Apple is launching a major privacy push, with software updates across all its devices to introduce new data privacy information immediately, with an updated website offering new privacy management tools to follow in May. From a report: Thursday's updates (macOS 10.13.4, iOS11.3 and tvOS 11.3) are prompted by the enormous new European data protection regulation GDPR, and have been in the works since at least January. But they come at a good time for the company, whose head Tim Cook has been merrily capitalising on the Facebook/Cambridge Analytica scandal, publicly rebuking Mark Zuckerberg over the social network's business model. For users of the company's devices, the biggest change will be the introduction of a unified data privacy iconography, which now shows up alongside detailed information about how Apple uses personal data for its various first-party services. "Apple believes privacy is a fundamental human right," the company will tell every user the first time they turn on their devices after the update, "so every Apple product is designed to minimise the collection and use of your data, use on-device processing whenever possible, and provide transparency and control over your information."