Apple Is Trying To Trademark 'Slofie' (theverge.com) 43
On Friday, Apple applied for a U.S. Trademark on "Slofie," a made-up name for slow-motion selfies, a feature that's new to the iPhone 11 models. "The phones' front camera can now record video at 120 frames per second, which when slowed down, results in a crisp slow-motion effect," writes Jacob Kastrenakes for The Verge. "The results are neat, though I'm not convinced they'll turn into the Animoji-like phenomenon Apple may be hoping for." From the report: Apple is applying for a trademark on slofies in connection with "downloadable computer software for use in capturing and recording video." That means this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting popular usage of this totally made-up word. Apple has reason to want to prevent the creation of knock-off slofie apps, too, since slofies are meant to be exclusive to the new iPhones.
Despite the focus on apps, Apple doesn't actually offer a slofie app or a slofie mode on the new iPhones. The feature is just called "slo-mo" in Apple's camera app, and the company's current usage of slofie refers exclusively to the resulting videos, not the app or mode used to capture them. Apple seems to be hoping slofies will be a fun selling point for its new phones. The feature is mentioned across Apple's website, and Apple presented a slofie ad during the phones' launch event. It wouldn't be surprising to see a lot more airing in the coming weeks once the phones are out.
Despite the focus on apps, Apple doesn't actually offer a slofie app or a slofie mode on the new iPhones. The feature is just called "slo-mo" in Apple's camera app, and the company's current usage of slofie refers exclusively to the resulting videos, not the app or mode used to capture them. Apple seems to be hoping slofies will be a fun selling point for its new phones. The feature is mentioned across Apple's website, and Apple presented a slofie ad during the phones' launch event. It wouldn't be surprising to see a lot more airing in the coming weeks once the phones are out.
Don't they have better things to do? (Score:4, Funny)
For Pete Sake, Tim Apple, stop screwing with names!
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Yes, Mr. Coward, I do.
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Yes, Mr. Coward, I do.
I love Pete's rice wine so much!
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For Pete Sake
Admit it, you really think there's a guy named Pete Sake, don't you?
Maybe Tabilizer does. But guess who thinks there really is a guy named Tim Apple? [youtube.com]
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But guess who thinks there really is a guy named Tim Apple?
That's the joke
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Admit it, you got whooshed. The "Tim Apple" is a reference to when Trump said "Tim, Apple" in reference to Tim Cook of Apple.
The media reported it as Trump thinking Tim Cook's name was Tim Apple, or that Trump forgot Tim Cook's name.
Trump just dropped the "and" in his meandering. I believe he was thanking or acknowledging Tim and Apple for whatever bullshit they claimed they'd do that never came to fruition (bringing jobs or manufacturing back to the US, probably).
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Trump does a lot of meandering.
One could say meandering is all Trump ever does.
It would certainly explain why so much of what he says sound like blatant lies.
It's must great to have a meandering president; a meandering stable genius.
What could possibly go wrong with a stable genius meandering about?
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The media reported it as Trump thinking Tim Cook's name was Tim Apple, or that Trump forgot Tim Cook's name.
The media reported it that way because that's what happened. He's cognitively challenged and fucked up the name, then made some lame-ass excuse to try and cover his babbling.
Remember, we're talking about a guy who thinks windmills cause cancer and that you need picture ID to buy groceries.
“If you go out and you want to buy groceries, you need a picture on a card, you need ID,” Trump said at the event at the Florida State Fairgrounds. “You go out and you want to buy anything, you need ID an
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For Pete Sake
Admit it, you really think there's a guy named Pete Sake, don't you?
For all intensive purposes, I do.
Oh no, not "slowfie!" (Score:5, Funny)
It's real, and it's spectacular (Score:1)
I mean, it's just caught on so much.
I know you are trying to be sarcastic, but what you don't realize is how much this has already spread. I've seen it pop up in some random you-tube videos already.
And that's before the actual slofies start to arrive across the interwebs...
It's actually a kind of catchy term, that at first sounds ridiculous but after a little but of processing you can see people go. OK, yeah, that's a thing.
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what you don't realize is how much this has already spread
Much like Zune. Snicker. Would you like some squirt with that?
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It's actually a kind of catchy term, that at first sounds ridiculous but after a little but of processing you can see people go.
Uh, fuck no. It's not a catchy term, it sounds stupid (like the people who use the term), and I will automatically think less of anyone I hear using the term. It'll result in an instant downward-reappraisal by me of their IQ and overall cognitive abilities.
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Much like the term selfie...
I objected strenuously to that new 'word' at the time, but did the world listen? Nooooooo, and now it's all "selfie this" and "selfie that"....
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I think I should run out and trade mark "Cellfie" (mug shots) and "Shelfie"(when you don't have a tripod and your photo includes a little bit of the shelf you set the camera on)... I'll be a millionaire any day now!
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Apple is just trying to measure up to Zune.
You know what they say? Tim may be able to wear the turtleneck, but the shoes are way too big for him.
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Pretty sure other phones have had slow motion selfies for a while now. It's literally just the name, and trademarking it is a sure-fire way to make sure it doesn't catch on.
After all, if it did catch on it would invalidate their trademark, like "hoover" or "xerox" have become generic terms.
You know what Apple? (Score:3)
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.. and, yes, they really can have it. Nobody cares, and nor should they. I mean, that's the entire point of trademarks. The OP writer seems a little startled by this:
"That means this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting popular usage of this totally made-up word."
.
which is exactly analogous to Coca-Cola not wanting other companies to sell different drinks labelled 'Coca-Cola' but 'not limiting popular usage' of the total
Workarounds (Score:2)
If Apple is successful, here are some alternatives for other vendors:
Snailfie, gradualfie, leisurelyfie, dawdlefie, lackadaisifie, sluggishfie, plodfie, drowsfie, laggardfie, listlessfie, tardifie, turtlefie, downerfie, fillupyourdrivefie, and comcastfie.
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If Apple is successful, here are some alternatives for other vendors:
Snailfie, gradualfie, leisurelyfie, dawdlefie, lackadaisifie, sluggishfie, plodfie, drowsfie, laggardfie, listlessfie, tardifie, turtlefie, downerfie, fillupyourdrivefie, and comcastfie.
I guess Pornhub already has it's eyes on Quickie?
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'SHEEPFIE', it is ohh so deliciously appropriate.
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Snailfie, gradualfie, leisurelyfie, dawdlefie, lackadaisifie, sluggishfie, plodfie, drowsfie, laggardfie, listlessfie, tardifie, turtlefie, downerfie, fillupyourdrivefie, and comcastfie.
I like "laggardfie" and "plodfie", and I also propose "stupidfie" and "narcissistfie".
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And perhaps most appropriately of all (yet verboten for PC reasons), retardfie.
I'm curious, has anyone trademarked (Score:2)
Blowmie yet? Or is it too close to the apple trademark?
Whatever (Score:2)
Let 'em trademark it.
How long will it take for other clever people to come up with something that's even cuter than slofie?
Slapsie? Giffie? Smovie? Milfie?
Uh, never mind.
The possibilities... (Score:2)
I can think of lots of interesting things to do with slow-motion photography... and Apple chooses to market it as the latest selfie fad.
At least they have accurately assessed the wants, needs, and shallowness of their target market. But, I don't think it will last even as long as Vine, as far as selfie fads go. In a couple of years I'll be able to get 120 fps on a $100 phone, so I might play around with it then. It's just not worth a mortgage payment to me.
Re: The possibilities... (Score:2)
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I can think of lots of interesting things to do with slow-motion pornography...
This is what I read at first...
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Given the popularity of slow-motion girl-with-big-breasts-in-a-tiny-bikini-running-on-the-beach in movies, I'm surprised it's not a thing in pornography.
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My Samsung Note 9 back camera has Slow Motion, Super Slow Motion and Time Lapse modes. I played around with them and managed to get decently interesting outcomes.
At one point I was aiming my camera at a cat in Super Slow Motion mode, which awaits for movement in a small area of the screen, and it triggered for no apparent reason. Upon reviewing the footage, it turned out an insect flew through that area and the camera got triggered. The insect is blurred because it was out of focus but it was impressive nev
tLapsie (C) (Score:2)
There ya go Commander. Use it in good health.
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Sounds like a tasty cash crop fish combined with alcohol somehow
- "I'm feeling a little TLapsie (C)... tee hee"
Or if we're less punny, a dorky fish filter on the self-image? (Optionally in slow-motion)
- "That TLapsie (C) you sent me made me wretch my lunch up... before lunch."
innovation stopped for Apple (Score:2)
It's clear the real innovation stopped at Apple, if they have to resort to this kind of sillyness.
Let them... (Score:2)
...it sounds stupid anyway.
Good (Score:2)
That means other companies won't copy this stupid shit.
It's a stupid name (Score:2)