An anonymous reader writes: The Cupertino-based global device giant is falling behind in the race to create 'predictive' services for smartphones because its privacy policies are too protective of the end-user. Data retention policies on user-centric information gathered into its Siri 'personal assistant' product is a reasonably generous six months, whilst information retained from the user's exploration of Apple Maps expires after only 15 minutes. As a consequence Apple's smartphones attempt to crunch a great deal of user-data locally rather than in the cloud.
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