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Businesses The Almighty Buck Apple

Apple Posts $18B Quarterly Profit, the Highest By Any Company, Ever 534

jmcbain writes: Yesterday, Apple reported its financial results for the quarter ending December 27, 2014. The company posted $18 billion in profit (on $74 billion in revenue), the largest quarterly profit by any company, ever. The previous record was $16 billion by Russia's Gazprom (the largest natural gas extractor in the world) in 2011. Apple sold 74.5 million iPhones last quarter, along with 5.5 million Macs and 21.4 million iPads.
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Apple Posts $18B Quarterly Profit, the Highest By Any Company, Ever

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  • Tax (Score:3, Insightful)

    by Anonymous Coward on Wednesday January 28, 2015 @03:46AM (#48921829)

    I wonder which country Apple are paying tax on that profit?

    Oh wait, they are based in Ireland and pay no tax at all. Silly me.

    • Re:Tax (Score:5, Funny)

      by Anonymous Coward on Wednesday January 28, 2015 @04:14AM (#48921907)

      Apple has invented a really fabulous business model, which was previously monopolized by the churches and governments. They take a bi-yearly Apple-tax from their believers by making devices which have planned obsolescence.

    • Re:Tax (Score:5, Informative)

      by Paradise Pete ( 33184 ) on Wednesday January 28, 2015 @04:27AM (#48921943) Journal
      They are paying 26% tax. It's right there in the filing.
      • by ihtoit ( 3393327 )

        26% tax on 0 turnover... is 0.

        (no I haven't read the filing, I just know how these tax dodges work).

        • by namgge ( 777284 )
          No, you clearly don't.
      • by AmiMoJo ( 196126 ) *

        Which is the amount they couldn't find a way to avoid. Their profits would be taxed at around 40% in the US, but they funnel them to Ireland (the famous "Double Irish") and pay 0% on them. What they do pay is made up of sales tax, employment taxes, and tax on things like property that they can't pretend does not exist in any taxable jurisdiction.

        • Re: (Score:3, Informative)

          by dnavid ( 2842431 )

          Which is the amount they couldn't find a way to avoid. Their profits would be taxed at around 40% in the US, but they funnel them to Ireland (the famous "Double Irish") and pay 0% on them. What they do pay is made up of sales tax, employment taxes, and tax on things like property that they can't pretend does not exist in any taxable jurisdiction.

          This is somewhat misleading. The US is special in that its the only country that actually taxes income that isn't even earned in the country. Most countries will tax someone on the income generated in the country, but not tax income generated outside the country. That includes both corporations and *people*. If you are a US citizen and you go outside the country and earn income, you're required to pay US income tax on that income, even though it was earned entirely outside the country. To repeat: that'

  • Good job! (Score:5, Funny)

    by jones_supa ( 887896 ) on Wednesday January 28, 2015 @04:02AM (#48921865)
    Those are amazing numbers. It shows that by making bug-free products, offering long term support, providing great value, acting fully ethically, and listening to your customers, can make you a fair amount of money. Their secret sauce? Bringing the real engineers to the spotlight.
  • by TrollstonButterbeans ( 2914995 ) on Wednesday January 28, 2015 @04:02AM (#48921871)
    Apple arguably makes the best phones and when using Android phones you notice little things here and there that aren't quite a nice, but these are rather rare and mostly insignificant.

    It feels strange that Apple is making such a profit with a rather smallish that may be 12% of the market and no particularly eye-popping new products since the Steve Jobs era, just a series of well-engineered refinements.

    Then again, certain shoe and apparel companies do this and have done this for decades. Seems odd to see this in technology sector that historically has been very market-share, volume and dominance oriented. However historically, this was the method employed since the early days of Apple (premium pricing).
    • by swb ( 14022 ) on Wednesday January 28, 2015 @07:26AM (#48922533)

      It feels strange that Apple is making such a profit with a rather smallish that may be 12% of the market and no particularly eye-popping new products since the Steve Jobs era, just a series of well-engineered refinements.

      I think you underestimate the "eye-popping" value of the 6 Plus screen size among consumers. I've owned every new iPhone since the 3GS and despite waiting a couple of months after the release date, still had a backorder time of 6 weeks when I ordered a 6 Plus. That hasn't happened for any other model.

      It may not have been an eye-popping change in absolute technology terms or geek credibility, but what would be and would consumers care? There's too many constraints on size and battery life for more much more than incrementalism.

      Plus I think all smartphone vendors want to maintain the current niche paradigm for these devices -- the consumer understands the "role" of the smartphone in their larger electronics ecosystem.

      I think it will take someone willing to gamble on the idea of a dockable phone that can be used with KVM as a PC and/or tetherable to a "screen only" tablet to really shift the paradigm a lot. Apple could do it since they control the whole ecosystem but likely want to protect their product segments from sales loss, x86 is too power hungry and Windows failed on RISC and with Metro.

      Google seems likely since they aren't specifically tied to given CPU and so much of Chrome is web-focused. Maybe Project Ara is sort of the start of this to sort out the modularity aspect so that you can assemble an Android/Chome system from parts or dock components with other components.

  • Taxes (Score:5, Funny)

    by Interfacer ( 560564 ) on Wednesday January 28, 2015 @04:04AM (#48921875)

    And they paid $12 in taxes.

  • Re: (Score:2, Interesting)

    Comment removed based on user account deletion
    • Re:18B on 75B (Score:5, Insightful)

      by Ixokai ( 443555 ) on Wednesday January 28, 2015 @04:20AM (#48921927)

      Who runs on 4% margins that has any choice at all in it? There's nothing more moral or good business about razor thin margins. If you run at single digit margins you have absolutely no ability to invest in development.

      Yes, they could still make more profit then anyone else -- because everyone else is putting out crap that isn't profitable, sustainable or with the economics of scale factoring into production.

      That last bit is important. Samsung can match it, but they do so by making many products and they're suffering a lot lately on making money via that strategy. They're keeping share, absolutely, but making money is waning.

      Apple margins are high relative to its bottom-feeding competitors partly because they are leveraging scale. They make very big deals over long terms, invest in suppliers and buy out supplies for years (Yes, at a premium rate, someone's going to mention the sapphire plant that went bust: they signed onto a deal they couldn't execute and you blame Apple? Please.)

      As to the comment on taxes, I don't know what it means but it makes me think you don't know how taxes work.

      • There's nothing more moral or good business about razor thin margins.

        Nope, but they mean that the "free markets" work... anything other than razor thin margins signal that there's a disturbance in the market -- either actors don't have all the information they need, or something is preventing competition -- that allows for profit to emrge. Which is one way to say that good business is all about preventing the free markets from working!

        • Re:18B on 75B (Score:5, Insightful)

          by Dutch Gun ( 899105 ) on Wednesday January 28, 2015 @06:29AM (#48922365)

          Not necessarily. The market rewards companies that demonstrate an ability to outproduce or out-innovate their competitors. I'm not arguing that's necessarily the case with Apple, but a company that reaps large profits doesn't necessarily indicate a broken system.

          In my opinion, the best indication of a broken market is a company whose customers hate their guts yet still manage to reap huge profits. That's an indication that legitimate competitors are somehow being kept out of the market, either because of leverage/buyouts, artificial monopolies, cartels, or whatever. Capitalism is a pretty decent economic system compared to the alternatives, but anyone who thinks it's infallible isn't paying attention.

          The people that buy Apple products tend to like them, enjoy using them, and regularly upgrade their products with new purchases. Whatever faults Apple has, it's hard to argue that their success is completely illegitimate.

        • by smash ( 1351 )
          The free market does work. What you, and a lot of others don't seem to understand is that things like after-sales support, firmware update, cloud services and tight integration with your other devices are worth real money to people. None of those things would exist if apple was operating on the same margins as their competitors.
    • by Kjella ( 173770 )

      That is 24%. That means your device could be 20% cheaper and they would STILL make more money then anybody else in percentage per product in the electronics world. So instead of 500USD for the Ipad2, you could be paying 400USD and they would still make money. And some people don't think Apple is overpriced.

      Don't worry, you can buy a $500 phone from my non-profit, $400 will be my for salary and $100 for a junk Android phone. Profit is an indication that you're delivering more value relative to cost than the competition, after all sales price is just a number you decide. They're not competing against some imaginary non-profit, the day Google, Microsoft etc. deliver a competing product forcing them to lower prices they will. Until then, keep blaming the one delivering what people want and not the ones who don't.

    • Re: 18B on 75B (Score:5, Insightful)

      by Karlt1 ( 231423 ) on Wednesday January 28, 2015 @05:03AM (#48922049)

      That is 24%. That means your device could be 20% cheaper and they would STILL make more money then anybody else in percentage per product in the electronics world.
      So instead of 500USD for the Ipad2, you could be paying 400USD and they would still make money.
      And some people don't think Apple is overpriced.

      I am sure some people think software developers are overpriced, but I am not going to walk into my managers office and tell him to give me a pay cut.

    • And some people don't think Apple is overpriced.

      74 million phone buyers, 21 million tablet buyers, and 5.5 million computer buyers didn't think Apple products are overpriced. By definition, if you pay the money for a product willingly (not under duress) then it isn't overpriced.

    • Apple's Gross Margin is 39.9% - Samsung's is 39.87.

      Compare that to Microsoft's at 61.71%, IBM's 53.34%, Blackberry's 51.70%, and Red Hat at an eye watering 84.35%.
    • That means your device could be 20% cheaper.

      Since when companies charge for making cost + x% margin? That's not the way prices are set. A product is sold at the price it can be sold - the higher the better. Many entrepreneurs are still making huge profit selling stuff 10~100x what it costs in China. Apple could sell 20% cheaper - but why would they do that? They can barely answer the huge demand of iPhones worldwide.

    • by AmiMoJo ( 196126 ) *

      It may be 24% on average, but it's much higher on some items. Flash memory upgrades for phone and tablets cost 10-15x what other manufacturers charge, for example, let along what they cost Apple.

      Their products seem to be needlessly expensive too. I have a OnePlus One. It's faster, it's got more memory, a better screen and is built at least as well if not better than an iPhone 6, yet costs about 1/3rd as much. If Apple is only making 24% on their phones they must be making the cases out of gold pressed latin

  • yeah.... (Score:5, Funny)

    by SuperDre ( 982372 ) on Wednesday January 28, 2015 @04:07AM (#48921889) Homepage
    All it means is that you pay WAAAAAAAAAAAAAAYYYYYYYYYYYYY too much for their products.......
  • by msobkow ( 48369 ) on Wednesday January 28, 2015 @04:43AM (#48921989) Homepage Journal

    It just goes to prove no one is irreplaceable; not even Jobs.

  • by WWJohnBrowningDo ( 2792397 ) on Wednesday January 28, 2015 @04:58AM (#48922037)

    The highest by any publicly traded company, you mean. I'm pretty sure Saudi Aramco is at the top with annual profits estimated at a whooping $182 billion [nationalsecurityzone.org]. Where else do you think the terrorists and the Bush family keep getting all that money from?

  • by Camembert ( 2891457 ) on Wednesday January 28, 2015 @05:14AM (#48922085)
    I live since a few years in Asia (first Singapore, now Hong Kong). 3 years ago I saw lots of people with iphones in de metro, gradually this shifted to mainly big Samsung phablets which are really popular here. Switcher friends told me that they liked their iphone 4/4S but they simply like a bigger screen more.
    Now, the iPhone 6 Plus is (very visibly in the metro) stealing customers back from the Android camp, often these are switching back buyers.
    I did ask a few colleagues about their switch back, the general opinion is that while they needed to unlearn a few Android habits, they thought that the Apple gear worked very well, and (ALWAYS a factor mentioned by the lady colleagues) they thought that the iphone was simply a beautiful, elegant device.

    I upgraded 2 months ago from a 4S to the 6 Plus myself. I am not so impressed by hateful online arguments (nor do I have a problem with Android phones), and it must be said that it works indeed very smoothly. It is still just about portable and the comfort has made me almost abandon my old ipad (between the 6Plus, and the small MAcbook Air the ipad sits now a bit uncomfortably). Also, the camera is remarakable. Without doing scientific tests, I have the impression that the general image quality is akin to my old Nikon D200 (without the nice bokeh of course), the pictures are more than good enough for most casual uses.
  • It's a quarterly profit announcement, not for the year.

    So the real questions are what is the declared profit / loss for the entire year and how much actual tax are they actually paying on the year?

    • Couldn't you Google that information in the same amount of time it took you to type the question?
      • Couldn't you Google that information in the same amount of time it took you to type the question?

        Nope. I did in fact google it and all I saw quickly are quarterly report information results.

      • Also what is in their annual report isn't necessarily accurate anyway, so don't just throw that link at me.

        Apple wasn't even reporting its U.S. taxes accurately, either, the Senate subcommittee found. Its annual report disclosed it paid much higher U.S. taxes than it actually paid to the IRS. To investors, Apple said it paid $6.9 billion in U.S. taxes in 2011. But it actually only paid the IRS $2.5 billion, according to its tax return.
        Read more: http://www.businessinsider.com... [businessinsider.com]

  • by taylorius ( 221419 ) on Wednesday January 28, 2015 @05:51AM (#48922209) Homepage

    $18 billion profit, but they can't afford to make their phones in a country with decent labour laws. Nope, can't do it. The numbers just don't add up I tell you. Apple are the apotheosis of psychopathic corporate greed, at the expense of any human decency.

    • by TrollstonButterbeans ( 2914995 ) on Wednesday January 28, 2015 @06:05AM (#48922265)
      What electronic products do you use that are made in a country with decent labor laws? And what about your clothes and shoes?

      Are you setting a positive example for this world like you promised?
      • Re: (Score:3, Insightful)

        by Anonymous Coward

        I was going to say that the Mac Pro is manufactured in the US, but then I saw that you asked for decent labor laws.

      • I'm using a PC, it was assembled in the UK, but as you point out, the components were surely made in the far East.
        So what? Is your point that because we all use computers, and wear clothes that were made by workers in terrible conditions, that it is wrong to criticise those conditions?

        I never said Apple were the only company that does this, but they are the biggest, and they have the largest gulf between their polished, doing-good-for-all image, and the reality.

  • by jcgam69 ( 994690 ) on Wednesday January 28, 2015 @10:39AM (#48923925)
    I just wish Apple would use a small fraction of that profit to rewrite itunes, from scratch.

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