-owned firms. Apple will become a limited partner in funds at both.
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Apple Invests Millions To Back Entrepreneurs of Color, Part of Racial Justice Effort

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  • The areas where $60 million in affordable housing is needed don't strike me as particularly racist, at least not to the tune of $60 million.
    • The deck is stacked against affordable housing systemically: local taxes are based on assessed value, middle-class homeowners are invested in it, Bank income is based on interest payments, building code regimes are designed to make housing expensive because contractors like it that way, and NIMBY for affordable housing projects.

      The best we can hope for with housing is to raise incomes to the point where housing costs fall as a proportion of income; and somehow slowly change these structural factors that

      • The only ones who favor affordable housing are people who don't already live in an area (or they are renting). Everyone else wants property values to go up, and so housing prices go up.

      • Well, no one wants to have high density, low income housing (basically new "projects") built in their neighbor hoods, driving down property values and brining in crime that usually follows with that type housing.

        Doing so, just kills and area and everyone that can afford it, will (wisely) move to greener pastures.

        Its just common sense and I dunno why people and politicians can't seem to understand this basic human behavior.

        People want to live and raise families in safe neighborhoods.

        • Well, no one wants to have high density, low income housing (basically new "projects") built in their neighbor hoods, driving down property values and brining in crime that usually follows with that type housing.

          Just go to a city that's populated primarily by Democrats. They care.

          Problem solved.

    • The problem with Charity is that there is always a better use for it than what you decided to use it for.

      However many impoverished groups of people are stuck in a failure cycle, where no amount of hard work, boot strapping or gumption will get them out of it. Where the few I made it out of the situation feel good stories, are often due to a bit of luck, where one wrong move would had ended up in much larger failure.

      If you have a business idea you need money, or at least some sort of support for you to get g

      • What will likely happens is something that happens all the time with government contracting.

        A minority owned company will be used as a shell/front for non-qualifying, already successful/established entity to get the money and work being offered here.

        Same old story...just a new program name to be exploited.

        • What will likely happens is something that happens all the time with government contracting.
          A minority owned company will be used as a shell/front for non-qualifying, already successful/established entity to get the money and work being offered here.

          Same old story...just a new program name to be exploited.

          So? There will be the illusion of it going to a minority. Who the fuck cares where it actually goes?

      • by Zak3056 ( 69287 )

        it would truly be able to help out if you disperse affordable housing with middle class and upper middle class areas. Vs having them all in one place... Aka the Projects. Where the people in need who doesn't know any other way, is now living in an echo-chamber of others who don't know how to get out as well. Vs living with a better diversity of people where you can how to do things differently and plan accordingly. As well these upper scale communities also can get out of their echo-chambers and see that the poor people are really not that different than they are, and many actually are hard working resourceful people, who just lack resource.

        It turns out that [theatlantic.com] your idea just exports crime [theatlantic.com]. Note I'm not suggesting a racial angle here, and I'm certainly not an advocate of housing projects (having lived in Ravenswood in NYC), I'm only suggesting that what you're proposing doesn't appear to be a solution to what I agree is a very real problem.

        • Surely its part of the solution though. And better than nothing. Even the article says it has 'mixed results', not that it fails.

  • Maybe I'm naive... (Score:5, Interesting)

    by James Norton ( 4272165 ) on Wednesday January 13, 2021 @02:34PM (#60939122) Homepage
    but does it matter what color the owner of a business is? A business will succeed if it can provide a quality service/product and a competitive price. Is that just naive?
    • Re: (Score:3, Insightful)

      Yes, it does matter. It's not politically correct to be white and own a business in a big, liberal city anymore.
    • To some degree, yes, that is naive. Providing a quality service/product at a competitive price is NO GUARANTEE of success. And it is not nearly enough. A new business with those qualification is still at a severe disadvantage against an established business that already owns most of the market. The established business can set up barriers to entry, and do things like loss-leading, to squelch the new business before it can get off the ground.
      And then there is marketing, which has a hugely greater impact

    • Re: (Score:2, Insightful)

      by awwshit ( 6214476 )

      The issue, as I understand it as it relates to Venture Capital, is that these funding decisions often come down to and intuitive or 'gut' decision. The people making these guts decisions tend to be male and white. When they go with their gut decision they tend to fund people that look like them. Its not about overt racism, its about someone's internal biases.

      The solution presented here makes a fund that excludes white people. I personally do not understand how exclusion is a solution to exclusion. Callin

      • I personally do not understand how exclusion is a solution to exclusion.

        The idea is to use exclusion for a time to reverse some of the effects of historical exclusion, and eventually everyone will be back on a more-or-less level playing field.

        That would require people to become less racist though, and the last few years have demonstrated that isn't happening very quickly.

        • by dimko ( 1166489 )
          As descendent of slaves, also known in past as, slavs, slavic people. Who were historically sold to Africa and were genocided(castration), millions of us. As someone whose parents suffered from communism and later from believes that said slavic people supported communism, I would like to get compensation. Where and how? I started VERY poor. So poor that I was under real danger to lose roof above my head. How me, white, male can get some compensation? Or white people who suffered from africans and orientals(
        • Again, I think a better approach is a more diverse set of people making the finding decisions. I know there are wealthy people of color and wealthy women, its interesting that we don't see more of them running VCs.

    • Is that just naive?

      Yes

      A business will succeed if it can provide a quality service/product and a competitive price

      That works fine for a child's lemonade stand. No fixed costs, just marginal ones. Especially in information technology, fixed costs are massive, marginal costs less so. Furthermore, early investment is required before you can start selling at a competitive price. You need investors onboard to pay those fixed costs before your users will

      does it matter what color the owner of a business is

      It s

    • by AmiMoJo ( 196126 )

      What matters is the systemic inequality people of colour experience. This is one way to address it, one that Apple can do.

      • What it seems like is the continued propagation of systemic victimhood.
        • by AmiMoJo ( 196126 )

          Are you implying that people of colour are not disadvantaged, or that acknowledging that is somewhere bad for them?

          What would you do to improve things?

    • It is naive.
      It isn't necessarily the color of the business owner. However it is aggregate demographics that the business owner of color may bring. Very little Companies even ones owned by racist, will just not do business because of the owners color... However, their color sometimes will bring aggregate racial biases, that when some may be shown could turn them off.

      Product Quality, Price, and availability are such a minor factor.
      1. Trying to get people to want your product. You can have the best product

    • but does it matter what color the owner of a business is?

      Yes. Nothing matters more.

      NOTHING

      MATTERS

      MORE

      And since some asians are darker then some black folks, ditto hispanics, I assume this is open to all non-pinkos. I mean, you're not exactly "white" are you, Caspar?

  • Excellent (Score:3, Interesting)

    by Anonymous Coward on Wednesday January 13, 2021 @02:34PM (#60939124)

    It is indeed the hight of enlightenment to treat people differently based on the color of their skin, over economic conditions...

    So awesome that a black Harvard grad can get a fat loan from Apple while some community college white kid can go pound sand.

    • You're probably closer to the mark than you realize. These types of programs rarely help the kind of people that someone might have hoped they would benefit. The recipients of any of this money either wouldn't need it or would be able to secure financing through traditional means. In other words, it's only going to help the already wealthy and well-connected people who are in a position to take advantage of the program. I forget which state it was (I think California) that had had a similar program in years
    • Personally, I'd like to see an Enlightened(TM) corpse swinging from every lamppost. YMMV.

  • by CajunArson ( 465943 ) on Wednesday January 13, 2021 @02:37PM (#60939142) Journal

    It would be cool if they stopped using child labor to build their own products first, but I guess virtue signalling to people with the appropriate skin color is a way to be morally superior without giving up pesky practices like that.

  • Oh look, racists (Score:5, Insightful)

    by greytree ( 7124971 ) on Wednesday January 13, 2021 @02:43PM (#60939170)

    If you hate racism, vote with your wallets and boycott Apple.

    If you don't, you need to take a good look at what you think you stand for.

  • by WoodstockJeff ( 568111 ) on Wednesday January 13, 2021 @02:44PM (#60939176) Homepage

    ... to read stories where someone is going to apply rules based on the color of someone's skin to fight racism.

    If you base your judgment of someone's worth, good or bad, on criteria like that, you've already lost the battle to correct "racism". At that point, you're only choosing sides, rather than fixing something.

    When can we get to the point of Dr. King dream?

    • this is Apple saying "You've been screwed over systemically for Generations, so here's a leg up". That's a pretty sizable difference.

      As a lefty I'm not sure how to feel. On the one hand I'm smart enough to know that systemic racism is real (also my black friends have all had "the talk" and I knew about it before it was called that). On the other hand this'll be seized on by wealthy businessmen who run our country and use bigotry to divide their employees and keep us all clawing at each other's throats w
    • by AmiMoJo ( 196126 )

      We tried just saying "ok no more racism, it's illegal now" but it hasn't fixed many of the problems.

      If you have other ideas then let's hear them.

      • Funny plenty of minorities do great in these United States. Plenty of black business folk and even a black president. Here's my idea, quit being a welfare queen sucking on the white man's tit, take responsibility for your life and make something out of yourself like so many others have.

        Seems millions have done just that.

        • by AmiMoJo ( 196126 )

          Individuals doing well do not invalidate the statistics.

          • The statistics tell me there are a bunch of people raised to have no morals nor regard for human life or property.

            I'm all for investing in those that want to better themselves. We have healthcare procedures and supplies priced four to twenty times what other countries with better healthcare charge, we have overpriced universities with similar inflated prices. We could afford to give healthcare and education through college to everyone that wanted it.

            But I've no use for adult babies that just want a hando

            • by AmiMoJo ( 196126 )

              Obviously I disagree, but let's say for a moment I accept your premise. What is your solution?

          • Some groups doing badly does not validate claims that they do badly because of racism/sexism/mullet hate.

            People are different and like different things.

            • by AmiMoJo ( 196126 )

              So what is the solution? Or are you saying they will just always be an underclass and there is nothing that can be done?

              • So what is the solution? Or are you saying they will just always be an underclass and there is nothing that can be done?

                You keep asking for solutions without defining the problem. This is not a great process for finding good solutions. One thing I can suggest is maybe stop viewing the everyone in terms of groups and look at them as individuals.

    • by Luthair ( 847766 )

      The problem is that the existing VC firms already exhibit significant bias, so even if the existing funds aren't technically for men from a couple ethnic groups they are in practice.

      In general one would expect funds targeted at under-represented groups to outperform other funds.

  • by petronyista ( 6295228 ) on Wednesday January 13, 2021 @02:51PM (#60939210)
    There ain't nothing better to keep the world locked in a mire of never ending racism than a bunch of rationalized racism applied as a solution to currently existing racism. Apple decision makers are idiots. The world will be a better place when people mostly ignore race at work, not require people of different races to be treated differently. All of these programs could be defined by class or culture, none of them need to be defined by race, but Apple Elitists insist on it, proving their poorly thought out rationalized bigotry. This will do nothing but make racism worse. Given how smart most folks are at Apple, I guess this travesty of incompetence goes to show that intelligence is a very very different thing than wisdom.
    • by greytree ( 7124971 ) on Wednesday January 13, 2021 @02:54PM (#60939220)

      Why the FUCK is this modded down ?

    • by AmiMoJo ( 196126 )

      If you see someone with a flat tyre do you refuse to help them unless everyone gets a new tyre as well? Of course not.

      It would be racist if there was no systemic disadvantage, but there is.

      • by nathanh ( 1214 )
        Except in this case itâ(TM)s giving a free tyre to every red car regardless of whether the red car has a flat tyre or not, and ignoring the blue cars with flat tyres.
        • by AmiMoJo ( 196126 )

          I agree it's a blunt tool, although I expect there is some detail we are not getting that limits it to where your will have the desired effect. At least I hope so.

          • by nathanh ( 1214 )
            The desired effect should be to replace flat tyres on immobile cars regardless of the paint colour.
    • There ain't nothing better to keep the world locked in a mire of never ending racism than a bunch of rationalized racism applied as a solution to currently existing racism. Apple decision makers are idiots. The world will be a better place when people mostly ignore race at work, not require people of different races to be treated differently. All of these programs could be defined by class or culture, none of them need to be defined by race, but Apple Elitists insist on it, proving their poorly thought out rationalized bigotry. This will do nothing but make racism worse. Given how smart most folks are at Apple, I guess this travesty of incompetence goes to show that intelligence is a very very different thing than wisdom.

      Too true.

      If you wish to ultimately eliminate the line between men and women in business, then why the hell do we categorize women-owned businesses?

      If you wish to ultimately eliminate the line between majorities and minorities in business, then why the hell do we categorize minority-owned businesses?

      All of this compartmentalization, does nothing but breed and enforce racist and sexist lines.

      Apple; Let me when you're ready to fund the Human Capital project to provide jobs for entrepreneurs. I know you're on

    • by labnet ( 457441 )

      Nice post.
      TLDR: Let’s solve racism with racism.

      People in their 20s are now indoctrinated at uni by dividing everyone into victim or oppressor groups.

    • You're thinking too hard. Apple intends for you to consider this at only a superficial level, so that the emotional first impression is "Apple is Good(TM)". You aren't supposed to actually think this all through and realize the negative implications or the overall validity from a practical standpoint.

    • The world will be a better place when people mostly ignore race at work

      And when you look around, do you see any evidence of that coming to pass in the next few decades?

      Heck, the phrase "Black Lives Matter" is incredibly offensive to many people, who are apparently unable to notice it doesn't include words like "only" or "more".

      So, while it's lovely to talk about some distant utopian future, you don't get to that future by acting like it is already here.

  • Systemic Racism (Score:4, Insightful)

    by 89cents ( 589228 ) on Wednesday January 13, 2021 @03:02PM (#60939244)
    "With an emphasis on minority-owned firms". Just as with Biden's relief priority will be Black, Latino, Asian, and Native and women-owned businesses. Isn't the act of defining a system that prefers or hurts one race over another the definition of system racism?
    • How do they combine their discrimnations ?

      Do they give you points based on skin tone, but with an offset to penalise over-represented South Asians and Chinese ?
      Do they give you extra points for fully-functioning vaginas, to prevent everyone self-identifying as tarts ?
      Do they penalise especially the over-represented non-sporty-male-with-acne-and-glasses group ?

      This is a serious question. I mean: they must be working these things out when they make up these horrible discrimination schemes ?

  • First, a bunch of people will just self identify as black to get the advantage, then there will be complaints, then they will "improve the racial detection" until to get the bonus, you will have to go thru people that sound like actual racists, doing stuff like measuring your cranial features.

  • Corporate wealth is so immense amounts impressive to plebs are less than pocket change to patrician classes.
    That money bought lots of free publicity like Slashvertisements so it was an excellent investment.
    I'm not saying it's good or bad, but readers should be aware of its function.

  • Wasted platitudes (Score:4, Insightful)

    by Stonent1 ( 594886 ) <stonent.stonent@pointclark@net> on Wednesday January 13, 2021 @03:18PM (#60939306) Journal
    When they use borderline slave labor to assemble their phones.
    • With the Uighur situation it's looking more like actual slave labor. Personally, I'd rather see them open up plants in the US instead. Who knows, maybe they'd even hire some black people. Unfortunately, that actually transfers money to the lower class in the long run, instead of transferring loan interest to Apple. So it's not under consideration.

      A lot of them have more immediate needs than "I want to start a business".... Some of them need a roof that doesn't leak, a mattress without bedbugs, and access to

  • by BAReFO0t ( 6240524 ) on Wednesday January 13, 2021 @03:27PM (#60939358)

    Saying that as a person of color "diversity" myself.

    I want to be treated *equally*. Not get special treatment and be part of your racist schemes that really only differ from what you claim to despise in ... polarity.

    The core problem is not even racism or sexism or whatever at this point. It's old boys/girls clubs where people get advanages because they know each other.
    Which I'm not sure is even a problem in itself. Because I sure will share my cake with friends before I share it with random strangers, even if they might be better friends in some alternate timeline.

    I think the core problem is just overpopulation yet again.
    Because our human mechanisms of webs of trust and hierarchies of respect fail, when there are more people and more proxies between you and them than we evolved to manage.
    The world's just too big for Mr Fatcat to ever be fascinated by that aspiring black scientist with the ghetto parents.
    And worse, we push people into these roles of "racists" and "sexists" even when they never thougjt that far. Collapsing the superposition into a self-fulfilling prophecy.

    Then again, I can still fully imagine some country club for rich people, where the racist mindset is simply a persisting cultural trait.
    But so was being pro Trump in the Republican party. Or pro N@zi in WWII. And right after the war, they put buuks by Jewish authors into the shelves of their bookshops anyway because in the end, they were not racists bus simply followers. Despicable too, but not set in stone.

    Just my 2 cents as a German with German parents on one side, that doesn't look like a German at all. (Dear Germans, please don't speak English to us. I speak German better than you do.)

    • Not get special treatment

      Too bad, you get it weather you want it or not. The disgusting truth here is that people will assume you were given special treatment because of your race and not not that your ability merits it.

  • Comment removed based on user account deletion
  • Actually that's just racism. Not reverse racism, just racism. It's 2020. The only thing keeping black people down is BET and toxic black culture, not some 1950's level "everyone's out to get me" racism.
  • by erp_consultant ( 2614861 ) on Wednesday January 13, 2021 @04:28PM (#60939668)

    This is classic virtue signaling. Apple has crunched the numbers and determined that it is cheaper to give money to social cause A, B, and C than not to and get sued by some group or other for alleged racism, sexism...fill-in-the-blank ism. So they give money away and conduct sensitivity classes without any measurable goals or stated timelines.

    The groups running social cause A, B and C win because by funding these initiatives Apple is implicitly confirming that racism etc. exists to the extent that corporations must come to the rescue. Proof of these allegations is never asked for nor offered. It is just assumed to be. Apple wins because they save money and headaches, as outlined above, and they get the goodwill associated with the feel good initiatives that they back.

    As with most charitable efforts, success is measured by intent rather than results.

  • by khchung ( 462899 ) on Wednesday January 13, 2021 @05:04PM (#60939900) Journal

    The elephant in the room is obviously, do they include Asians, in particular east/SE Asians? The article mentioned wanting to see more “black and brown” only.

    If not, why is it ok to discriminate against Asians?

  • Work hard. Work well. Provide solid, consistent results. Doesn't matter your race or sex. Just show the merit and award things based on that.

    Anything else is, well, bigotry.
  • Well done Apple. Next your corporate ranks will be self-purged of Asians and Whites. Itâ(TM)s the only thing likely left after this epic fail.

  • Here is a radical idea for Apple to help Black communities. Re-patriot some of your factories from China to poor Black communities in the USA. Hire people in those communities to build your products. This $60 million "investment" is just a quick pay off, not structural change.

  • Slightly offtopic, but is this similar to that show Jack Ma was on before he disappeared (and had his name removed from the gameshow website)?

    Africa's Business Heroes

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