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Advertising Programming Google Apple

'Apple Wants To Kill the Ad Industry. It's Forcing Developers To Help.' (char.gd) 221

"As a consumer, the idea of Apple sign-in is genuinely an exciting one..." writes developer/tech journalist Owen Williams at Char.gd.

"As a person in digital marketing, as well as a coder and startup founder, the feature terrifies me... I don't have a choice. Apple plans to force developers using third-party signin features to add its signin along any competing ones, rather than allowing them to make the choice. Essentially, Apple will force its success..." [B]y selling the tool as a privacy-focused feature, the company is building a new identity system that it owns entirely. Because it is a powerful privacy feature, it makes it hard to debate this move in any constructive way -- personally, I think we need more tools like this, just not from the very platforms further entrenching their own kingdoms... All of the largest tech companies have switched gears to this model, including Google, and now sell a narrative that nobody can be trusted with your data -- but it's fine to give it all to them, instead. There's bitter irony in Apple denouncing other companies' collection of data with a sign-in service, then launching its own, asking that you give that data to them, instead. I definitely trust Apple to act with my interests at heart today, but what about tomorrow, when the bottom falls out of iPhone sales, and the math changes?

I'm not arguing that any of these advertising practices are right or wrong, but rather that such a hamfisted approach isn't all that it seems. The ad industry gets a bad rap -- and does need to improve -- but allowing a company that has a vested interest in crippling it to dictate the rules by forcing developers to implement their technology is wrong...

This feature, and the way it's being forced on developers, is a fantastic example of why companies like Apple and Google should be broken up: it's clearly using the App Store, and its reach, to force the industry's hand in its favor -- rather than compete on merit.

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'Apple Wants To Kill the Ad Industry. It's Forcing Developers To Help.'

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  • Apple's app store was very innovative and is still really great. It's a safe and trusted way to download programs for the iOS ecosystem. But it shouldn't be the only way. Apple should be forced to allow side loading of apps and alternative app stores onto their devices. Otherwise they can make any demand they want from their ecosystem developers.

    • Apple should be forced to allow side loading of apps

      You know you can do that today already, do you?

      Lot's of companies already do that with "private" apps that they don't want to be available in the AppStore.

      • Apple should be forced to allow side loading of apps

        You know you can do that today already, do you?
        Lot's of companies already do that with "private" apps that they don't want to be available in the AppStore.

        There are unacceptable limitations on those "private" apps.

    • Apple should be forced to allow side loading of apps and alternative app stores onto their devices.

      I'd agree when you're forced to buy an iPhone. As Steve himself said, "Don't like it? Don't buy one."

    • by Alrescha ( 50745 )

      > Apple should be forced to allow side loading of apps and alternative app stores onto their devices.

      I think the government forcing all platforms to be open is just as bad as them forcing all platforms to be closed. Users should be able to choose.

      > Otherwise they can make any demand they want from their ecosystem developers.

      You mean like any other platform/store owner? Why should only Apple not be allowed to do this?

      A.

  • What approach works? (Score:4, Interesting)

    by AHuxley ( 892839 ) on Saturday June 08, 2019 @08:53PM (#58733156) Journal
    Shareware on a CD.
    A software product that has to be sold in a box.
    Shareware.
    Open source downloads.
    Postcardware.
    A network of shops around a nation that sells approved computer products. Only so much self space. That has to be for a product people really want.
    A gov/NGO/nation sets what software is legally and who can sell what product for "computer" use.
    A printed magazine that only has so many pages. Who gets the full review? How many ads can be placed in a printed magazine?
    The internet with a web page dedicated to that software.
    Banner ads to tell the world about software.
    A one brand digital distribution platform that takes a big % of all money made.

    The good thing about the internet is we can try all of the above.
    Some ideas worked. People who actually buy products keep returning to some methods of selling and buying.
    Then they don't. Someone has to have the next idea.
    Whats the alternative? Have the EU regulate what software is and how its sold?
    People are free to sell products in any way they want. To try open source.
    To start their own site/shop/service. Their own internet page.
    Buy into a digital distribution platform.
    Once any way of selling takes too much money, people with products to sell have to find a better way.
    Governments place to many demands, too much tax? People selling find a way around that censorship and tax.
    A well established digital distribution platform demands 50% on each sale? Is that loss on every product still worth it?
    • by Z80a ( 971949 )

      I will tell one that don't:
      Installing malware at computers of your potential clients.
      This is exactly how advertising on the internet was killed.

      • by AHuxley ( 892839 )
        That was why ad blockers get used so much.
        Always use a quality browser that lets ad be blocked.
      • This is exactly how advertising on the internet was killed.

        Wait, what? I haven't personally seen an ad in years, but I read on the `tubes that google still existed.

    • by dddux ( 3656447 )
      I tend to think that Synaptic Package Manager or Aptitude works just fine. No need for other solutions. ;)
      • by tepples ( 727027 )

        Unless you need to run a particular non-free application. Games tend to be non-free, as do chat clients that support A. more than text, B. push notification of direct messages and channel mentions, and C. sign-up using credentials other than a phone number.

  • by alvinrod ( 889928 ) on Saturday June 08, 2019 @09:05PM (#58733200)
    Maybe Apple just asked themselves what would Bill Hicks do [youtube.com]?
  • So if "Sign In With Apple" becomes the norm for Apple customers, does that mean that Apple essentially has full access as that person to all the sites they participate on? It seems that way to me.

    It bugs the hell out of me, which is why I never use any of those 'Sign in as' functions. I even play Pokemon Go but use a Pokemon Trainer's Club account and not Google or Facebook. There's no purpose in logging on through Google or Facebook, except to surrender control of the account to them.

    • by AHuxley ( 892839 )
      Re 'Sign in as' keep working until the person creating the software for sale thinks paying 60% of that sale price is like a tax.
      Keep paying 60% to sell software?
      Its all good until the profit taking gets too much.
      At some point the software creator walks to a new system.
      A smartphone made in Taiwan, Malaysia. Designed in England, Switzerland, Ireland.
      With less of that % demand over the cost of all software sold.
      Thats then change for walled 'Sign in as' smartphones.
      Nobody smart will stay to code softw
  • by gTsiros ( 205624 ) on Saturday June 08, 2019 @09:11PM (#58733212)

    and for good reason. Fuck ads, fuck each and every form of advertisement. You can't look at any direction anymore without a logo, ad, banner or similar, somewhere in your fov.

    seriously tired of this shit.

    • So how are product creators supposed to get the word out about their products? I'm not saying that all ads are great, but advertising does need to exist in some form for our economy to function.
      • by phantomfive ( 622387 ) on Saturday June 08, 2019 @09:56PM (#58733370) Journal

        but advertising does need to exist in some form for our economy to function.

        It really doesn't. The world's economy existed for millennia before advertising existed. When was the last time you saw an advertisement for a book? You don't see book advertisements very often. And yet somehow, book sales continue.

        • by jythie ( 914043 )
          Advertising might not be a mandatory component of all economies, but it is of any post-industrial one. As for book advertisements, I see them all the time. They are in the backs of books, they are in magazines, they are on websites that cater to readers, and amazon suggests books.
          • Advertising might not be a mandatory component of all economies, but it is of any post-industrial one.

            You're going to have to back that up with more than, "I think so." Do you have any support, or is it your 'intuition?'

        • I'm on about 10 mailing lists for book advertizement :P

          And I see book advertizements in the streets ... but you are right, not while surfing the net.

        • for vegetables. When was the last time you saw an ad for squash? Nope - ads are about selling. Ads have taken over. You can't do anything or go anywhere without seeing an ad, except sleep.
        • Don't see book advertising?
          You haven't noticed the "news" programs that interview the latest tell-all author. I haven't figured out who is paying who, but I do recognize advertising when I see it. I suspect that "best seller"="most advertised" an awful lot of the time. I too am sick of this shit.

        • Nature is full of advertising - generally directed at the members of the same species - but if other species have senses attuned to the advertising they get a load of it too. The advertisements are largely for visual, olfactory, auditory perception.

          Some are also avertissments i.e. negative advertisements or warnings to not come in my area, and not to mess with me. This one is also directed at members of other species.

          As of humans - The FLOSS licenses that require attribution is part of the human drive to ad

      • The economy works just fine without predatory advertising. I never buy anything that is advertised directly to me. I block all advertising I can. Fcuk advertising.

        • by tepples ( 727027 )

          I block all advertising I can.

          Enjoy your paywalls.

          • No, your paywall.

            If you didn't pay, you walked away, it isn't your wall and you never see it again.

            If it isn't worth money, and the people making money off it anyways start going out of business, things that aren't worth money will benefit. It is the nature of it; when the scammers all go home, the hobbyist sites get popular again. Local news gets popular again.

      • Comment removed (Score:5, Interesting)

        by account_deleted ( 4530225 ) on Sunday June 09, 2019 @02:29AM (#58734050)
        Comment removed based on user account deletion
        • If you go back in time and look at advertising before the 1920's, you'll find that it was actually pretty reasonable;

          For me, the weird thing about nostalgia about old advertising is when places put up old ad displays, i.e. Coca-Cola ads from the 1920s and earlier to depict 'old fashioned' motifs. Coca-Cola and similar advertisers in that era were the encroachment of modernity onto authentic 'old time' culture and decor. It's like having a display about sheep but having wolves in each sheep pen.

    • by Anonymous Coward on Sunday June 09, 2019 @12:08AM (#58733782)
      And this is why Apple's decision here to to be commended. I can't believe all the hate here that Apple shouldn't be allowed to do this.

      The devs get a kickback from facebook and google for the sign-in links because it helps the ad networks. They will never use sign-in with Apple if it's up to them. The service is an absolute win for all users and and absolute loss for the sleazy devs who want to fuck over their users.

      This is a feature that alone is worth switching to iPhone for. And yet idiot crybabies on here are whining about Apple abusing the poor developers. A lot of people here have their head so far up Zuckerberg's ass they can taste his food before he can.
      • If there is no way to 'sign in' to a service without using Facebook, Google, or I guess Apple, is it a service really worth signing in to? If it's just a tagging operation to 'sign in' screw it.

        There is no feature worth switching to iPhone for, btw, unless you are stuck in a family that excludes you by using Facetime or a similar proprietary service, and then you should exhaust all other options before being forced to buy the cheapest used iPod Touch you can find.

      • by AmiMoJo ( 196126 )

        Imagine if Google did this. People would be screaming about Google trying to take over the internet, forcing everyone to log in with Google so they can track them, and block rival ad networks so everyone is forced to use their own services for revenue.

        But when Apple does it they get commended. No, Apple is just another scummy company that has shown time and time again that they are customer-hostile.

        • But when Apple does it they get commended. No, Apple is just another scummy company that has shown time and time again that they are customer-hostile.

          And most people will totally contradict you. Just like Google, Apple isn't customer-hostile at all. The difference is that Google's customers are the advertisers, and Google does what they can to keep them happy. Apple's customers are the people paying lots of good money for Apple devices.

          So here's the difference between Google and Apple: Nobody in their right mind trusts Google about privacy. As Eric Schmidt said: Forget about privacy, you've lost it already. But Apple does things for their customers wh

    • by fermion ( 181285 ) on Sunday June 09, 2019 @01:51AM (#58733996) Homepage Journal
      The ad industry has a bad rap because it no longer delivers value, and really is no longer about advertisement. Apple is not really killing ads, because ads are already dead. What Apple is killing is tracking.

      In the long ago, advertising involved very expensive creative campaigns to promote a brand or a retailer or the like. For instance, I knew a women whose job it was to draw up and layout the weekly ads for a local grocery store. This was her full time job. The cost to place the ads were hugely expensive. The same is true for the ads for all the brands that are now household names. Those did not happen organically. Those companies are big because they invested in their name. Of course, Walmart and later Target took the same idea and created a brand based on value, and people asked themselves why are we paying so much for a bag of chips when we can buy a store brand of nearly equal quality.

      This was advertising. Throwing a bunch of money and bunch of talent to create propaganda so that people would shop the way you wanted them to, so they would act they way you wanted them to. The only way you kniew it was effective was that people did what you wanted. It was crass, it was overt, and it was everywhere. The TV show MASH was basically a vehicle to promote one insurance company. Soap operas existed to promote one brand of home products. Prime Time TV shows were there to promote one brand. Jim Henson originally developed industrials, where the muppets promoted common products. It was also effective. The model funded decades of television, radio, newspapers, and magazines. Fashion magazines existed only to build brands. The Super Bowl exists only to sell ads.

      Of course you did not know if you were spending your money in the best way, all you knew is that if you did not spend money you were not going to get any traction with the spending public. This is where the internet model made the traditional advertisement model fall apart. Advertisers were no longer willing just to throw money away, at least not after around the turn of the century. At this point rather than building brands, they wanted to hard evidence that the public was responding to the ads. They wanted to see clicks, they wanted to see people immediately buy the product. It was no longer good enough that when people bought their monthly toothpaste they would buy yours. Ads were only good if they purchase was immediate.

      Which lead to tracking, and click fraud, and web bugs, and pop ups, and all the stuff that makes the internet annoying. But Apple single sign in is not going to end most of that. What it will do is prevent Google and Facebook and the like from tracking you as easily as they do now. Which will not kill advertising, and will not stop firms from building their brand. What it will do is force web sites that depend on advertising to innovate and figure out how to connect consumers and products without facebook and google. It may require advertisers to once again be creative, instead of just throwing garbage on the screen.

    • by mjwx ( 966435 )

      and for good reason. Fuck ads, fuck each and every form of advertisement. You can't look at any direction anymore without a logo, ad, banner or similar, somewhere in your fov.

      seriously tired of this shit.

      The advertising industry deserves the bad rap it gets... But if I can think of one company I don't want controlling what I see and hear, it's Apple. The advertising industry is a huge, festering colony of rats, using Apple as a solution is like bringing in a plethora of snakes to deal with it. They might get rid of the rats, but then you have a huge, festering nest of poisonous snakes to deal with instead.

  • You invested in a company with a dictator and now you wanna back out?

  • So, LET IT DIE!!!!!!!!!1111
  • Yeah! Apple should be forced to allow competing signin services to appear next to the Apple signin service!

  • It would be nice to kill their own too. :P

  • ..strategy & easily predictable. Apple & Google created their walled gardens to control advertisers' access to mobile device users. The advertisers saw short-term profits & went along with it regardless of the obvious consequences of doing so. Now they're complaining that they're losing control over their access to mobile device users. One good thing may come of this: When people & politicians realise that the tech giants are too big & powerful to be left unregulated, or in the USA's cas
  • It's not something they were good at, https://www.cultofmac.com/4067... [cultofmac.com] Well, except for their targeted ads. https://www.wsj.com/articles/a... [wsj.com]

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