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Microsoft Is Surprisingly Comfortable With Its New Place In a Mobile, Apple, and Android World ( 73

An anonymous reader writes: The company that once held a mock funeral for the iPhone -- complete with dedicated "iPhone trashcans" -- now has a very different attitude about the company of Jobs. The Microsoft whose old CEO Steve Ballmer in 2007 famously predicted the iPhone had "no chance; no chance at all" of getting market share, now readily accepts and embraces a world where the iPhone and Android dominate personal computing. Microsoft talked a lot here at its Build 2017 developer conference about extending Windows experiences over to iOS and Android devices. And it's not just about fortifying Windows. Microsoft says it not only wants to connect with those foreign operating systems, but by bringing over functionality from Windows 10 (along with content) it hopes to "make those other devices better," as one Microsoft rep said in a press briefing yesterday. The developers here at Build cheered when Microsoft announced XAML Standard 1.0, which provides a single markup language to make user interfaces that work on Windows, iOS, and Android. In one demo, the company demonstrated how an enterprise sales app could be extended to an iOS device so someone could continue capturing a potential client's data on a mobile device. Windows not only sent over the client data that had already been captured, but also the business-app shell that had captured it.
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Microsoft Is Surprisingly Comfortable With Its New Place In a Mobile, Apple, and Android World

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  • Oh joy (Score:5, Insightful)

    by The Real Dr John ( 716876 ) on Friday May 12, 2017 @09:43AM (#54405639) Homepage

    Inter-operative user data collection and sharing. I'm so excited.

  • by 140Mandak262Jamuna ( 970587 ) on Friday May 12, 2017 @09:46AM (#54405659) Journal
    What surprised me was that they brazenly used the term "embrace" in the bought and paid for shill piece. Given the history of negativity associated with Microsoft's embrace, they should have sprung for a thesaurus and used a synonym. But... since when Microsoft has been clueful?
    • Sounds like a marketing intern snuck the word "embrace" in as a joke.
    • After Balmer left Microsoft, Microsoft seems to be operating like a normal established tech company. If they have competing products they will push the heck out of it, but the new MS seems to realize that they can't convert everyone. But with Balmer and Gates they was too aggressive after Microsoft became well established and no longer a startup company. And those sneaky underhanded tactics that served them well in the past just don't seem to fly anymore.

  • It has been clear since MS has been using its Cortana management software to control and manage services, notifications, and hooks into contacts/mail/messages/etc on devices from different vendors running different operating systems that they wish to manage everything through their own platform, making users go through them to get things done.

    • Well good luck to them. I don't have any MS apps on my phone, don't intend to have any MS apps on my phone. I've surrendered my soul to Google! All praise the Almighty Alphabet!

  • by JoeyRox ( 2711699 ) on Friday May 12, 2017 @09:52AM (#54405701)
    Because I have no choice in the matter. Same as for Microsoft.
  • Everyone had a good laugh when a Microsoft Zune showed up in the "Guardians of the Galaxy, Vol. 2" movie. Not sure if the color was the infamous Zune Brown.
  • by swschrad ( 312009 ) on Friday May 12, 2017 @10:15AM (#54405815) Homepage Journal

    there are no chairs left to throw....

  • There are dumpster-loads, tanker-trailer, cruise ship loads of money to be made in these industries. They and others can be insanely profitable and yet not be dominant players. Just to be perceived as indispensable will make them rich, rich, rich. And if they are, in fact, ubiquitous, then well, the money will flow like a river.

    Get over it, these companies and their products are just too intertwined in our lives to be anything but obscenely profitable. If that offends you, you know what to do.

  • why write native apps for this when I can just use SalesForce or if I don't like their platform fees knock together my own web based CRM from angular/bootstrap and let it scale down to mobile?
  • by OneHundredAndTen ( 1523865 ) on Friday May 12, 2017 @10:45AM (#54406017)
    They have no choice. It is either that, or else acknowledge that, without a de facto monopoly, they can't compete. Consider yourself, once again, middle-fingered, Microsoft.
  • by Tough Love ( 215404 ) on Friday May 12, 2017 @10:57AM (#54406091)

    "I'm really awfully glad I'm a Beta, because I don't work so hard. And then we are much better than the Gammas and Deltas. Gammas are stupid. They all wear green, and Delta children wear khaki. Oh no, I don't want to play with Delta children. And MAGAs are still worse. They're too stupid to be able to find the toilet in the back of the trailer." -- Microsoft

  • by klek ( 1237566 ) on Friday May 12, 2017 @11:48AM (#54406393)

    "Microsoft says it not only wants to connect with those foreign operating systems, but by bringing over functionality from Windows 10 (along with content) it hopes to "make those other devices better,""

    No, please... please don't "bring over 'functionality' from Win10... no, please, those foreign OS's are working *just fine*, they don't neeed WinFunc... (ie. code written by Sir Nose).

    If in 15 years they can't improve the "functionality" of such core tools as the Services.exe or Performance monitor, and they keep fucking rearranging the goddamn interface *with every release*... causing UNTOLD HOURS of wasted time while poor sodding workers around the globe have to relearn basic tasks again and again... Then there's little they can "make better" on other systems.

    Gawd help us.

  • by UnknownSoldier ( 67820 ) on Friday May 12, 2017 @01:11PM (#54406833)

    WinCE was released in November 16, 1996 ... and yet they STILL couldn't do what Android did in 6 years: 2+ Billion devices.

    So is MS finally comfortable with being a FAILURE in the mobile space?

    Because that's all they have ever been, and ever will be.

    Memo to MS: Keep your crappy Windows software off mobiles phones -- because you don't know what the fuck you are doing.

  • Embrace Extend Extinguish
  • by hackel ( 10452 )

    "iPhone and Android" do NOT dominate personal computing. Just Android. iPhone still has very little market share. When will people get this through their heads? iPhone is still basically a niche market. Thankfully, it's all about Linux now, primarily powered by Android.

    • Thankfully, it's all about Linux now, primarily powered by Android.

      Except Google just announced that they were redoing Android and no longer basing it on Linux.

"It says he made us all to be just like him. So if we're dumb, then god is dumb, and maybe even a little ugly on the side." -- Frank Zappa