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Businesses Iphone The Almighty Buck Apple

Your Apple Products Are Getting More Expensive. Here's How They Get Away With It. (washingtonpost.com) 410

An anonymous reader shares a report: Apple has never made cheap stuff. But this fall many of its prices increased 20 percent or more. The MacBook Air went from $1,000 to $1,200. A Mac Mini leaped from $500 to $800. It felt as though the value proposition that has made Apple products no-brainers might unravel. For some perspective, we charted out the past few years of prices on a few iconic Apple products. Then we compared them with other brands and some proprietary data about Americans' phone purchase habits from mobile analytics firm BayStreet Research.

What we learned: Being loyal to Apple is getting expensive. Many Apple product prices are rising faster than inflation -- faster, even, than the price of prescription drugs or going to college. Yet when Apple offers cheaper options for its most important product, the iPhone, Americans tend to take the more expensive choice. So while Apple isn't charging all customers more, it's definitely extracting more money from frequent upgraders.

[...] Apple says prices go up because it introduces new technologies such as Face ID and invests in making products that last a long time. Yet it has clearly been feeling price discomfort from some quarters. This week, amid reports of lagging sales that took its stock far out of the trillion-dollar club, it dedicated its home page to a used-car sales technique that's uncharacteristic for an aspirational luxury brand. It offered a "limited-time" deal to trade in an old iPhone and get a new iPhone XR for $450, a $300 discount.

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Your Apple Products Are Getting More Expensive. Here's How They Get Away With It.

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  • Zombies. (Score:3, Insightful)

    by pecosdave ( 536896 ) on Friday December 07, 2018 @10:58AM (#57765592) Homepage Journal

    Apple users want new well branded, logo showing bling the same way zombies want brains.

    • Re:Zombies. (Score:5, Insightful)

      by garcia ( 6573 ) on Friday December 07, 2018 @12:17PM (#57766048)

      I'm an Apple user but you're making sweeping generalizations of which I've honestly only heard from non-Apple users. The only people who care that someone has an Apple product seems to be those who use Android.

      I used to use any number of different products across any number of platforms (OS/2, Debian, Windows, etc, etc, etc) but to say I want to use it because of the logo is objectively ridiculous.

      I use it because I've used one for years and don't see any reason to change. I haven't had to pay anything (except standard mobile contract fees) for any of these phones and my laptops are solidly killing it years later.

      Do your thing, by all means; but stop spouting off ridiculous theories of which have little basis in reality.

      • Re:Zombies. (Score:4, Insightful)

        by StormReaver ( 59959 ) on Friday December 07, 2018 @01:24PM (#57766506)

        I haven't had to pay anything (except standard mobile contract fees)

        That's like saying, "I haven't had to pay anything for my house (except standard mortgage payments)."

      • Re:Zombies. (Score:5, Insightful)

        by amicusNYCL ( 1538833 ) on Friday December 07, 2018 @01:33PM (#57766546)

        The only people who care that someone has an Apple product seems to be those who use Android.

        People who drive around with Apple stickers on the back of their car would seem to offer a counterpoint to that argument. I've seen cars with 3 or 4 Apple stickers on the back in a neat row, apparently they want to make their car as attractive a target as possible for a smash-n-grab.

        I use it because I've used one for years and don't see any reason to change.

        There are better products for the same price or less, which is a reason to change. There ARE reasons to change, but once you get deeply enough into the Apple ecosystem then it becomes a burden to move to a different platform. Which goes back to the headline about how Apple gets away with making their products more expensive.

      • The only people who care that someone has an Apple product seems to be those who use Android.

        The proliferation of iPhone cases with a cutout to show off the Apple logo [otterbox.com] contradicts your belief. Android users aren't buying those cases for iPhone owners. The iPhone owners are preferentially selecting those cases themselves. It's part and parcel of treating your phone as a (branded) fashion accessory, rather than as a technological tool.

  • So? (Score:2, Troll)

    by p51d007 ( 656414 )
    As long as people are willing to put up with it, you think they are going to LOWER the prices out of the goodness of their heart? Not that the prices were low when Jobs was alive, but, now that he is gone, the puppet Cook, just does what the stock holders tell him to do.
  • $1000 phones (Score:5, Insightful)

    by 110010001000 ( 697113 ) on Friday December 07, 2018 @11:01AM (#57765604) Homepage Journal
    I never thought anyone would buy a $1000 phone that was built for $140. That is probably why I am not in sales.
    • Re:$1000 phones (Score:5, Informative)

      by jon3k ( 691256 ) on Friday December 07, 2018 @11:16AM (#57765684)
      That's probably for a few reasons. First, it costs more than 2.5x more than you are suggesting [ihs.com] to build it. Then you also don't understand what it costs to develop the software that runs on it or maintain that software for the (relative to the rest of the industry) excessively long lifespan of Apple devices (the iPhone 6 released in 2014 still runs the latest version of iOS) or the marketing and distribution of those products or the customer support.

      So while Apple has the healthiest margins in the industry, no one sells a $140 phone for $1,000.
      • Re: $1000 phones (Score:2, Insightful)

        by Anonymous Coward

        My iPhone 6 doesn't run the latest version of iOS.

        But by refusing updates, my iPhone 6 will continue to perform to hardware spec for several more years.

        • I have an iPhone 6 that I use as a test device and an mp3 player. The thing that annoys me about it is that it will continue to nag me about upgrades; like literally every time I unlock it I have to say no don't upgrade. It also nags me about registering an Apple account (no I don't want to attach my account, shut up!). Since I have iTunes set up to talk to this iPhone I can't help my mother in law with hers on my system lest iTunes get hopelessly confused and try to morph her phone into mine. It seems
        • Re: (Score:3, Informative)

          by methano ( 519830 )
          I have an iPhone 6 and I updated the software to iOS 12.1.1 last night. So you're basically full of it.
          • by bkr1_2k ( 237627 )

            Did you read the actual comment? AC chooses not to run the latest iOS because updating "breaks" older phones. No one said anything about it not actually being able to be updated.

            • by methano ( 519830 )
              You have a point, but not a particularly good one. I suspect that most people would interpret what AC said the same way that I did. For the people who read it as I did, I felt that it would be useful to know that the iPhone 6 does run iOS 12.1.1 just fine.

              But there is enough room for ambiguity that maybe I should have just thought him to be full of it, rather than explicitly stating it.
        • Re: (Score:2, Informative)

          by Anonymous Coward

          My iPhone 6 Plus runs iOS 12 just fine. Quite a bit better than iOS 11, in fact.

      • Should add that setting up a production line is certainly not a zero dollar affair either. Moulds, for example, cost a fair amount of money, so you need to sell a certain number if units to recoup the cost. Also, not all units pass the production line and there are plenty of people wanting that complementary support.

        Even with all the other costs factored in, no one in their right mind would sell an item at cost. It would actually work out to be a loss maker and you generally charge what the market is willin

    • Re:$1000 phones (Score:5, Insightful)

      by jellomizer ( 103300 ) on Friday December 07, 2018 @11:35AM (#57765776)

      The $140 isn't the true cost of the product either. There is a lot of money in the Administrative costs of such a device. The R&D probably factoring in hundreds of rejected designed and ideas that cost a lot money before it was rejected, staff from the executives down to the maintenance workers, who needs to get paid no matter how many units are sold.
      Now Apple is one of the biggest companies in the world, they are making a good amount of profit off each unit sold, but the cost to build one unit, isn't the true cost.

      Now that being said, there is danger in the Race to the bottom sales tactic. Where you sell your product less then your competitor, then your competitor cuts their prices to be below you and then you return back again. At first you may assume that this is good for the consumer, however it isn't long in this race to the bottom sacrifices are made to where the product gets crappier and crappier every price cut, because the company will still try to keep its margins, and will not sell at a loss.

      If you look at historic Desktop PC makers back in the late 1990's
      1995ish, Gateway 2000 was gaining a lot of ground, one of its biggest points was its product quality. Sure you will pay more for it but it is worth it. Then in a few years it tried to compete with lower cost competitors such as Compaq which then caused the quality to drop rapidly as your $2k PC is now $900 but the drives will fail, and 3rd party components would undoubtedly crash Windows rapidly because the drivers were never quite right.
      1997ish, Dell begin to gain a lot of ground, one of its biggest points was its product quality. Sure you will pay more for it but it is worth it. Then in a few years it was trying to compete with eMachenes which then caused the quality to drop rapidly as your $2k PC is now $900 but the drives will fail, 3rd party components would crash win....

      Apple isn't the perfect company and their products are not perfect. However they have mostly maintained a high quality in their products (with their share of duds) often the big scandals like the iPhones 4 antenna problem and the iPhones 6+ bending problems, are actually small problems, however people got angry because of the standard that Apple normally has. But if Apple would try to make their products cheaper it will only open the door for their competition to sell better quality products and take Apples spot.

      • Re:$1000 phones (Score:5, Informative)

        by dfghjk ( 711126 ) on Friday December 07, 2018 @12:04PM (#57765966)

        You are a terrible historian.

        Gateway was never a quality product, it was a low cost one. Gateway designed absolutely nothing. They were eliminated when high quality manufacturers collapsed the price umbrella that eliminated parasites like them.

        Dell had a mix of in-house products (Optiplex) and co-developed ones (Dimension). In fact, Gateway's boxes, effectively rebranded Dimensions, had a lot of Dell engineering in them. Dell was the leader in collapsing the profit model and causing Gateway's extinction. By then, Dell wasn't "gaining ground", it was a tier 1 supplier. Dell, though, was never a brand where you paid a premium for quality, it only appeared so when compared to the lowest cost boxes. Dell offered high quality PCs at lower cost than other tier 1 suppliers.

        Dell never cared in the slightest about eMachines. Dell cared about Gateway who was essentially selling Dell machines at lower cost. We know how that turned out.

        The cause of quality issues in the industry is not as you describe. Intel moved to monopolize every aspect of the PC (including the mindshare aspect with the "Intel Inside" campaign). PC manufacturers could not fight this and it led to a loss of differentiation on quality. When the core PC is always the same, it's a commodity. Reversion to the mean was inevitable and it was caused by Intel, not by anything you describe.

        Apple, throughout the bulk of their resurgence, sold Intel PCs with Intel chipsets and Intel quality. Apple merely restricted compatibility deliberately. Curious that a move like that would lead to an image of superior quality, eh?

        Apple does not have to lower quality to "make their products cheaper". In the end of a long-winded and largely incorrect exposition, you make quite an ignorant claim. In fact, the whole point of this article is Apple's remarkably high margins.

      • Thats baloney. There aren't billions spent in R&D on every iPhone model. Give me a break.
        • I never stated that Billions were spent in R&D. But there is more to the cost of such a device. Then the parts and labor to make it.

    • Well no. Its not $140. Its closer to $450. Of course since you're not in sales you don't know anything about marketing, R&D, sales people, employee costs. Which also add on to the prices.
    • I never thought anyone would buy a $1000 phone that was built for $140. That is probably why I am not in sales.

      Yep, same here.

      I can get a phone that does everything I want - navigate roads, web browse, email, make calls, stupid yet useful apps (e.g. restaurant coupons) - for $100 - $200. Headphone jack, removable battery.

      WTH would I want to pay $100+ for it?

      • I never thought anyone would buy a $1000 phone that was built for $140. That is probably why I am not in sales.

        Yep, same here.

        I can get a phone that does everything I want - navigate roads, web browse, email, make calls, stupid yet useful apps (e.g. restaurant coupons) - for $100 - $200. Headphone jack, removable battery.

        WTH would I want to pay $100+ for it?

        Missed a 0 there, but you get the idea, lol

  • It's pretty simple (Score:5, Insightful)

    by Brett Buck ( 811747 ) on Friday December 07, 2018 @11:05AM (#57765628)

    Apple can sell these for more money because everything else is treated like a knockoff. They are the dominant player, everyone knows that, and no one checks specs since they are all close enough to each other that it doesn't matter.

          I know we can expect a raft of posts to follow that explain the important technical and religious differences, but the vast, vast majority of the people buying these just don't care about that stuff, they want to have what is socially considered the best.

    • by mccalli ( 323026 )
      Most are treated as knock-offs because they actually are - witness the notch nonsense, which wasn't even Apple's idea to start with. And then how every manufacturer suddenly came out with a laptop that like a MacBook Air - some of them are still embarrassingly obvious MacBook Pro clones

      I like things that stand on their own. I like my MacBook, but I like Thinkpads too which have their own design language. I like the Surface Go, I like some of the Yoga range...there's room in the world for good design that
      • by Oswald McWeany ( 2428506 ) on Friday December 07, 2018 @11:24AM (#57765722)

        Most are treated as knock-offs because they actually are - witness the notch nonsense, which wasn't even Apple's idea to start with. And then how every manufacturer suddenly came out with a laptop that like a MacBook Air - some of them are still embarrassingly obvious MacBook Pro clones.

        If I ran a competing company and could poach any one employee from Apple- it would be their head of marketing.

        What you say is true, other companies do copy Apple. (sure Apple copies the competition too- but there is more Apple mimicry than the other way around).

        It's not that Apple is the only company with good ideas, and it's not that all the features copied from Apple are good ideas- some of them are terrible, but other companies copy them nonetheless. Somehow much of society has the idea that Apple is the end product that others should strive to be (even if in somecases the competition has a better product).

        I'm not sure how they did it, but their head of marketing must be a genius.

        • by Uberbah ( 647458 )

          I'm not sure how they did it, but their head of marketing must be a genius.

          If it's only marketing, why didn't another company with superior products and/or prices put Apple out of business decades ago? It's not like Steve Jobs placed snipers on Madison Avenue to keep competitors from running their own advertising.

          • Apple did almost go out of business, but then they realized that idiots will pay 60% margin for shiny things and they made a comeback.
        • How they did it? For more than a decade starting in 1984, they really were 'the end product that others should strive to be'. The Mac OS, combined with the Macintosh Human Interface Guidelines blew everything else out of the water.
          Added to that were lesser innovations (zero-configuration expansion cards, effortless multi-monitor desktops, daisy-chainable port for keyboards, mice etc, excellent construction, SCSI, etc) that all helped make the Mac the machine to choose when you wanted to concentrate on your

    • by jon3k ( 691256 ) on Friday December 07, 2018 @11:19AM (#57765698)
      I think most people do not check specs because they do not understand them. What they check is how the device performs when they use it. Just like the average person doesn't care about GDI, number of valves per cylinder or compression ration. They just know how it feels when they step on the gas. We are the (tiny minority) exceptions. The technical people comparing the clock speed, core count and amount and speed of memory.
    • by Holi ( 250190 )
      Bullshit, it's all about keeping up with the Johnsons.

      Apple charges a premium because they are a status symbol, and that's the end of it.
    • by SuperKendall ( 25149 ) on Friday December 07, 2018 @11:56AM (#57765916)

      no one checks specs

      Anyone intelligent does not check specs on mobile devices these days, because it's not raw hardware or software alone that matters - it is the combination of the two.

      That is why iOS devices can get away with less RAM. Technically it's "lower spec" than some Android devices, but it ends up working better because iOS simply needs much less RAM to function well.

      Same for battery, if you "check the specs" on an android device you might find a bigger battery where the entire phone has much worse real-life battery life than a similar iOS device.

      Even highly technical people like myself stopped "checking the spec" some time ago for this very reason - my remain cognizant of what the specs are, but keep them in perspective within the entire function of the device.

      "Checking specs" makes more sense with desktop and laptop hardware because there all of the OS choices have been heavily optimized over a long time (though even then the administration overhead matters a lot to me which is why I still will not run Windows).

    • They might be pushing up against a boundary though. Most of my net worth is tied up in Apple stock, and between my wife and myself I have five Apple computers in use, two iphones, two ipads, two 2nd generation Apple Watches, and a handful of ipods and Apple TVs.

      While I did upgrade my iMac last year, as well as an iPhone X, everything else I am stretching out the life on, and looking at alternatives (with limited success). I should upgrade my iPad; it is five years old now and will likely fail soon, but a

      • You have 90% of your stocks in one company?? You've realized this is a bad idea, but are only going to correct that to 50%?
        • Had; it was a strategy that served me well at the time. It is closer to 75-80% right now. Diversifying in absolute terms is hard when the stock you need to sell is going up and the ones you want to buy are staying flat. I sold calls to establish a divestment strategy though, which gets me down to about 50% in a couple years. If my case for investing in Apple changes I will divest more.

          The problem is that I don't see many better investments.

      • The only thing it has changed is that instead of it being 90% of my portfolio, in 3 years it will only be 50-60% as I continue to diversify.

        What are you switching to?

        • I am double to triple long on TSLA and AMZN, and have some dividend stocks in T, VZ, HD. SBUX dividends pay my habit there. Other than that I have LULU, IRBT, UBNT, and a few smaller holdings. I contemplate BRK, WM, and GS. Wife's (solo) 401k has SIEN and BA, which I am considering adding to my portfolio.

          Basically, I want to limit to about 5-10% of my portfolio to any of the stocks I hold for diversification purposes. I still see TSLA and AMZN as having growth opportunity, which will hopefully help red

  • With falling market share, and flat unit sales, the only way to increase revenue and keep that stock price climbing is by charging more per unit. So - they do. And they do their best to market that increased price as best they can, to drive the dwindling consumer demand to pay that higher price.
  • Moving on... (Score:3, Interesting)

    by Anonymous Coward on Friday December 07, 2018 @11:19AM (#57765700)

    I've been an Apple fan for years because the hardware *just works*. But back then I could at least upgrade the harddrives, add a gpu, ram etc. My last Mac was a Mini from 2012 with an i7 cpu (faster than the mini which came out in 2014 and fast enough that upgrading to the new mini is akin to throwing out money).

    But over the last few years Apple has become increasing hostile to users. Gluing the batteries into the laptop case, soldered memory, middle of the road gpus etc. And now I'm seeing Apple charge $600 for a 1TB ssd upgrade for the new mini when that same drive is $150 on Amazon. GPU's now come in their own $600 case outside of the damn hardware — and now this T2 chip from hell which prevents user or third-party upgrades/fixes?! What. The. Hell. Apple. I suspect this will get much worse as Apple uses the fear of encryption + hackers to lock down their hardware even further under the pretence they are making you safer.

    That said, I've been honing up on Linux the last few months and will build a rig in the new year and fully switch to Linux. It's the first time I'll use Linux as a *desktop* OS as opposed to a cloud service. Linux has come so far in recent years that in my testing I haven't found anything lacking (hell, Steam runs fine on it!).

    I don't want to crap on Apple for invoking their right to be a capitalist company, I'm sure the shareholders are happy. But I'm done handing my money over to a trillion dollar company (I'll give it to Amazon instead — irony is not lost on me here...).

    • Re:Moving on... (Score:4, Insightful)

      by fluffernutter ( 1411889 ) on Friday December 07, 2018 @11:58AM (#57765924)
      When my mother in law has a problem with her iPhone and I plug it into my PC which is set up with my iPhone it does not 'just work'. It tries to erase the second phone. When I don't want to accept an upgrade or register my Apple ID it does not 'just work'. It nags me with no way to stop it. Apple fans tend to say 'it just works' without realizing that it just happens to work for them.
  • It’s True (Score:5, Insightful)

    by jittles ( 1613415 ) on Friday December 07, 2018 @11:29AM (#57765746)
    What they’re talking about is 100% true. I have tons of Apple devices. Multiple Mac Minis, iPads, iPhones, etc. And I found that the plastic parts of my MacBook Pro (2011) are failing and the hinge for the laptop lid will soon fail entirely. So I started shopping for a replacement. What I found is that the MacBook Air is insanely expensive for the performance you get. And if I buy a MacBook Pro? Also insanely expensive. They solder in all the RAM and NVMe drives. The real kicker for me? Paying $500 for an NVMe SATA drive that I cannot upgrade when I can buy a 1TB NVMe PCIe drive that has WAY better throughput when dealing with smaller files. In fact, the throughput difference is so huge that switching from SATA to PCIe drops a compile time on one of my projects by 70%, So what did I end up doing? I ordered a Lenovo laptop that supports NVMe PCIe, has removeable RAM, AND weighs half a pound less than the MacBook Pro. Oh did I mention that it also has a better processor and almost the exact same battery life? And I am paying $1000 less out the door, including buying my own NVMe PCIe drive to upgrade it with. I will never buy another Apple computer again. The only reason I own an iPhone is due to Apple making its money off of hardware sales and Google making its money off of spying.
    • With you there. I'm not fanboy but I've enjoyed their hardware for years, and I have a lot of it too. Yet I feel like they're going out of their way to deliberately sabotage the "low end" (well, their version of it). Started seeing it first in the iPhones, with the lower models getting horrible base storage options for one, and reserving arbitrary features for the "flagship" phones. Now their other hardware lines too.

      I really, really wanted the Air. Or rather, I wanted what the rumors suspected of it
    • by fermion ( 181285 )
      On trick of clickbait like this, or any report that is meant to imply they consumer is being ripped off, is to set the baseline so that your analysis looks valid. It is a valid trick, but a trick nonetheless.

      Let's look at reality. IN 1995 the top of the line MacBook was $3500. Not fully ticked out, just the top base model. That is $6,000 in todays dollars. I can get a 1 terabyte iPad that does so much more for $2000 in todays dollars.

      Moving forward a bit, a Palm V, the PDA without a phone, was arou

  • Sagging sales (Score:4, Insightful)

    by QuietLagoon ( 813062 ) on Friday December 07, 2018 @11:29AM (#57765750)
    Probably due to Apple's insistence upon a steeply-increasing price for its products because of the development costs of features that Apple tells its customer they want, as opposed to features that Apple's customers tell Apple they need.
  • Overpriced junk (Score:2, Insightful)

    by WCMI92 ( 592436 )

    Apple makes good but not great products. They sell based on their reputation which they haven't deserved in years.

    • Re:Overpriced junk (Score:5, Insightful)

      by ljw1004 ( 764174 ) on Friday December 07, 2018 @12:40PM (#57766182)

      Apple makes good but not great products. They sell based on their reputation which they haven't deserved in years.

      I think they have a reputation for protecting your privacy better than the alternatives, which they have and continue to deserve.

    • Re:Overpriced junk (Score:5, Insightful)

      by Moof123 ( 1292134 ) on Friday December 07, 2018 @12:52PM (#57766276)

      The contrast is the shit-show that is Android. It is a wild west scene of outdated OS versions, sporadic and unreliable security updates, non-removable bloatware, apparently rampant Chinese spyware, etc. Even otherwise good brands turn around and do this crap on their entry level and mid-range phones with just a few notable exceptions.

      I have an Android phone, and I am amazed at the rampant pitfalls one has to navigate to pick a good phone at a low price. The safe ways to avoid this seem to be to get a flagship phone from the likes of Samsung or Google, or to get an Apple phone. I did not begrudge my rather non-technically minded wife when her iPhone 5s wore out and she wanted an 8. I've had to do ZERO to help her out. $800 was very cheap for marital bliss, and the phone will likely keep her going for a good 3+ years.

      The peanut gallery will tell you to just root your android phone and load Lineage OS, or similar. For 99% of the buying public that is useless advice.

    • Well let's compare them to the competition: fucking Windows, and Linux (with all its aggravations and no MS Office + general lack of software).

      OK I do run Linux for several systems at work and it's a non-issue. But for a personal computer, I'd much rather use OS X, and using Windows doesn't even enter the range of possibility.

  • by metamatic ( 202216 ) on Friday December 07, 2018 @11:40AM (#57765794) Homepage Journal

    I was a happy Android user for 7+ years. But to reliably get OS updates and upgrades, and not have to put up with a botched Android UI and bloatware, that meant buying a Nexus phone and tablet. Which I did, every 2 years or so.

    But then Google decided to give up on Android tablets entirely, and give up on mid-price phones. They jacked up their prices, and a Pixel 3 now starts at $799. Well, guess what, that's the same price as an iPhone XR. And Google's last Android tablet offering before they gave up was actually more expensive than an iPad. So I switched.

    With computers, nobody else is even offering a good Unix-based computer. Linux isn't competitive -- I use it for work, but sound and video are still a dumpster fire and don't count on hibernation working as well as a Mac either. If I didn't need to edit 4K video and work on music, I'd probably buy a ChromeBook, and sales of ChromeBooks seem to suggest that indeed there's an underserved market there.

    Basically, nobody is putting in the time and money to clean up Linux (or BSD) and offer systems where sound and video editing, hibernation, and all the other basic functionality of a Mac is right there and just works. If you want that, you either have to put up with Windows and its myriad deficiencies, or you have to buy a Mac.

    I'm a little surprised that nobody's deliberately setting out to build laptops that have exactly the same hardware as a Mac and are perfectly suited to hackintosh use. Give me a laptop with a proper keyboard and hardware that all worked properly with macOS and I'd be very tempted.

  • Huh? (Score:5, Funny)

    by lengel ( 519399 ) on Friday December 07, 2018 @11:42AM (#57765814)

    "It felt as though the value proposition that has made Apple products no-brainers might unravel."

    In what universe of delusion has Apple ever been a value proposition???????

  • I've been pondering a new hardware update cycle in the last 2-3 years. Waiting for the cheap viable Apple option to come around. Didn't happen with Apple lately. I'm in the process of moving away from Apple hardware and basically finished with that. I'm typing this on a refurbushed ThinkPad X220 in which I just upgraded the SDD to 1TB yesterday (runs Manjaro i3 Linux) and got meself a Chromebook a few months back to try out the cheap ARM-based secure "Lord-Google-watches-over-me" option. Not sure if that te

  • you're just holding them wrong.

    That, and reality distortion fields don't grow on trees.

  • by JoeyRox ( 2711699 ) on Friday December 07, 2018 @11:47AM (#57765852)
    Apple says prices go up because it introduces new technologies such as Face ID

    And Face ID wouldn't be necessary if they hadn't removed the fingerprint reader, so in other words they're imposing the cost of solving problems to its customers that Apple itself caused.
    • I use both on a regular basis, and Face ID is vastly more reliable than the fingerprint reader.

      Dry skin from ambient weather? Sorry, your fingerprint isn't recognized. Damp skin from washing your hands? Sorry, your fingerprint isn't recognized. Got out of the pool less than an hour ago? Sorry, your fingerprint isn't recognized.

      I thought Face ID was stupid until I used it.

  • Apple products have never been about low prices. They charge premium prices for what they believe is a premium product. Their customers seem to agree. A lot of people put a premium on ease of use and visual esthetics. And they are willing to pay more for that.

    I equate it to German cars. Some people believe it is worth it to spend more for a BMW or Merc because they believe it handles better and has superior engineering. Other people see those cars and just think money pit. There is no right answer. If you f

  • Apple is going in the wrong direction. They should be reducing the price and pushing market share, while pivoting the company towards offering more services. This is where the future is. Google has been steadily working towards this, and even Microsoft has gotten the message. In another 5-10 years phones will be dirt cheap (maybe even free) and the funding model will be through the services you use on it (though you might be paying though ad services, or indirectly e.g. uber). This is just pretty obvious.

    I

    • Apple is going in the wrong direction. They should be reducing the price and pushing market share, while pivoting the company towards offering more services.

      You mean like every other company? It seems that you are suggesting that Apple do less to distinguish themselves in all markets and be another Dell. How does that work for other companies? Did Kmart win against Walmart by being another Walmart?

  • by Uberbah ( 647458 ) on Friday December 07, 2018 @11:58AM (#57765920)

    Summary not just written and powered by smarmy Hatorade, its a honey pot for the same. You know Zombie Steve isn't holding a gun to your heads, right? You are perfectly free to buy an Android phone - even if it comes with a notch and costs just as much as an iPhone XR.

    • You know Zombie Steve isn't holding a gun to your heads, right? You are perfectly free to buy an Android phone - even if it comes with a notch and costs just as much as an iPhone XR.

      Or even if it's perfectly usable, notch-less, has a headphone jack and removable battery, and costs $100 - $200.

  • by Holi ( 250190 ) on Friday December 07, 2018 @11:58AM (#57765922)
    We are a capitalist society, they are not "getting away" with anything.
    They can charge what they want, and if people continue to buy then they are not charging too much.
  • Their designs are decent, but I've never seen them as a value proposition.
  • The central premise of this article is wrong. The high price of the latest product releases has impacted sales, causing a significant drop in stock price. The new features are reviewing well, but the perception of Apple users is that an innovation like face unlock will become standard at lower prices in the future, so why jump in at this early-adopter price point?

  • by rsilvergun ( 571051 ) on Friday December 07, 2018 @12:20PM (#57766066)
    because it's got a ton of extra features that only work when you're texting somebody on an iPhone. It's a defacto social network. Take iMessage away and she'd buy a Samsung.
  • mac pro 2020 (late 2019) needs to be $2999 max starting price.

    No need for 1TB or more base pci-e storage (start at 256-512) at apples price 1TB or more is insane to start with.
    No need for an high end / upper mid range card video card as starting point and (no duel video cards as base)
    At least 32GB ram (fill all channels) (and have slots)
    Start with an lower cpu then the imac pro.

  • Apple products work for me, saving me time and frustration. They may not work for you. I am primarily interested in their benefits for me, and if I had to pay another 20% I would do it without much thought. YMMV.

    I don't see the reason for all the bitterness that substitutes for real discourse around here. Sure it's funny at times but I really feel more often that I am wasting my time here with a quality of discussion that's on a downward spiral. And that's fucking sad because I've had some really interesti
  • Our right to practice religion allows cults like Apple to legally operate.

  • The article and just about everyone in the comments here seem to miss the economic point: pricing power. Apple is not the only one exercising its pricing power. When the new mini was introduced, I searched to find Windows machines with the same form factor and power, and the closest things to the mini, the Asus mini PCs, are about the same price. The same goes for Dell and HP laptops. The giants are exercising their pricing power. And, they need to do so in order to deliver higher profits with lower sales.
  • 1: They make a new version of a product.
    2: They price that new product higher than the one from last year.
    3: Enough people buy the new one at the higher price that they make a profit.
    THEY GOT AWAY WITH IT!!!

  • You only have to spend a little time perusing the web forums designed for Mac enthusiasts (macrumors, etc.) to see that plenty of "Mac faithful" users are getting irritated with the high prices and lack of really innovative changes coming from Apple in recent years.

    Of course, the problem is -- choosing to use a computer, or entire "ecosystem" of devices that aren't part of the "Microsoft Windows world" meant a pretty big investment. You have all the software products you've grown familiar with and have data

  • I simply think that Apple admirers deserve the price they pay for ridiculously expensive hardware that, for Apple, is costing less and less. People who buy Apple products are either stupid or looking for design and status.
  • by Pascoea ( 968200 ) on Friday December 07, 2018 @02:46PM (#57766972)

    It felt as though the value proposition that has made Apple products no-brainers might unravel

    I can't tell, was this written tongue-in-cheek? When was the Apple choice a "no-brainer"?

  • While helping a friend buy a Kindle I noticed those prices went up 30% this fall too... in the US. I think there was something about a trade war with China?

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