It didn't come as much of a surprise when Apple Senior VP Phil Schiller revealed that the iPhone 7 doesn't feature a headphone jack, since rumors have mentioned this possibility months before the announcement. In fact, what some may find more surprising is Apple's justification. The company cited three reasons why they decided to eighty-six the port, as well as one word: "courage." Ars Technica reports: "[Schiller said] the company can't justify the continued use of an 'ancient' single-use port. He described the amount of technology packed into the iPhone, saying each element in Apple's phones is fighting for space, and it's at a premium. Schiller explained that no company has tried to deliver a wireless experience between your devices and your headphones that fixes the things that are currently difficult to do -- and since there's only one major industry-wide wireless-audio standard, it's easy to assume that he's talking about Bluetooth there (though he didn't say the B-word out loud). To promote Apple's wireless-audio push, Schiller announced the new AirPods, which look mostly identical to the last official Apple earbud model, only with a small piece of plastic replacing the full cord. While Schiller and Apple designer Jonny Ive talked a lot about wireless being 'the future' of audio devices -- and thus being the reason for Apple's 'courage' to move on from the 3.5mm standard -- Apple is curiously not packing those AirPods into new iPhone 7 and 7 Plus boxes. Instead, those devices will ship with the updated Lightning EarPods by default. AirPods will begin shipping in late October and will cost $159."