Even though the Apple TV news was considered "boring" by many livestream viewers waiting to catch a glimpse of the new MacBook Pros, there were several big announcements worth mentioning. For starters, Apple announced a new app called "TV" that will "allow you to track your favorite shows and movies across the video apps across the Apple TV platform." What this app essentially does is showcase the content from video providers into a single view, making it easier for Apple TV owners to find content to watch. Apple TV owners will no longer need to search through a bunch of different apps to find the content they like. TechCrunch reports: When launched, the app will display a "Watch Now" section, where you can track the shows and movies you're currently watching. Here, you'll see things like how many minutes you have left on the movie or which season and episode you're on in a series, for example. It will also alert you to new episodes from your favorite shows. From here, you can go into "Up Next" and "Recommended" sections, in order to find new things to watch from across favorite shows, movies, as well as iTunes purchases and rentals. In the "Recommended" section, content is organized into different groups, like trending shows and movies. And similar to iTunes, the TV app features curated "Collections," which are thematic groupings of content, like political shows or thrillers, for instance. Other sections in the TV app, "Library" and "Store," will point you to your prior iTunes purchases, including rentals, or let you browse for more movies and shows to buy. You can also use Siri with the new app, and the assistant is smart enough to know which app to launch to watch the program you ask about. For instance, if you want to watch the game, you just ask to watch the game -- you don't need to know which app is streaming it. You can also say things like "which games are on right now?" or "watch CBS News," without having to navigate to the app directly. This feature, called Siri Live Tune-In, is available today. In addition, while the app is primarily meant to address the challenges of watching across apps on Apple TV, the new TV app will also arrive on iPhone and iPad this December, the company says. Along with the new TV guide app, Apple is rolling out support for Single Sign-On, which was announced at WWDC 2016 as a tvOS feature. This lets you enter your username and password for your pay TV subscription only once, instead of in each video streaming app that requires authentication.