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Businesses Apple Entertainment

Apple Plans To Give Away Original Content For Free To Device Owners as Part of New Digital TV Strategy, Report Says (cnbc.com) 50

Apple is planning a new digital video service that will provide original content free to its device owners, CNBC reported Wednesday. From the report: Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private. The product will include Apple-owned content, which will be free to Apple device owners, and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz. Apple plans to debut the revamped app early next year, the people said. As Bloomberg reported in May, the subscription channels will essentially copy Amazon's Prime Video Channel Subscriptions. Customers will be able to access all of their content from within the TV app so they won't need to download individual apps from multiple media providers.
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Apple Plans To Give Away Original Content For Free To Device Owners as Part of New Digital TV Strategy, Report Says

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  • How will that work worldwide? where rights are not same all over the place?

    • As the summary notes, it's just Apple content they are giving away free so there are no international rights concerns at play - I'm not sure why this is considered new though, as Apple has already been doing this for some time with Carpool Karaoke. They are just expanding the content they will offer for free, but you'll get it the same way.

      • by AmiMoJo ( 196126 )

        There certainly are international rights issues at play. Consider Carpool Karaoke, in many places that kind of content needs to licence the music for performance. Same with music used on dramas and documentaries.

        They will have to get licences for jurisdictions they want to stream/sell into, same as Netflix. It's a major hassle for Netflix, especially on shows like Luke Cage where there is a lot of music that is really important for the show and can't easily be replaced.

        • There certainly are international rights issues at play. Consider Carpool Karaoke, in many places that kind of content needs to licence the music for performance

          That's a good point about Carpool Karaoke, but that is the most complex case - most other content would need to license a small number of songs at most and would mostly have original scores.

          Since Apple already published Carpool Karaoke, it seems like they have ironed all that out anyway.

          They will have to get licences for jurisdictions they want to s

    • Did you miss the part where what's free is the Apple-produced content? They probably gave themselves worldwide rights, since they were feeling generous.

    • by EvilSS ( 557649 )
      If it's Apple Owned content, then they can distribute it as they see fit. For add-on subscriptions it would be based on what's available in the region.
    • by antdude ( 79039 )

      I wonder if this is Apple's own contents.

  • by HornWumpus ( 783565 ) on Wednesday October 10, 2018 @04:58PM (#57457972)

    Fuck walled gardens.

  • by oldgraybeard ( 2939809 ) on Wednesday October 10, 2018 @04:58PM (#57457976)
    I am thinking they will be shows along these lines, here are your 2 free episodes each of Bridezilla, Love the Wedding Dress, 14 Kids and Counting, Madam Secretary. My wife will love it.
    No need to say, we don't watch TV together very often.

    Just my 2 cents ;)
  • pirate that shit like everything else, right?
  • by JDShewey ( 1060926 ) on Wednesday October 10, 2018 @05:13PM (#57458066)
    ...it is a new U2 album!
  • I guess that's better than giving it away for a price...

  • >> ...and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz

    Congratulations...you invented the "Smart TV".

    But it's an iPhone and/or AppleTV, so it's just like a Vizio...only smaller...and more expensive.
    • And (yes, I am going there, because based on the Many Worlds hypothesis of the multiverse; this is the universe where I post this) a lot more LGBTWhatever focused content.

    • >> ...and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz

      Congratulations...you invented the "Smart TV".

      But it's an iPhone and/or AppleTV, so it's just like a Vizio...only smaller...and more expensive.

      Nope, sorry. This is Apple-original content.

      And the Appie TV is a set-top streaming box. It uses your TV screen.

      Do try to keep up. It's only the 5th generation of Apple TV...

  • The only Apple devices I happen to still have kicking around are an original iPad, iPhone 4 and old iPod Touch (which has been repurposed as an alarm clock by my bed..actually works fairly well, battery lasts a few weeks in airplane mode!)

    Will I be able to watch these on my iPad, or use my account to log in and watch these elsewhere? Or is it only for recent Apple purchases?

  • by Anonymous Coward

    As an Apple investor, I've been saying this for years. Next time streaming rights to NFL come up for big, Apple should use their huge cash reserves and outbid everyone. Include free streaming on any Apple device (or pull a Sunday Ticket and make it free for a new device for a year or two, then some astronomical price after that). The number of Android converts (along with Apple's per-device margin) would more than make up for the cost.

    • Sunday Ticket commercial rights vs home.

      In Canada streaming only failed (for home use failed) and they started to offer it on cable / satellite again (for commercial it never left them)

      Also if they want commercial they need to be ready to for people to have 8+ devices on one account (with beatable to show 8+ games at the same time on the same account). and deal with people who don't have the bandwidth to stream.

      ATT has a big cell network + satellites + FTTH (Fiber to the Home) andFTTN (Fiber to the Node).

  • It seems unlikely to me that Apple is going to find many subscribers outside of their own device network.

You know, the difference between this company and the Titanic is that the Titanic had paying customers.

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