An anonymous reader writes: Apple's latest patent filings shows that the company is looking into displaying advertising based on your available bank balance. If Apple moves forward with this type of technology it would be a complete 360 on its previous direction to not monetize everything they know about customers. Tim Cook has even said multiple times that companies are targeting consumers on multiple fronts and that he's completely against using customer information in this manner and it's not the kind of company he wants Apple to be.
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