Ad Agency's Bizarre Steve Jobs Tribute Flash Mob Hits Seattle 75
theodp writes "File this one under it-seemed-like-a-good-idea-at-the-time. The Filter digital agency decided to show off their Steve Jobs spirit on the first anniversary of Jobs' death by declaring Friday Steve Jobs dress-up day. But where things really took a turn for the worse was in Seattle, where Filter employees took it to the local Apple Store where they formed a Flash Mob of Steve Jobs dress-alikes dancing Gangnam Style. Hey, even our best of intentions sometimes go awry."
Hey, even our best of intentions sometimes go awry (Score:2)
Or not.
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Re:Hey, even our best of intentions sometimes go a (Score:4, Insightful)
Best intentions! My ass.
Ad agencies don't sit around dreaming of good intentions. Also, I feel bad for the employee sheep and temps that were made to do this (if you're reading this, and some of you probably are, because it's probably your job to gauge the reaction of what happened, know that no job is worth this kind of demeaning behavior. It's grand time that you find something else).
At least, if the flash mob had been a bunch of genuine volunteers, they would have had enough sense to stop before even starting, and at most just one person, the one idiot who came up with the idea, would have partaken in his one person flash mob.
best steve jobs tribute (Score:2)
Listen to this 1983 (pre mac) recording of his vision of computing. It's not equal to Doug Ebehart's mother-of-all demos in technical detail but it imagines the modern computing ecosystem and the times scales with breathtaking accuracy, right down to the economic need for the app store.
http://appleinsider.com/articles/12/10/02/steve-jobs-speech-from-1983-foretells-rise-of-mobile-computing-ipad [appleinsider.com]
amazing for 1983.
No, it's not amazing. (Score:2)
I didn't even watch the video, encumbered as it is, but...
No, it's not amazing foresight or any such shit... It's just fucking *lucky*.
There are a gazillion pundits predicting all kinds of things and once in a while one of them (huge surprise there!) gets it right. It how old-time stock prediction scams worked, and it's how lots of current scams work.
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"The harder I work, the luckier I get."
-- Samuel Goldwin.
P.S. It's not a video, it's a audio tape recording. It's not that you didn't "watch", it's that didn't even visit the page. And yet you think your empty opinion is worth something.
Comment removed (Score:5, Insightful)
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It wouldn't happen with most other companies, because none of them have one single figurehead who both runs the company, does all the big public presentations, and has a big enough ego to take credit for all innovative ideas while keeping a straight face.
But Jobs isn't entirely in a class by himself... We'll have to see how things go decades down the road, but I could certainly see geek-cult worship someone like Elon Musk if his luck continues. Probably others out there, which don't immediately come to mi
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Even the best of our cultural awareness intentions (Score:3)
GangNAM Style
Re:Even the best of our cultural awareness intenti (Score:4, Funny)
GangNAM Style
You expected cultists to be aware of anything outside of their own little world view?
The sad part of this is we have to look forward to this Chairman Mao sort of cult worship for years.
This is how religions are born. I'm waiting for the push for a national holiday.
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Actually, the point was less about the song and more about the topic the song is about:
Gangnam is a district in Seoul, South Korea : http://en.wikipedia.org/wiki/Gangnam_District [wikipedia.org]
And for what it's worth, the song IS satire
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I don't get it's popularity or why it was associated with this guy in the West. That whole genre has been around for at least a decade and began with the Japanese well before that.
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Remember the Macarena? It's that, plus "LOL I'M SUCH A NERD XD"
GangNAM? Looks more like "Jailhouse Rock" (Score:2)
The Korean artist PSY's moves have been described as "a comical horse-riding dance". But to me it looks a lot like like "Jailhouse Rock".
Not the Elvis Presley song, but the deadly family of unarmed martial arts which includes moves designed to be performed while handcuffed or shackled.
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Exactly. What happened to honoring the Apple sense of style?
Jonathan Ive isn't dead.
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Pretty sure he works for Apple; not this ad agency.
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Exactly.
Which is why if you want to Honor the "Apple Sense of Style" you should be celebrating Ive's birthday, not Jobs's death.
Jobs never had a sense of style [wikipedia.org].
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I couldn't even watch it. Just looking at the still before pressing 'play' was enough to turn me off. Of all the things you could do, acting out a tired internet meme that wasn't really interesting the first time is just . . . sad. They might as well have been bouncing around in banana suits and singing "peanut butter jelly time" for all it mattered.
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That's Not "Awry" (Score:3)
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They didn't even have 37 people there. But maybe some Geniuses would have taken one for the team.
What went awry about this? (Score:5, Insightful)
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Seriously, Steve would be disgusted with this. Not only are they copying his look and feel, they're doing it badly, and dancing to a Korean song!
It's complete shit!
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Being aimed at by stone missile slingers is a slightly better than being turned into a newt.
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Wasn't it only the other Steve at Apple (Score:1)
I thought the other Steve at Apple did everything and this Jobs guy was just a CEO with a poor reputation. Why such the cult like following?
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The media hype serves the media. They want images and ideas that they can package up and make people click on. Spectacles like "look at the funny dancing CEO in the black mock turtleneck" are perfect because they generate striking images that you don't get from people just doing their jobs in a mundane, but competent and efficient way. The media loves cults and strong personalities, negative or positive. Anything that gets people riled up and reading.
Steve Jobs, however, did have the ability to make use
OK, this is just stupid, really really stupid. (Score:2)
What he said.
Kurt
you people are just mean! (Score:1)
i tried to get there
but the map on my iphone didnt work
Dumb. (Score:1)
Dumb.
hmm (Score:2)
While I find Psy doing Gangnam funny, this article was not. It wasn't even interesting. It makes me sad that I even clicked one of the links.
I think I speak for everyone when I say (Score:1)
Meh.
Warning: Pedantic whining ahead (Score:2)
I work in Seattle, and inexplicably this sort of thing has been going on sporadically for a couple years now. People up here announce these things days in advance and practice ahead of time - and then call it a "flash mob".
Seriously. A year or so ago there was a printed advertisement announcing how there was going to be a "Glee flash mob" downtown, roughly two weeks ahead of time.
It's so completely NOT a flash mob; but they think it sounds cool so that's what they call it. But if it's anything, it's a "pre
Good thing he's dead (Score:4, Insightful)
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backlash time (Score:2)
Again, why is this not in idle? (Score:1)
I understand this is about Apple and Steve Jobs. However I don't feel think Steve Jobs worked in the fashion industry... He worked in the tech industry.
Personally I see this as a random company having fun...
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It is in Idle, actually ...
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Ahh, I see. It came up in Apple in the RSS feed.
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It's complicated and imperfect, unfortunately -- being able to assign things to sections of the site by means of tags is powerful and useful, but also leads to annoyance, I know -- sorry about that. Stories tagged "apple" (in this case, it'd be hard not to give it that tag) will show up in the apple part of the rss feed, as you found, even though ideally this one in particular would have been better in its little Idle pen (things that are cute / wacky / bizarro / fun) and not in both. The software is always
That's not a flash mob (Score:2)
This is a flash mob [youtube.com]
Flash mobs for a Steve Jobs tribute? Are you mad? (Score:5, Funny)
Steve Jobs hated Flash!
Another reason for the French to laugh at us (Score:1)
Flash mob (Score:1)
Adobe, prepare to be sued.