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Apple To Soon Let Podcast Creators and Advertisers See What Listeners Actually Like (sixcolors.com) 23

Big changes are coming to the podcasting world: Apple is going to let the people who make podcasts learn what podcast listeners actually like -- and what they ignore. A new version of Apple's Podcasts, which is by far the most popular podcast app, will provide basic analytics to podcast creators, giving them the ability to see when podcast listeners play individual episodes, and -- more importantly -- what part of individual episodes they listen to, which parts they skip over, and when they bail out of an episode. From a report: New extensions to Apple's podcast feed specification will allow podcasts to define individual seasons and explain whether an episode is a teaser, a full episode, or bonus content. These extensions will be read by the Podcasts app and used to present a podcast in a richer way than the current, more linear, approach. Users will be able to download full seasons, and the Podcasts app will know if a podcast is intended to be listened to in chronological order -- "start at the first episode!" -- or if it's more timely, where the most recent episode is the most important. [...] Apple is also opening up in-episode analytics of podcasts. For the most part, podcasters only really know when an episode's MP3 file is downloaded. Beyond that, we can't really tell if anyone listens to an episode, or how long they listen -- only the apps know for sure.
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Apple To Soon Let Podcast Creators and Advertisers See What Listeners Actually Like

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  • by Anonymous Coward

    So, why would this be interesting to listeners ? I can clearly see this leading the less and less interesting podcasts. Same thing with TV. If you can instantly analyze everything, and only measure by attendance count as a quality, the result will lean more and more towards what the mass majority wants.

    Porn, conflict, in short: junk.

    Is this a good thing ? To produce only the spam-like product the masses demand ? Well, look at the media landscape of the American TV. Thousands of channels, but mostly the same

    • It's not directly interesting to listeners. I know that CBC Radio dropped some of their podcasts because they couldn't get this information (how many times it was listened to, if any) and went to streaming only. It sucks for me because streaming doesn't work for me at all. I liked having the episodes just show up for me automatically but with streaming I always have to remember to go and listen to it. Then with streaming, at least with their system when it started, I had to use my cell data if I was out on

  • or so ancient astronaut theorists would have us believe.
  • I know this might be regarded as antediluvian but I use gPodder and do not participate in the Apple iTunes walled garden. If I cannot get a RSS feed then I am not going to listen. In the same way that we regard open source software with respect I also think that "open podcasting" should be respected.

    • You can subscribe to any podcast in iTunes through its URL.
    • I know this might be regarded as antediluvian but I use gPodder and do not participate in the Apple iTunes walled garden.

      All three of your listeners thank you for your devotion to open standards. How are your ex-roomies doing these days? I hear "baristas" are going to unionize in Seattle...

    • by tlhIngan ( 30335 )

      I know this might be regarded as antediluvian but I use gPodder and do not participate in the Apple iTunes walled garden. If I cannot get a RSS feed then I am not going to listen. In the same way that we regard open source software with respect I also think that "open podcasting" should be respected.

      Except w.r.t. podcasts, iTunes was never closed or walled. It just happened to be a popular way of automatically downloading, syncing and managing podcasts. You really just point iTunes at an RSS feed and it it

    • I know this might be regarded as antediluvian but I use gPodder and do not participate in the Apple iTunes walled garden. If I cannot get a RSS feed [...]

      There isn't a walled garden with Apple podcasts.

      Unlike Stitcher and the other closed podcasting ecosystems that I vehemently oppose, Apple's podcast ecosystem (if we can even call it that) is nothing more than the world's largest directory of externally hosted RSS feeds for podcasts. That's it. They provide some default clients you can use, but the RSS feeds are all hosted elsewhere, and there's nothing about either the clients or the directory that locks you in (other than an inability to export your subsc

    • by Karlt1 ( 231423 )

      There has never been anything about Apple's podcast support that is a wall garden. Apple doesn't host podcasts, it merely provides a directory of RSS feeds that are hosted by the submitter. Apple's podcast directory is used by many third party podcast players because it is the most comprehensive.

  • by CanadianMacFan ( 1900244 ) on Monday June 12, 2017 @06:43PM (#54605983)

    How about fixing the app first! I'm tired of having to clear up podcasts that haven't been removed if I listened to it on my computer. If I'm at my computer I'm going to listen to my podcast with my computer because I have better speakers attached to it. When I sync my phone those episodes are marked as played but aren't removed from the list. If I play an episode on the iPhone it gets marked as played and removed from the list. They took the ability to set the rating (it disappeared in Music too but there's only a setting to return it for Music). I swear that these people don't use the products they work on.

    I'm just getting tired of Apple always adding in shiny new features while ignoring what needs to be fixed. I hate to think what changes they are going to make with iOS 11 that will make it more difficult to use. Things keep needing more steps to complete. It used to be about hiding the complexity and making the devices easy to use. That philosophy is gone in order to make more money.

Heisengberg might have been here.

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