Apple doesn't like collecting your data. This is one of iPhone maker's biggest selling points. But this approach has arguably acted as a major roadblock for Apple in its AI and bots efforts. With iOS 10, the latest version of company's mobile operating system, Apple announced that it will begin collecting a range of new information as it seeks to make Siri and iPhone as well as other apps and services better at predicting the information its owner might want at a given time. Apple announced that it will be collecting data employing something called differential privacy. The company wasn't very clear at the event, which caused confusion among many as to what data Apple is exactly collecting. But now it is offering more explanation. Recode reports:As for what data is being collected, Apple says that differential privacy will initially be limited to four specific use cases: New words that users add to their local dictionaries, emojis typed by the user (so that Apple can suggest emoji replacements), deep links used inside apps (provided they are marked for public indexing) and lookup hints within notes. Apple will also continue to do a lot of its predictive work on the device, something it started with the proactive features in iOS 9. This work doesn't tap the cloud for analysis, nor is the data shared using differential privacy.Additionally, Recode adds that Apple hasn't yet begun collecting data, and it will ask for a user's consent before doing so. The company adds that it is not using a users' cloud-stored photos to power its image recognition feature.