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Portables (Apple) Apple

Apple Lowers Prices on the MacBook Air and MacBook Pro and Adds New Features (cnbc.com) 65

Apple today announced updates to the MacBook Air and 13-inch MacBook Pro. The MacBook Air price is being lowered to $1,099, but it will be offered to college students for $999. From a report: It will be sold in the same configurations as before, starting with 128GB of storage, but Apple updated the screen with new TrueTone technology. That means it sets the colors on the screen to match the lighting of the room for a more comfortable viewing experience. It also includes the updated keyboard design that Apple first launched in updated MacBook Pros back in May. It should help to prevent some of the sticky key problems experienced in Apple's MacBooks. But this is not the full keyboard refresh that's rumored to ship with an entirely new keyboard configuration. The new 13-inch Retina MacBook Pro starts at $1,299 (or $1,199 for college students.) and includes a quad-core processor in the entry-level model for the first time and improved graphics performance. Like the refresh in May, the entry-level models now also come with new keyboard materials to help prevent sticking keys.
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Apple Lowers Prices on the MacBook Air and MacBook Pro and Adds New Features

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  • by Kohath ( 38547 ) on Tuesday July 09, 2019 @01:35PM (#58896944)

    So can someone explain why this change is evil? I know you guys can do it.

    • by Anonymous Coward

      Because slashdot doesnâ(TM)t support Unicode, thatâ(TM)s why

      • Re: It's Apple... (Score:5, Informative)

        by tysonedwards ( 969693 ) on Tuesday July 09, 2019 @02:01PM (#58897120)
        They were released with the newest 8th Generation Intel Core Processors. Last time I checked, they were well into the 9th gen since October. So... 21 month old processors on this new revision.
        • Re: It's Apple... (Score:4, Informative)

          by alvinrod ( 889928 ) on Tuesday July 09, 2019 @03:06PM (#58897622)
          After digging into this a little more, it appears that most of this is a misunderstanding due to confusing name schemes and staggered release schedules.

          I went on to Apple's website and the 15" MacBook Pro is using 9th generation (Coffee Lake) because Intel didn't have an 8-core 8th generation mobile CPU. The 13" MacBook Pro still comes with 8th generation CPUs, but they're all still Coffee Lake. The IPC hasn't improved much at all since Skylake anyway so you're not getting much more outside of hardware mitigations for Spectre, Meltdown, etc with a 9th generation chip. Additionally, I don't believe that there are any 9th generation U parts (which have a lower TDP of 28W as opposed to the 45W in H model parts) so Intel technically hasn't replaced the CPU being used in the 13" Pro. Furthermore, even though those parts are listed as 8th generation, they're actually just as new (in terms of actual release date) as many of Intel's 9th generation parts.

          The same goes for the Air which uses Amber Lake (ultra-low power Kaby Lake derivative) which doesn't have a 9th generation replacement yet either. However that particular 8th generation part (i5-8210Y [intel.com] that they're using came out in October 2018 so it's less than a year old, even though it's a previous architecture and not just a previous generation of the current architecture.

          In summary, I don't believe that any ~2 year old chips are being used. Even if they were, Intel hasn't done much improvement in terms of IPC over that time anyway.
    • So can someone explain why this change is evil? I know you guys can do it.

      Ummm, lessee.... Let's try this. Apple i their infinite evil, is trying to disrupt the world's economy.. Something something Tim Cook, something something brave....

      Nahhh, I gont nothing.

    • Because a similar PC laptop [notebookcheck.net] will cost you $200 less [slashdot.org] than the "discounted" MBA, weighs less, has twice as much storage, a full complement of ports, and a higher-res screen which hits 100% sRGB like the MBPs. If a man goes from beating his wife every day to only beating her 5 days out of the week, that doesn't mean he's no longer evil.
  • by SuperKendall ( 25149 ) on Tuesday July 09, 2019 @01:38PM (#58896962)

    More interesting to me than this price drop, is that Apple SSD expansion pricing for all kinds of systems are now much more reasonable.

    That bodes well for SSD pricing in the upcoming Mac Pro...

    Probably for the non-Apple people it would have ben nice to bundle this store with the previous Macbook story. :-)

    • More interesting to me than this price drop, is that Apple SSD expansion pricing for all kinds of systems are now much more reasonable.

      That bodes well for SSD pricing in the upcoming Mac Pro...

      Probably for the non-Apple people it would have ben nice to bundle this store with the previous Macbook story. :-)

      As a fan of Mac's since their was Macs, I had noticed that their prices were oddly high until this drop. This is good news.

    • by Radical Moderate ( 563286 ) on Tuesday July 09, 2019 @03:45PM (#58897872)
      Sure, I guess, assuming their previous SSD pricing was insane.

      Upgrading from a 128 gig SSD to 256 costs $200. I can buy one from NewEgg, retail, for $30. Yeah, a 600%+ markup is "reasonable".
      • Heck, can we talk about how the base model, $1100 laptop comes with a 128gb SSD to start with?

        LOL what a ripoff.

    • Also, I wished Apple would increase their default SSD sizes without having buyers to customize them. Make them 1 TB by default. Frak cloud storages.

  • Now they're overpriced by less.

  • Note that this is still the butterfly keyboard, which many of us loathe - it just includes the little dust condom underneath.

    It's not the scissor-switch keyboard they're rumored to be moving to on the next generation.

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