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Education Apple

Apple Launches First-Generation College Student Mentorship Program (macrumors.com) 21

Apple this month announced a new Launch@Apple mentorship program that's designed for first-generation college students, with the program set to launch in early 2021. From a report: According to a PDF describing Launch@Apple, it is aimed at first-generation college freshmen and sophomores who are majoring in finance, mathematics, economics, business, data analytics, and accounting. It matches college students one-on-one with Apple mentors who are able to provide resources for learning and opportunities for professional growth, with the possibility of job shadowing, paid externships, and paid internships. Apple has not publicly announced Launch@Apple, and it's not entirely clear how the word is being spread. MyHealthyApple shared details this morning, and last week, a LinkedIn post highlighted the program. Ahead of when Launch begins in early 2021, Apple is accepting applications from students with a wide range of GPAs.
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Apple Launches First-Generation College Student Mentorship Program

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  • Good (Score:4, Interesting)

    by backslashdot ( 95548 ) on Tuesday December 29, 2020 @02:08AM (#60874570)

    Apple has billions to blow, this sounds like a good hit or miss deal. It's true there may be people from poor backgrounds who could use this sort of boost to find their potential. It's about rolling more dice. When you have more money you can bet on more horses and broaden the types of horses you bet on. That's what this is .. they want to see if they might get lucky.

    • Re:Good (Score:5, Insightful)

      by tonique ( 1176513 ) on Tuesday December 29, 2020 @02:19AM (#60874588)
      It seems likely that a big part of this program is to get people to use Apple stuff. Especially people who likely haven't done so before, if they're from a poorer background.
      • So what? If it helps both parties that's good. Later on people can switch. Not like people would stay stuck to something if it sucks.

        • Lol, have you met people? Aside from CS / SE majors, people don't "switch". They are forced into a new paradigm, with a gun pointed at their heads, that's how they "switch".

          Asking a teacher to switch to Linux or Windows is seen in the same light as working in the salt mines...

      • by AmiMoJo ( 196126 )

        I find that poorer people often have Apple gear because it gets handed down to them. Because Apple supports it for a relatively long time they can still use an old iPhone or iPad.

    • Re:Good (Score:4, Interesting)

      by sound+vision ( 884283 ) on Tuesday December 29, 2020 @03:22AM (#60874696) Journal

      Sounds like a solid "miss" to me. Isn't "resources for learning and opportunities for professional growth" the reason why they are taking on decades worth of debt to go to a university in the first place? This seems to pointedly exclude lower-budget community colleges offering 2-year degrees, the kind with students who would most benefit from these types of programs. I was a first-generation college student at one time, and this program would have completely passed me over.

      I'd like to know how they qualify these "Apple Mentors", who come in several years after the mid-teens when kids could really use a mentor. Is it the same way they qualify the "Geniuses" who work at their stores, tirelessly tugging you to buy another $1000 phone every year?

      • This seems to pointedly exclude lower-budget community colleges offering 2-year degrees, the kind with students who would most benefit from these types of programs.

        Naturally Apple is trying to maximize their benefit. They have identified the kinds of schools where the kinds of people with the kinds of attitudes they favor come from, and they are taking steps to produce more of those people.

        The total benefit to society is small, but it probably will be beneficial to society even if it doesn't help those who need help the most, so it's hard for me to get upset.

    • Corps used to train their people and now it's at an all time low as the MBAs took over and externalize everything possible (except themselves naturally.)

      Internal training should go up; apparently, they are not happy with the graduates in those areas that they hiring and this is a way to change things without directly training their own employees like used to happen generations ago.... when employees might actually have a shot at staying in a corp for life with some incentive to be loyal.

      How about they hir

  • by BAReFO0t ( 6240524 ) on Tuesday December 29, 2020 @02:17AM (#60874584)

    So you learn to hail Apple at all times.

    Thanks, but I already tried prostitution.

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