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Fallen Tech Star Imagination Technologies Up For Sale After Apple Row Bites (standard.co.uk) 28

UK chip designer Imagination Technologies -- which is in dispute with Apple, its largest customer -- has put itself up for sale. Shares in the company more than halved in April when Imagination said that Apple was to stop using its technology. From a report: The firm was regarded as a leading light in Britain's burgeoning tech sector, but ran into trouble when the phones giant, by far its biggest customer, said it would no longer rely on it for graphics design. Apple accounts for more than half of Imagination's revenues and last year held takeover talks with Imagination. Two parts of the business, MIPS and Ensigma, were already up for sale. Imagination said it has received "interest from a number of parties for a potential acquisition of the whole group." It is in "preliminary discussions" with the aid of bankers from Rothschild.
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Fallen Tech Star Imagination Technologies Up For Sale After Apple Row Bites

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  • by Anonymous Coward

    I don't know, I closed slashdot as soon as the fucking ad asked me at top volume!

  • by sl3xd ( 111641 ) on Thursday June 22, 2017 @11:46AM (#54668991) Journal

    It almost sounds like Apple decided that Imagination couldn't continue on its own for long, tried to buy it, the offer was refused, so Apple decided to leave them to their fate and moved on...

    • by Baron_Yam ( 643147 ) on Thursday June 22, 2017 @12:10PM (#54669167)

      It's so common in business it's almost a tautology.

      Essentially, if your business' continued existence depends entirely on one supplier or customer... it's not YOUR business, you just haven't figured it out yet. You're more like a department of the supplier or customer's company, in that you are entirely subject to their whims.

      Sometimes - especially if it's a symbiotic relationship between companies that are essentially equally powerful - it works out. If, however, you're dealing with a megacorp like Apple and you're not also a megacorp, it's almost certain you'll eventually be crushed and then bought or replaced at some point.

      Usually the smaller company is greedy, thinking very short term and/or complacent, and entirely caught off guard when the end finally comes.

      • by sl3xd ( 111641 )

        I seem to recall something similar happened with MIPS in the past (ironically, Imagination owns MIPS): MIPS's new design was too important to SGI, and MIPS was in danger of going out of business... so SGI bought MIPS to keep them alive.

        • by tlhIngan ( 30335 )

          And chances are, Apple will just pick up Imagination Technologies as well. It happens all the time - Jean-Louis Gassee tried to sell Be Inc. to Apple at a hugely inflated price (back in the old days just prior to Jobs' return). Apple decided Be wasn't worth that much and passed on the offer. Obviously they were hoping Apple was desperate enough to just pay anything. Of course, in the end, Apple did pay up... for NeXT, in a deal worth more than what Be was selling for.

          Right now, the only real thing Apple wan

          • by Anonymous Coward

            The patents are irrelevant now though. The important ones are the tile based renderer ones, which have all expired - hence why desktop graphics cards have suddenly dropped in power consumption in the past couple of generations.

  • by Anonymous Coward

    Another proprietary, we don't release documentation, fu open-source hippies, company bites it. So what.

  • They kept 3dfx honest, back in the day, much like the rivalry between AMD and Intel.

    IIRC, PowerVR used "tiling" and without looking up the details, I'll probably mangle the history, but it was an interesting blip in the development of GPUs.

  • by Anonymous Coward

    from Imagination, since they provided the circuit designs to Apple, who are now confident they can make a competitive chip based on Imagination's designs, and have their government keep their back so they will never go to court for it.

    The very particular disgusting flavor of American IP theft and protectionism.

    • No kidding. Then again that's Apple for you. Compare this with Qualcomm. When they needed a GPU design, they basically bought a small company a lot of people thought was vaporware, (Bitboys), and an ex-ATI team and made the Adreno GPU. Which they still use today.

  • uh (Score:5, Funny)

    by cascadingstylesheet ( 140919 ) on Thursday June 22, 2017 @01:33PM (#54669827)
    Do you guys use a headline word salad generator?
  • by sootman ( 158191 ) on Thursday June 22, 2017 @01:41PM (#54669901) Homepage Journal

    please fix, kthxbye.

    Fun fact: you are NOT a printed newspaper, where every inch is precious. You can use things like pronouns, articles, the word "is", etc. (Oh look, sometimes you do -- the very next post is "Stephen Hawking Says He Is Convinced That Humans Need To Leave Earth".)

    Also, try to avoid slang. I'm not sure what is meant by "Apple Row Bites". I *think* it means they were hurt (bitten) by a fight (row) with Apple?

    OK, now I see that you simply copied the headline from the source -- But You Capitalized Every Word And Made It Worse. Can you see how much easier this is to read? "Fallen tech star Imagination Technologies up for sale after Apple row bites" It's arguable if you should use title case or not, but it's DEFINITELY wrong to capitalize every word. When I first read the headline, I thought it meant that technologies belonging to Tech Star Imagination were up for sale.

    • sounds like Commenter Upset Editors Fail Providing Headline Sufficiently Readable.

    • This bugged me too, the title is nonsense. "Apple Row Bites" is not a thing, nor is it grammar. Perhaps it is slang in some small town in the UK? Google search for "row bite" only shows results for bedbugs. The copy and pasters have infiltrated slashdot, just like the rest of the computer world.

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