An anonymous reader tips news that Apple's efforts to bring iOS to cars will be shown at the Geneva Motor Show next week. 'Drivers will be able to use Apple Maps as in-car navigation, as well as listen to music and watch films. Calls can be made through the system, which will tie into the Siri voice recognition platform so that messages can be read to the driver who can respond by dictating a reply.' Apple's partners in the automotive industry will be Volvo, Ferrari, and Mercedes Benz to start. Apple first said they were working on this system at last year's WWDC.