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Apple Technology

Apple Marketing Chief Phil Schiller Steps Down From Role (cnbc.com) 20

Apple announced on Tuesday that longtime marketing boss Phil Schiller will step down from his role and be replaced by one of his deputies, Greg Joswiak, who now has Schiller's former title of vice president of worldwide marketing. From a report: Schiller will continue to work at Apple as an "Apple Fellow," the company said, and will continue his role as the boss of Apple's App Store and company events. Schiller will also continue to report to Apple CEO Tim Cook. Schiller has worked at Apple since 1987. "I'll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about," Schiller said in a statement. Schiller's departure from his formal role on Apple's leadership team comes following several other notable departures over the last couple years, including head of design Jony Ive, PR boss Steve Dowling and retail boss Angela Ahrendts. But Apple also made an addition to its exec team in that time period with John Giannandrea, the head of artificial intelligence.
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Apple Marketing Chief Phil Schiller Steps Down From Role

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  • They don't even make the effort to _do_ the job, they just acting like they did?
    Do they get a script?

  • Sad (Score:2, Funny)

    Using lies to promote average products as premium is hard on a person. At a certain point you just have no soul left. Its a hard job.
  • Schiller has made millions of dollars and is transitioning from an extremely demanding career to retirement. Not sure why this is newsworthy.

    • He's been one of the most consistently public faces at Apple for years. He was on stage at nearly every keynote for the last two decades and has done a number of things that Slashdot has taken note of. For example, that "courage" line that backfired in Apple's face? He was the one who uttered it on stage. He was also the one who said "can't innovate, my ass" while on stage in response to criticisms that the iPhone wasn't advancing quickly enough. And he always seemed a bit out of place on stage, since he wa

  • It's good to see that Apple is not having people stay on well past their prime, letting new ideas evolve the company... I think Apple does a good job of making sure people understand the culture and philosophy of Apple before they rise to the very top, but then letting them do their own thing when they get there.

    Haven't seen anything from the person replacing Phil but hopefully they have as soothing a voice. :-)

    • What a crock of shit you spew.
    • by Tablizer ( 95088 )

      It's good to see that Apple is not having people stay on well past their prime, letting new ideas evolve the company

      It's not a good idea to toss those with vast experience out. What about demoting them one level. You need people with experience to critique ideas. Newbies often jump face first into stuff without knowing the consequences of similar approaches from the past, and reinvent the same mistakes, such as not learning the limits of XML web services from the 2000's before jumping into microservices, fo

      • It's not a good idea to toss those with vast experience out.

        I agree with that, but what is happening at Apple is more that good candidates are being rolled in, while the older ones fade back a bit but still act in an advisory capacity.

        The thing is that if you don't plan for it, the departure is going to be too rapid and unplanned and therefore more disruptive, than if you slowly let someone else step up to fill a role while being mentored.

  • by Jerry Rivers ( 881171 ) on Tuesday August 04, 2020 @02:50PM (#60366147)

    ...from initial success, to near bankruptcy, to the world's most valuable company. I'd say he should be proud of himself for a job well done. He should also ignore the haters, whiners, and naysayers who will probably never achieve the same level of success he has.

  • "Courage boy" [slashdot.org], for insulting every one else's intelligence by claiming the removal of a product feature was "courageous", instead of something more appropriate like "forward looking", etc. anything that wouldn't diminish the definition of that word to otherwise describe others that show true courage (ie. first responders, etc.).
  • by account_deleted ( 4530225 ) on Tuesday August 04, 2020 @03:02PM (#60366191)
    Comment removed based on user account deletion
  • by martinX ( 672498 ) on Tuesday August 04, 2020 @05:47PM (#60366953)

    I love how he still says he "bleeds six colors", when Apple hasn't used that logo in ages. Old school. Love it.

"An idealist is one who, on noticing that a rose smells better than a cabbage, concludes that it will also make better soup." - H.L. Mencken

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