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Apple Announces $2.5 Billion Plan To Ease California Housing Crisis (mashable.com) 152

Faced with ever-increasing housing prices, people are leaving San Francisco and the Bay Area, and Apple, whose corporate home is in Cupertino, California, wants to do something about it. From a report: On Monday, the company announced a $2.5 billion plan to alleviate the issue by investing in affordable housing and helping Californians -- especially first-time home buyers and low-income families -- buy a home. "Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution," Tim Cook said in a statement. The $2.5 billion plan includes a $1 billion affordable housing investment fund, which will provide the state of California and other entities with an "open line of credit to develop and build additional new, very low- to moderate-income housing faster and at a lower cost." Another $1 billion will go towards a first-time homebuyer mortgage assistance fund, which should help homeowners with financing, with a focus on increasing access to first-time homeownership for "essential service personnel, school employees and veterans." Additionally, Apple will commit $300 million towards building affordable housing in Apple-owned and available land, a $150 million towards a Bay Area housing fund, and $50 million towards supporting vulnerable populations.
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Apple Announces $2.5 Billion Plan To Ease California Housing Crisis

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  • Supply and Demand (Score:4, Insightful)

    by Koby77 ( 992785 ) on Monday November 04, 2019 @09:12AM (#59378422)
    Simple economics tells us that if Apple subsidizes the cost of housing, then the demand will only go up. The problem will not be alleviated.
    • by Train0987 ( 1059246 ) on Monday November 04, 2019 @09:20AM (#59378466)

      Property and rent prices will quickly adjust upwards to match the subsidy. This does nothing to address the supply problem and the local/state governmental policies that prevent new building.

      • by Mashiki ( 184564 ) <mashiki@[ ]il.com ['gma' in gap]> on Monday November 04, 2019 @09:45AM (#59378622) Homepage

        Bingo. It's the same problem we're having up here in most cities in Canada, of course our housing markets have multiple issues including an influx of foreign money and market-speculated ROI's that real estate always increases in value. When you point out the housing, condo, business, retail crashes of years past. Nobody cares. Of course nobody who bought in high in Vancouver ~1.5yrs ago is saying there are problems either, never mind that their investments have crashed upwards of 60% in the last 9 months.

        Well you guys south of the border should sit back and enjoy the shitshow with Jr in charge. Between Encana saying "fuck this noise, we're moving our corp headquarter to the US" and nearly 30% of our countries GDP being based on real estate the next 2 years are gonna be really interesting up here.

        • That's not 100% accurate. The cities will continue to go up in cost and that's just how it is (simple supply and demand). Giving bigger wages or subsidizing the cost for new buyers will just bring that cost up. The solution isn't in controlling the cost of house either.

          For 1, preventing residential properties such as detached and semi-detached from being purchased for the purpose of renting should be disallowed or at least, taxed more aggressively. I have 2 friends that own 8 - 10 properties each because it

          • by Mashiki ( 184564 )

            No it's accurate. Go read up on the condo crash in Canada, and the housing crash in Japan back in the1980s.

    • 1 billion is for mortgage subsidy which will increase demand. 1 billion is to subsidize development and 300 million is for building housing directly, which should increase supply.
      • Apple's proposal is a publicity stunt.

        There is NO chance that the government will allow the housing to be built.

        It is nearly impossible to get a residential building permit approved in the SF Bay Area. The voters have a strong vested interest in high property values and will not accept permissive construction policies.

        • Apple's proposal is a publicity stunt.

          There is NO chance that the government will allow the housing to be built.

          Sure it will. The housing will just have to be built in Shanghai, Bill.

        • That is the elephant in the room, market forces are not at work in the Bay Area, a housing cartel fixes supply to keep prices high. CA has vast land resources they do not develop. Righties call them communist, but if California was run by Chinese, they would have planted 60 billion trees in their desert areas and have ghost cities there because of too much building. Just good old fashion rich people being corrupt.

    • then the problem would have solved itself when more supply naturally occurred to meet demand.

      Could be maybe we need to do a bit more than just hope some billionaires throw money at the problem? Maybe a coordinated response to the crisis from a large, powerful actor like what happened in the 40s, 50s and 60s when the State and Federal government subsidized housing while creating zoning and lending laws to regulate the affordability of it. Maybe the problem requires just a bit more thought that "Supply an
      • then the problem would have solved itself when more supply naturally occurred to meet demand.

        In SF, 95% of building permits are rejected. Most potential builders don't even bother to apply.

      • by ranton ( 36917 )

        If Supply & Demand worked the way you say then the problem would have solved itself when more supply naturally occurred to meet demand.

        Supply and demand does work the way he says, it's just that local government inhibits market forces with zoning laws. But market forces are still in effect driving up housing prices because supply is not allowed to increase appropriately. Easier access to loans would only make the existing home prices go up more. The part of this fund which is for future development could help, but it would have to get past the same zoning laws and permit restrictions current developers have to deal with.

        Housing prices in p

        • The supply cannot really be increased. It is only so many square miles. Certainly new construction would increase the supply of units, and square feet (via high rises) but that is not what the demand is really for. The demand is to live in it as it is now - not some different overcrowded version of it along the lines of New York or the far east.
    • by AHuxley ( 892839 )
      Its like giving some expert from another nation enough money to buy/rent in CA when they work in the USA as a welcome.
      Housing prices move up to expect the same amount of money to be given...
    • Absolutely the above post, nothing being done in California right now truly resolves the state's core problem, there is a massive shortage of housing.

      What needs to happen is communities experiencing the worst of the housing crisis such as those in silicon valley need to get over themselves and allow vertical construction in their communities. The entire valley should be America's greatest new metropolis where the vast majority of its workers can afford to live in homes of their own. Instead, we have suburba

  • Get credit for saving the day, when you are part of the problem?
    • And god forbid that in such a position you should try to fix the problem as that would betray half of the internet of their chance to complain than company X is doing nothing against $PROBLEM.

    • Get credit for saving the day, when you are part of the problem?

      The "housing crisis" is the result of deliberate government policy, supported by property-owning voters.

      It was not caused by Apple.

  • by 110010001000 ( 697113 ) on Monday November 04, 2019 @09:14AM (#59378428) Homepage Journal

    They should open a General Store too. That was we can be housed by the Corporations too. All hail the Corporations!

    • Banana republics aren't American enough. Apple republics: that's the way to go.
    • I know what you are referring to, but keep in mind that that experiment turned out rather well in other places. Giving workers a chance to buy and finance a small house in a company "village" was one of the bigger progresses für workers rights and working conditions in the age of industrialisation (espescially in the Rhine area)

      I guess the key to success were that these were honest projects and not a new way to extort your workers.

      • No that was never a good idea. Germany is hardly an example of good ideas.

        • Yes, the US experiences with the truck system showed that this could have gone off into the other direction, but, well, *shrugs* it works till now. But it's definitly not foolproof, that's right.

  • by xxxJonBoyxxx ( 565205 ) on Monday November 04, 2019 @09:18AM (#59378452)
    $2.5B of bribes to zoning officials would probably be a better way to go, if reports of NIMBY-ism and last-century ideas about density and building height are really to blame for the housing crunch,
    • $2.5B in funding anti-NIMBY laws would probably be the less illegal version of that, but I've also heard that's the root of the problem.

      People who already own homes obviously only want home prices to go up and the only way to really achieve that is by minimizing the supply of newly built entering the market, particularly affordable ones like ones in apartment complexes rather than detached houses. Apple trying to expand the pool of people able to afford a home at current prices is only going to make the
      • by jonwil ( 467024 )

        Yeah Apple should use the $2.5B to get the zoning laws changed so more housing can actually be built (and make it the stuff people can actually afford rather than super-high-end condos or massive mansions).

        That said, is $2.5B enough to overcome the power of the lobby group that represents the NMBYs who own all the housing stock and don't want any more built?

  • They saw a desperate market. And decided to generously leech of the desperate with massive profits.

    And when the government needs to recoup those unnecessary added costs with taxes, it's "Hurr durr da ebil gubbernment!" again.

    Genius plan, leeches! Just way outside of your core field of rip-off jewelry, don't you think?

  • Wait a minute... (Score:5, Interesting)

    by ddtmm ( 549094 ) on Monday November 04, 2019 @09:23AM (#59378488)

    "...plan includes a $1 billion affordable housing investment fund, which will provide the state of California and other entities with an "open line of credit to develop and build additional new, very low- to moderate-income housing faster and at a lower cost."

    So this is a loan, not a grant? And how much money are they going to make on that? When's the last time you saw Apple donate something?

    • >> When's the last time you saw Apple donate something?

      If it's to avoid the heel of state-mandated taxes or regulation, they'll find their checkbook. I suspect that's happening here now.
  • Supply and Demand is the real problem. They are so many Tech Companies centered in California means there are a lot of people rushing to California to get these jobs. This means they are more people then houses that raises the home prices, Investing in building affordable homes helps lessen the problem as there will be a bit higher supply of homes. But it really isn't enough. A better solution would be for these tech companies to spread out across the nation with smaller tech offices and greater work f
    • A better solution would be for these tech companies to spread out across the nation with smaller tech offices and greater work from home...

      You mean ask a technology company to use like...technology or something?

      Doubt they could figure out how to do that. I mean after all, it's only 2019. We need to destroy the planet perpetually commuting in the name of Big Oil for at least another decade or seven before we realize the value of remote work.

    • by w42w42 ( 538630 )

      Supply and Demand is the real problem.... A better solution would be for these tech companies to spread out across the nation with smaller tech offices and greater work from home. So people living around the US doesn't need to rush to California for a job.

      Yes! This is the answer! I don't know how anyone can expect housing prices to NOT go through the roof when you keep drawing a population of well paid people into a finite area. Typically one that also has the tendency to limit housing construction.

  • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Monday November 04, 2019 @09:25AM (#59378498) Homepage Journal

    Apple should build an arcology and rent to employees. Sure, that puts you in a vulnerable position if you lose your job, but if the law doesn't already prevent them from evicting people because they don't work there any more, that problem can be solved with only a small amount of additional legislation. The law already requires them to give 30 days notice regardless, or 60 days for those who have been a resident for a year or more. Housing [some of] their employees would go a long way towards alleviating the problems caused by their existence, like traffic impact, and of course their consumption of housing resources.

    That would also require some zoning cooperation, but I'd be surprised if they couldn't secure that.

    • by taustin ( 171655 )

      Apple should build an arcology and rent to employees.

      My parents live in a company town. Briefly. My dad was fired after my mom refused to buy - literally - rotten meat there, and shopped elsewhere.

      And yes, I do believe and Apple owned company town will end up the same way.

      • My parents live in a company town. Briefly. My dad was fired after my mom refused to buy - literally - rotten meat there, and shopped elsewhere.

        That would be illegal today.

        And yes, I do believe and Apple owned company town will end up the same way.

        So then lots of people would quit working for Apple, and everyone but Apple wins. A plan with no drawbacks!

  • Housing Bubble 2.0 (Score:4, Interesting)

    by tomhath ( 637240 ) on Monday November 04, 2019 @09:28AM (#59378522)
    Clinton had the same idea back in the 1990's. The housing bubble he started lasted about 10 years before it collapsed and threw the country into the Great Recession. At least Apple can only try to screw things up locally and not nationally.
  • Corporations want to pay American workers like they pay Chinese workers. Corporations have a massive interest in the very high contrast class separation that developing nations have. Extending and ensuring poverty in the United States ensures extremely minimal costs to obscene proportions, same as China. People need to realize that the corporate powers which control the United States do not represent the people. They represent the nepotists, the wealthy stock holders, the people who need good government pol
  • Comment removed (Score:5, Interesting)

    by account_deleted ( 4530225 ) on Monday November 04, 2019 @09:31AM (#59378544)
    Comment removed based on user account deletion
  • Huh (Score:4, Insightful)

    by OcCbXntZLeOg ( 6195574 ) on Monday November 04, 2019 @09:32AM (#59378550)
    I notice they're not committing $2.5 billion to raising their workers' pay so they can afford to live where they work.
    • I notice they're not committing $2.5 billion to raising their workers' pay so they can afford to live where they work.

      Apple claims [apple.com] 90,000 direct employees in the US. Divide that $2.5 billion and you get a one-time payment of a bit less than $28k per employee. That's not chump change, but isn't going to make the difference in finding a place in the San Jose area.

  • need a line of credit? Their economy is larger than most countries? This smacks of cronyism.

    Just bring back the State and Federal housing subsidies from the 40s, 50s and 60s that were the bedrock of the middle class.
    • by taustin ( 171655 )

      need a line of credit?

      Because Democrats have a supermajority in both houses of the legislature, and they are genetically incapable of not spending themselves into bankruptcy.

  • by LynnwoodRooster ( 966895 ) on Monday November 04, 2019 @10:01AM (#59378724) Journal

    The average price of a home in Cupertino is just over $2 million. Apple can take that $2.5 billion and buy houses for about 1200 families.

    Rather than build housing, use that $2.5 billion to lobby the State Government to OPEN UP BUILDING! Allow more construction of homes, rather than keep the supply chained up nice and tight...

  • Apple invests $2.5 billion in San Francisco housing

    "After environmental studies, only $1200 remained, which wasn't eough for a tiny house."

  • $ 2,499,999,000.00 To grease the California Bureaucrats, Elites and Politicians. And $ 1,000.00 to buy some tents from China.

    Just my 2 cents ;)
  • by ErichTheRed ( 39327 ) on Monday November 04, 2019 @10:31AM (#59378844)

    When I read about Facebook doing the same thing, my first reaction was the same as it is now....there's no way a small investment of $2.5 billion will do anything when it costs over $2 million to buy a house reasonably close to work in SF/SV.

    As others have pointed out, California has a different property tax system that encourages people to hang onto their houses. However, my opinion is that people are hanging onto their houses mainly because that's all they have for retirement. I'm near NYC and we have a similar (but less insane) housing market...the closer you get to NYC, the more you pay for a crappier house. People are paying $700K+ for cheap 1950s 800 sq. ft. Levitt houses on practically no land. It's not $2M, but it's crazy. I feel people are hanging onto their houses for dear life so they can use them as a retirement fund and move to North Carolina or Florida since they don't have a 401K or other safety net beyond Social Security. The generation retiring now is the last one to have pensions and other guaranteed sources of income...everyone else is at the mercy of the stock market, their own plans (or failure to plan) and other forces. When everyone dumps their houses onto the market, the prices will drop and unfortunately I don't think it's going to be an orderly selloff. Sure, you can sell your $800K house and buy a $150K mansion in North Carolina, but only if people are willing to give you that...and they probably won't be if they have their pick of thousands of other houses.

    $2.5 billion will buy a little over 1200 SV houses at $2M each...that's not going to change anything. The only other thing I can think of is company-provided housing which would be a privacy/indentured servitude nightmare. Imagine getting fired and having your belongings dumped out at the front gate.

    • However, my opinion is that people are hanging onto their houses mainly because that's all they have for retirement.

      It's actually because they want to continue to live in California. Their property is worth enough that they could sell it, buy an equivalent home in some other state, and have a big pile of money left over. But then they wouldn't live in California. California does have unusually low property taxes given the amount of money it spends trying to make life better for its citizens with various assistance programs. The state with the lowest property taxes is Hawaii, but it's expensive so they couldn't necessaril

  • For California specifically they need to get rid of the law that pins the property tax to the purchase date of the property. There are companies whose property taxes hasn't been raised in decades.

    For everywhere else, make the property tax progressive. The more valuable land you own, the more property tax per square foot you pay. Large land owners will find it too burdensome to hold onto to so much property and will be willing to sell to those who don't own any land.

  • It's been said indirectly by other commenters but the only way that you can have any impact on housing cost is to increase supply by building housing. What Apple (and other corporate overloads) ought to do (in their own self interest) is look to try to get more housing built near their headquarters or plan to expand into areas with lower-cost housing. A big company like Apple could easily wring reasonable housing policies out of a less-affluent area if they dangled the carrot of an Apple office. Housing
  • Comment removed based on user account deletion
  • This'll die once all the special interests stick their oars in.
    Then the local government, hoping to seem sensitive to these whack jobs, basically tries to hold you for ransom before killing the project outright.

  • Looks like the private sector is looking for ways to fix issues caused by decades of mismanagement at the city and state level. Good for them.

  • by istartedi ( 132515 ) on Monday November 04, 2019 @12:18PM (#59379488) Journal

    A huge part of San Francisco is zoned single family [imgur.com], and the neighborhood activists would sooner vote Republican than give that up. By definition, affordable housing is declining real estate values. Anything else is a lie, and nobody ever votes to lose money.

    • by Tablizer ( 95088 )

      Indeed! Many parts of CA paid good money for good houses in good weather and have a lot of lobbying power to keep it that way. There's definitely a battle over what "personality" CA should have.

  • The demographic described in TFS can't afford to live in those areas and Apple needs housekeepers.

  • Apple's monopoly distorts it's markets so badly, it has to spend $2.5B on an after-market PR pity-plan aimed at schmoozing the California government. Luckily, $2.5B = 10,000 people * $250k. So 10,000 people could get $250k homes, except we're going to need to spend 50% of this money on non-profits and government programs for politicians to show they're really "making a difference in communities".

Did you know that if you took all the economists in the world and lined them up end to end, they'd still point in the wrong direction?

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